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OLBG to become official front-of-shirt sponsor of Lions Gibraltar FC

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Lions Gibraltar FC is excited to announce OLBG, The Online Betting Guide as their lead partner and front-of-shirt sponsor on a multi-year deal.

OLBG are a long-established brand who for 22 years have been focused on growing a community of online betting enthusiasts in the UK. They have drawn plaudits for their activation of horse racing sponsorship such as The OLBG Mares Hurdle at the Cheltenham Festival and more recently their work with Harry Derham Racing. They are excited about the opportunities that a partnership with Lions Gibraltar FC will bring.

Lions Gibraltar FC are a team steeped in history, formed amidst the euphoria of England’s 1966 World Cup triumph, with a special dispensation given by the FA for the iconic three lions to be incorporated into the club logo. Both the club and the company are delighted they’ll be working together for multiple seasons.

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As well as front-of-shirt, OLBG are also the official training wear sponsor of the Lions. The agreement between the two growing organisations will see them coming together at an exciting stage in their respective journeys, with Lions Gibraltar CEO Mark Palmer having impressive growth plans for the club.

Mark Palmer, Chief Executive Officer at Lions Gibraltar FC commented: “It’s fantastic to be able to welcome OLBG into the Lions Gibraltar FC Family, as we officially announce a multi-year Principal Club Partnership deal.

“When I met Richard and Toby for the first time, I knew immediately that they and the brand were exactly what I was looking for in a main club partner and we are pleased that we now embark on what we all expect to be a fruitful relationship for both of us, with the ability to elevate both parties brand recognition to a Global fan audience.

“Let the journey begin; the Lions are ready to roar!”

Richard Moffat, Chief Executive Officer at OLBG said: “We are delighted to be joining the Lions on a multi-year Principal Club Partnership deal, they’re a club steeped in tradition and we look forward to helping them tell their story to football fans across the UK.

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“We’re an ambitious brand and the Lion’s new ownership has impressed us greatly, matching our ambition and drive.

“We’re extremely excited by the journey they are on and look forward to announcing further details of our partnership and launching the kit in due course.”

Lions 2024/25 kit, with the new OLBG branding will launch in July 2024.

The post OLBG to become official front-of-shirt sponsor of Lions Gibraltar FC appeared first on European Gaming Industry News.

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Altenar

Altenar secures platform provider approval in Peru

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Leading sportsbook technology provider expands footprint in LatAm

Altenar, a leading sports betting and iGaming software provider, has been officially approved as a technological platform provider in Peru, following the country’s newly established online gambling.

A supreme decree published in October 2023 outlined the compliance requirements for iGaming operators, and Altenar acted swiftly to secure certification. As one of the first providers to submit its application, the company successfully met all regulatory standards, reinforcing its commitment to compliance and market expansion.

With Peru now added to Altenar’s growing list of regulated markets, the company continues to solidify its reputation as a trusted and adaptable sportsbook provider worldwide.

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Marina Zacharopoulou, Compliance Manager at Altenar, said: “Achieving homologation in Peru is a testament to our team’s dedication and expertise in navigating regulatory landscapes.

“This milestone positions us for further growth across LatAm, ensuring operators in the region have access to a fully certified and high-performing sportsbook solution.”

Diego Salas, Sales Manager at Altenar, added: “Despite the recent challenges the regulation has brought for operators this approval allows us to support our partners in unlocking the full potential of this exciting market.

“We are excited to add Peru to the list of regulated countries we support, and we’re ready to keep empowering operators across LatAm”

The post Altenar secures platform provider approval in Peru appeared first on Gaming and Gambling Industry in the Americas.

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BetMGM LLC

PA Gaming Control Board Levies Fines Totaling $282,205

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The Pennsylvania Gaming Control Board (Board) approved three consent agreements presented by its Office of Enforcement Counsel (OEC) resulting in total fines of $282,205.

The largest of the fines is $260,905 and was assessed against Interactive Gaming Operator BetMGM LLC for 152 instances in which an individual on the Board’s Interactive Self-Exclusion List was permitted to gamble on their sites. Licensed operators of iGaming sites in Pennsylvania must deny individuals on the self-exclusion list from establishing or maintaining an interactive gaming site.

