

Latest News
SOFTSWISS Brings the Red Light District Atmosphere to iGB L!VE 2024
SOFTSWISS, an international technology company with over 15 years of experience in software development for iGaming, has introduced the most daring creative concept at iGB L!VE 2024.
Last week, one of the most anticipated industry events of the year, iGB L!VE 2024, was held in Amsterdam for the final time. In a special tribute to a city that hosted the exhibitions for many years, SOFTSWISS delivered a vibrant creative concept inspired by one of Amsterdam’s most iconic symbols – the Red Light District.
SOFTSWISS’ attendance at the expo was fruitful both in terms of business cooperation and stand appearance. The team of 60 experts held nearly 200 meetings over two busy days. The media present at the event named the company’s stand among the most eye-catching at the expo.
The SOFTSWISS team implemented an entirely new approach to the exhibition stand design. Within a 160 square metre exhibition area, the company fully immersed itself in the atmosphere of one of Amsterdam’s most iconic locations. Music, lighting, visual content, and gourmet treats engaged nearly all the senses of standvisitors, creating a memorable and captivating experience.
With each press of the big red button, the stand transformed into an audio-visual themed experience for 15 seconds. The team created this dynamic effect using three ton professional stage equipment and 70 square metres of LED screens.
A renowned local confectionery prepared an exquisite delicacy for the stand’s guests – 24 kilograms of chocolate-covered strawberries. They also aligned gifts for SOFTSWISS’ long-term partners with the creative concept. Adding an element of surprise, participants drew cards with the names of their gifts from a velvet bag.
Andrey Starovoitov, Co-CEO at SOFTSWISS, shares his impressions: “We took a bold step by trying something very unconventional this year, and it paid off. Our company’s stand stood out significantly at the exhibition, thanks to a unique and creative concept that garnered high praise from our partners and captured the attention of many attendees. This might be the most striking concept we have implemented to date.”
SOFTSWISS is gearing up for the esteemed SBC Summit Lisbon 2024. Partners and expo visitors can expect an equally exciting concept that will fully capture the festive atmosphere of the company’s anniversary year.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka affiliate platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post SOFTSWISS Brings the Red Light District Atmosphere to iGB L!VE 2024 appeared first on European Gaming Industry News.
Gambling in the USA
Gaming Americas Weekly Roundup – March 3-9

Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
Jackpot Digital Inc., the world’s leading provider of innovative dealerless electronic poker gaming solutions, has announced that it has received license approval from the Maine Gambling Control Unit (MGCU). This milestone marks a significant achievement for the Company, as it is the first state-issued license it has received in the US. This state license allows the Company to install its casino machines throughout all of Maine. Jackpot Digital’s flagship product, the Jackpot Blitz ETG, offers a modern, dealerless, player-friendly poker solution that integrates traditional multiplayer poker games with cutting-edge digital technology. The MGCU license will enable the company to offer its innovative gaming solutions to operators throughout Maine, driving new revenue opportunities and enhancing player experiences.
The New York State Gaming Commission unanimously appointed Terryl Brown to the New York Gaming Facility Location Board, which is overseeing the commercial casino siting process in the New York Metro region. Terryl Brown currently serves as Vice President and General Counsel at Pace University. Prior to taking her position at Pace, Brown served as Deputy Commissioner of Legal Affairs and Administration for the New York City Fire Department, where she oversaw operations and legal matters for a department comprised of 17,000 employees. Brown has also been Chief Ethics Officer and Counsel with the New York State Attorney General’s Office, Acting Counsel to Governor David Paterson, First Assistant Counsel to Governor Eliot Spitzer, a Commissioner of the New York State Joint Commission on Public Ethics, Executive Vice President and General Counsel at the New York Power Authority, and a Partner at Harris Beach PLLC.
Partnerships
International Game Technology PLC has announced that IGT PlaySports is growing its sports betting presence in Nevada via a three-property, sports betting technology and services agreement with GN NV Holdings LLC, owner and operator of the Golden Nugget Casinos. Per the agreement and through a phased rollout, IGT PlaySports will power retail and mobile sports betting at Golden Nugget Casino Lake Tahoe first, followed by Golden Nugget Casino Las Vegas and Golden Nugget Casino Laughlin. Golden Nugget Casino Lake Tahoe was the first of the three casinos to convert to an IGT PlaySports-powered sportsbook after launching its retail sportsbooks in January 2025. Golden Nugget Casino Laughlin and Golden Nugget Casino Las Vegas are expected to launch their new sports betting programmes later this year, first with retail betting and then with a mobile betting option.
In Celebration of Hard Rock International’s annual “International Women’s Month” in March and International Women’s Day on Saturday, March 8, Hard Rock and global superstar & humanitarian, Shakira, announced a year-long partnership that aims to empower women around the world to tell their stories, be their authentic selves and unite through the power of music. The company is raising funds through its charitable arm, Hard Rock Heals Foundation, throughout International Women’s Month. A portion of proceeds will benefit Pies Descalzos Foundation—Shakira’s non-profit organisation enhancing the education and social development of girls in Colombia’s most vulnerable communities—as well as local women’s organisations within the communities of Hard Rock locations.
The post Gaming Americas Weekly Roundup – March 3-9 appeared first on European Gaming Industry News.
Asia
MiFinity Expands Payment Options in Asia, Strengthening Regional Commitment

