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Sportradar Launches Industry-First Social Media Video Ads Featuring Live Sports and Betting data

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9 months ago

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Sportradar today announced the integration of live sports data and betting content into video advertisements through its ad:s paid social marketing service. This industry-first solution unlocks new opportunities within paid social advertising, delivering more relevant adverts, at speed and at scale, enabling greater engagement, enhanced campaign efficiency and value for sports betting and iGaming clients. 

As consumption of short form video content grows, social media platforms are prioritizing video advertising to better engage customers and achieve greater campaign efficiency and effectiveness. To address this opportunity, Sportradar’s proprietary, AI-driven marketing technology creates and delivers tailored social media video advertisements, which update in real-time to reflect betting market movements, including live odds, as well as casino games and jackpot value, to aid customer retention and drive revenue.  

This new feature is initially available across Meta’s social media platforms, including Instagram and Facebook. 

Niki Beier, SVP Marketing Services at Sportradar, said: “Our paid social media clients have already seen fantastic results using static creative ads informed by our live data. Now, by integrating real-time shifts in betting odds with Sportradar’s 23 years’ worth of historical data, we are maximizing the potential of social media as a performance marketing channel for sportsbook and casino operators by delivering more relevant, engaging and better performing video adverts.” 

Sportradar adheres to the highest standards of socially responsible advertising across its ad:s service, with all campaigns complying with necessary regulations. The ad:s platform has the ability to highly target all adverts to reach only social media users of legal gambling age and Sportradar encourages all of its clients to remove identified ‘at-risk’ individuals from their paid social activity and digital advertising. 

The post Sportradar Launches Industry-First Social Media Video Ads Featuring Live Sports and Betting data appeared first on European Gaming Industry News.

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Conferences in Europe

Altenar Steps in as General Sponsor of EEGS 2025

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10 hours ago

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April 24, 2025

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The prestigious Eastern European Gaming Summit (EEGS) is set to welcome Altenar, a prominent sports betting software provider, as a General Sponsor for its 2025 edition. Scheduled for 26th and 27th November at the IEC in Sofia, Bulgaria, this partnership exemplifies Altenar’s unwavering commitment to driving innovation and growth within the gaming and entertainment sectors. This long-standing collaboration has consistently generated mutual benefits and opportunities for both Altenar and the event, as well as for all participants involved.

Altenar continues to deliver top-tier solutions for licensed operators across the globe. From standalone sportsbook offerings to comprehensive turnkey solutions, Altenar combines proven reliability with tailored services to meet diverse client needs.

Since its inception in 2011, Altenar has powered hundreds of online sports betting platforms, while their self-service betting terminals and mobile applications adapt to the evolving demands of operators, leading to a rapidly expanding client portfolio in over 30 countries.

Altenar’s involvement as a sponsor underscores their essential contribution to the overall success of the EEGS, emphasizing a collective dedication to excellence and advancement in the industry. This year’s event promises to be a critical platform for industry leaders, visionaries, and entrepreneurs to discover and discuss the latest trends in gaming, entertainment, and hospitality.

As the foremost conference in the region, the Eastern European Gaming Summit (EEGS) offers an engaging setting for industry pioneers to network, collaborate, and delve into the opportunities shaping the future of gaming and entertainment.

Align your company with this esteemed conference and take advantage of the insights and expertise shared at the event.

Check the available sponsorship options here.

The post Altenar Steps in as General Sponsor of EEGS 2025 appeared first on European Gaming Industry News.

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Continent 8

Tachi Palace Casino trusts Continent 8 to bolster its cybersecurity through advanced managed SOC and SIEM solutions

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11 hours ago

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April 24, 2025

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Tachi-Yokut Tribe of Santa Rosa Rancheria-owned and operated casino now equipped with world-leading 24/7/365 monitoring, proactive threat prevention and rapid response capabilities to safeguard its tribal gaming operations

Continent 8 Technologies, the leading provider of managed hosting, connectivity, cloud and cybersecurity solutions for the tribal gaming industry, is pleased to announce a new cybersecurity agreement with Tachi Palace Casino Resort to oversee and optimize their Security Operations Center (SOC) and Security Incident and Event Management (SIEM) cybersecurity operations.

