Australia
SCCG Management Announces Strategic Partnership with PlaySpark to Enhance Audience Retention and Acquisition through Gamified White-Labeled Arcade Games
SCCG Management is thrilled to announce a strategic partnership with PlaySpark, a pioneering company specializing in gamified audience engagement solutions. This collaboration aims to leverage SCCG Management’s extensive global distribution network and business development expertise to introduce PlaySpark’s innovative white-labeled arcade games to new markets and verticals.
PlaySpark, renowned for amplifying acquisition and retention of audiences using white-labeled arcade games, offers a no-code game creator tool that enables brands to build their own games or playable ads. This solution drives higher engagement rates and generates new revenue through in-game ads and rewards. PlaySpark’s plug-and-play games significantly enhance fan engagement and revenue for sports teams and brands, magnifying acquisition by up to 700% and retention by 4X.
“We are very excited to join forces with SCCG,” said Luke Santamar, CEO of PlaySpark. “At PlaySpark, we are trying to change the game of how brands engage their audiences through white-labeled arcade gaming. Partnering with SCCG allows us to expand our footprint into the USA and globally, whilst setting up strategic pathways to drive PlaySpark into other verticals. With the experience and networks of SCCG, we look forward to working together to scale PlaySpark into multiple industries.”
SCCG Management will utilize their vast ecosystem of over 100+ clients in the gaming space, as well as their sales and strategic distribution capabilities, which are globally placed in every major region of the world. This collaboration is poised to offer teams and brands the opportunity to amplify revenue by 300% through in-game advertising and the collection of 1st/zero party data.
Stephen Crystal, CEO of SCCG Management, shared his enthusiasm about the partnership: “We are delighted to partner with PlaySpark, a company that shares our vision for innovation in audience engagement. By integrating PlaySpark’s unique white-labeled arcade games into our network, we are confident that we can deliver unparalleled value to our clients. This partnership not only broadens our service offerings but also opens new avenues for growth and revenue generation for both SCCG and PlaySpark.”
The partnership between SCCG Management and PlaySpark marks a significant milestone in the evolution of gamified audience engagement, providing brands with powerful tools to drive engagement and revenue in an increasingly competitive landscape.
The post SCCG Management Announces Strategic Partnership with PlaySpark to Enhance Audience Retention and Acquisition through Gamified White-Labeled Arcade Games appeared first on European Gaming Industry News.
Australia
VGCCC Imposes $80,000 Fine on Online Bookmaker QuestBet

The Victorian Gambling and Casino Control Commission (VGCCC) has fined online bookmaker QuestBet $80,000 for continuing to accept bets from a customer displaying observable signs of gambling-related distress.
Announcing the fine, VGCCC CEO Suzy Neilan said QuestBet’s non-compliance with its gambling harm minimisation obligations was indicative of a concerning culture.
“Our investigation of QuestBet’s practices found the bookmaker failed to have in place adequate systems to protect individuals identifiably at risk of gambling harm,” Ms Neilan said.
“Minimising gambling harm is an obligation every operator holds – including bookmakers – who must monitor customer wellbeing and intervene if they observe signs of distress.
“This substantial penalty demonstrates the seriousness of the bookmaker’s failure to meet its legal and moral obligations.”
The VGCCC investigation was prompted by a complaint from a customer who claimed QuestBet had allowed them to continue betting – and losing – a significant sum of money in a matter of weeks, without intervention.
“We found that between April and June 2023, the customer contacted QuestBet more than 20 times to request additional credits and bonus bets. On 6 occasions, they mentioned having experienced several large losses.
“This was a clear sign that the customer was struggling. A sign that QuestBet chose to ignore, instead encouraging and enabling the customer to keep gambling with the aid of bonus bets in 5 of the 6 occasions.
“Consequently, the customer lost about $15,000 over two months,” Ms Neilan said.
Staff of gambling operators must provide assistance to customers facing negative consequences from their gambling. There is a range of tools and resources staff might suggest to customers in this situation to assist them to, for example, set and track time and money limits, take a break, self-exclude or access help services.
“QuestBet suggested none of these, thereby breaching the Victorian Bookmakers’ Association Responsible Gambling Code of Conduct and causing further distress to the customer.
“Nor did the bookmaker formally respond to our request for an explanation for its lack of care or a reason not to be sanctioned, despite requesting, and being granted, several extensions to do so,” Ms Neilan said.
The post VGCCC Imposes $80,000 Fine on Online Bookmaker QuestBet appeared first on European Gaming Industry News.
Australia
Tracy Parker Joins Judging Panel for Inaugural RTG Global Awards

