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European Gaming Congress 2024
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Asia

GR8 Tech Stands Out at SiGMA Asia 2024 with Best Stand Experience Award

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GR8 Tech has been one of the most prominent exhibitors at SiGMA Asia 2024, winning an award for Best Stand Experience. A combination of a thoughtfully designed sectional layout, interactive kiosks with live product demonstrations and engaging entertainment, and the professional host team featuring Miss World Philippines 2022 Gwendolyne Fourniol, allowed GR8 Tech to create a memorable and impactful experience for each visitor.

Gathering Insights on the Asian iGaming Industry

In addition to celebrating excellence in stand experience, SiGMA Asia provided a great platform for gaining valuable insights into the Asian iGaming market, revealing several critical must-haves and emerging trends.

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  • Regional distinctions: Asia’s diversity of cultures and attitudes differentiates it significantly from Europe, while its approach to market success, regulation, and business ethics makes it easy to find many similarities with LatAm. The market structure in Asia features major B2B players aggregating content for smaller white-label providers, and utilizing multiple sportsbooks via iFrame is a common practice.
  • Emerging trends: The market is moving towards increased regulation, which already starts to drive new platform requirements needed to remain compliant. White labels continue to be a favored model, but as the markets mature, this can shift into demand for more turnkey solutions – an evolution similar to what we currently see in Latin America.
  • Key requirements for success in Asia: Just like in every macroregion with several distinct countries within it, localization plays a crucial role, spanning all elements from the back to the front end of the product.

In tune with this must-have, GR8 Tech has just refined its approach to the platform’s Asian View through extensive research and adaptation to industry standards. The Asian View offers two distinct interfaces: a comprehensive view displaying up to six markets on a single card and a compact view focusing on one market per event, allowing users to easily switch between them for a personalized betting experience. It prioritizes quick access to main market options, especially Asian total and handicap for football, ensuring users can place bets efficiently without navigating through extensive details.

Future Focus

Looking ahead, GR8 Tech will keep its focus on key Asian markets such as the Philippines, India, Indonesia, Thailand, and Japan. While requiring a thorough approach to localization, these markets offer significant growth potential and future prospects.

SiGMA Asia 2024 proved to be a resounding success for GR8 Tech, resulting in numerous quality leads and the signing of a new contract. The company is excited about its next destination, iGB Live, held on July 16-19 in Amsterdam, Netherlands. At this event, GR8 Tech will continue to showcase its high-performance products, engage with industry leaders, and contribute to driving the iGaming field forward.

The post GR8 Tech Stands Out at SiGMA Asia 2024 with Best Stand Experience Award appeared first on European Gaming Industry News.

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Fun88 Announces Title Sponsorship of Vizag Warriors for the Andhra Premier League

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Fun88, a leading company in sports and entertainment, has announced its official title sponsorship with the Vizag Warriors for the Andhra Premier League (APL).

The partnership shows Fun88’s ongoing support for regional cricket leagues in India. By supporting the Vizag Warriors and the APL, Fun88 strengthens the future of Indian cricket. Fun88’s dedication to enhancing sporting experiences aligns well with the Vizag Warriors’ goals for success.

Dr. Narendra Ram, co-owner of the Vizag Warriors team and founder of Lifespan Pvt Ltd, said: “We are thrilled to welcome Fun88 News as the official title sponsor of the Vizag Warriors. This partnership is a testament to our commitment to delivering an exceptional experience for our fans and aligns with our vision to support the growth of cricket in the region.”

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The Andhra Premier League, recognised by the Board of Control for Cricket in India (BCCI), has been key in encouraging cricket in Andhra Pradesh since its beginning in 2022 by the Andhra Cricket Association. The Andhra Premier League (APL) 2024, is currently underway. This year’s tournament, featuring six teams, kicked off on Sunday, June 30, and is scheduled to conclude on Saturday, July 13. The Vizag Warriors, co-owned by Lifespan Pvt Ltd, is a strong team in the Andhra Premier League. They are known for their competitive spirit and dedication to cricket.

As the Andhra Premier League continues, the support from Fun88 is expected to provide a significant boost, enhancing the Vizag Warriors’ resources and capabilities. Both organisations are enthusiastic about the opportunities this partnership brings, promising fans an exciting and competitive season ahead.

The post Fun88 Announces Title Sponsorship of Vizag Warriors for the Andhra Premier League appeared first on European Gaming Industry News.

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ZITRO EXPANDS ASIAN PRESENCE AT MANILA’S INTEGRATED RESORTS

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Zitro, a leading global player in the gaming industry, is proud to announce a significant expansion in the Philippines, with its top-performing slot games now live at three of Manila’s leading Integrated Resorts: Newport, Okada, and Solaire North. The addition of Zitro’s slot games at these prestigious gaming destinations marks a major milestone for the company. Newport, Okada, and Solaire North players can now experience the company’s innovative and engaging products, renowned for their cutting-edge technology, stunning graphics, and captivating gameplay. The positive reception in the Philippines positions Zitro for even greater success in the region, with future installations already in the pipeline.

