Latest News
How to Market Online Casino in 2024? SOFTSWISS Shares Free Ebook
Affiliate marketing is a key strategy for online casino operators in 2024, often accounting for 50-80% of player acquisition. SOFTSWISS, a global tech expert with over 15 years of experience providing innovative iGaming solutions, is sharing a free ebook, ‘How to Market Online Casino.’
The ebook provides an in-depth look at various marketing channels, tactics, and the challenges operators face, sharing best practices to navigate daily marketing activities effectively.
The piece relies on a comprehensive survey of leading casino operators and industry stakeholders. Coupled with the extensive expertise of the award-winning SOFTSWISS Marketing team, the ‘How to Market Online Casino’ guide is designed to push the boundaries of casino promotional strategies.
One of the non-obvious strategies described in the ebook is the use of Alternative Dispute Resolution (ADR) platforms as partners to build trust with the audience. According to SOFTSWISS clients, promoting player trust is a crucial aspect of a successful online casino marketing strategy. Partnering with ADR providers not only aids in dispute resolution but also boosts brand credibility and player trust.
Another beneficial strategy emphasised is the focus on player uniqueness. Rather than imitating big casinos, operators should craft gaming experiences that are unique and tailored to their target audience, ensuring a distinct and engaging online casino experience.
Valentina Bagniya, Chief Marketing Officer at SOFTSWISS, comments: “In the ever-evolving landscape of online casinos, where Google updates, new regulations, and rising costs challenge operators, it’s vital to remember that the core of any online casino is its brand. A strong brand is what players remember, what makes them return, and what defines your reputation among players and competitors.”
This year, SOFTSWISS has published two more free insightful ebooks. The iGaming in South Africa market overview sheds light on the peculiarities of the South African gambling market. The Sportsbook Budget Calculator contains the best practices for sportsbook launching, and the P&L calculator is ready-to-use for project costing.
About SOFTSWISS
SOFTSWISS is an international tech company supplying software solutions for managing iGaming projects. The expert team, which counts over 2,000 employees, is based in Malta, Poland and Georgia. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform, and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.
The post How to Market Online Casino in 2024? SOFTSWISS Shares Free Ebook appeared first on European Gaming Industry News.
Latest News
ICE Barcelona is co-sponsoring 12th Expo and Congress in Torremolinos
Clarion Gaming will be providing operators and suppliers active in the Spanish industry with an insight to its objectives and vision for ICE Barcelona as part of its co-sponsorship of the 12th Expo and Congress which runs across 18th and 19th September at the Torremolinos Congress and Exhibition Centre.
Based in the capital of the Costa del Sol and organised by ANDESA, ACODISA and ANMARE, the event will host the Secretary General of the Treasury of the Junta de Andalucía, Mr Manuel Vázquez Martín, who will be accompanied by eight regional regulators with responsibilities in gaming.
Stuart Hunter, Managing Director of Clarion Gaming is delighted at the opportunity for members of the ICE leadership team to network with members of the Spanish industry and outline the plans which are in place to make the 2025 edition of ICE Barcelona one of the most significant in the history of the show.
He stated: “We are committed to partnering with all members of the Spanish industry to ensure that ICE meets the demands of the sector and is sensitive to the needs and requirements of operators, suppliers, trade bodies and regulators.
“The ability to network, to outline our vision for ICE Barcelona and to listen to the market in such an environment is invaluable. Senior members of the Clarion team will be present at the 12th Expo and Congress and all of the feedback that we receive will be fed back into the show development process.
He added: “The ICE success story has been built on a steadfast commitment to work with our stakeholders and we very much look forward to engaging with delegates of the Expo Congress.”
Clarion Gaming will be showing a specially commissioned ICE Barcelona video prior to the Regulators’ Roundtable in order to share some of the exciting initiatives that are in development to mark the historic first edition of ICE to take place in Barcelona.
The post ICE Barcelona is co-sponsoring 12th Expo and Congress in Torremolinos appeared first on European Gaming Industry News.
