Optimove, the leader in Positionless Marketing, has announced a new integration with iGaming technology provider EveryMatrix.

EveryMatrix delivers modular and turnkey iGaming software, solutions, content and services across casino, sports betting, payments, and affiliate management to global tier-1 operators as well as newer brands. The integration enables shared operators to activate real-time marketing campaigns based on player behavior.

The collaboration introduces a custom integration allowing joint clients to stream real-time event data from EveryMatrix directly into Optimove. As part of Optimove’s platform, the integration empowers any marketer to launch personalized campaigns in real time, without dependency on technical teams. The result is faster execution, increased engagement, and higher player lifetime value.

“We are confident that with EveryMatrix’s powerful platform solutions, combined with our real-time capabilities, operators can realize a new level of speed and precision in marketing. This reflects the power of Positionless Marketing in action,” said Motti Colman, VP Revenue, Gaming at Optimove. “We’re giving operators the tools to act instantly on player behavior without waiting on analysts, engineers, or manual processes. It’s all about speed, personalization, and removing the bottlenecks that hold marketing teams back,” he concluded.

With the integration now live, operators can leverage Optimove’s real-time capabilities to trigger automated campaigns based on deposits, withdrawals, game behavior, and more. This helps deliver contextually relevant experiences at the exact moment players are most likely to engage.

Immediate marketing benefits iGaming operators can realize include:

• Welcome offers following a first deposit
• Instant reactivation messages after session abandonment
• Real-time loyalty rewards based on gameplay milestones

“This integration adds tremendous value for our operator partners,” said Kevin Furlong, Group CPO, EveryMatrix. “Combining our robust gaming infrastructure with Optimove’s Positionless Marketing platform with its real-time marketing engine allows our clients to deliver deeply personalized player experiences, when they matter most.” 

The launch of real-time with EveryMatrix reflects the growing demand for agility and responsiveness in iGaming marketing. It also underscores the strength of the Optimove-EveryMatrix partnership and their shared commitment to helping operators deliver smarter, more dynamic campaigns.

EveryMatrix has kicked off 2025 with powerful momentum, reporting a standout first quarter of exceptional revenue growth and profitability.

The tier-1 iGaming technology platform supplier delivered a very strong first quarter performance, with net revenue reaching €54 million, up 39% Year-on-Year (YoY), and EBITDA increasing to €28m, up 27% YoY, driven by strong growth from existing clients and innovative product launches.

EBITDA margin reached 52%, making it the eighth consecutive quarter above 50%, as the company continues to scale its platform and casino content technologies while maintaining strong financial discipline.

The last twelve months’ EBITDA reached €107m, up 50% YoY, building on 2024’s milestone achievement of surpassing €100 million in annual EBITDA.

Q1 MILESTONES SIGNAL POWERHOUSE YEAR AHEAD

A highlight of the first quarter was the successful migration of Bet600 – the first full turnkey FSB Technologies customer in the UK – to the EveryMatrix platform. The company aim remains to have all clients fully migrated in 2025 thereby realizing large cost synergies from this key acquisition.

EveryMatrix launched its cutting-edge proprietary Horse Racing solution by combining FSB’s proven knowledge and experience in Horse Racing with the innovation of OddsMatrix development teams. It provides global horse racing coverage with 10k+ monthly events, full system bets offering with bonusing capabilities and configurations and a purpose-built Horse Racing front end with rich Racecard content & live streaming integrations among some of the features.

A landmark deal was signed to deliver a full casino turnkey platform solution to SkyCity Entertainment Group.  SkyCity is one of New Zealand’s largest entertainment companies owning five land-based casinos across both NZ and Australia and the online casino brand SkyCitycasino.com. SkyCity migrates from their current provider to EveryMatrix later this year.

SPORTS SURGE AND STRONG CASINO & PLATFORM GROWTH

Q1 2025 saw the company’s sports division deliver exceptional growth, with quarterly sports turnover rising 30% YoY to €1.7b, while GGR climbing 60% YoY to €154m on the back of continued strong trading margins. The last twelve months (LTM) turnover hit €6.3b, reflecting a 48% YoY increase, with GGR rising by 92% YoY to €505m. Part of the growth came from reaching a record number of nearly 600,000 live events, a 24% YoY increase.

