

Latest News
How to Market Online Casino in 2024? SOFTSWISS Shares Free Ebook
Affiliate marketing is a key strategy for online casino operators in 2024, often accounting for 50-80% of player acquisition. SOFTSWISS, a global tech expert with over 15 years of experience providing innovative iGaming solutions, is sharing a free ebook, ‘How to Market Online Casino.’
The ebook provides an in-depth look at various marketing channels, tactics, and the challenges operators face, sharing best practices to navigate daily marketing activities effectively.
The piece relies on a comprehensive survey of leading casino operators and industry stakeholders. Coupled with the extensive expertise of the award-winning SOFTSWISS Marketing team, the ‘How to Market Online Casino’ guide is designed to push the boundaries of casino promotional strategies.
One of the non-obvious strategies described in the ebook is the use of Alternative Dispute Resolution (ADR) platforms as partners to build trust with the audience. According to SOFTSWISS clients, promoting player trust is a crucial aspect of a successful online casino marketing strategy. Partnering with ADR providers not only aids in dispute resolution but also boosts brand credibility and player trust.
Another beneficial strategy emphasised is the focus on player uniqueness. Rather than imitating big casinos, operators should craft gaming experiences that are unique and tailored to their target audience, ensuring a distinct and engaging online casino experience.
Valentina Bagniya, Chief Marketing Officer at SOFTSWISS, comments: “In the ever-evolving landscape of online casinos, where Google updates, new regulations, and rising costs challenge operators, it’s vital to remember that the core of any online casino is its brand. A strong brand is what players remember, what makes them return, and what defines your reputation among players and competitors.”
This year, SOFTSWISS has published two more free insightful ebooks. The iGaming in South Africa market overview sheds light on the peculiarities of the South African gambling market. The Sportsbook Budget Calculator contains the best practices for sportsbook launching, and the P&L calculator is ready-to-use for project costing.
About SOFTSWISS
SOFTSWISS is an international tech company supplying software solutions for managing iGaming projects. The expert team, which counts over 2,000 employees, is based in Malta, Poland and Georgia. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform, and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.
The post How to Market Online Casino in 2024? SOFTSWISS Shares Free Ebook appeared first on European Gaming Industry News.
Canada
Maverick Games Launches Sports Betting Operations in Ontario

Maverick Games has launched sports betting operations in Ontario, through a partnership with Delasport.
Maverick Games will offer Ontarian players a premium sports betting experience, built on Delasport’s superior technology and known for its unique innovative features that players love including personalization, recommendations, gamification, quick bets, player engagement features, and more.
Maverick Games is the second brand to launch on Delasport’s technology in Ontario, with another full turnkey brand set to go live soon. Delasport also recently unveiled its innovative sports betting jackpot network game, SuperPot. The company will showcase this unique product at the Canadian Gaming Summit next month and begin rolling it out to Ontarian operators shortly thereafter.
“We are proud to see Maverick Games live and thriving with our one of a kind sportsbook solution at its core. They have been a fantastic partner from the start, and this launch further demonstrates how fast and efficient our technology is when paired with a clear vision and strong collaboration,” said Rosaire Galea Cavallaro, VP of Business Development at Delasport.
“Maverick Games’s sports vertical is a major step forward for us and launching it with Delasport has been the right move from day one. The platform’s performance and flexibility allow us to deliver the kind of user experience we believe Ontario players deserve. We’re excited to now bring that vision to life,” CEO Matt Rathbun said.
The post Maverick Games Launches Sports Betting Operations in Ontario appeared first on Gaming and Gambling Industry in the Americas.
Great Place to Work ®
PrizePicks Earns 2025 Great Place To Work Certification

PrizePicks, the largest daily fantasy sports operator in North America, announced it has been Certified by Great Place To Work for the first time — a prestigious recognition based on employee feedback about their experience working at the company.
“We’re thrilled to be officially Great Place To Work-Certified — it’s a meaningful milestone that reflects the incredible culture our team has built together. Our continued success is driven by the passion and dedication of our employees, and this recognition speaks volumes about the values we live by every day,” said Mike Ybarra, CEO of PrizePicks.
Great Place To Work is the global authority on workplace culture, employee experience, and leadership behaviors proven to drive business performance. According to Great Place To Work research, job seekers are 4.5 times more likely to find a great boss at a Certified workplace. Team members at Certified companies are 93% more likely to look forward to coming to work and are twice as likely to feel they are paid fairly and have equal opportunities for advancement.
“Great Place To Work Certification is a highly coveted achievement that requires consistent and intentional dedication to the employee experience. By earning this recognition, it’s clear that PrizePicks is committed to creating a workplace where employees feel valued, supported, and empowered to thrive,” said Sarah Lewis-Kulin, Vice President of Global Recognition at Great Place To Work.
The post PrizePicks Earns 2025 Great Place To Work Certification appeared first on Gaming and Gambling Industry in the Americas.
Latest News
Betsoft Releases Coins of Alkemor: Extreme Magic – Hold & Win

Betsoft Gaming has released Coins of Alkemor: Extreme Magic – Hold & Win, a fast-paced 3×3 slot packed with powerful features and mystical energy.
The iconic wizard Alkemor returns in the game that elevates the popular Hold & Win mechanic with three explosive Extreme Features. Players can trigger the bonus with two or more BONUS symbols and at least one WIZARD BONUS—one of which must be EXTREME—awarding three respins and the chance to land magical golden coins.
Each Extreme Feature adds a unique twist: EXPAND duplicates BONUS symbols in key areas, MULTI-X applies multipliers of up to 5x and BOOST increases the value of all coin symbols in play. Combined, they deliver high-energy gameplay and thrilling win potential.
Additional excitement comes with the Chest of Gold, a surprise base game feature that can award instant prizes, while WILDs on all reels boost win frequency. Players can also choose the Buy Feature for immediate access to the full Hold & Win experience with all Extreme Features activated.
Fernando Van Velzen, Head of Account Management at Betsoft, said: “With Coins of Alkemor, we’ve combined one of our most iconic characters with a supercharged version of Hold & Win. It’s a compact format that delivers big on features and excitement—exactly what players are looking for right now.”
The post Betsoft Releases Coins of Alkemor: Extreme Magic – Hold & Win appeared first on European Gaming Industry News.
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