

Industry Awards
SOFTSWISS Wins B2B Marketing Campaign in iGaming Again in 2024
SOFTSWISS, a leading software provider with over 15 years of experience in iGaming, grabs success in the B2B Marketing Campaign category at the EGR Marketing & Innovation Awards for the second year in a row.
The EGR Marketing & Innovation Awards is one of the most prestigious events, spotlighting pioneers of innovation and creativity in online gaming. It honours outstanding companies that have shown commercial success, game-changing innovation, exceptional customer service and marketing prowess during the past 12 months.
The award-winning ‘Grab Success’ campaign was launched in October 2023 to elevate SOFTSWISS’ brand visibility and reputation in Malta. This strategic initiative was meticulously crafted to amplify brand awareness and cultivate client engagement.
SOFTWISS created a dynamic and memorable campaign inspired by the local ecosystem. Featuring the Maltese crab as a symbol of determination and success, the concept resonated with the target audience and embodied the company’s innovative spirit within the competitive iGaming industry. Highlighting C-level representatives helped build trust, while AR videos added an engaging touch to the digital promotion.
Valentina Bagniya, Chief Marketing Officer at SOFTSWISS, shares her delight: “We are honoured to stand among the industry’s best and brightest. Our team is proud that SOFTSWISS’ ‘Grab Success’ campaign has left a lasting mark on the discerning iGaming public. This award validates the efforts of our entire marketing team and serves as a testament to our creativity, dedication, and relentless pursuit of excellence. The recognition will definitely fuel our commitment to setting new benchmarks and enhancing marketing standards in the iGaming industry.”
The recent recognition at the EGR Marketing & Innovation Awards is a significant addition to the SOFTSWISS team’s growing collection of marketing accolades. Last year, the company was honoured as Brand Idol of the Year at the iGaming IDOL and received awards for B2B Marketing Campaign at the EGR Marketing & Innovation Awards, as well as Best Marketing Campaign at EiGE Awards 2023.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 20,000 casino games, the Affilka affiliate platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post SOFTSWISS Wins B2B Marketing Campaign in iGaming Again in 2024 appeared first on European Gaming Industry News.
Industry Awards
Judging the shortlisted: Casino Guru Awards 2025 evaluation phase begins

The Casino Guru Awards 2025 have reached an exciting milestone: evaluation time. On April 22 and 23, our esteemed panel of judges will begin conducting online evaluation calls with all shortlisted candidates across various award categories. These 30-minute sessions offer a unique opportunity for nominees to present their work, explain the vision behind their nominations, and engage in open dialogue with our expert judges.
Interactive, insightful, impactful
The evaluation calls, now a signature part of the Casino Guru Awards process, go far beyond reviewing nomination forms. They bring the human element to the forefront, giving judges the chance to hear directly from the people behind the innovations, initiatives, and platforms.
This year’s process again brings together two panels of judges, featuring both internal Casino Guru experts and external professionals from across the iGaming space. While the written nominations set the stage, it’s these calls that allow judges to ask questions, explore specific areas in more detail, and truly assess how well each nominee embodies the values of the Casino Guru Awards: fairness, transparency, innovation, and social responsibility.
“This part of the process is where the nominations come alive,” says Daniela Sliva, PR & Creative Project Director at Casino Guru and the visionary behind the Awards. “We’re looking for more than good intentions—we want to see passion, preparation, and a deep understanding of what makes an impact in this industry. These conversations are often eye-opening for both sides, and sometimes a call can change the whole perception of a nomination.”
A fair and rigorous selection
All shortlisted candidates will be evaluated through these live sessions, which are a vital piece of the final voting process. After the calls, judges are given time to reflect and reassess, using both written materials and insights gained from the interviews before anonymously casting their votes.
As in previous years, each judge receives three points to distribute among the candidates in each category. The winner is then determined through a transparent point-counting process.
It’s worth noting that even nominees who are unable to attend the calls are still eligible to win—though participating gives them a powerful chance to make their case directly and stand out. The process is intentionally designed to reward engagement, readiness, and integrity.
Looking toward Malta
The anticipation is building toward the Casino Guru Awards 2025 Gala Ceremony, taking place for the first time as a live, invite-only event at the prestigious Hilton Hotel in St. Julian’s, Malta, on June 6, 2025. Here, winners across all categories will be revealed in what promises to be a grand celebration of responsibility and achievement in iGaming.
In addition to the judge-assessed categories, the Players’ Choice and Voice of the People are already open for public voting—further reinforcing the Awards’ mission to reflect both industry expertise and real-world impact.
As the evaluation calls commence, we at Casino Guru celebrate every shortlisted nominee who has made it this far. Your innovation, effort, and commitment to a better gambling environment have already earned you a place among the industry’s elite.
The post Judging the shortlisted: Casino Guru Awards 2025 evaluation phase begins appeared first on European Gaming Industry News.
Industry Awards
Wicked Games joins as sponsor for the 2025 Casino Guru Awards

The post Wicked Games joins as sponsor for the 2025 Casino Guru Awards appeared first on European Gaming Industry News.
Industry Awards
Amusnet Named Content Provider of the Year at the Italian Gaming Awards 2025

Amusnet has announced that it has been awarded Content Provider of the Year at the prestigious Italian Gaming Awards. The ceremony took place on April 9 as part of the Italian Gaming Expo & Conference (IGE) at the Salone delle Fontane in Rome. This recognition highlights Amusnet’s commitment to delivering top-tier gaming content and maintaining excellence in one of Europe’s most dynamic and competitive markets.
The Italian Gaming Awards celebrate the best in the industry, honouring companies that are shaping the future of gaming in Italy through outstanding products, practices and performance. With over 110 nominees across 21 categories, this year’s event brought together leading operators, suppliers, regulators and public representatives to recognise achievement and leadership across the sector.
“It’s a great honor to be named Content Provider of the Year. This recognition reflects the dedication and passion of our incredible Amusnet Italy team. We remain committed to further strengthening our position in the Italian market by delivering engaging content that enhances the player experience and expanding our strategic partnerships,” said Polina Nedyalkova, Director at Amusnet Italy.
The post Amusnet Named Content Provider of the Year at the Italian Gaming Awards 2025 appeared first on European Gaming Industry News.
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