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SOFTSWISS Celebrates 15th Anniversary: How Company Transformed iGaming?

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15 years ago, on 21 July, SOFTSWISS, a leading iGaming software provider, started its path in the industry. As the company celebrates its birthday, it is the perfect moment to reflect on SOFTSWISS breakthroughs that revolutionised iGaming.

 

Introducing Crypto in Gambling

Back in 2013, SOFTSWISS visionaries were the first to leverage the potential of digital currencies, leading the way for their integration into the iGaming industry. Recent research states that crypto payments represent a long-term trend profoundly influencing the dynamics of online gambling. Namely, in Q1’24, the Crypto Bet Sum demonstrated an over 20% growth year-on-year.

 

Collecting Richest Game Portfolio

For almost nine years, SOFTSWISS has collected the biggest game portfolio in the industry. Recently, the SOFTSWISS Game Aggregator has surpassed 23,500 games from over 270 distinct providers. Offering unique player engagement tools, the SOFTSWISS Game Aggregator powers more than a thousand iGaming brands.

 

Elevating Service Level

SOFTSWISS has built a comprehensive product ecosystem that enables operators to create an iGaming business of any scale from scratch.  The unique blend of technology innovations and exceptional service allowed SOFTSWISS to gain proven client recognition. According to researchers by the world-leading marketing agency Kantar, SOFTSWISS has achieved a 93% customer satisfaction rate for its Game Aggregator and a 91% satisfaction score for Affilka by SOFTSWISS.

 

Leading Industry Expertise

SOFTSWISS’ profound expertise allowed it to become an industry pioneer in conducting comprehensive research in various iGaming verticals. Over the past three years, more than 20 industry reports were published, each garnering increasing interest. The 2024 iGaming Trends Report became the most sought-after, with over 3,000 downloads.

In 2024, SOFTSWISS appointed Rubens Barrichello as Non-Executive Director in Latin America. Valuable insights from another highly competitive field, business tips and advice regarding Brazilian business culture are now available for all iGaming stakeholders.

 

Revolutionising iGaming Marketing

SOFTSWISS realised the vibrant ‘Bringing the Heat’ and ‘Grab Success’ marketing campaigns in 2022 and 2023. Held in Malta, they have made a lasting impact on the discerning iGaming audience and allowed SOFTSWISS to gain the ‘B2B Marketing Campaign’ accolade at the esteemed EGR M&I Awards two times in a row. 

 

Developing Player Welfare

SOFTSWISS innovative advancements led to the creation of an automated Risk Scoring Tool. The instrument detects suspicious player activity, setting a new standard of player welfare. The innovation was rewarded at the SiGMA Africa Awards in the Responsible Gaming Category. 

 

Promoting Social Responsibility

Over the past three years, SOFTSWISS has invested millions of euro in charitable initiatives. In 2024, in response to the most devastating flood in Brazilian history, SOFTSWISS launched a multi-phase charity project. The company provided immediate aid to those affected and organised long-term support for the region’s recovery. Additionally, SOFTSWISS initiated a unique campaign inviting industry players to join the effort, which received widespread support from the iGaming media. 

“Such meaningful evolutionary changes are a credit to the SOFTSWISS talented experts. Personally, I am immensely proud of having built an exceptional team. Despite having no prior experience in the iGaming industry, their knowledge, innovative approaches, and creative thinking have made them highly sought after by our competitors. We have the most cohesive and ethically sound team in the industry,” summarises Founder of SOFTSWISS, Ivan Montik.

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 20,000 casino games, the Affilka affiliate platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

The post SOFTSWISS Celebrates 15th Anniversary: How Company Transformed iGaming? appeared first on European Gaming Industry News.

Carlo Santarelli

Gaming and Leisure Properties Inc. Names Carlo Santarelli Senior Vice President, Corporate Strategy and Investor Relations

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Gaming and Leisure Properties Inc. announced that Carlo Santarelli has been appointed Senior Vice President, Corporate Strategy and Investor Relations, a new position at the Company. Mr. Santarelli will begin his new position on August 18, 2025 and will report to GLPI President and Chief Operating Officer, Brandon Moore.

Mr. Santarelli brings over 25 years of Wall Street experience in Equity Research and Investment Banking to his new role and joins the Company from Deutsche Bank where he was Managing Director of Gaming & Lodging Equity Research. Prior to Deutsche Bank, Mr. Santarelli held similar positions at Bear Stearns, JP Morgan and Wells Fargo. He consistently ranked highly in Institutional Investor and other sell-side analyst research polls as a thought leader in the space, providing unique perspectives on industry events and trends with his data-driven approach and stock picking talent. Carlo Santarelli graduated from the University of Pennsylvania with a B.A. in Economics in 2000.