The company is also actively expanding its footprint across other key Asian markets. New installations are planned for jurisdictions such as Laos and Cambodia. Recognizing the unique preferences of each market, Zitro is strategically adapting its products to ensure successful integration and resonate with local players.

Nadège Teyssedre, EMEA Sales Director at Zitro, commented on this significant achievement: “We are incredibly excited about our recent installations in the Philippines, which reflect our ongoing commitment to expanding our footprint in Asia. The positive reception of our games at these prestigious resorts is a testament to the quality and appeal of Zitro’s gaming offerings. This expansion solidifies our presence in Asia and sets the stage for continued growth in the continent.”

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The post ZITRO EXPANDS ASIAN PRESENCE AT MANILA’S INTEGRATED RESORTS appeared first on European Gaming Industry News.

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STAR SPORTS NETWORK ACQUIRES BROADCASTING RIGHTS FOR ESPORTS WORLD CUP 2024

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Inaugural Esports World Cup is a global celebration of competitive excellence and esports fandom,  with a record-breaking prize pool of over $60 million (500 Cr.)

Star Sports Network and the Esports World Cup Foundation (“EWCF”) today announced the acquisition of broadcasting rights for the Esports World Cup (“EWC”) 2024. The tournament, held in Riyadh, Saudi Arabia from July 3rd to August 25th, will unite the global gaming communities and deliver premier competition in a unique format at an unprecedented scale. Over eight weeks, the EWC will feature the world’s top Esports clubs competing in 21 of the most popular game titles, making it the largest multi-game Esports tournament ever. As the official broadcaster, Star Sports is set to deliver comprehensive coverage of the tournament, offering viewers and fans an unparalleled Esports experience with in-depth commentary in English and Hindi. The Esports World Cup will be streamed on Star Sports’ YouTube channel and broadcast on linear TV via Star Sports First and Star Sports 2.

In 2022, BGMI Masters became the first Esports franchise to be broadcast in India by the Star Sports Network, drawing in millions of viewers over its linear television debut. Highlighting the immense popularity of the online multiplayer battle royale game, Star Sports has been instrumental in bringing esports to the mainstream Indian gaming audience.

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Vikram Passi, Head Marketing – Sports, Disney Star, stated, “Esports is rapidly emerging as a significant force, fuelled by India’s burgeoning gaming culture and its recognition on the global stage. The BGMI Masters’ Series, in just a few seasons, has firmly established itself as a premier tournament in India, demonstrating the immense potential for world-class Esports competitions. With the upcoming Esports World Cup broadcast, we aim to expand our audience base, energize the gaming community, and foster greater acceptance of Esports among non-gamers. This event will not only captivate dedicated Esports enthusiasts but also engage a younger demographic across our platforms, driving a broader appreciation for the competitive gaming landscape.”

Ralf Reichert, CEO Esports World Cup Foundation, said “Our partnership with Star Sports brings the Esports World Cup to India’s massive and passionate gaming audience. Having witnessed this firsthand, I’m thrilled to nurture India’s growing esports scene and inspire future champions. With the world’s best competing in Riyadh, we hope to spark a new wave of esports fandom in India, and maybe even see an Indian team claim victory.”

The EWC will offer the largest prize pool in esports and feature the most popular esports titles across all major gaming genres. It will welcome a new cross-game competition format, awarding prizes for individual game titles and club performances. This will be a first ever Esports World Cup with a prize pool of more than $60 million (INR 500 crore)

The eight games to be broadcasted on Star Sports Network are Call of Duty: Warzone, Dota 2, Counter-Strike 2, Overwatch 2, Apex Legends, Fortnite, EA Sports FC 24, and PUBG Battlegrounds     .

Specific highlights include:

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  • Opening Broadcast: Week 1 July 3rd at 10 PM on SS First and SS YT Channel with Call of Duty: Warzone in Hindi.
  • Weekly Schedule: From Week 3, starting July 18, EWC will be broadcast at 9 PM on SS2 and SS First along with SS YT Channel
  • Hindi Commentary: Call of Duty: Warzone (Week 1) and Counter-Strike 2 (Week 3) will be shown with Hindi commentary on SS First along with and SS YT Channel

The Esports World Cup broadcast on the Star Sports Network will further solidify esports as one of the fastest-growing sports in India, bringing the best of global esports action to India. The Esports World Cup Foundation is pleased to share Star Sports’ vision in bringing esports to a broader audience as they continue to pave the way for the future of competitive gaming in India

The post STAR SPORTS NETWORK ACQUIRES BROADCASTING RIGHTS FOR ESPORTS WORLD CUP 2024 appeared first on European Gaming Industry News.

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