Australia
SCCG Management Announces Strategic Partnership with PlaySpark to Enhance Audience Retention and Acquisition through Gamified White-Labeled Arcade Games
SCCG Management is thrilled to announce a strategic partnership with PlaySpark, a pioneering company specializing in gamified audience engagement solutions. This collaboration aims to leverage SCCG Management’s extensive global distribution network and business development expertise to introduce PlaySpark’s innovative white-labeled arcade games to new markets and verticals.
PlaySpark, renowned for amplifying acquisition and retention of audiences using white-labeled arcade games, offers a no-code game creator tool that enables brands to build their own games or playable ads. This solution drives higher engagement rates and generates new revenue through in-game ads and rewards. PlaySpark’s plug-and-play games significantly enhance fan engagement and revenue for sports teams and brands, magnifying acquisition by up to 700% and retention by 4X.
“We are very excited to join forces with SCCG,” said Luke Santamar, CEO of PlaySpark. “At PlaySpark, we are trying to change the game of how brands engage their audiences through white-labeled arcade gaming. Partnering with SCCG allows us to expand our footprint into the USA and globally, whilst setting up strategic pathways to drive PlaySpark into other verticals. With the experience and networks of SCCG, we look forward to working together to scale PlaySpark into multiple industries.”
SCCG Management will utilize their vast ecosystem of over 100+ clients in the gaming space, as well as their sales and strategic distribution capabilities, which are globally placed in every major region of the world. This collaboration is poised to offer teams and brands the opportunity to amplify revenue by 300% through in-game advertising and the collection of 1st/zero party data.
Stephen Crystal, CEO of SCCG Management, shared his enthusiasm about the partnership: “We are delighted to partner with PlaySpark, a company that shares our vision for innovation in audience engagement. By integrating PlaySpark’s unique white-labeled arcade games into our network, we are confident that we can deliver unparalleled value to our clients. This partnership not only broadens our service offerings but also opens new avenues for growth and revenue generation for both SCCG and PlaySpark.”
The partnership between SCCG Management and PlaySpark marks a significant milestone in the evolution of gamified audience engagement, providing brands with powerful tools to drive engagement and revenue in an increasingly competitive landscape.
The post SCCG Management Announces Strategic Partnership with PlaySpark to Enhance Audience Retention and Acquisition through Gamified White-Labeled Arcade Games appeared first on European Gaming Industry News.
Australia
VGCCC: Bookmaker Fined for Customer Safety Breaches
Registered online bookmaker VicBet has been fined $130,000 for 2 breaches of its customer care obligations.
Announcing the fine, Victorian Gambling and Casino Control Commission (VGCCC) CEO Annette Kimmitt AM reminded the gambling industry of the potential for people to experience severe harm when rules are not followed.
“Breaches can have serious consequences, not only in terms of punitive actions against the companies we catch out, but for people whose lives are affected by this behaviour,” Ms Kimmitt said.
“It is an egregious betrayal of trust, for example, to continue to send marketing materials to a person who has self-excluded from a gambling venue or closed a betting account.”
The VGCCC’s investigations into complaints about VicBet found the bookmaker had:
• offered and provided a $1,800 bonus bet to a customer after they asked for their betting account to be closed in September 2022. VicBet was fined $50,000.
• repeatedly sent gambling promotional material to a customer after they permanently self-excluded from VicBet in March 2020. The penalty was an $80,000 fine.
It is an offence for a bookmaker to encourage or offer any credit, voucher or reward, or other benefit to induce an account holder to keep an account open after they have requested its closure.
Similarly, sending correspondence or promotional material to customers who have self-excluded contravenes the Victorian Bookmakers’ Association Code of Conduct.
“On these occasions, VicBet failed to live up to both its legal and social licences to operate, which include minimising the risk of harm to customers,” Ms Kimmitt said.
“Industry must respect the wishes of people who decide to have a break from, or quit, gambling. This means taking all reasonable steps to enforce harm prevention initiatives that customers commit themselves to, such as self-exclusion programs.”
VicBet was given the opportunity to “show cause” as to why disciplinary action should not be taken. Submissions from its legal representative were considered prior to a determination being made.
The post VGCCC: Bookmaker Fined for Customer Safety Breaches appeared first on European Gaming Industry News.
