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SBC Summit to Hold Inaugural Payment Expert Summit

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The upcoming SBC Summit will intensify its focus on equipping industry experts with top-tier payment solutions and compliance strategies with the introduction of the  Payment Expert Summit.

The Payment Expert Summit, named after SBC’s dedicated media brand, is scheduled for September 24-26 at the Feira Internacional de Lisboa. It will serve as the ideal platform for CFOs, Payments Directors, Heads of Payments, Payments Managers, Heads of AML/Fraud, KYC Managers, and payment and service providers to discuss the latest issues and strategies impacting the payment sector.

The summit will feature a dedicated conference program, networking facilities, and a show floor, providing a comprehensive environment for professionals to gain insights and forge valuable connections.

The exhibition floor will provide 25,000 delegates with the opportunity to explore the latest industry technologies and innovative payment solutions and services from 70 leading global brands. Confirmed exhibitors include Adyen, Bilderlings, DNS Pay, Inpay, ISX Financial, Jetonbank, Noda, ODDS Group, OKTO, Paybrokers, Payfuture, Payhound, Payok, Paytently, Pagsmile, PGWay, Rapyd, SmartFastPay, Trustly, VallettaPay, VOLT, XDA, ZRO Bank, and many more.

In addition, the show floor will feature a variety of networking amenities for delegates to connect with payment service providers, fintech firms, and compliance experts. Dedicated facilities include the Networking Lounge sponsored by Pay4Fun, the Payments Bar & Lounge sponsored by Kushki and the Coffee Bar & Lounge sponsored by Neosurf.

On the evening of Wednesday, September 25th, SBC will also host a dedicated ‘Payment Expert VIP Dinner & Networking Party’. This invite-only event will be held at the award-winning Trindade bar, offering operators and payment brands a three-course dinner and complimentary drinks.

Rasmus Sojmark, CEO & Founder of SBC, said: “Reflecting on last year’s SBC Summit Barcelona, it was clear that delegates responded extremely positively to our ‘Payments & Compliance Zone.’ This enthusiasm, along with the tremendous work of our media brand ‘Payment Expert,’ made it an easy decision to establish a dedicated summit.

“By offering delegates a focused educational program, showcasing the latest services and products, and providing ample networking opportunities, we aim to spur innovation and collaboration to drive the industry forward.”

Payment professionals looking to enhance their knowledge can anticipate three days of educational content addressing crucial topics impacting the payment sector. Sessions will explore the impact of open banking on financial access for gamblers by 2025, the transformative effects of unified payments on the gambling industry, navigating global complexities in gambling AML, and the influence of global economic trends on payment departments. Additionally, discussions will delve into the relationship between evolving fraud attempts and payment systems, and whether cryptocurrency can redefine the future of betting and gaming.

Industry experts set to feature as part of the Payment Expert Summit conference include Gabriele Griesbacher (Global Director of Payments and Compliance, DAZN), Isabelle Delisle (Global Head of Group Payments, Pinnacle), Christian Reinheimer (Group Director of Payments Product, LeoVegas Group), Liron Warhaftig (VP Product, BetMGM), Agata Smilgin (Head of Fraud and Payments, The Luck Factory), Rahul Das (Director of Payments, LiveScore Group), Sandhya Singh (Chief Customer Experience Officer, Casumo), Shirelle Zammit (CFO, Hit Gaming), Andrea McGeachin (CEO, Neosurf) and more.

Delegates who register for the Payment Expert Summit will enjoy complete access to all aspects of the SBC Summit. This includes the Sports Betting, Casino & iGaming, and Player Protection Zones, as well as the Affiliate Leaders Summit, ESI Lisbon, Media Headquarters, and the Super Stage at MEO Arena. This access covers the expo floor, networking areas and parties, and conference content.

The post SBC Summit to Hold Inaugural Payment Expert Summit appeared first on European Gaming Industry News.

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ZEAL partners with Greentube – “Book of Ra” Now Available on LOTTO24 and Tipp24

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ZEAL and Greentube, the digital gaming and entertainment division of Novomatic AG, have joined forces in a new partnership. As part of the collaboration, selected Greentube online games will be gradually integrated into the game portfolio of ZEAL brands LOTTO24 and Tipp24. The partnership officially launched in June 2025.