The Board additionally approved OEC recommendations resulting in fines to:

•Rush Street Gaming LLC, a $13,800 fine for failure to file a Principal License renewal application for its Chief Financial Officer; and,

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•Stadium Casino Westmoreland RE LLC, operator of Live! Casino Pittsburgh, a $7500 fine for using revoked software within 11 of its slot machines.

Copies of any of the approved Consent Agreements containing additional details are available upon request through the Board’s Office of Communications.

The Board also took action to place, or deny removal, of four individuals from its casino Involuntary Exclusion list for leaving a minor or minors unattended while gambling in a Pennsylvania casino. Placed on the list were:

•A male patron who left a 12-year-old unattended in a vehicle in the parking lot at Live! Casino Philadelphia on two occasions the same day for a total of 20 minutes while he gambled at the sportsbook. The patron also was cited for cheating and trespass; and,

•A female patron who left a 12-year-old unattended in the bus lobby of Mount Airy Casino Resort for 26 minutes while she gambled on slot machines.

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Denied their requested removal from earlier placement on the Involuntary Exclusion list were:

•A male who, in 2022, left five minors, ages 2,4, 5, 11, and 13 unattended in a vehicle in the parking lot of Presque Isle Downs & Casino for 35 minutes while he gambled at slot machines; and,

•A female who, in 2021, left her 14-month-old child unattended in a locked vehicle in the parking lot of Valley Forge Resort Casino on multiple occasions the same day for a total of 11 minutes with outside temperatures of 88 degrees while she gambled in the sportsbook.

Actions such as these to deny statewide gambling privileges serve as a reminder that adults are prohibited from leaving minors unattended in the parking lot or garage, a hotel, or other venues at a casino since it creates a potentially unsafe and dangerous environment for the children. To compliment the efforts by casinos to mitigate this issue, the Board created an awareness campaign, “Don’t Gamble with Kids”.

In all, the Board placed 9 individuals onto its various Involuntary Exclusion Lists. These placements prohibit the individuals from either gaming in a casino in Pennsylvania, via an online betting site regulated by the Board, or a Video Gaming Terminal (VGT) location. Since its inception, 1280 persons have been placed on the Casino Involuntary Exclusion List while 62 persons are on the iGaming Involuntary Exclusion List.

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The Gaming Control Board is scheduled to meet next at 10:00 a.m. on Wednesday, February 26, 2025 in the Board’s Public Hearing Room located on the second floor of the Strawberry Square Complex in Harrisburg. More information including the agenda will be posted on the Board’s website prior to the meeting.

The post PA Gaming Control Board Levies Fines Totaling $282,205 appeared first on Gaming and Gambling Industry in the Americas.

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Industry Awards

Sportradar’s Alpha Odds Receives Dual Honors at European iGaming Awards 2025

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Sportradar is pleased to announce that it was recognized with two prestigious honors at the European iGaming Awards during ICE Barcelona.  The company’s innovative Alpha Odds solution was honored in two competitive categories, continuing to solidify Sportradar as a leader in the online gaming industry. The European iGaming awards, a benchmark for excellence in the sector, celebrate groundbreaking achievements and advancements that redefine the gaming experience.

Alpha Odds received recognition in the following categories:

  • 2024 Innovation of the Year: Celebrating the pinnacle of innovation and creative thinking in iGaming.
  • Best Sports Betting Innovation: Honoring extraordinary advancements in the sports betting arena.

A service offered through Sportradar’s Managed Trading Services (MTS), Alpha Odds leverages AI-driven odds personalization technology to deliver bespoke betting prices for sportsbook operators. Alpha Odds recalculates financial exposure in real time, enabling operators to manage liability with unparalleled precision, reduce risk and enhance profitability. Since its launch, Alpha Odds has generated an average 13% improvement in margin performance for sportsbooks using the solution.

Through Alpha Odds, Sportradar’s MTS continues to optimize trading strategies and elevate sportsbook profitability, while reinforcing Sportradar’s position as a trusted technology partner for operators worldwide.

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The post Sportradar’s Alpha Odds Receives Dual Honors at European iGaming Awards 2025 appeared first on European Gaming Industry News.

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