

partnerships
Atlaslive Partners with Kiron to Enhance Virtual Sports Betting Options Together
Offering multiple solutions for operators, Atlaslive, a leading B2B software provider in the iGaming industry, continuously surprises its clients with new enhancements and opportunities for their business. Atlaslive is excited to announce its partnership with Kiron, a top virtual sports provider.
Focusing on satisfying the end-user’s needs is the driving force to improve more and more and search for new opportunities and ways to enhance user experiences. After all, the world doesn’t stand still; people live alongside new technologies, and Atlaslive moves alongside them, invisible to the human eye, yet with dynamic and live tech facilities to deliver new opportunities and experiences in the iGaming world for operators and players.
Lidiia Vakulenko, COO of Atlaslive, shared her thoughts on this partnership, ‘We are delighted to partner with Kiron and integrate their robust solutions. You can see how virtual sports are rapidly gaining popularity in online betting. And it’s no surprise, as users understand the advantages: the results of the games are always fair and quick, thanks to the use of random number generation, and there’s 100% availability — you can place a bet from a browser or an app at any time. Typically, the duration of a virtual game is much shorter than a real one, so in just a few minutes, you can experience a lot of excitement and find out if your bet has paid off.
Kiron Interactive will help us expand betting options and provide more entertainment for users. The Atlaslive Platform has enhanced diversity in our gaming portfolio, which will bring our clients more bets in the virtual sports category and increase the player base.”
Kiron Interactive is a leading global technology and software company, specializing in creating and providing top-tier virtual sports and numbers games. Kiron’s virtual sports offerings are designed as alternatives or complements to traditional sports betting, featuring a diverse schedule of events that allows for continuous in-play betting opportunities every two minutes.
Steven Spartinos, Kiron co-CEO, said: “Kiron prides itself on creating cutting-edge virtual sports and numbers games that deliver memorable gaming experiences for the player, in turn driving customer engagement and retention for our partners. Atlaslive is a leading platform supplying some of the industry’s biggest operators, so we are excited to be enhancing its product offering with our state-of-the-art games.
“Virtual sports is a rapidly growing segment of the market, in which we have over 20 years of experience. We have carefully cultivated a portfolio of games that will no doubt resonate with players utilising Atlaslive’s partnered operators. The collaboration will expose more players to Kiron’s immersive games, while also ensuring customers have a fully optimised offering.”
To find out more about Atlaslive’s iGaming Platform and available solutions, get in touch via: https://atlaslive.tech/contacts
The post Atlaslive Partners with Kiron to Enhance Virtual Sports Betting Options Together appeared first on European Gaming Industry News.
eSports
Esports Charts Becomes Official Viewership Analytics Partner of StarLadder Budapest Major 2025

Esports Charts, the leading esports viewership analytics provider, has partnered with StarLadder, a pioneering tournament organiser. The Budapest Major 2025 marks a highly anticipated comeback for StarLadder, as it is their first Counter-Strike Major since 2019 and a significant return to the top-tier esports arena.
As the official analytics partner of the StarLadder Budapest Major 2025, Esports Charts will provide comprehensive, real-time audience data and insights throughout the event. This will empower organisers, teams, sponsors and fans with unparalleled transparency and a deeper understanding of the tournament’s global reach.
Artyom Odintsov, Co-founder and CEO of Esports Charts, said: “We are thrilled and proud to provide viewership analytics for StarLadder for the Budapest Major 2025. Since both Esports Charts and StarLadder are Ukraine-born companies, we share similar values and deal with similar challenges, which brings us even closer.
“It’s genuinely exciting to follow how viewership will develop at this Major. But knowing the expertise, drive, and passion that the organizers are bringing, I have no doubt we’ll witness some incredible things happen in Budapest.
“Esports Charts has always been driven by a mission to provide the esports community with accurate, actionable data, and we look forward to showcasing the impact and audience engagement of this world-class event.”
StarLadder has been a driving force in global esports for almost 15 years now, since hosting its first tournaments in 2011. Renowned for its innovation and reliability, the company has organised some of the industry’s most iconic events. These include the StarLadder Berlin Major 2019, which accumulated over 44 million hours watched and remains in the top 10 CS events by this metric, and the legendary StarSeries tournaments which started back in 2012.
Viacheslav Shcherbakov, Sales and Partnerships at StarLadder, said: “We’ve been working with Esports Charts since their founding and have always valued their professionalism and integrity. In a market where reliable data is essential, Esports Charts provides honest, transparent numbers, exactly the kind of insights sponsors and stakeholders rely on when assessing the potential reach of a World Championship event.
“We’re confident that this partnership will result in a high-quality analysis of our tournament’s performance and the audience data we’ll report to our partners. It’s a collaboration built on trust, shared values, and a deep understanding of what it takes to elevate esports to the next level.”
The Starladder Budapest Major 2025 will be held from November 24 to December 14 in Budapest, Hungary. The event will bring together the world’s top 32 Counter-Strike 2 teams to compete for a $1.25 million prize pool and one of the most prestigious titles in esports.
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Latest News
Superbet Becomes New Main Sponsor of Jagiellonia Białystok