MiFinity, a trusted global eWallet provider serving merchants and consumers worldwide, is deepening its presence in Asia with additional local payment options. As part of its continuous commitment to supporting the region’s surging digital economy, MiFinity has launched Rabbit Line Pay in Thailand alongside LinkAja and direct bank transfer in Indonesia, with more payment methods slated for integration throughout 2025.
MiFinity has built a strong reputation as a go-to payment provider for businesses breaking into new markets, particularly those requiring fast, secure, and fully compliant transaction solutions. With a highly engaged and rapidly growing user base, MiFinity eWallet users in Asia are actively transacting across a variety of digital services, making MiFinity a strategic partner for merchants looking to boost conversion rates, improve customer satisfaction, and strengthen trust across the region.
Commenting on this expansion, Paul Kavanagh, CEO of MiFinity, said: “Asia represents a key growth market for MiFinity, and we are committed to providing merchants with the best possible solutions to reach their customers in this region. By integrating popular local payment methods and expanding our currency support, we are making it easier for businesses to offer seamless, trusted payment experiences. Our investment in the region underscores our dedication to supporting both our merchants and our highly engaged eWallet users, ensuring they have access to the payment options that best suit their needs.”
Supporting Asia’s Thriving Digital Economy
The digital payments market in Asia is experiencing significant growth, driven by increasing smartphone penetration, rising financial inclusion, and the booming demand for digital services. According to industry research, Southeast Asia alone is home to over 350 million digital wallet users, with eWallet transactions projected to account for a growing share of online payments.
For merchants looking to expand into these high-growth markets, offering trusted, localised payment options is essential to attracting and retaining customers. By integrating Rabbit Line Pay, LinkAja, and direct bank transfers, MiFinity provides businesses with the tools they need to tap into these opportunities, delivering seamless payment experiences that align with local consumer preferences.
Continued Growth and Future Expansions
The rollout of Rabbit Line Pay, LinkAja, and Indonesian bank transfers marks the newest milestone in MiFinity’s widening footprint in Asia, with additional payment integrations scheduled for later in 2025. As appetite for digital wallet transactions and alternative payment methods accelerates, MiFinity remains committed to evolving its offerings, empowering merchants to capture new customers and deliver secure, consumer-centric payment experiences across Asia’s diverse markets.
The post MiFinity Expands Payment Options in Asia, Strengthening Regional Commitment appeared first on European Gaming Industry News.
Latest News
Inspired Expands UK Footprint with Ivy Casino

Inspired Entertainment, Inc., a leading provider of B2B gaming content, systems, and solutions, announced today the launch of its top-performing gaming content with Ivy Casino, a relative newcomer to the established UK online gaming market.
Since launching its online casino in 2024, Ivy Casino has gained traction as a standout operator in the UK iGaming space. With the integration of Inspired’s world-leading slots portfolio, Ivy Casino is set to offer an even more engaging experience to its players.
Through this collaboration, Ivy Casino gains access to Inspired’s extensive suite of proven, high-performing titles, including Gold Cash Free Spins™, 20p Roulette™, Cops ‘n’ Robbers Big Money™, Reel King Big Money™, and Big Piggy Bank™. These popular games bring excitement, innovation, and top-tier entertainment to Ivy Casino’s expanding player base.
Claire Osborne, VP of Interactive at Inspired, said, “We’re excited to bring our engaging content and player-favourite brands to Ivy Casino. As they continue to establish themselves in the UK market, we look forward to seeing them flourish and succeed with our top-performing titles.”
Mark Good, representing Ivy Casino said, “It’s an exciting time for Ivy Casino, and we’re delighted that the brand is partnering with Inspired, a renowned leader in delivering world-class casino content. Their diverse portfolio of games, spanning diverse and seasonal themes, unique mechanics, and year-round entertainment, brings fresh and thrilling experiences to the players of Ivy Casino.”
The post Inspired Expands UK Footprint with Ivy Casino appeared first on European Gaming Industry News.
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