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European Gaming Congress 2024
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Entain launches unique live gameshow, “The Chase”, modelled on the popular ITV gameshow

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  • Entain launches “The Chase” live gameshow in partnership with ITV and Playtech.
  • The live gameshow is the first of its kind to market.
  • Exclusively available to Entain’s UK, Canadian, Belgian and Brazilian customers.

In the first of its kind to market, Entain, the global sports betting and gaming group, announces the launch of a new live gameshow – “The Chase” – modelled on the popular ITV gameshow which attracts up to four million viewers daily in the UK.

The new gameshow has been developed in partnership with ITV and leading technology company, Playtech. It is exclusive to Entain’s brands and brings the excitement of the hit TV gameshow to players in a completely unique way. The game features a showstopping plinko board, as well as two bonus features that will keep players on the edge of their seat until the Final Chase. This means players do not have to worry about tackling tricky general knowledge questions to land big prizes.

In just its first month since launch, player spending on “The Chase” has skyrocketed by 56%, triple the revenue compared to previous top-tier launches with similar plinko mechanics. This overwhelming customer response underscores the game’s compelling design and engaging gameplay, setting a new standard in the gameshow genre.

The game is hosted from Playtech’s live studio in Riga and plays 24/7 for its customers around the world. “The Chase” first went live for Entain’s UK customers, followed by Ontario, Belgium, and Brazil. The next markets to follow with be South Africa and Italy.

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Graciella Anthony, Global Head of Live and Table Games at Entain, said: “The launch of “The Chase” reaffirms Entain as the home of innovation, excitement, and fun. We are always striving to create innovative content that stands out in the growing live gameshow genre. As the data shows, it has already been a hit with our customers around the world and we expect the game to continue its impressive growth trajectory.”

Steve Watling, SVP Gaming, ITV Studios Global Partnerships, commented: “The Chase Live has been our most anticipated game release in 2024. We have been working with the teams at Entain and Playtech for many months on bringing one of the UK’s most successful and popular gameshow brands to the live casino space. The atmosphere and game elements of “The Chase” have been turned into an engaging and unique live game with the main plinko game, Head to Head and Final Chase bonus games. We are excited to see the game’s success exclusively across Entain’s portfolio.”

Kevin Kilminster, Chief Product Innovation Officer at Playtech, said: “We are thrilled with this bespoke delivery of popular ITV game show “The Chase” for Entain, following the highly successful launch of “Well Well Well Live”. This new gameshow, developed in partnership with Entain and ITV, is the first plinko live game developed by Playtech featuring two unique bonus rounds, emulating the experience of the original popular game show. This joint project is a testament to our strong partnership with Entain, as we remain committed to supporting them and creating new and unique content for their players.”

The post Entain launches unique live gameshow, “The Chase”, modelled on the popular ITV gameshow appeared first on European Gaming Industry News.

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Gambling and Games policy

Google Updates its Gambling and Games Policy for the US

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Google will update its Gambling and Games policy for the US on July 15, 2024. The update will allow ads for lottery couriers in specific states, here are the areas:

Arizona, Arkansas, Colorado, District of Columbia, Idaho, Illinois, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Minnesota, Missouri, Montana, Nebraska, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Vermont, West Virginia, and Wyoming.

Advertisers must be licensed in at least one state that requires a license if they target states that do not require one. Certification is mandatory for advertisers. The policy page will reflect these changes when they take effect.

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Amusnet

Amusnet to Participate in the First G&M Events Paraguay

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Amusnet, a leading gaming provider, announced its participation in the first edition of G&M Events Paraguay on 11 July 2024. During the expo, the company will demonstrate its expertise and curated offerings across Online Casino, Live Casino, and Land-based verticals.

“Being a part of the very first G&M Events Paraguay is another great opportunity for a trusted partner as Amusnet. We are looking forward to engaging with the vibrant Paraguayan gaming community, exchanging ideas, and exploring possibilities for growth in the industry. Moreover, I am honoured to be a speaker at the conference on the topic of Implementation of New Systems for Technological Improvement in the Gambling Sector. See you next week at Booth N4,” said Hernan Garritano, Country Manager Argentina at Amusnet.

