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Affiliate Industry

SOFTSWISS’ Checklist for Smooth Affiliate Marketing Platform Migration

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Enhanced features, stronger security and lower costs are key reasons for migrating from one affiliate marketing platform to another. Affilka by SOFTSWISS, a leading affiliate tracking software provider, shares tips for a smooth migration process.

The checklist prepared by Affilka by SOFTSWISS experts will help make the migration process clearer and safer, streamlining cooperation with a new software provider

 

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Pre-Migration

At this stage, goal setting, data selection and communication issues are of the highest priority. Affilka by SOFTSWISS’ team suggests operators start with:

  • Clarifying the desired objectives and outcomes of migration and identifying the key metrics to track before, during, and after the process.
  • Determining specific data to migrate, including player and partner history.
  • Assigning a dedicated person within its team to streamline communication with platform provider specialists during the migration.

 

Migration

The primary aspects to address during the migration process include ensuring that all stakeholders are fully informed and aware of the process, preparing mapping files, and configuring the system. At this point, the required steps are: 

  • Informing all stakeholders about the migration schedule, timeline and any potential downtime.
  • Collecting and formatting all necessary mapping files according to the new platform’s requirements. The data must be clean, accurate, and up-to-date.
  • Configuring the new platform settings, including commission plans and referral links, to ensure that all integrations with other systems function correctly.

 

Post-Migration

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At the post-migration stage, effective communication with affiliates, organisation of training, and post-migration monitoring are imperative for facilitating subsequent operational success. After the migration, Affilka by SOFTSWISS’ experts recommend the following:

  • Notifying affiliates about the migration. This allows them to update their referral links promptly, minimising the need for additional player migrations later.
  • Offering training sessions for affiliates and operator personnel on using the new platform and providing comprehensive guides and information resources, which can facilitate further operations.
  • Monitoring the system for any post-migration issues and gathering feedback from affiliates and staff. These actions can help identify the areas for improvement.

Implementing these steps will help ensure a successful migration, minimising disruptions and maximising the benefits of the new system​.

Anastasia Borovaya, Head of Affilka by SOFTSWISS, summarises: “The migration timeframe depends on how quickly the client prepares the mapping files. More data means a longer process, but it typically takes a few weeks for preparation and a few hours for migration to the production environment. Quick and clear communication with the client’s team is essential for a successful migration. When the client responds promptly and clearly, the migration progresses smoothly as planned.” 

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 20,000 casino games, the Affilka affiliate platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

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The post SOFTSWISS’ Checklist for Smooth Affiliate Marketing Platform Migration appeared first on European Gaming Industry News.

Affiliate Industry

SEOBROTHERS Shortlisted as Best Affiliate in CEE at Gaming Tech Awards

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Today, we are beyond thrilled to announce that SEOBROTHERS has been shortlisted for Best Affiliate in Central and Eastern Europe (CEE) at the prestigious Gaming Tech Awards 2025. This recognition is a significant achievement for our team, showcasing our results-driven approach to driving growth and innovation in the iGaming affiliate space.

The Gaming Tech Awards honour excellence in the ever-evolving gaming industry, celebrating businesses that reach outstanding milestones. This nomination reflects our commitment to delivering high-value affiliate solutions and our focus on creating consumer-oriented products.

About the Gaming Tech Awards

The Gaming Tech Awards highlight top performers in the industry, acknowledging companies that push boundaries and achieve outstanding results in technology, marketing, and business development. As one of the most notable events in the sector, the awards spotlight the key achievements that drive progress, set new standards, and shape emerging trends.

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SEOBROTHERS: Achievements & Industry Impact

At SEOBROTHERS, we are committed to maintaining our position as the leading SEO and content marketing agency in the iGaming sector by delivering solutions tailored to our consumers and partners. Our flagship project, Slotsjudge, is at the core of our success, offering expert guidance for all types of gamblers.

From slot and online casino reviews to provider insights and exclusive interviews, every piece of content on the platform is the result of our hard-working team. But we don’t stop just there — Slotsjudge also features a gamified rewards program with SJ Points, designed to take gambling content interaction to the next level.

“Being shortlisted for Best Affiliate in CEE is a proud moment for our team. It reflects our dedication to innovation and our ability to deliver results in a competitive industry. Nominations as such confirm we are moving in the right direction and motivate us to keep raising the bar.” Evgenii Aralov, CEO at SEOBROTHERS.

“This recognition is a testament to our team’s result-driven work ethic and the trust our partners place in us. It celebrates our strategic approach and commitment to excellence in the iGaming space. We continuously strive to deliver even more exciting and groundbreaking solutions and can’t wait for you to see them.” — Jekaterina Dubnikca, Head of Marketing and Communications at Slotsjudge.