In collaboration with Continent 8 and its cybersecurity division, C8 Secure, Tachi Palace Casino Resort will implement their managed SOC and SIEM services. The customer will gain instant access to a comprehensive SOC and SIEM solution featuring round-the-clock monitoring, sophisticated threat detection to pinpoint anomalies and potential risks, integrated threat intelligence to anticipate evolving threats and an advanced SIEM architecture designed for high-performance analytics and streamlined incident management.

Patrick Gardner, Chief Security Officer at Continent 8 said: “We are honored that Tachi Palace Casino Resort selected Continent 8 through a rigorous selection process as their trusted Managed Security Operations Center partner. As a leading Managed Security Services Provider (MSSP) specializing in the gaming industry, we have deep insight into the unique cybersecurity threats and vulnerabilities facing our customers today. Tachi Palace Casino Resort’s proactive commitment to safeguarding their infrastructure demonstrates exceptional leadership and a clear understanding that robust, continuous security is vital for protecting their customers, data and gaming operations.”

Jerad Swimmer, Regional Sales Director at Continent 8 added: “It’s inspiring to see an increasing number of tribal gaming and casino organizations such as Tachi Palace Casino Resort making cybersecurity a core component of their strategic initiatives and organizational culture.

“We are delighted to support Tachi Palace Casino Resort as their trusted MSSP, ensuring a secure and strategic cybersecurity journey.”

David Clark, Information System Director at Tachi Palace Casino Resort said: “I am looking forward to our new partnership with Continent 8 and what the future brings for us.”

The post Tachi Palace Casino trusts Continent 8 to bolster its cybersecurity through advanced managed SOC and SIEM solutions appeared first on Gaming and Gambling Industry in the Americas.

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Discover What’s Next in France’s Gambling Industry at the iGaming Exchange Virtual Meetup on April 30

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12 hours ago

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April 24, 2025

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HIPTHER, the global connector of thought leaders and innovators in the gaming industry, is proud to announce the next edition of the iGaming Exchange Virtual Meetup, taking place on April 30, 2025, at 10:00 CET. This highly anticipated session will focus on the evolving landscape of France’s gambling sector and feature an exclusive insight session with Claire, a leading voice on French gaming regulation.

Spotlight on France: A Key Market in Transformation

France’s gambling industry has entered a pivotal phase in 2025. Following the latest developments outlined in this recent article, significant changes are taking shape:

  • Regulatory Expansion: The French government has extended the operation of Paris gaming clubs through 2027 under the 2025 Finance Act, signaling confidence in a well-regulated urban gambling environment.

  • Innovative Betting Models: The introduction of a new form of pari-mutuel betting on horse races, approved by the Ministry of Economy and Finance, reflects a shift toward more dynamic and diversified wagering options.

  • New Governance Horizons: The mandate of ANJ President Isabelle Falque-Pierrotin has been extended until 2027, ensuring regulatory stability during a time of change and expansion.

Meet Claire Pinson-Bessonnet – Founding partner at CPB Avocats France – Your Guide to French Gambling Regulations

This session’s keynote will be delivered by Claire Pinson-Bessonnet – Founding partner at CPB Avocats France, an expert analyst in French gambling law and policy. Claire will provide attendees with:

  • Context on the Finance Act and what it means for operators;

  • A breakdown of the regulatory environment and compliance updates;

  • Opportunities and challenges ahead for domestic and international stakeholders.

Why You Should Attend

Whether you’re a gambling operator, regulatory professional, affiliate, or investor, this session offers:

  • Expert commentary on real-time developments;

  • Actionable insights for strategic growth in the French market.

Event Details

  • Event: iGaming Exchange – Focus on France

  • Date: April 30, 2025

  • Time: 10:00 CET

  • Location: Online (Virtual Meetup) – Streamed live on LinkedIn and YouTube

  • Hosted by: HIPTHER

👉 Register Today!

Reserve your virtual spot now to stay at the forefront of the European gaming conversation: https://www.linkedin.com/events/igamingexchange-virtualmeetupby7288574026942222338/theater/

The post Discover What’s Next in France’s Gambling Industry at the iGaming Exchange Virtual Meetup on April 30 appeared first on European Gaming Industry News.

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