Australia
Michael Fitzsimons Joins Tabcorp as Chief Wagering Officer
Tabcorp Holdings Limited has appointed Michael Fitzsimons as its Chief Wagering Officer.
Mr Fitzsimons will oversee all core wagering functions including digital, retail, tote, trading, product and marketing. The position is part of the company’s evolved Executive Leadership Team structure, which was announced in December last year. The simpler structure will ensure all wagering functions will fall under one executive.
Mr Fitzsimons has over 20 years of global sports betting experience across the EU, US and Asia. He is currently Executive Director Wagering at Hong Kong Jockey Club (HKJC) where he leads strategy, trading, marketing, data and product development for fixed odds, parimutuel and lottery products.
His current role encompasses oversight of one of the world’s largest totes, including the World Pool platform, along with Risk Management of China Sports Lottery’s 120,000 betting branches. Prior to his role at the HKJC, Mr Fitzsimons was Director of International Trading and Operations at The Stars Group. During this time, he successfully launched the PokerStars Sportsbook and relaunched SkyBet in Germany and Italy. Mr Fitzsimons is on the executive of the World Tote Association (WoTA).
Tabcorp Managing Director and Chief Executive Officer elect, Gillon McLachlan, said: “Michael Fitzsimons is one of the world’s most sought after wagering executives and brings extensive global sports betting experience to Tabcorp. He has a deep knowledge of international sports betting, trading and tote. Michael is a rare find – he knows digital and retail wagering and is one of the few people in the world who can connect both to grow a wagering product.
“The creation of a Chief Wagering Officer is a significant uplift in wagering capability within our executive team. The simpler vertical structure brings all levers that grow wagering together under one executive to ensure first class execution.”
Mr Fitzsimons is expected to commence in the first half of 2025. His appointment is subject to relevant regulatory and probity approvals.
The post Michael Fitzsimons Joins Tabcorp as Chief Wagering Officer appeared first on European Gaming Industry News.
Australia
Regulating the Game Announced New Money Laundering, Terrorism Financing Masterclass at 2025 Conference
Leading gambling law and regulation conference Regulating the Game has announced the latest addition to its 2025 Masterclass Series with KordaMentha to conduct a masterclass titled “ML/TF Risk Assessment – Tips, Tricks, and Missing Bits”.
The masterclass, to be delivered by Kordamentha’s Executive Director, Financial Crime Richard Lee; Director, Financial Crime Skye Arnott; and Manager, Financial Crime Ishaan Singh, will delve into how organisations can conduct meaningful risk assessments that drive actionable outcomes. Attendees will gain valuable insights into tailoring risk assessments to their unique business needs, identifying and addressing often-overlooked areas in risk assessments and leveraging outcomes to strengthen AML/CTF programmes effectively.
The hands-on masterclass is designed to equip participants with the tools and strategies necessary to elevate their organisation’s AML/CTF compliance and risk management practices. It is tailored for compliance professionals, risk managers and industry leaders seeking to build robust AML/CTF programmes.
“The Masterclass Series is all about empowering attendees with practical skills and actionable insights from leading practitioners,” said Paul Newson, Principal at organiser Vanguard Overwatch.
“KordaMentha’s team brings a wealth of expertise in financial crime, and this session is a must-attend for anyone serious about enhancing their AML/CTF frameworks.”
Alice Saveneh-Murray, partner at KordaMentha, said: “The expectations of regulators in this space continues to increase, especially following the announcement of the AML/CTF Modernisation Reforms. It has never been more critical for AML/CTF professionals to have the skills necessary to conduct a thorough and compliant risk assessment. Our team are pleased to be able to share best practices, strategies and common pitfalls to avoid so participants are empowered meet the requirements of the new regime with confidence.”
Regulating the Game will take place at Sofitel Sydney from 10 to 13 March 2025, bringing together global leaders, regulators, and industry professionals to address key challenges, explore innovative solutions and drive sector leadership. Now in its fifth edition, the conference provides expert content, fosters meaningful discussions on policy and sector challenges and drives innovation to underpin effective and efficient gambling regulation.
The post Regulating the Game Announced New Money Laundering, Terrorism Financing Masterclass at 2025 Conference appeared first on European Gaming Industry News.
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