A key highlight: The internationally acclaimed “Book of Ra” series is now available to customers via ZEAL’s B2C platforms. The slot game franchise is one of the most iconic in online gaming, boasting a loyal global fan base.

This strategic alliance enables ZEAL to expand its digital gaming offering with top-tier titles, while Greentube benefits from ZEAL’s strong market presence and broad customer reach in Germany.

“With the popular titles from Greentube, we’re expanding our portfolio with high-quality games our customers already know and love,” says Alex Green, Vice President Games at ZEAL. “Bringing the ‘Book of Ra’ series to our platforms has been a long-term goal, and we’re proud to have made it happen. We see strong potential in this partnership.”

Julia Schagerl, Regional Manager at Greentube adds: “ZEAL is a strong partner with a loyal customer base. Our games stand for quality, security and entertainment – and this partnership helps us bring them to an even wider audience. It’s a key step in our growth strategy.”

The post ZEAL partners with Greentube – “Book of Ra” Now Available on LOTTO24 and Tipp24 appeared first on European Gaming Industry News.

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Leeds United announce new sleeve partnership with Parimatch

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Leeds United are pleased to announce a new official partnership with Parimatch, who will become the club’s official sleeve partner for the men’s first team.

Parimatch is a global entertainment company with over 30 years of experience in sports betting and gaming. The brand has been seen in the Premier League previously and is a trusted worldwide presence.

Having recently announced our home and away kits for the 2025/26 campaign, Parimatch are excited to add their brand to the club’s shirt for the upcoming Premier League season, which will be seen on the left playing sleeve.

As well as on the club’s first team shirt, Parimatch branding will feature prominently at both Elland Road and Thorp Arch, in addition to the perimeter LED system and club’s media backdrop.

Leeds United and Parimatch will drive brand activity by the creation of innovative partnership activations and digital campaigns which will be promoted through the club and Parimatch’s channels.

Sergey Portnov, CEO of Parimatch spoke about showing commitment to club’s who are looking to shape the future of football.

He said: “This is more than a partnership – it’s a powerful alliance between two brands with the same goal: to win. We believe in strong leadership, and we see that in Leeds United – a club with a proud history, loyal fans, and big dreams for the Premier League 25/26. We don’t wait for change. We lead it. This partnership shows our commitment to working with clubs that shape the future of football.”

Morrie Eisenberg, Chief Business Officer at Leeds United, added: “We’re really pleased to bring Parimatch onboard with the club as our new sleeve partner. They are a trusted brand who have worked within the sporting industry for a long time, showing commitment to the game. We will work closely with the Parimatch team to continue our commitment of delivering innovative campaigns and activations where possible.”

The post Leeds United announce new sleeve partnership with Parimatch appeared first on European Gaming Industry News.

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Red Rake Gaming expands into New Jersey through Caesars partnership

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Red Rake Gaming, a leading developer of premium online casino content, is excited to announce its launch with Caesars Entertainment in the state of New Jersey, further expanding its presence in the regulated U.S. market.

Red Rake Gaming’s top-performing titles are now available across Caesars’ major online casino brands in New Jersey, including Caesars Sportsbook & Casino, Caesars Palace Online Casino, and Horseshoe Online Casino.

This partnership marks a major milestone in Red Rake Gaming’s U.S. expansion strategy, aligning with one of the most iconic and trusted brands in the global gaming industry.

Nick Barr, Managing Director for Red Rake Gaming Malta, commented: “We’re incredibly excited to partner with Caesars Entertainment for our New Jersey . Caesars’ strong brand recognition and extensive reach provide the perfect platform to showcase our diverse content.

We are confident that our titles will deliver a thrilling experience for players in the Garden State.”

This collaboration highlights Red Rake Gaming’s commitment to providing innovative, compliant content tailored to regulated markets. U.S. players can enjoy a wide range of feature-rich slots, interactive bonus games, and immersive gameplay experiences.

The post Red Rake Gaming expands into New Jersey through Caesars partnership appeared first on Gaming and Gambling Industry in the Americas.

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