21VIRAL
21VIRAL Speeds Up Game Integration Time for Operators
21VIRAL, the game aggregation provider focusing on Latin America today, confirmed it is committed to raising the industry standards by introducing next-generation AI technology via its GameConnector platform. This AI technology is designed to ‘speed up’ integration between operators and game content studios, reducing the time from months to weeks.
21VIRAL was founded by industry entrepreneurs with 20+ years of successful experience building and streamlining high-tech supply chain platform technology solutions and enhancing commercial benefits to stakeholders.
Christoph Härtel, CEO of 21VIRAL, emphasized the company’s customer-first approach. He stated, “Our goal is to build a product and solution experience that truly meets the needs of our customers. This is why we decided to specialize in the Latin American market, given its current and expected growth rates.”
“We looked at market-product fit and listened to operators seeking unique game content for their local market in weeks rather than months. So, we launched GameConnector, which will be debuted at the SBC Summit in Lisbon.
The 21VIRAL GameConnector is the equivalent of an engineering hub. It reduces integration headaches for operators and game providers, increases speed to market by using AI, and includes transparent game pricing and commission reporting, which is also a headache for operators in terms of figuring out which games make them money.
We have onboarded several industry-established operators and game providers in record time using AI to facilitate faster and more streamlined workflows. However, one of the limiting factors of scale-up businesses, especially if you are an operator or game provider, is the technical integration expertise and market access within the supply chain.
Part of the solution to these problems is commercial pricing transparency and integration support, so we have created more accessibility for onboarding operators and game providers. GameConnector will be the enabler for all the technical integration, heavy lifting, and onboarding. We will also offer reverse integration, a process where we integrate our GameConnector Platform into their systems, thereby reducing their work effort. Therefore, the operators have little to zero work effort – it’s a win-win for all parties involved.”
Latest News
QTech Games strengthens its premium platform with Naga Games
Emerging-markets leader expands its content portfolio with new games from rising star supplier
QTech Games, the leading game distributor for emerging markets, has continued to build the strong momentum in its premium pipeline, thanks to its latest deal with rising-star supplier, Naga Games.
Integrating content from one of the most innovative and creative online slots providers adds yet more creative muscle to QTech Games’ burgeoning platform, which is taking the widest range of online games to emerging territories with established names, such as Evolution and Yggdrasil, sitting alongside the industry’s most exciting up-and-coming providers.
Among the games made available to its partners via the deal are Naga Games’ latest releases, Super Phoenix and Chasin’ Leprechaun Coins, which ride on the back of unique maths modelling that powers the volatility spectrum, and helps foster some truly engaging gameplay.
Naga Games’ gaming suite has been optimised for mobile, a cornerstone of QTech’s RNG model, which is founded on its fully-owned and customised technical platform, affording games providers and operators the fastest integration available. Through this leading platform, which has sealed its definitive status as a global gaming one-stop shop, clients enjoy the best performance and customer support available, localised to every region across both developing and more mature markets.
The deal organically broadens Naga Games’ international footprint, unlocking untapped jurisdictions from Asia to Eastern Europe and Latin America for diversified growth.
Philip Doftvik, CEO at QTech Games, said: “We’re committed to rolling out high-quality content that drives revenue for our partners. So, this deal with Naga Games extends our impressive sequential pipeline for 2024. In today’s marketplace, only premium games of the highest standard separate you from the crowd, so we’re delighted to see how Naga Games has fulfilled this demand. That means stunning graphics, coupled to the latest maths models for improved gameplay and high-variance volatility where desired.”
Naga Games added: “We’re reinvigorating the slots space with more immersive gaming experiences. Teaming up with QTech represents a fantastic opportunity to strengthen our product distribution across emerging territories and deliver our great games to a range of top-tier partners. They remain the pre-eminent player in these exciting and diverse margin markets. We can’t wait to see how our games connect with new audiences, and we will look to expand this partnership over the year ahead.
“In an era of customisation, QTech Games is really embracing their brand promise of tailoring top-class content for varied cultures. It’s what keeps them at the cutting edge of relevance for all kinds of players in the creative crucible of emerging markets where no-one can afford to stand still.
The post QTech Games strengthens its premium platform with Naga Games appeared first on European Gaming Industry News.
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