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SOFTSWISS Brings the Red Light District Atmosphere to iGB L!VE 2024

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SOFTSWISS, an international technology company with over 15 years of experience in software development for iGaming, has introduced the most daring creative concept at iGB L!VE 2024.

Last week, one of the most anticipated industry events of the year, iGB L!VE 2024, was held in Amsterdam for the final time. In a special tribute to a city that hosted the exhibitions for many years, SOFTSWISS delivered a vibrant creative concept inspired by one of Amsterdam’s most iconic symbols – the Red Light District.

 

SOFTSWISS’ attendance at the expo was fruitful both in terms of business cooperation and stand appearance. The team of 60 experts held nearly 200 meetings over two busy days. The media present at the event named the company’s stand among the most eye-catching at the expo.

The SOFTSWISS team implemented an entirely new approach to the exhibition stand design. Within a 160 square metre exhibition area, the company fully immersed itself in the atmosphere of one of Amsterdam’s most iconic locations. Music, lighting, visual content, and gourmet treats engaged nearly all the senses of standvisitors, creating a memorable and captivating experience.

 

With each press of the big red button, the stand transformed into an audio-visual themed experience for 15 seconds. The team created this dynamic effect using three ton professional stage equipment and 70 square metres of LED screens.

A renowned local confectionery prepared an exquisite delicacy for the stand’s guests – 24 kilograms of chocolate-covered strawberries. They also aligned gifts for SOFTSWISS’ long-term partners with the creative concept. Adding an element of surprise, participants drew cards with the names of their gifts from a velvet bag.

Andrey Starovoitov, Co-CEO at SOFTSWISS, shares his impressions: “We took a bold step by trying something very unconventional this year, and it paid off. Our company’s stand stood out significantly at the exhibition, thanks to a unique and creative concept that garnered high praise from our partners and captured the attention of many attendees. This might be the most striking concept we have implemented to date.”

SOFTSWISS is gearing up for the esteemed SBC Summit Lisbon 2024. Partners and expo visitors can expect an equally exciting concept that will fully capture the festive atmosphere of the company’s anniversary year.

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka affiliate platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

The post SOFTSWISS Brings the Red Light District Atmosphere to iGB L!VE 2024 appeared first on European Gaming Industry News.

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Genius Sports Partners with European Leagues for Groundbreaking GeniusIQ Innovation and Exclusive Betting Data

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Genius Sports Limited has secured the exclusive official betting data rights for a select group of competitions within the European Leagues Association. As part of this multi-year partnership, Genius Sports will also deploy its GeniusIQ platform across European football.

Genius Sports is the leading provider of live football content to the global regulated sports betting market, with the European Leagues now joining a top-tier content portfolio that includes the Premier League and French Ligue 1.

As part of a shared commitment to driving innovation, Genius Sports will deploy its next-generation GeniusIQ platform in stadiums across Europe.

This proprietary, AI-powered system underpins a suite of innovations across tracking, officiating, team performance, and fan engagement. Already used across the Premier League,  Belgian Pro League, and Danish Superliga, GeniusIQ enables leagues and teams to deepen fan engagement, improve officiating accuracy, and unlock performance insights.

GeniusIQ is designed to future-proof the commercial value of official football data for all stakeholders, and this partnership now establishes a strong foundation for long-term strategic collaboration and innovation.

Alberto Colombo, General Secretary of the European Leagues, said: “As part of the continued evolution of the European Leagues, we are proud to have once again supported our members in their future business and commercial development. This landmark deal with Genius Sports reflects both the evolution of the sports data market but also the way technology will play an increasingly intertwined role in the way commercial deals come to fruition.”

Steven BurtonChief Partnerships Officer at Genius Sports, said: “This expanded partnership with the European Leagues significantly enhances the breadth and depth of official, premium data available to our sportsbook partners.

“More importantly, it reflects a fundamental shift in the rights model, where technology investment resets traditional frameworks and creates a longer runway for future sales and revenue opportunities. By delivering the next-generation, AI-powered solutions that leagues want and need, we’re deepening alignment, strengthening our competitive moat, and accelerating the next wave of technological innovation across European football.”

