As affiliates strive to expand their reach and build deeper player connections, SBC Summit Malta offers the ultimate platform to learn how to diversify marketing channels, gain access to game-changing technologies, and strengthen their market position.

Education will be a key pillar of the event, with 250 industry experts taking the stage to share their insights. The dedicated ‘Affiliation‘ conference track will take place on Wednesday, 10th June, at the InterContinental Hotel in St. Julian’s. The speaker lineup will feature affiliate professionals, marketing specialists, and operator-side representatives who work closely with affiliates.

Rasmus Sojmark, CEO and Founder of SBC, said: “With changing regulations, evolving player behaviours and preferences, and a constant wave of new tech and marketing channels, having the right insights and strategies is crucial to staying ahead in the region.

“If you’ve attended what was formerly CasinoBeats Summit, you already know how dedicated we are to driving progress in the affiliation space. Now, with SBC Summit Malta serving as our gateway to Europe, you can expect to hear from some of the region’s leading affiliates as they tackle the industry’s most pressing challenges.”

Attendees can look forward to a range of sessions addressing key opportunities and pain points for European affiliates, including integrating artificial intelligence (AI) into SEO strategies, leveraging affiliate networks to enhance growth, diversifying content output, and drawing lessons from outside the industry.

The track opens with the ‘Diversify Your Channels Before It’s Too Late!’ panel, which will explore how affiliates can future-proof their strategies in an unpredictable digital landscape. Featuring experts Jarl Modén (CPO, Dilanti Media), Johan Svensson (CEO, Raketech), Mathew Symmonds (CEO, Web Analysis Solutions Limited), Richard Dennys (CEO, Game Lounge) and John Wright (CEO, Statsdrone), the session will examine the shifting social media landscape, the growing influence of AI, and how to manage diverse content types.

The session ‘Explore How Affiliate Networks Drive Growth for Start-Up Affiliates and Operators’ will highlight how affiliate networks can serve as powerful catalysts for growth for both emerging affiliates and operators. Experts Joshua Gamble (Managing Director, Activewins), Vadim Aidlin (CEO, Mamuta Media), Johan Styren (CEO & Co-Founder, Dilanti Media Ltd), Clinton Cutajar (CTO, MediaTroopers) and Brendon Spiteri (Head of Partnerships, AffiliationSpace) will discuss how these networks can be leveraged to help build strategic partnerships, expand market reach, and boost overall performance.

The panel ‘Game Changers: Lessons from Other Industries to Transform Affiliation in 2026’ will explore how the gaming industry can adapt and innovate by drawing inspiration from sectors such as e-commerce, dating, and Nutra. Speakers will examine successful strategies from these industries and discuss how these insights can be applied to reshape and strengthen affiliate models heading into 2026 and beyond.

Additionally, the track will feature a dedicated ‘SEO Trilogy‘, hosted by SEO expert Ivana Flynn. This series of SEO-focused panels will cover key developments, including crafting strategies for optimising AI-driven systems, protecting players against blackhat SEO tactics, and ensuring seamless operations across multiple platforms.

Affiliates looking to dive deeper into the latest marketing trends shaping the European landscape can attend the dedicated ‘Marketing’ conference track on Thursday, 11th June—the second day of the summit. Sessions will cover how to harness AI to create unique content, navigate advertising restrictions, and use data to boost player retention and loyalty.

At this year’s GamingTECH CEE Awards, we witnessed something rare—and pretty remarkable—in the “Best iGaming CEO in CEE” category.

With 214 total votes cast across 9 nominees, two names clearly rose to the top, standing apart from a highly competitive field:

• Vlastimil Venclik, CEO at Oddin.gg
• Dario Jurčić, CEO at NSoft

But here’s where it gets interesting: the difference between them? Just 5 votes.

That’s right—after weeks of online voting and a live secret ballot from summit participants, the final count came down to a 5-vote margin. In a category filled with respected leaders, innovators, and visionaries, two CEOs clearly resonated with the industry in a big way.

And while only one person can technically take home the winner’s trophy, this razor-thin result was too significant to ignore. So, for the first time in the history of the GamingTECH CEE Awards, we decided to introduce something new:

• An Honorary Runner-Up Trophy for “Best iGaming CEO in CEE” awarded to Dario Jurčić, CEO of NSoft.

Why This Matters

The intent behind this decision is simple: When excellence is nearly indistinguishable, it deserves to be recognized.

Dario Jurčić has played a vital role in expanding NSoft’s influence, strengthening its presence in new markets, and leading with a people-first approach in a rapidly evolving sector. His visibility, leadership, and impact were clearly acknowledged by the voting community—and with just a handful of votes separating him from the top spot, it felt only right to shine a spotlight on that achievement.

A Testament to a Vibrant Industry

The closeness of this race also speaks volumes about the caliber of leadership we’re seeing in the Central and Eastern European iGaming space. With companies like Oddin.gg and NSoft pushing boundaries in their respective verticals, the region continues to establish itself as a dynamic force in the global gaming landscape.

We congratulate Vlastimil Venclik on his well-earned win, and we extend our heartfelt appreciation and applause to Dario Jurčić for standing out in such a competitive field.

Sometimes, even second place can tell a powerful story—and this year, it certainly did.

Amusnet has been named Best Online Casino Provider in CEE at the prestigious GamingTECH Awards 2025, solidifying its leadership position in the gaming industry across Central and Eastern Europe.

The award was announced on March 25, 2025, during the official GamingTECH CEE Awards Ceremony, part of the Prague Gaming & TECH Summit. Since its launch in 2017, the Summit has evolved into  a boutique-style event that champions innovation and facilitates valuable connections among industry leaders. Amusnet representatives from the Compliance, Legal, and Account Management teams attended the event, joining discussions on some of the most relevant topics shaping the industry today. The conference focused on key themes such as artificial intelligence innovation, blockchain integration, regulatory updates, fintech evolution, and sustainability practices within the gaming ecosystem.

Celebrating excellence and forward-thinking developments, the GamingTECH Awards recognize outstanding achievements of companies operating on a global scale. Amusnet’s recognition highlights the company’s commitment to delivering top-notch casino products, expanding its diverse portfolio of slot games and live casino offerings.

“We are truly honored to receive the Best Online Casino Provider in CEE award,” commented Irina Rusimova, Chief Commercial Officer at Amusnet. “This recognition reflects the dedication of our entire team and our ongoing drive to deliver exceptional gaming experiences for players while empowering our partners to succeed. It inspires us to keep pushing boundaries and setting new benchmarks in the industry.”

This award highlights Amusnet’s ongoing commitment to excellence and its role in shaping the future of the online gaming landscape in CEE and beyond.