Casino experienced the strongest quarterly financial results to date, with net revenue climbing to €28.6m, up 44% YoY, while EBITDA reached €16.8m, up 29% YoY. Casino GGR reached €753m, a 22% YoY increase, with the LTM reaching €2.9b, a 38% YoY increase.

GamMatrix, the company’s Gaming and Player Account Management Platform, experienced a net revenue increase of €8.6m, up 18% YoY, while EBITDA landed at €2.4m, a 23% decrease YoY. The decrease in EBITDA margin is related to a change in internal revenue allocation.

Ebbe Groes, Group CEO of EveryMatrix, said: “I’m very excited for 2025. Q1 was a solid quarter, a great start, and the rest of the year looks just as promising. We had a phenomenal year in 2024, which will be hard to beat, but thanks to the momentum we’ve set in motion during the last few years, I’m sure we’ll be able to do it.

“Our sports division never ceases to amaze me, breaking record after record. This quarter, we managed to reach 600,000 live events, all thanks to our ability to expand our coverage and add new products and features even while experiencing this much continuous growth.”

Q1 2025 HIGHLIGHTS

• Reached net revenue of €54m, up 39% YoY, with EBITDA at €28m, up 27% YoY, driven primarily by strong growth from existing clients.
• EBITDA margin reached 52%. Last twelve months’ EBITDA reached €107m, up 50% YoY.
• Migrated Bet600 from FSB to EveryMatrix platform, the company’s first such migration.
• OddsMatrix’s brand new Horse Racing product went live with this launch.
• Signed New Zealand’s SkyCity Entertainment Group to deliver a full casino turnkey platform solution.
• First three dedicated blackjack tables went live, another step up for the business’ PlayMatrix live dealer product.
• Launched OddsMatrix feeds for LeoVegas Group to enhance their global sportsbook offering.
• Won Norsk Tipping’s Casino and eInstant RFP, the largest-ever SlotMatrix deal, delivering aggregation, in-house and bespoke content.
• Launched SlotMatrix casino content with Caesars Entertainment across five U.S. states, expanding U.S. presence (post-quarter).
• Introduced New Odds Models for Football and Handball and enhanced retail Self Service Betting Terminals (SSBTs).
• Introduced real-time Rakeback through LoyalityEngine, the company’s Newly Launched Cross-Vertical Loyalty Program.
• Integrated 14 new casino vendors, now totalling 185+ and 345+ content providers.
• Signed 20 new PartnerMatrix clients.

Read the full Q1 2025 Update on EveryMatrix.com 

SlotMatrix, the industry’s largest content platform, is live in New Jersey with its first US games aggregation deal with the betPARX brand.

BetPARX is now able to offer its customers exclusive EveryMatrix games plus a host of best-performing, third-party live and slots content including Evolution Gaming’s ‘One Stop Shop’ portfolio from studios such as NetEnt, Red Tiger, NoLimit City and Big Time Gaming.

EveryMatrix is the first supplier to integrate and launch Evolution’s One Stop Shop range of games in the US – another significant milestone for the industry’s fastest growing technology and games provider.

BetPARX’s aggregated content is further enhanced with EveryMatrix’s gamification and player engagement features including free spins, leaderboards and tournaments.

SlotMatrix will become the US operator’s leading iGaming content aggregator and expand its reach to a further two states, Pennsylvania and Michigan, in the first quarter of this year.

SlotMatrix is the iGaming industry’s largest casino aggregator with more than 300 studio partners and 33,000 games.

EveryMatrix has more than 300 global customers and holds North American licences in Ontario, New Jersey, Michigan, West Virginia, Connecticut and Pennsylvania.

Erik Nyman, President, EveryMatrix Americas, said: “Going live with our first ever aggregation agreement with such a great partner as betPARX is a real milestone for the EveryMatrix business in North America.

“Not only does our SlotMatrix platform open the door to a vast variety of content from leading iGaming suppliers such as EveryMatrix Games and Evolution, but it crucially also means betPARX customers can now significantly enhance their gaming experiences by playing the best and most exciting slots and live games the US market has to offer.”

John Dixon, COO, betPARX, said: “Our integration with EveryMatrix means our players will benefit from superior gaming experiences by accessing the most in-demand titles, amplified by numerous gamification features that will further level up their enjoyment and engagement. We’re excited to see the results across all three states.”