Danish operator Casino999.dk is teaming up with leading iGaming supplier Delasport to expand into the Sports betting vertical. Delasport’s Plug & Play Sportsbook iFrame is about to be added to the operator’s website so that players can now enjoy a Sports betting experience unseen in Denmark so far.

The strategic partnership is an important next step for both sides as Casino999.dk wishes to expand its revenue and Delasport is on its way to establishing itself as a key supplier in the Nordic region. Recently, the iGaming software developer also signed an agreement with Swedish B2B platform provider Bejoynd to elevate sports betting in the region.

Aside from implementing a modern sportsbook solution, Delasport will help the Danish operator stand out in its market by providing the highest quality management of all sports-related operations. Casino999.dk will benefit from two-digit margins and high player retention thanks to the rich sports catalogue and ‘My Era’ – Delasport’s proprietary personalization feature suite. It includes now-well-proven features My Sportsbook, My Event Builder, and If Bet.

‘The Nordics are very important for us and we’re happy to be making another step in the region with a partner like Casino999.dk’, Delasport VP of Business Development Rosaire Galea Cavallaro comments. ‘This is a great demonstration of how casino operators can benefit from adding a sportsbook – something we’ve been raising awareness of for the past several months.’

The excitement is shared by Casino999.dk‘s team as well. Sherene Ameen, Regulatory Compliance Officer, says: ‘Entering the sports market is a key decision we’ve made as we believe our players deserve to have their favorite types of betting in one place. The ease this integration happens with is making us happy to be partnering with a proven global supplier like Delasport.’