Superbet has become the new main sponsor of Jagiellonia Białystok. The logo of one of Poland’s leading bookmakers will appear on the front of the Podlasie team’s match jerseys. This is the fourth Ekstraklasa club, alongside Lech Poznań, Górnik Zabrze and GKS Katowice, to join the bookmaker’s extensive sponsorship portfolio.
The new partnership is more than just a logo on a jersey – the collaboration between Jagiellonia and Superbet is intended to have a particularly fan-focused nature. The brand is announcing numerous dedicated campaigns, events and surprises aimed at fans of the yellow and reds. The first of these has already launched with the announcement of the partnership – and will undoubtedly delight anyone planning to purchase the new jersey.
Superbet will pay a 100 PLN bonus towards the purchase of an official Jagiellonia match jersey. A total of 1920 jerseys will be available as part of the promotion – a number symbolically related to the year the club was founded. The promotion is valid both in-store and online and is open to all Superbet app users.
“When making a purchase in a stationary store, all you need to do is show the installed application, and for online customers, verification will take place via the email address: [email protected], to which you can simply send a short message, and in response, fans will receive a unique code entitling them to purchase a T-shirt at a discount,” explains Bartosz Malaka, Head of Marketing & Sponsoring at Superbet.
However, this is not the end of surprises for fans of the Białystok club, because if they register using the special code “JAGA,” they will also receive a welcome bonus.
“Jagiellonia fits perfectly into our sponsorship strategy – it’s a club with ambition, a strong identity, and enormous potential that combines modernity with local character. W’’re thrilled to be embarking on this journey together. Our logo will now appear on the fronts of the jerseys of four Ekstraklasa clubs, confirming our continued leadership in sports sponsorship,” said Łukasz Seweryniak, General Manager of Superbet Polska.
“Jaga is the perfect partner for us – with a great history and a huge, loyal community of fans who live and breathe this club every day. With them in mind, we’re preparing a whole package of activations, surprises, and events designed to build even stronger bonds. We want to show that just as Jaga is a super club, Superbet is a super sponsor,” Malaka said.
“I am extremely proud and happy to have entered into a partnership with such a renowned and recognizable brand as Superbet. I would like to emphasize that this is the highest-ever sponsorship agreement in the club’s history, which further underscores the importance of this partnership. I believe the word ‘partnership’ is key in the context of our agreement. I am most pleased that we are not just gaining a sponsor, but a true partner with whom we will achieve great things together,” said Ziemowit Deptuła, President of the Management Board of Jagiellonia Białystok SSA.
The partnership with Superbet is another important step in Jagiellonia’s development – not only in terms of sporting activities, but also in terms of modern marketing and fan engagement. Both parties emphasize that this will be a collaboration based on genuine commitment and closeness to fans.
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Latest News
Mindway AI Announces Strategic Partnership with Docaposte

Mindway AI has announced a strategic partnership with Docaposte to enhance player protection and address key compliance and social responsibility challenges within the gambling sector. This collaboration represents a significant advancement in creating safer online gaming environments through cutting-edge technology.
By integrating Mindway AI’s innovative solutions into Docaposte’s gaming vault for online gaming operators, the partnership offers a groundbreaking approach that combines artificial intelligence and neuroscience to enable the early detection of risky behaviour all while maintaining data security and regulatory compliance.
This collaboration underscores Mindway AI’s commitment to ethical, responsible and user-focused digital solutions.
The post Mindway AI Announces Strategic Partnership with Docaposte appeared first on European Gaming Industry News.
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