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WHITE HAT STUDIOS FURTHER ACCELERATES US GROWTH WITH BET365 PARTNERSHIP!

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House of brands provider launches games in Pennsylvania with the leading global operator.

White Hat Studios, the ‘house of brands’ provider to the United States iGaming industry, is bolstering its reach in two states after securing a new content agreement with global sportsbook and online casino operator bet365.

The latest partnership sees White Hat Studios’ portfolio of immersive titles made available on bet365’s casino platform initially in Pennsylvania, including popular branded titles such as Peaky Blinders™, Wolf Legend™ Megaways™ and Bankin’ Bacon™.

Players of bet365 will also be able to enjoy White Hat Studios’ selection of dedicated table games, as well as the widely popular Jackpot Royale™ progressive mechanic that has solidified the company’s distinctive edge in the bid to be the leading provider in the US.

The deal will continue to strengthen White Hat Studios’ position across Pennsylvania, where its titles are already resonating well with players.

Daniel Lechner, SVP Sales & Marketing at White Hat Studios, said: “We’re excited to partner with bet365 and integrate our award-winning range of games into their online casino offering in Pennsylvania.

“The operator’s prominent market position makes it a key player in the US market, and we are confident that bet365’s impressive customer base will enjoy the immersive and innovative qualities of our portfolio.”

Spokesperson at bet365, said: “We are thrilled to be welcoming White Hat Studios onto the bet365 platform across Pennsylvania.

“Supplying our players with the most entertaining sportsbook and online casino offering is integral to our continued long-term growth strategy in the US and partnering with the house of brands provider will help us succeed in accomplishing these goals.”

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St. Louis Cardinals Announce Marketing Partnership with bet365

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The St. Louis Cardinals and bet365 announced that they have entered into a multi-year marketing partnership that makes the leading sports betting brand the first-ever Official Mobile Sports Betting Partner of the St. Louis Cardinals.

The new sponsorship agreement includes advertising rights on the Cardinals radio broadcasts, Cardinals Insider TV show, cardinals.com, and signage at the ballpark that will be visible on television broadcasts, along with the use of the team logo and sponsorship of the team’s starting lineups at Busch Stadium.

As part of the new agreement, bet365 will also receive naming rights to the all-inclusive bet365 Bridge located on the second level in right-centerfield. The ticketed, outdoor seating deck includes reserved seats and an all-inclusive menu featuring ballpark fare, plus complimentary Budweiser, Bud Light and Coca-Cola products. Tickets to the bet365 Bridge for the upcoming season are on-sale now at cardinals.com/allinclusive.

“bet365 is proud to announce our partnership with the St. Louis Cardinals, one of the most storied franchises in Major League Baseball. We are excited to bring a world class mobile sports betting experience to the Show-Me-State,” a bet365 spokesperson said.

“We are thrilled to welcome bet365 as the club’s official mobile sports betting partner. This partnership adds a new and exciting element to the fan experience which can be activated at Busch Stadium or any place that fans watch and follow Cardinals baseball,” Bill DeWitt III, President of the St. Louis Cardinals, said.

The post St. Louis Cardinals Announce Marketing Partnership with bet365 appeared first on Gaming and Gambling Industry in the Americas.

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Bet365 Announces Official Launch in Illinois

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Bet365 has announced its official launch in Illinois with the introduction of its award-winning sportsbook, in a partnership with Walker’s Bluff Casino Resort.

The Prairie State becomes the 13th state in bet365’s US expansion and joins Arizona, Colorado, Iowa, Indiana, Kentucky, Louisiana, New Jersey, North Carolina, Ohio, Pennsylvania, Tennessee, and Virginia.

“Championship-winning franchises, iconic athletes, and impassioned fans define Illinois’ Never Ordinary sports culture. Now, new and eligible bettors from Chicago, Springfield, and all of the Prairie State can join the bet365 experience, which features great offerings like amazing Bet Boosts, the fastest In-Game product, and Same Game Parlays,” said a bet365 spokesperson.

“We are extremely excited to offer our customers an award-winning mobile sports wagering experience with bet365,” said Tom Griffith, Walker’s Bluff Casino Resort General Manager.

Draft Day Sports Lounge at Walker’s Bluff offers one of the best area sports viewing experiences for all sports fans and a complete sports bar restaurant experience. Customers will be able to place sports wagers online at Draft Day Sports Lounge or all other resort outlets with the mobile betting bet365 app.

The post Bet365 Announces Official Launch in Illinois appeared first on Gaming and Gambling Industry in the Americas.

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2025 Men’s College Basketball Tournament

bet365 and Incentive Games Launch $10 Million ‘Bracket Challenge’ for 2025 Men’s College Basketball Tournament

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bet365, the leading sports betting brand, and Incentive Games, a premier B2B games provider, are excited to announce the return of the highly anticipated ‘bet365 Bracket Challenge’—the ultimate free-to-play predictor game with a potential $10 million jackpot.

Launching on Sunday, March 16, just in time for the 2025 Men’s College Basketball Tournament, the ‘bet365 Bracket Challenge’ allows basketball fans to test their knowledge and prediction skills. With a grand prize of $100,000 and a leader board rewarding the top 5,000 players, the competition is set to be bigger than ever.

For the player who achieves the elusive perfect bracket, $10 Million prize awaits!

Participants can access the bet365 Bracket Challenge page and check out the full terms and conditions by visiting nj.bet365.com/olp/bracket-challenge.

This free-to-play game is now open to new and eligible bet365 customers aged 21 and over, residing in the USA across: Arizona, Colorado, Illinois, Indiana, Iowa, Kentucky, Louisiana (permitted parishes only), New Jersey, North Carolina, Ohio, Pennsylvania, Tennessee and Virginia. The challenge is also available in Mexico and other jurisdictions. In order to participate, players must be fully verified by bet365, with one entry allowed per person.

Ahmed Baker, Chief Commercial Officer at Incentive Games, commented, “We’re proud to once again partner with bet365 to bring back this high-energy, high-stakes challenge. This game is more than predictions; it’s about exciting players, driving community engagement, and being part of a monumental sporting event. We are honored to play a role in bet365’s continued success in the US and international markets.”

A bet365 spokesperson said, “With the 2025 bet365 Bracket Challenge, Incentive Games delivers yet another slam-dunk free-to-play game! Basketball fans will undoubtedly enjoy every heart-pounding moment, as they make their predictions and compete for a $10 Million prize!”

The post bet365 and Incentive Games Launch $10 Million ‘Bracket Challenge’ for 2025 Men’s College Basketball Tournament appeared first on Gaming and Gambling Industry in the Americas.

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