European Leagues’ Members included in the agreement:

  1. Belgian Pro League
  2. Ligová Fotbalová Asociace
  3. Danish League
  4. Dutch Eredivisie
  5. Dutch Keuken Kampioen Divisie
  6. Finnish Veikkausliiga
  7. Deutscher Fußball Bund (on behalf of 3. Liga and Google Pixel Frauen-Bundesliga)
  8. Greek Super League
  9. Israeli Professional Football League
  10. Kazakhstan Football League
  11. Latvian Virslīga
  12. Norwegian Professional Football League
  13. Liga Portugal
  14. Romanian Professional Football League
  15. Serbian Super Liga
  16. Slovak Niké Liga
  17. Föreningen Svensk Elitfotboll
  18. Swiss Football League

The post Genius Sports Partners with European Leagues for Groundbreaking GeniusIQ Innovation and Exclusive Betting Data appeared first on European Gaming Industry News.

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Rise & Hustle enhances platform with proprietary AI-powered Rise Core solution

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Rise & Hustle, Africa’s next-gen tap-to-earn gaming operator, has rolled out its proprietary AI-powered Rise Core solution to enhance performance, personalisation, and protection.

Officially launched last week in Nigeria, Rise & Hustle is a rewards-based mobile street game series built on its PlayZuzu Gaming platform. Rise Core uses advanced algorithms to stop fraud, identifying and preventing everything from Cost Per Acquisition (CPA) manipulation to gameplay exploitation. The solution excels at fortifying cybersecurity, proactively identifying threats to safeguard player data and platform integrity.

From a creative standpoint, Rise Core will generate and refine in-game visuals and imagery to immerse players in the experience of rising from Hustler to Kingpin. Furthermore, the solution is trained to analyse user behaviour and recommend content in real time to drive engagement and retention.

Deploying Rise Core at the heart of Rise & Hustle’s platform instantly heightens mobile-first gaming by combining entertainment, integrity, and progressive tech in one world.

Rise & Hustle CEO and co-founder Josh Jones commented: “Integrating our in-house Rise Core solution into the Rise & Hustle platform puts AI front and centre of all we’re building. It will help us build quicker, safer, and smarter than anyone else in the space. Players’ security is paramount, and backed by sophisticated AI we’re in position to detect and prevent fraud in real-time. We have the ability to seamlessly personalise content not just in design, but based on player interests. Rise Core is more than just a tool – it’s our edge in creating player-first experiences for Africa’s mobile-native generation.”

The post Rise & Hustle enhances platform with proprietary AI-powered Rise Core solution appeared first on European Gaming Industry News.

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Spinomenal presents 4 Horsemen III: Inferno

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Leading iGaming content provider Spinomenal has released 4 Horsemen III: Inferno to complement the wildly popular Mythology series.

4 Horsemen III: Inferno invites players into an apocalyptic hellscape where the reels are engulfed by a scorched wasteland under burning skies. A relentlessly surging and dark soundtrack creates an atmosphere thick with tension. The Horsemen return, Conquest, War, Famine, and Death, each carrying their own Free Spins feature, which is triggered with three or more full-sized Scattered Free Spins symbols.

Each time players discover three or more Free Spins symbols, they can move on to the next Free Spins feature, seeking bigger returns. The first Horseman is Conquest and offers Winning Symbols Respins. In this first stage, all winning combinations trigger a respin, with winning symbols staying in place while non-winning symbols are substituted for new ones.

The next Free Spins stage is Extra Wilds and this is represented by War. This time while the reels are spinning, three to five extra Wild symbols can appear on the slot to increase winning chances. Five Wild symbols on a winning line will pay x300.

Any players who find another three or more full-sized Scattered Free Spins will follow the map onto Famine – which is a Shifting Reels Free Spins feature. During this round, after each win the game will trigger a free respin where all the reels move one row down and a new row on top will be revealed.

The final resting place is Death for the Stacked Wild Respins feature where each occasion a stacked Wild symbol appears fully on the reel a respin will be triggered.

Spinomenal CO-CEO, Omer Henya commented: “4 Horsemen III: Inferno is a chaos-fuelled title packed with four epic features within the Free Games mode. The red-hot design is visually striking, and players will be hoping to ride from the flames with a fortune.”

The post Spinomenal presents 4 Horsemen III: Inferno appeared first on European Gaming Industry News.

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