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SOFTSWISS Celebrates 15th Anniversary: How Company Transformed iGaming?

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15 years ago, on 21 July, SOFTSWISS, a leading iGaming software provider, started its path in the industry. As the company celebrates its birthday, it is the perfect moment to reflect on SOFTSWISS breakthroughs that revolutionised iGaming.

 

Introducing Crypto in Gambling

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Back in 2013, SOFTSWISS visionaries were the first to leverage the potential of digital currencies, leading the way for their integration into the iGaming industry. Recent research states that crypto payments represent a long-term trend profoundly influencing the dynamics of online gambling. Namely, in Q1’24, the Crypto Bet Sum demonstrated an over 20% growth year-on-year.

 

Collecting Richest Game Portfolio

For almost nine years, SOFTSWISS has collected the biggest game portfolio in the industry. Recently, the SOFTSWISS Game Aggregator has surpassed 23,500 games from over 270 distinct providers. Offering unique player engagement tools, the SOFTSWISS Game Aggregator powers more than a thousand iGaming brands.

 

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Elevating Service Level

SOFTSWISS has built a comprehensive product ecosystem that enables operators to create an iGaming business of any scale from scratch.  The unique blend of technology innovations and exceptional service allowed SOFTSWISS to gain proven client recognition. According to researchers by the world-leading marketing agency Kantar, SOFTSWISS has achieved a 93% customer satisfaction rate for its Game Aggregator and a 91% satisfaction score for Affilka by SOFTSWISS.

 

Leading Industry Expertise

SOFTSWISS’ profound expertise allowed it to become an industry pioneer in conducting comprehensive research in various iGaming verticals. Over the past three years, more than 20 industry reports were published, each garnering increasing interest. The 2024 iGaming Trends Report became the most sought-after, with over 3,000 downloads.

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In 2024, SOFTSWISS appointed Rubens Barrichello as Non-Executive Director in Latin America. Valuable insights from another highly competitive field, business tips and advice regarding Brazilian business culture are now available for all iGaming stakeholders.

 

Revolutionising iGaming Marketing

SOFTSWISS realised the vibrant ‘Bringing the Heat’ and ‘Grab Success’ marketing campaigns in 2022 and 2023. Held in Malta, they have made a lasting impact on the discerning iGaming audience and allowed SOFTSWISS to gain the ‘B2B Marketing Campaign’ accolade at the esteemed EGR M&I Awards two times in a row. 

 

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Developing Player Welfare

SOFTSWISS innovative advancements led to the creation of an automated Risk Scoring Tool. The instrument detects suspicious player activity, setting a new standard of player welfare. The innovation was rewarded at the SiGMA Africa Awards in the Responsible Gaming Category. 

 

Promoting Social Responsibility

Over the past three years, SOFTSWISS has invested millions of euro in charitable initiatives. In 2024, in response to the most devastating flood in Brazilian history, SOFTSWISS launched a multi-phase charity project. The company provided immediate aid to those affected and organised long-term support for the region’s recovery. Additionally, SOFTSWISS initiated a unique campaign inviting industry players to join the effort, which received widespread support from the iGaming media. 

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“Such meaningful evolutionary changes are a credit to the SOFTSWISS talented experts. Personally, I am immensely proud of having built an exceptional team. Despite having no prior experience in the iGaming industry, their knowledge, innovative approaches, and creative thinking have made them highly sought after by our competitors. We have the most cohesive and ethically sound team in the industry,” summarises Founder of SOFTSWISS, Ivan Montik.

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 20,000 casino games, the Affilka affiliate platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

The post SOFTSWISS Celebrates 15th Anniversary: How Company Transformed iGaming? appeared first on European Gaming Industry News.

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Brazilian iGaming market

Zitro Digital Announces its Entry into Brazilian iGaming Market

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Zitro Digital has announced its entry into the newly regulated Brazilian iGaming market. With deep roots in Brazil, Zitro Digital is to bring its portfolio of in-house content to local players, marking a new chapter in the company’s long-standing connection with the country.

