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UEFA Euro 2024 Boasts Highest Betting Margins

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UEFA Euro 2024 boasts the highest betting margins among major football events this year, surpassing the UEFA Champions League 2024 by nine percentage points. The SOFTSWISS Sportsbook, an award-winning sports betting software, shares insights from the tournament’s group stage.

According to the SOFTSWISS Sportsbook, the UEFA Euro 2024 has a betting margin of 17.3%. The most popular betting markets are the match winner and the total goals scored, with the latter having a margin of 15.5%. 

Alexander Kamenetskiy, Head of SOFTSWISS Sportsbook, explains: “This suggests that bettors are primarily interested in straightforward, outcome-based wagers and performance-based metrics. These markets are likely attractive to bettors because they are simple and easy to understand. However, despite their straightforward nature, the high margins indicate that predicting the outcomes can be challenging.”

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Top Five Margin Matches:

  1. Netherlands vs France
  2. Belgium vs Slovakia
  3. Austria vs France
  4. Denmark vs England
  5. Netherlands vs Austria

These matches should be analysed further to understand the factors contributing to their high profitability, such as unexpected outcomes, high margins on certain types of bets, or significant deviations from public expectations. Interestingly, three of these matches also ranked among the top five by the number of bets:

  1. Austria vs France
  2. Netherlands vs France
  3. Germany vs Hungary
  4. Spain vs Italy
  5. Belgium vs Slovakia

This suggests these fixtures had high public interest, likely due to the popularity of the teams, star players, or historical rivalries.

 

Betting Trends

Most bets (77%) are placed via mobile devices, indicating a strong preference for mobile betting among users and confirming the trend toward smartphones and tablets.

Combo bets account for 40% of all bets but have a margin four times higher than single bets. Despite the average single bet being twice the amount of a combo bet, the higher margin on combo bets makes them crucial for profitability. Encouraging combo betting through promotions or better odds could be beneficial.

Alexander Kamenetskiy adds: “The difference between tournaments of this level and others is the high number of new players, who bet only on the Euro and then stop until the World Cup. That is why operators carefully design their intro bonus programs to show new players all the available features. Since combo bets have higher margins, encouraging them through special offers or loyalty rewards could be very profitable.”

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The SOFTSWISS Sportsbook team has recently launched its mobile application on the Serbian Google Play and App Store. Additionally, SOFTSWISS has introduced a free resource for businesses planning to start a sports betting venture – the Sportsbook Budget Calculator.

 

About SOFTSWISS 

SOFTSWISS is an international tech company supplying software solutions for managing iGaming projects. The expert team, which counts over 2,000 employees, is based in Malta, Poland and Georgia. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform, and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.

The post UEFA Euro 2024 Boasts Highest Betting Margins appeared first on European Gaming Industry News.

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Compliance Updates

Malta Gaming Authority Reminds Licensees to Notify Material Outsourcing Within 30 Days

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The Malta Gaming Authority (MGA) has issued a reminder to licensees regarding the necessary compliance procedures for outsourcing activities related to material supplies, critical supplies and key functions.

According to the Gaming Authorisations and Compliance Directive, licensees must adhere to the Policy for Outsourcing by Authorised Persons. Licensees are required to notify the MGA within 30 days when outsourcing material supplies.

For outsourcing activities deemed to be critical supplies or critical services, prior approval from the Authority is mandatory. This approval must be secured before entering into any agreements, MGA said in a statement.

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Outsourcing requests should be submitted through the “Operational – Outsourcing Arrangements” application on the Licensee Portal. Key Function applications need to be submitted directly by the respective Key Person via the “Personal Portfolio” on the Licensee Portal.

Furthermore, if licensees require the MGA’s formal approval for any outsourced business arrangements with third parties, known as “Shared Conduct Agreements,” a specific procedure must be followed to obtain this approval.

The post Malta Gaming Authority Reminds Licensees to Notify Material Outsourcing Within 30 Days appeared first on European Gaming Industry News.

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Industry Awards

Singular wins ‘Best Gaming Online Betting Platform of the Year’ at MiGEA 2024

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Singular, an international iGaming software provider and part of Flutter Entertainment, has been awarded ‘Best Gaming Online Betting Platform of the Year’ at the recent Malta’s Gaming Excellence Awards (MiGEA), an annual event that celebrates companies and individuals for their continuous contribution to growth, innovation, and accomplishments within the iGaming industry.

This is the second award that Singular ever received from MiGEA, as the company previously won the ‘Best iGaming Technology & Media Provider of the Year’ award at the 2022 ceremony. In addition to this year’s award, Singular was also nominated in two other categories in 2024, ‘Best Gaming Technology Provider of the Year’ and ‘Best Omni-Channel Provider of the Year’.

“We are honored to be recognized with such a prestigious award at the recent MiGEA ceremony. This achievement is a testament to our team’s hard work, and it serves as great motivation to continue investing in our iGaming platforms and give the brands we support a competitive edge at all times,” comments Phil Garner, Singular’s Managing Director. “We’re all proud of this recognition and are looking forward to even greater success for both Singular and Flutter Entertainment.”

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As a Flutter technology provider, Singular is also part of the Flutter Edge, the Group’s distinctive, global competitive advantage across talent, technology, product and capital. This enables a great exchange of knowledge and expertise across teams, brands, and even divisions, and allows Flutter brands to remain at the forefront of the industry with their platform solutions.

The post Singular wins ‘Best Gaming Online Betting Platform of the Year’ at MiGEA 2024 appeared first on European Gaming Industry News.

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Latest News

Registrations up 53% as gaming professionals from 121 countries head for iGB L!VE 2024

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The international industry has thrown its support behind iGB L!VE with the latest data showing a 53% year-on-year uptick in registrations from industry professionals based in 121 countries. 

The breadth of the geographical support which stretches from the United States to the United Arab Emirates, South Africa to Slovenia and Brazil to Belgium, confirms iGB L!VE’s growing status as one of gaming’s most powerful and compelling international business events.

iGB L!VE Portfolio Director, Naomi Barton stated: “I am delighted that the numbers are looking so healthy. The great news for those attendees who will be making the journey to the RAI Amsterdam from throughout the world is that they will have access to in excess of 300 exhibitors and sponsors occupying 21,000+ square metres of gross space, a figure which is 35% higher than in 2023.

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“iGB L!VE is already igaming’s fastest growing business event and to be so far ahead of last year which culminated in a record unique attendance of 7,299 (+44% y-o-y)  and 14,500 on-site visits is massively encouraging.

“The geographic reach of the brand continues to grow with registrations received from literally all over the world. Whilst we need to see how this translates into physical attendance, iGB L!VE has I believe, underlined its status as a truly global brand and is now amongst the most international live events on the industry calendar.”

She added: “There’s a real buzz and energy about the brand and a level of engagement with the industry that’s off the scale. The combination of a dynamic show floor featuring so many of the industry’s most influential and exciting companies, new features, a compelling conference program, best in class networking opportunities and of course the opportunity to say a huge and heartfelt thanks to Amsterdam ahead of our 2025 relocation to London makes iGB L!VE 2024 simply unmissable.

“It will also fire the starting pistol on the countdown to London and all that means to the development of the brand and the opportunities it will deliver for its growing international stakeholder community drawn from every corner of the world.”

The post Registrations up 53% as gaming professionals from 121 countries head for iGB L!VE 2024 appeared first on European Gaming Industry News.

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