Having its world premiere at the beginning of 2024, Type S is the company’s first-ever slot cabinet series, crafted to the highest standards of the global land-based casino industry. It combines cutting-edge technology, premium design, and exceptional player engagement to deliver an extraordinary gaming experience. The game portfolio features 40 Amusnet’s in-house slot titles, including Hot Deco, Phoenix Star, Secrets of Sherwood, Fruits & Gold, Greek Fortune, Cocktail Rush, and the four-level bonus game Jackpot Cards.

The provider offers a variety of slot games with both a traditional and more modern design. 20 Golden Coins is one of Amusnet’s signature online casino games, presenting a classic fruity layout with a modern twist. Apart from the immersive graphics and captivating sound effects, this colorful video slot also stands out with many rewarding features, such as Mystery Nudge Feature, Bonus Coins Feature, Autoplay, Multi-denomination, and Gamble.

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Aztec Forest takes players on an adventure back in time to a land known for its treasures. This video slot is a cascade one offering Buy Bonus and Free Spins features. With 25 fixed paylines, great storytelling gameplay, and epic sound effects, the game allows players to visit the Aztec civilization.

Amusnet will showcase a compilation of its Live Casino games, including some of the most popular roulette games and the upcoming release Speed Baccarat. One of the top performers featuring an entertaining host, Vegas Roulette 500, combines the classics with the excitement of a life-like casino experience thanks to the dynamic paytable that offers up to a 500x multiplier. The company’s Live European Roulette is another Live Casino game, preferred among players in many markets, that offers a live dealer 24/7 and a range of functionalities, including a re-bet, double, and re-double options. Speed Baccarat, a popular Asian card game of luck, is hosted by a live dealer 24/7 and includes several types of bets and a side bet option.

G&M Events have grown into some of the most eagerly awaited trade shows in Latin America, with exhibitions this year also being held in Argentina, Peru, and Mexico. In Paraguay, attendees can look forward to discussions on compliance and technological advancements in the LATAM region. Discussions will focus on industry updates and legislative changes to prevent monopolistic practices in the sector. One of the key participants in the event will be Carlos Liseras, president of the National Gaming Commission of Paraguay.

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RG24seven and Better Change collaborate with industry experts to create landmark Safer Gambling training

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RG24seven Virtual Training, a BMM Innovation Group company, and Better Change, Positive Play advocates, today announced the launch of FREE Safer Gambling training for UK employees. This partnership represents a commitment by both organisations to bring a new, innovative approach to Safer Gambling training for everyone working in the UK market.

Victoria Reed, Founder and Chief Executive Officer of Better Change, said, “The industry’s overwhelmingly positive response to the creation of this training demonstrates not only how much it is needed, but also how willing the industry is to collaborate on important topics such as Safer Gambling.”

Wendy Anderson, Chief Executive Officer of RG24seven Virtual, added, “We brought together the top experts in Safer Gambling to produce comprehensive, compliance grade training created by the industry for the industry. Our best-in-class virtual training is effective and free to all UK gambling employees. It transforms the way employees learn about Safer Gambling through engaging and interactive videos presented by the best minds in the industry.”

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Presenters represent a range of gambling operators and industry organisations including, 17:10 Gaming, Entain, Flutter, Kindred, Leisure Electronics, Les Ambassadeurs, Luxury Leisure, Metropolitan Gaming, Midnite, Mindway AI, The Betting & Gaming Council (BGC), Tombola, Viral Interactive and William Hill.

Reed said, “By bringing the industry together we are sharing the combined knowledge, experience, and expertise from UK gambling industry professionals. Our aim is to empower those working in the UK to be advocates for consumers of gambling, the companies they work for, and the wider gambling industry.”

FREE Safer Gambling Training for UK Employees by RG24seven and Better Change is available for the UK gambling industry starting 8 July 2024.

The post RG24seven and Better Change collaborate with industry experts to create landmark Safer Gambling training appeared first on European Gaming Industry News.

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