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Playson extends Italian outreach with Sportbet integration

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Local operator collaborates with Playson to sharpen online casino offering

Playson, an accomplished iGaming industry supplier, has bolstered its presence in Italy by partnering with Sportbet to provide the operator with more premium casino games.

Playson’s Hold and Win titles, such as Lion Gems, Coin Strike and Energy Coins, are now live through Sportbet’s online casino following a direct integration.

Established in 2009, Sportbet is an operator based in Rome that offers a variety of casino verticals, including bingo, live dealer and table games such as blackjack, poker, baccarat and roulette.

This latest deal strengthens Playson’s reputation within Italy, one of Europe’s most mature markets, and demonstrates how its content portfolio continues to drive long-term value for operators in the region.

Blanka Homor, Sales Director at Playson, said: “Italy remains a vital region for Playson and we are delighted to directly integrate our revered Hold and Win series with Sportbet.

“We believe that Sportbet’s ambitions align with ours to become a leading player in one of Europe’s most established markets.”

Alessandro Palumbo, Casino Manager at Sportbet, said: “At Sportbet, we pride ourselves on working with the world’s leading iGaming suppliers and this partnership with Playson fits seamlessly into our plans to maintain our focus in becoming Italy’s biggest online casino.

“The array of high-quality slots we offer our Italian players has undoubtedly been boosted by launching Playson’s popular Hold and Win series, which resonates with many across the region.”

The post Playson extends Italian outreach with Sportbet integration appeared first on European Gaming Industry News.

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ZEAL partners with Greentube – “Book of Ra” Now Available on LOTTO24 and Tipp24

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ZEAL and Greentube, the digital gaming and entertainment division of Novomatic AG, have joined forces in a new partnership. As part of the collaboration, selected Greentube online games will be gradually integrated into the game portfolio of ZEAL brands LOTTO24 and Tipp24. The partnership officially launched in June 2025.

A key highlight: The internationally acclaimed “Book of Ra” series is now available to customers via ZEAL’s B2C platforms. The slot game franchise is one of the most iconic in online gaming, boasting a loyal global fan base.

This strategic alliance enables ZEAL to expand its digital gaming offering with top-tier titles, while Greentube benefits from ZEAL’s strong market presence and broad customer reach in Germany.

“With the popular titles from Greentube, we’re expanding our portfolio with high-quality games our customers already know and love,” says Alex Green, Vice President Games at ZEAL. “Bringing the ‘Book of Ra’ series to our platforms has been a long-term goal, and we’re proud to have made it happen. We see strong potential in this partnership.”

Julia Schagerl, Regional Manager at Greentube adds: “ZEAL is a strong partner with a loyal customer base. Our games stand for quality, security and entertainment – and this partnership helps us bring them to an even wider audience. It’s a key step in our growth strategy.”

The post ZEAL partners with Greentube – “Book of Ra” Now Available on LOTTO24 and Tipp24 appeared first on European Gaming Industry News.

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Leeds United announce new sleeve partnership with Parimatch

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Leeds United are pleased to announce a new official partnership with Parimatch, who will become the club’s official sleeve partner for the men’s first team.

Parimatch is a global entertainment company with over 30 years of experience in sports betting and gaming. The brand has been seen in the Premier League previously and is a trusted worldwide presence.

Having recently announced our home and away kits for the 2025/26 campaign, Parimatch are excited to add their brand to the club’s shirt for the upcoming Premier League season, which will be seen on the left playing sleeve.

As well as on the club’s first team shirt, Parimatch branding will feature prominently at both Elland Road and Thorp Arch, in addition to the perimeter LED system and club’s media backdrop.

Leeds United and Parimatch will drive brand activity by the creation of innovative partnership activations and digital campaigns which will be promoted through the club and Parimatch’s channels.

Sergey Portnov, CEO of Parimatch spoke about showing commitment to club’s who are looking to shape the future of football.

He said: “This is more than a partnership – it’s a powerful alliance between two brands with the same goal: to win. We believe in strong leadership, and we see that in Leeds United – a club with a proud history, loyal fans, and big dreams for the Premier League 25/26. We don’t wait for change. We lead it. This partnership shows our commitment to working with clubs that shape the future of football.”

Morrie Eisenberg, Chief Business Officer at Leeds United, added: “We’re really pleased to bring Parimatch onboard with the club as our new sleeve partner. They are a trusted brand who have worked within the sporting industry for a long time, showing commitment to the game. We will work closely with the Parimatch team to continue our commitment of delivering innovative campaigns and activations where possible.”

The post Leeds United announce new sleeve partnership with Parimatch appeared first on European Gaming Industry News.

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Red Rake Gaming expands into New Jersey through Caesars partnership

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Red Rake Gaming, a leading developer of premium online casino content, is excited to announce its launch with Caesars Entertainment in the state of New Jersey, further expanding its presence in the regulated U.S. market.

Red Rake Gaming’s top-performing titles are now available across Caesars’ major online casino brands in New Jersey, including Caesars Sportsbook & Casino, Caesars Palace Online Casino, and Horseshoe Online Casino.

This partnership marks a major milestone in Red Rake Gaming’s U.S. expansion strategy, aligning with one of the most iconic and trusted brands in the global gaming industry.

Nick Barr, Managing Director for Red Rake Gaming Malta, commented: “We’re incredibly excited to partner with Caesars Entertainment for our New Jersey . Caesars’ strong brand recognition and extensive reach provide the perfect platform to showcase our diverse content.

We are confident that our titles will deliver a thrilling experience for players in the Garden State.”

This collaboration highlights Red Rake Gaming’s commitment to providing innovative, compliant content tailored to regulated markets. U.S. players can enjoy a wide range of feature-rich slots, interactive bonus games, and immersive gameplay experiences.

The post Red Rake Gaming expands into New Jersey through Caesars partnership appeared first on Gaming and Gambling Industry in the Americas.

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