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SBC Summit to Hold Inaugural Payment Expert Summit
The upcoming SBC Summit will intensify its focus on equipping industry experts with top-tier payment solutions and compliance strategies with the introduction of the Payment Expert Summit.
The Payment Expert Summit, named after SBC’s dedicated media brand, is scheduled for September 24-26 at the Feira Internacional de Lisboa. It will serve as the ideal platform for CFOs, Payments Directors, Heads of Payments, Payments Managers, Heads of AML/Fraud, KYC Managers, and payment and service providers to discuss the latest issues and strategies impacting the payment sector.
The summit will feature a dedicated conference program, networking facilities, and a show floor, providing a comprehensive environment for professionals to gain insights and forge valuable connections.
The exhibition floor will provide 25,000 delegates with the opportunity to explore the latest industry technologies and innovative payment solutions and services from 70 leading global brands. Confirmed exhibitors include Adyen, Bilderlings, DNS Pay, Inpay, ISX Financial, Jetonbank, Noda, ODDS Group, OKTO, Paybrokers, Payfuture, Payhound, Payok, Paytently, Pagsmile, PGWay, Rapyd, SmartFastPay, Trustly, VallettaPay, VOLT, XDA, ZRO Bank, and many more.
In addition, the show floor will feature a variety of networking amenities for delegates to connect with payment service providers, fintech firms, and compliance experts. Dedicated facilities include the Networking Lounge sponsored by Pay4Fun, the Payments Bar & Lounge sponsored by Kushki and the Coffee Bar & Lounge sponsored by Neosurf.
On the evening of Wednesday, September 25th, SBC will also host a dedicated ‘Payment Expert VIP Dinner & Networking Party’. This invite-only event will be held at the award-winning Trindade bar, offering operators and payment brands a three-course dinner and complimentary drinks.
Rasmus Sojmark, CEO & Founder of SBC, said: “Reflecting on last year’s SBC Summit Barcelona, it was clear that delegates responded extremely positively to our ‘Payments & Compliance Zone.’ This enthusiasm, along with the tremendous work of our media brand ‘Payment Expert,’ made it an easy decision to establish a dedicated summit.
“By offering delegates a focused educational program, showcasing the latest services and products, and providing ample networking opportunities, we aim to spur innovation and collaboration to drive the industry forward.”
Payment professionals looking to enhance their knowledge can anticipate three days of educational content addressing crucial topics impacting the payment sector. Sessions will explore the impact of open banking on financial access for gamblers by 2025, the transformative effects of unified payments on the gambling industry, navigating global complexities in gambling AML, and the influence of global economic trends on payment departments. Additionally, discussions will delve into the relationship between evolving fraud attempts and payment systems, and whether cryptocurrency can redefine the future of betting and gaming.
Industry experts set to feature as part of the Payment Expert Summit conference include Gabriele Griesbacher (Global Director of Payments and Compliance, DAZN), Isabelle Delisle (Global Head of Group Payments, Pinnacle), Christian Reinheimer (Group Director of Payments Product, LeoVegas Group), Liron Warhaftig (VP Product, BetMGM), Agata Smilgin (Head of Fraud and Payments, The Luck Factory), Rahul Das (Director of Payments, LiveScore Group), Sandhya Singh (Chief Customer Experience Officer, Casumo), Shirelle Zammit (CFO, Hit Gaming), Andrea McGeachin (CEO, Neosurf) and more.
Delegates who register for the Payment Expert Summit will enjoy complete access to all aspects of the SBC Summit. This includes the Sports Betting, Casino & iGaming, and Player Protection Zones, as well as the Affiliate Leaders Summit, ESI Lisbon, Media Headquarters, and the Super Stage at MEO Arena. This access covers the expo floor, networking areas and parties, and conference content.
The post SBC Summit to Hold Inaugural Payment Expert Summit appeared first on European Gaming Industry News.
Balkan's
Amusnet Celebrates Business Excellence as a Sponsor of the Forbes Business Awards 2025

Amusnet, a leading international all-casino solution provider, proudly took part in the Forbes Business Awards 2025 as an official sponsor, reinforcing its commitment to business excellence, strategic growth, and industry leadership. The event, recognized as one of the most prestigious and premium business forums in Bulgaria, took place on April 16 and gathered more than 200 distinguished guests, including senior executives, entrepreneurs, and influential figures from across the business landscape.
Held in an elegant setting in Sofia, the Forbes Business Awards 2025 celebrated companies and leaders who set the benchmark for success and resilience in their respective industries. With a strong focus on performance, vision, and impact, the ceremony once again confirmed its role as a key platform for recognizing outstanding achievements in the Bulgarian economy.
Amusnet CEO Ivo Georgiev presented the award in the Information and Communication Technology category – a sector that reflects Amusnet’s strategic focus. The award honors companies that demonstrate outstanding performance, consistency, and leadership in the ICT field. “Supporting the Forbes Business Awards aligns with our core values of dedication, excellence, and long-term vision,” commented Ivo Georgiev, CEO of Amusnet.
Amusnet’s presence at the event reflects the company’s clear vision to contribute to the development of the business ecosystem and celebrate excellence across industries. The company continues to expand across Europe and LATAM, bringing its comprehensive portfolio to new markets and clients, while further strengthening its position in existing ones. Amusnet remains focused on sustainable growth, building strong partnerships, and consistently delivering value on a global scale.
The post Amusnet Celebrates Business Excellence as a Sponsor of the Forbes Business Awards 2025 appeared first on European Gaming Industry News.
Asia
LEADING SCORES APP LIVESCORE EYES ASIA GROWTH WITH EXPANDED BRAND PRESENCE IN THAILAND