Peter Carlino, Chairman and Chief Executive Officer of GLPI, said: “We’ve known and respected Carlo’s research work on the gaming, lodging and gaming REIT sectors for many years. Carlo brings to GLPI an in-depth knowledge of the industry and its participants, having experienced GLPI’s original formation of the gaming triple-net-REIT structure from a research analyst and capital markets perspective. We value his deep network of contacts among institutional investors, sell-side analysts and a wide range of gaming industry operators and we look forward to the value of his contributions.”

In his new role, Mr. Santarelli will work with Mr. Carlino and GLPI’s senior management to develop and evaluate growth opportunities and strategic relationships, and will oversee investor relations interactions.

The post Gaming and Leisure Properties Inc. Names Carlo Santarelli Senior Vice President, Corporate Strategy and Investor Relations appeared first on Gaming and Gambling Industry in the Americas.

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VIP Play Announces Departure of Chief Financial Officer

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VIP Play, a technology-driven leader in interactive consumer engagement, announced that Jim Mackey, the Company’s Chief Financial Officer, will step down from his role, effective August 8, 2025.

The Company has initiated a transition process and is in the process of identifying a successor. Mackey will assist in an orderly transition over the coming weeks.

“We thank Jim for his contributions to the Company, particularly during a transformative period for our business. We remain focused on executing our strategic priorities, including financial visibility, operating efficiency, and delivering value to our stakeholders,” said Les Ottolenghi, CEO of VIP Play.

The post VIP Play Announces Departure of Chief Financial Officer appeared first on Gaming and Gambling Industry in the Americas.

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Esports Charts Becomes Official Viewership Analytics Partner of StarLadder Budapest Major 2025

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Esports Charts, the leading esports viewership analytics provider, has partnered with StarLadder, a pioneering tournament organiser. The Budapest Major 2025 marks a highly anticipated comeback for StarLadder, as it is their first Counter-Strike Major since 2019 and a significant return to the top-tier esports arena.

As the official analytics partner of the StarLadder Budapest Major 2025, Esports Charts will provide comprehensive, real-time audience data and insights throughout the event. This will empower organisers, teams, sponsors and fans with unparalleled transparency and a deeper understanding of the tournament’s global reach.

Artyom Odintsov, Co-founder and CEO of Esports Charts, said: “We are thrilled and proud to provide viewership analytics for StarLadder for the Budapest Major 2025. Since both Esports Charts and StarLadder are Ukraine-born companies, we share similar values and deal with similar challenges, which brings us even closer.

“It’s genuinely exciting to follow how viewership will develop at this Major. But knowing the expertise, drive, and passion that the organizers are bringing, I have no doubt we’ll witness some incredible things happen in Budapest.

“Esports Charts has always been driven by a mission to provide the esports community with accurate, actionable data, and we look forward to showcasing the impact and audience engagement of this world-class event.”

StarLadder has been a driving force in global esports for almost 15 years now, since hosting its first tournaments in 2011. Renowned for its innovation and reliability, the company has organised some of the industry’s most iconic events. These include the StarLadder Berlin Major 2019, which accumulated over 44 million hours watched and remains in the top 10 CS events by this metric, and the legendary StarSeries tournaments which started back in 2012.

Viacheslav Shcherbakov, Sales and Partnerships at StarLadder, said: “We’ve been working with Esports Charts since their founding and have always valued their professionalism and integrity. In a market where reliable data is essential, Esports Charts provides honest, transparent numbers, exactly the kind of insights sponsors and stakeholders rely on when assessing the potential reach of a World Championship event.

“We’re confident that this partnership will result in a high-quality analysis of our tournament’s performance and the audience data we’ll report to our partners. It’s a collaboration built on trust, shared values, and a deep understanding of what it takes to elevate esports to the next level.”

The Starladder Budapest Major 2025 will be held from November 24 to December 14 in Budapest, Hungary. The event will bring together the world’s top 32 Counter-Strike 2 teams to compete for a $1.25 million prize pool and one of the most prestigious titles in esports.

The post Esports Charts Becomes Official Viewership Analytics Partner of StarLadder Budapest Major 2025 appeared first on European Gaming Industry News.

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