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Affiliate Industry

MightyTips shortlisted for the GamingTECH Awards 2025 as the Best Sportsbook Affiliate in CEE

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MightyTips has been shortlisted for the HIPTHER GamingTECH Awards 2025 as the Best Sportsbook Affiliate in Central and Eastern Europe. The ceremony, which will occur on March 25, 2025, at the Prague Gaming & TECH Summit 2025, celebrates excellence and transformational impact within the CEE iGaming industry.

MightyTips has been nominated for the Best Sportsbook Affiliate award alongside its mother company, SEOBROTHERS, and several industry heavyweights such as Better Collective.

MightyTips highlights

The nomination follows a year of growth for the online sports portal. Over the last 12 months, MightyTips has continued to generate consistent traffic to major online sportsbooks in the CEE region, most notably Poland and Romania. In addition to providing daily football predictions across multiple competitions and tournaments to regular users, MightyTips has markedly improved its site’s overall user experience. It has focused on creating a modern aesthetic, improved navigation across its betting tips pages, and in-depth sportsbook reviews.

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The newly designed pages have enhanced loading speeds, making it much quicker for users to access the latest sportsbook listings, get an overview of expert ratings, navigate welcome bonuses, and make more informed decisions when selecting an online iGaming provider. These meticulous alterations have paved the way for further updates and larger UX/UI improvements, which will be implemented in 2025. These changes include a brand new football prediction page and redesigned bonus cards, offering users a comprehensive rundown of the latest sign-up offers.

What MightyTips said

Eugene Ravdin, Head of Communications and Marketing at MightyTips, said: “We are overjoyed to be shortlisted for Best Sportsbook Affiliate at the GamingTECH Awards and participate in this event targeting industry professionals. We are delighted that the hard work of our team has been acknowledged and recognised for our continued efforts to deliver high-quality content and an intuitive platform to all of our users in these regions.”

What are the GamingTECH Awards

The HIPTHER GamingTECH Awards celebrate industry excellence and innovation within the iGaming sector, focusing on the Central and Eastern European regions. The final votes will be cast at the Prague Gaming & TECH Summit 2025, which takes place on March 25-26 in Vienna House by Wyndham Andel’s, Prague.

HIPTHER, a media and event platform, delivers cutting-edge insights and networking opportunities in the gaming, fintech, blockchain, and compliance sectors. Through its 15 news portals and international conferences portfolio, HIPTHER provides industry professionals with the latest regulatory updates, technological advancements, and market trends, fostering a community where innovation meets responsibility.

The post MightyTips shortlisted for the GamingTECH Awards 2025 as the Best Sportsbook Affiliate in CEE appeared first on European Gaming Industry News.

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1spin4win announces casino network promotion “Variety of Luck” with €25K prize pool

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Fast-growing online slots provider 1spin4win is launching a new casino promotion on a wide selection of its classic games, from fruit-themed to story-based ones, to help operators engage their players.

1spin4win’s fresh Cash & Drops promo will take place from March 28 to April 10, 2025. The prize pool will amount to €25,000, the highest sum offered by 1spin4win so far, compared to previous campaigns, which distributed €20,000 each. The rewards will be randomly awarded across 680 cash prizes to players who wager real money in dedicated games. Wins will be automatically credited to players’ balances without the need for any extra configurations from the online casino.

The provider showcases the diversity of its portfolio through this campaign, as both fans of pure classics and lovers of thematic games will have fascinating 1spin4win titles to spin: from the story-driven Don Catleone Hold and Win to straightforward fruit-and-coin action of Lucky Win Spins and Lucky Win Spins X. Hence the campaign’s name — “Variety of Luck.”

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This is one of the many effective promotional tools from 1spin4win, which also include special in-game features and additional marketing solutions such as pre-releases and free spins, all of which cultivate player loyalty. “Variety of Luck” will help online iGaming platforms attract players, enhance their engagement and loyalty, increase GGR, and boost betting volume. It will also foster brand support and visibility.

Olga Hlukhovskaya, Business Development Director at 1spin4win, commented, “We appreciate our clients and always think of ways to help them thrive. Cash & Drops campaigns are an example of this. They allow our partner operators to re-engage their audience and advertise player-friendliness, all with minimum effort. Like any promo tool by 1spin4win, “Variety of Luck” is easy to use since we take care of all technical aspects ourselves.”

10 exciting games were picked for this network promotion, each representing its own version of iGaming entertainment, but all of them united by the concept of luck. Players can hit it big in the following classic slot titles:

  1. Clover Fest Hold And Win — new slot!
  2. Don Catleone Hold And Win — new slot!
  3. Lucky Win Spins
  4. Cash’n Fruits Hold And Win
  5. Lucky Win Spins X
  6. Allways Lucky Pot
  7. Cash’n Fruits Fortune 243
  8. Coins Sniffer Hold And Win
  9. Golden Joker 27 Hold And Win
  10. Lucky Jane In Egypt Win Spins

For further details and inquiries, please contact your appointed Account Manager, or 1spin4win’s Business Development Director at [email protected].

To learn more about promotional tools and custom offers, visit the studio’s website.

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