LiveScore, home to the world’s leading app for sports scores, announces it is expanding its brand activation and presence in Thailand. This development marks a significant milestone in its ongoing commitment to localising its services and engaging with football fans across Asia.
This strategic move highlights LiveScore’s commitment to expanding its presence in the region, beginning with Thailand and Indonesia. LiveScore has experienced substantial growth in Asia Pacific, with Thailand and Indonesia specifically representing a significant portion of LiveScore’s 7.6m users in Asia in 2024.
In line with this expansion, LiveScore has partnered with local agency, Holarchy, to enhance brand awareness and activation in the region. This step is crucial to the overall strategy aimed at engaging fans and brand partners throughout Asia. With the World Cup nearing, this expansion allows LiveScore to connect with dedicated football fans as it seeks to establish itself as the leading platform for football fans, and paves the way for exciting collaborations with regional brands.
This expansion showcases LiveScore’s ongoing commitment to Fuelling Fans’ Passion for Sport, providing localised content, live scores, and news that resonates with fans on a personal level.
To further cement its commitment to local audiences, LiveScore has launched its official Thai social media account, @livescore.th. LiveScore’s Thai-specific account will feature localised content from the global LiveScore account, complimented with content specifically crafted for Thai fans, making it easier than ever for fans to stay engaged with their favourite sports.
Beyond social, fans can look forward to a series of LiveScore events such as watch parties, with all activations designed to bring more fans closer to the games they love.
Dominic Vye, Marketing Director, LiveScore, said: “Sports, especially football, hold immense popularity across Asia. We’ve chosen Thailand as the first country for our Asia expansion because of the undeniable passion of Thai fans. From their vibrant love for food to their pride in national teams and unwavering enthusiasm for the Premier League, Thai fans stand out. With LiveScore already enjoying a strong following and a loyal user base, this expansion marks an incredibly exciting step forward for both us and the fans.”
“LiveScore has always been driven by our mission to Fuel Fans’ Passion for Sport, and the incredible passion of Asian football fans only motivates our commitment to building a personal connection with fans in every market. We’re witnessing a phenomenal growth as fans from all over the world engage with us more than ever, especially as excitement builds towards the World Cup in 2026, and we’re proud to provide them with real-time updates and content that is tailored to their interests and needs.
“This is just the beginning, and we’re looking forward to working with more like-minded brands committed to building meaningful connections with football fans across Asia.”
The post LEADING SCORES APP LIVESCORE EYES ASIA GROWTH WITH EXPANDED BRAND PRESENCE IN THAILAND appeared first on European Gaming Industry News.
Conferences in Europe
Altenar Steps in as General Sponsor of EEGS 2025

The prestigious Eastern European Gaming Summit (EEGS) is set to welcome Altenar, a prominent sports betting software provider, as a General Sponsor for its 2025 edition. Scheduled for 26th and 27th November at the IEC in Sofia, Bulgaria, this partnership exemplifies Altenar’s unwavering commitment to driving innovation and growth within the gaming and entertainment sectors. This long-standing collaboration has consistently generated mutual benefits and opportunities for both Altenar and the event, as well as for all participants involved.
Altenar continues to deliver top-tier solutions for licensed operators across the globe. From standalone sportsbook offerings to comprehensive turnkey solutions, Altenar combines proven reliability with tailored services to meet diverse client needs.
Since its inception in 2011, Altenar has powered hundreds of online sports betting platforms, while their self-service betting terminals and mobile applications adapt to the evolving demands of operators, leading to a rapidly expanding client portfolio in over 30 countries.
Altenar’s involvement as a sponsor underscores their essential contribution to the overall success of the EEGS, emphasizing a collective dedication to excellence and advancement in the industry. This year’s event promises to be a critical platform for industry leaders, visionaries, and entrepreneurs to discover and discuss the latest trends in gaming, entertainment, and hospitality.
As the foremost conference in the region, the Eastern European Gaming Summit (EEGS) offers an engaging setting for industry pioneers to network, collaborate, and delve into the opportunities shaping the future of gaming and entertainment.
Align your company with this esteemed conference and take advantage of the insights and expertise shared at the event.
Check the available sponsorship options here.
The post Altenar Steps in as General Sponsor of EEGS 2025 appeared first on European Gaming Industry News.
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