Brazilian players can now enjoy a selection of Zitro Digital’s slots, including the popular series Fu Frog, as the company introduces its offerings to operators within the country. The move comes as part of Brazil’s ongoing efforts to create a regulated and secure online gaming environment for players, offering a responsible platform for gaming activities.

“Brazil is one of the most promising regulated markets in the world, and we are proud to be part of this exciting development. The potential here is immense, and we are committed to offering a diverse range of high-quality, localized content to meet the tastes and preferences of Brazilian online players. Our focus is on adapting our games to the local context, ensuring we respect cultural preferences while contributing to the responsible growth of the sector. This launch marks a significant step in our Latin American expansion and reinforces our commitment to delivering innovative, engaging experiences to players in regulated global markets,” Jose Javier Martí, COO of Zitro Digital, said.

The post Zitro Digital Announces its Entry into Brazilian iGaming Market appeared first on Gaming and Gambling Industry in the Americas.

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MGCB Reminds Gamblers to Bet Responsibly During Super Bowl

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As Super Bowl LIX approaches, set to take place at Caesars Superdome in New Orleans on Sunday, February 9, the Michigan Gaming Control Board (MGCB) has urged sports fans and bettors to practice responsible betting and wager only through authorized, legal sportsbook operators.

“Each year, the Super Bowl unites millions of fans, football lovers, and bettors around the world. As we come together to watch the game, let’s remember the importance of responsible betting to guarantee a safe and enjoyable experience for everyone involved,” MGCB Executive Director Henry Williams said.

These are a few important tips that the MGCB is giving for bettors to keep in mind:

• Set a Budget: Establish a betting budget that aligns with your financial situation. Set realistic limits on how much you’re willing to wager and stick to those limits throughout the game.

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• Bet Responsibly: Remember, sports betting is a form of entertainment, not a surefire way to make money. Only wager what you can comfortably afford to lose, ensuring it doesn’t impact your financial well-being or other obligations.

• Know the Rules: Familiarize yourself with the rules of sports betting, the odds, and the types of bets available. Educating yourself helps you make informed decisions and reduce potential risks.

• Use Authorized Sportsbook Operators: Always bet through legal, licensed sportsbooks for a secure and fair experience. Unlicensed sites can expose you to risks like identity theft, lost deposits, or unpaid winnings.

The post MGCB Reminds Gamblers to Bet Responsibly During Super Bowl appeared first on Gaming and Gambling Industry in the Americas.

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Latest News

Galaxsys Launches PLAY ME – A New Take on Turbo and Crash Games

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Galaxsys releases new PLAY ME turbo and crash games.

Galaxsys, the award-winning game studio known for its diverse portfolio of games, has introduced Play Me, a game that brings a fresh twist to the popular game concept and combines fast decision-making with the thrill of chasing big wins.

 

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About PLAY ME

In the game, tiles scroll down the screen in sync with the background music. Players can tap and hold any tile to increase their winnings but must release it before the odds crash. Players decide when to start and when to stop, thus making every moment a test of skill and intuition.

Key Features That Set PLAY ME Apart

Fast-Paced & High-Stakes Gameplay

The game offers a seamless mix of turbo and crash mechanics where players can join the action at any time. The longer they hold, the higher the risk—and the reward.

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Boost Mode for Bigger Wins

A randomly triggered mode turns held tiles gold. During this mode, odds grow rapidly and continuously, guaranteeing no losses.

Bonus System

FreeBet and FreeAmount promotional tools provide an option to reward bonuses to the players, with the terms set by the operator.

Player-Based UI/UX

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The design elements, features, and interactions within the game are carefully crafted to align with the expectations and preferences of the players.

With PLAY ME, Galaxsys once again raises the bar in instant gaming, offering a fresh take on turbo and crash mechanics. The game’s fast pace and strategic depth make it a standout choice that keeps the action going with every move.

The post Galaxsys Launches PLAY ME – A New Take on Turbo and Crash Games appeared first on European Gaming Industry News.

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