Leading gaming law and regulation conference Regulating the Game has announced the appointment of Tracy Parker, Senior Vice-President, Accreditation, Advisory and Insights at the Responsible Gambling Council (RGC), to the judging panel for the inaugural RTG Global Awards. Parker will represent RGC, a globally respected independent non-profit dedicated to reducing gambling harm, in assessing nominations across categories recognising leadership, innovation and community impact.
The RTG Global Awards, to be presented at the 2026 Gala Dinner on Tuesday 10 March at the Sofitel Sydney Wentworth, celebrate excellence across safer gambling, compliance, industry integrity, financial crime risk management and community contribution.
Parker brings nearly 30 years of experience in driving social responsibility and sustainability, and over a decade championing harm minimization throughout the gambling sector. At RGC, she leads the development and implementation of robust standards and assurance programs, helping organizations deliver safer gambling environments and drive continuous improvement. Her previous leadership roles at Ontario Lottery and Gaming (OLG) strengthened responsible gambling policies across multiple gaming verticals.
“RGC is honored to join the judging panel for the inaugural RTG Global Awards and support this important platform which elevates leadership, integrity, and innovation across the gambling sector. At a time when industry transformation and public expectations are accelerating, recognizing organizations that meaningfully prioritize harm prevention and player wellbeing is critical to a safe and sustainable sector. We are proud to be part of this important work,” said Sarah McCarthy, RGC’s Chief Executive Officer.
Founded in Canada, RGC has spent over four decades as a global leader in gambling harm prevention. Through research, education and partnerships with regulators, operators and communities, RGC drives policy and operational improvements to ensure gambling does not harm people or the places they live.
Paul Newson, Principal at Vanguard Overwatch and founder of Regulating the Game, said: “Tracy’s leadership and RGC’s global standing in safer gambling make them an ideal addition to the RTG Global Awards judging panel. Their commitment to practical, evidence-informed standards and constructive industry engagement reflects the values we seek to highlight through these awards. We’re delighted to welcome Tracy and RGC to this global initiative.”
The inaugural RTG Global Awards will feature six categories:
• Leadership Voice – for principled, reform-focused leadership contributing to sector uplift
• Safer Gambling Champion – for operators or organisations delivering tangible harm minimisation outcomes
• Compliance Excellence – recognising uplift in AML, risk culture or regulatory compliance
• RegTech Solution of the Year – celebrating innovative technologies improving sector integrity and compliance
• Community Impact Initiative – for initiatives delivering measurable community benefit
• Emerging Leader – Safer Gambling or Compliance – spotlighting rising talent (under 40) making meaningful contributions.
The post Tracy Parker Joins Judging Panel for Inaugural RTG Global Awards appeared first on European Gaming Industry News.
Australia
JCM Global Celebrates 70 Years of Industry-leading Innovation at AGE

Groundbreaking products and systems from JCM Global (JCM) have transformed the global gaming industry, and at AGE 2025, JCM will be at stand #934 celebrating 70 years of industry-leading innovations.
“For 70 years at JCM, the spirit of innovation has been the driving force of our global design and development teams, who continue to create leading technologies. We invite the industry to join us at stand #934 at AGE to celebrate our history of creating solutions that operators rely on to boost security, increase efficiencies, and enhance the guest experience,” said JCM Asia-Pacific General Manager Ian Payne.
At the stand, JCM will showcase its award-winning bill validators: iVIZION and UBA Pro. These best-in-class technologies are proven to provide the highest levels of security and acceptance in automated transaction applications.
JCM is one of the industry’s most prolific innovators and will present multiple pioneering solutions. FUZION offers a full suite of features, including BLE mobile wallet connectivity, real-time peripheral performance data, proactive drop/fill alerts, real-time asset monitoring and more. JCM will also feature the ICB Intelligent Cash Box system, which is proven to eliminate multiple points of human error for a streamlined and more compliant drop process.
Additionally, JCM will display its trusted GEN5 and CouponXpress thermal printers, the standard in the gaming industry. These reliable, smart printers give casino operators the flexibility and power they need to communicate accurately and directly with players through TITO tickets and promotional coupons.
“In Australia, and around the world, operators rely on solutions from JCM, and we are thrilled to celebrate our 70th anniversary while also creating forward-thinking technology roadmaps for our customers,” Payne said.
The post JCM Global Celebrates 70 Years of Industry-leading Innovation at AGE appeared first on European Gaming Industry News.
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