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Africa

Kambi Group plc agrees long-term sportsbook partnership extension with Sun International

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This is the second contract extension between Kambi and Sunbet.co.za since the partnership was first established in 2017

Kambi, the world’s trusted sports betting partner, has announced a long-term extension to its multi-channel sportsbook partnership with Sun International, a leading African gaming and hospitality company and operator of South African betting brand Sunbet.co.za.

The latest agreement builds upon the successful collaboration in 2017 when the partnership was first established. The extension will see Kambi’s market-leading sports betting technology and services continue to power Sun International’s online sports operations. This will ensure continued support for the operator’s ongoing growth and expansion plans.

Through the extended partnership, Kambi will continue to provide Sun International with its comprehensive suite of cutting-edge sports betting technology and services, including its award-winning sportsbook platform, sophisticated pricing and trading capabilities, and its award-winning Bet Builder product. This will further empower Sun International’s Sunbet.co.za brand to maintain its position at the forefront of the South African online sports betting market.

Veena Dhesi, Kambi’s SVP Partner Success, said: “We are pleased to further extend our successful partnership with Sun International who have established themselves as one of the leaders in the African gaming industry. Since 2017, we have been proud to play a part in supporting their continued success and this long-term commitment is a testament to both the strength of our product and the level of service we can provide to our valued partners.”

Simon Gregory, Sunbet CEO, added: “Sunbet is delighted to continue our journey with Kambi. Their best-in-class sportsbook technology has been instrumental in our growth as one of South Africa’s leading online sportsbooks. This extended partnership will provide us with the technology and support we need to keep innovating while offering our customers a leading betting experience.”

The post Kambi Group plc agrees long-term sportsbook partnership extension with Sun International appeared first on European Gaming Industry News.

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Rise & Hustle launches tap-to-earn street game platform in Nigeria with real-world rewards

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Rise & Hustle, Africa’s next-gen tap-to-earn gaming operator, has launched its reward-based mobile street game series in the Nigerian market. Running on its proprietary platform, Rise & Hustle gives players the opportunity to rise from Hustler to Kingpin, earning Bucks during the grind to unlock real-world rewards.

Created for Africa’s mobile-first generation, Rise & Hustle enables taps and achievements to be redeemed for mobile airtime, tangible rewards & Rise Tokens – all without spending a cent. The portfolio of free-to-play games and lottery products is designed in-house, giving Rise & Hustle the ability to deliver energetic and competitive experiences that appeal to players.

The company was co-founded by Anthony Broadhurst, a key player in Africa’s gaming and crypto world, and Josh Jones, an experienced iGaming entrepreneur with a stellar record of building successful platforms.

Rise Tokens are crypto-backed rewards on the Binance Smart Chain and power a real economy that rewards loyalty. Squads and community are central to gameplay with leaderboards, status, and real-time tournaments making each session count.

Embracing AI technology, local partnerships, and sharp design, Rise & Hustle is on the path to becoming Africa’s most culturally relevant gaming operator. A full Real Money Gaming offering is due for launch imminently.

Beyond Nigeria, expansion plans include Kenya and Ghana, with launches scheduled for completion by the close of 2025. As Rise & Hustle scales, it will strengthen collaborations with mobile networks, pioneering brands, and influencers to accelerate mass adoption. With its bold brand, crypto-powered rewards, and laser focus on mobile-first entertainment, Rise & Hustle’s platform is the future.

Rise & Hustle CEO and co-founder Josh Jones commented: “Rise & Hustle is flipping the script on how value is created for an entire generation’s time and talent spent on mobile games. We’re here to turn everyday entertainment into real-world rewards. This isn’t just a game – we’re building a cultural movement where players grind together to reach the top through ambition and hustle.”

The post Rise & Hustle launches tap-to-earn street game platform in Nigeria with real-world rewards appeared first on European Gaming Industry News.

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Shaden Dre Shabalala (Captain of the MSSA Protea Esports Team for MLBB) will lead his brave, and dedicated, team against Madagascar on 23 July 2025 at 19H00)

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With the South African Protea Esports Team for the Mobile Legends Bang Bang title having laid waste to all its opponents in its group (Namibia and Congo), the Proteas now have to do battle against Madagascar.

Madagascar has also won all its matches in its group having beaten both Mauritius and Zimbabwe.

Thus to see which country earns its place to represent Southern Africa at the prestigious IESF World Esports Championships – WEC25 – the two titans will meet on the field of battle.

The winner of this clash on 23 July 2025 will see only one country emerge to represent Southern Africa at IESF’s WEC25.

Thus, there is much at stake, honour, prestige, and a nation’s pride!

The match is a thrilling best-of-five games in which, all MSSA is confident that the Proteas will emerge victorious!

As usual the dedicated team from Waylander Gaming will stream the match on https://youtube.com/@waylander_gaming at 19H00.

The battle hardened veteran team of Protea athletes for the Mobile Legends Bang Bang esports title are:

Name Club Nick Province
Shaden Dre Shabalala (Capt.) King of the Hill SUPER Shady Gauteng
Mogamat Junaid Ismail King of the Hill JụjuMC.♡ Western Cape
Slindokuhle Ndlovu King of the Hill lindo Gauteng
Umer Ali Khan King of the Hill VeloTzy. Gauteng
Schalk Rademeyer Paradox SUPER Light Eastern Cape

The post Shaden Dre Shabalala (Captain of the MSSA Protea Esports Team for MLBB) will lead his brave, and dedicated, team against Madagascar on 23 July 2025 at 19H00) appeared first on European Gaming Industry News.

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TigonBet Enters Kenya’s Betting Market

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TigonBet, a digital sportsbook and casino platform, has officially entered the Kenyan Betting Market.

With gamified features, swipe-to-bet tech and lucrative tournaments, this new platform is putting the fun back in betting, offering speed, interactivity and mobile usability.

TigonBet is backed by a bold brand identity the “Tigon,” a hybrid of lion and tiger. The platform is aiming to blend entertainment with strategic play, catering to both sports bettors and casino enthusiasts.

At the core of TigonBet’s user experience is a Tinder-style swipe feature that allows punters to scroll through match options and betting markets quickly. Built for mobile-first users, the interface reduces friction and aims to make browsing and betting more intuitive.

TigonBet also introduces a tournament system where players can compete in live leaderboards. Whether betting on sports or spinning in the casino, users can climb rankings and win prizes from airtime and smartphones to consoles and TVs. The system is performance-based, meaning consistency is rewarded over high spending.

The post TigonBet Enters Kenya’s Betting Market appeared first on European Gaming Industry News.

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