RG24seven Virtual Training, the industry-leading, free video-based virtual training system for casino and gaming employees, and a BMM Innovation Group (BIG) company, has announced a new solution for organizations looking to seamlessly integrate RG24seven training courses into their own Learning Management Systems (LMS).

“Effective immediately, our full catalog of training courses is now available for casinos and gaming organizations to integrate directly into their existing Learning Management Systems via SCORM Files or Single Sign-On (SSO). The increasing demand from the industry to have full access to RG24seven training has been the main driver in introducing integrated learning courses. This is another avenue for organizations to seamlessly provide our world-class, compliant training to gaming and casino employees, while maintaining the flexibility and control within their in-house Learning Management Systems,” Wendy Anderson, CEO of RG24seven Virtual Training, said.

“RG24seven Virtual Training covers important topics such as Responsible Gaming, Safer Gambling, Human Trafficking Awareness, Anti-Money Laundering and Tribal Gaming. We remain committed to delivering world-class training that is accessible, flexible, and easy-to-use,” BIG CEO Martin Storm said.

Context Networks Inc., the leader in contextual digital advertising for gaming environments, announced the launch of its advanced advertising and loyalty network, featuring PlayerPerks, tailored for gaming route operations. This marks a significant breakthrough in the distributed gaming sector, enabling operators to unlock new revenue streams while enhancing player engagement through PlayerPerks personalized, machine-level branding, rewards, and loyalty incentives.

By leveraging its proprietary advertising technology, Context Networks is pioneering a first-of-its-kind advertising and loyalty platform for gaming route operations. The system integrates seamlessly with existing gaming infrastructure, allowing operators and venues to immediately generate new advertising revenue and increase player retention through the PlayerPerks loyalty program.

Gaming route operators—who manage and service a network of electronic gaming devices such as video poker, slot machines, and other gambling terminals in convenience stores, bars, restaurants, and entertainment venues—represent a fast-growing segment of the gaming industry.

In November, Context Networks successfully launched their Contextual Promotions Media Network (CPMN) in Wisconsin with River City Amusements, specializing in providing casino-style gaming experiences for non-casino venues, marking the first deployment into a route operator environment. The CPMN allows operators to integrate premium digital ads directly into digital gaming machines, leveraging data intelligence to track player behavior. Advertisers can reconnect with players via mobile and Connected TV (CTV) even after they leave the casino, creating a seamless, omnichannel brand experience that enhances engagement and monetization opportunities.

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The initial pilot deployment has demonstrated the platform’s ability to drive significant value for both operators and hosting venues by:

• Generating premium advertising revenue, with CPM rates exceeding $20

• Delivering over 5 billion targeted impressions annually at full-scale deployment

• Enabling machine-level personalization with contextually relevant ads and promotions

• Boosting player retention and venue traffic through the PlayerPerks loyalty program

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• Providing detailed analytics and reporting, empowering operators and advertisers with data-driven insights

“Route operators now have a powerful new way to maximize revenue and player engagement without costly upgrades or complex integrations. Our platform seamlessly integrates with existing gaming machines, delivering high-value advertising revenue and machine-level personalization that keeps players engaged and coming back. Context Networks is redefining distributed gaming, enabling route operators and venue partners to unlock new revenue streams and loyalty-driven growth with ease,” Matthew Olden, CEO of Context Networks, said.

The U.S. Travel Association has appointed William (Bill) J. Hornbuckle, Chief Executive Officer and President of MGM Resorts International, as National Chair of its board of directors. His appointment to a two-year term was formalized with a membership vote.

“I’m grateful for this honor and excited to be joining U.S. Travel at such an important time. America remains at the forefront of travel and hospitality, and it’s vital that we do all we can to keep our industry and economy thriving. We are entering a period of once-in-a-lifetime events and opportunities unlike anything our country has seen in recent years. I’m proud to join this storied organization and look forward to helping the industry and the country succeed,” Bill Hornbuckle said.

“We are grateful for Bill’s leadership and expertise as U.S. Travel pursues a bold agenda of growth and improvements to the traveler experience. Bill’s prior leadership of the U.S. Department of Commerce’s Travel and Tourism Advisory Board provides him a unique understanding of key issues and the levers that need to be pulled to achieve success in Washington,” Geoff Freeman, President and CEO of the U.S. Travel Association, said.

Hornbuckle will succeed Chris Nassetta, President and CEO of Hilton, whose term as national chair has concluded.

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“We express our sincere thanks to Chris Nassetta for his outstanding leadership and contributions during his tenure as our national chair. Chris shaped and sped our transition into a focused and sophisticated trade association,” Freeman said.

Hornbuckle will work with association leaders to enact industry priorities, including maximizing a mega-decade of events like the 2025 Ryder Cup, 2026 World Cup and 2028 Summer Olympics.