Baltics
Slotsjudge to Attend MARE BALTICUM Gaming & TECH Summit 2024 in Tallinn
It has been announced that iGaming guide and comparison company Slotsjudge will be attending the MARE BALTICUM Gaming & TECH Summit 2024 in Tallinn, Estonia.
The event will take place at the Hilton Tallinn Park Hotel on June 4-5, 2024 and is a major conference on the networking calendar. The summit takes place in the Baltics for professionals from a diverse range of sectors, including iGaming, eSports, Blockchain, Artificial Intelligence, Virtual Reality plus others.
Details of the Event
The MARE BALTICUM Gaming & TECH Summit has been one of the major events in the region since its establishment in 2018. It is hosted by the HIPTHER Agency and acts as an intersection between gaming and technology.
Attendees of the conference can expect a sea of invaluable insights and networking opportunities as multiple sectors come together under the events’ ethos of ‘Via Infinita – the path of endless possibilities’.
Professionals from various corners of the Baltic and Nordic regions and beyond share their knowledge and experience of innovation, marketing strategies and trends.
Key Sessions Featuring Slotsjudge Team Members
Slotsjudge’s very own Editor in Chief Aleksandra Andrishak and Communications Manager Jekaterina Dubnicka will be speaking at key panels during the summit.
Jekaterina Dubnicka will discuss a range of topics in Gaming & TECH Marketing Part 1: PeopleTech Synergies & Legal Considerations in B2C iGaming Marketing at 14:15 until 15:00.
Aleksandra Andrishak will follow with a 40-minute session from 15:00 until 15:40, discussing various subjects in Gaming & TECH Marketing Part 2: Multi-channel Marketing, B2B Adventures and PR Strategies.
Company Statement
Slotsjudge is delighted to not only be in attendance at the MARE BALTICUM Gaming & TECH Summit 2024 in Tallinn but to be taking part in speaking at key panels throughout the event.
Aleksandra Andrishak, Editor in Chief at Slotsjudge commented: “It is an honour and excitement to be speaking at the MARE BALTICUM Gaming & TECH Summit in Estonia, discussing multi-channel marketing and PR strategies. It is a great opportunity to share insights and learn from fellow professionals in the industry.”
Jekaterina Dubnicka, Communications Manager at Slotsjudge added: “I am thrilled to be speaking at the conference, to discuss B2C marketing in iGaming among other topics. It’s an incredible platform to not only share my knowledge and experience but to learn from other experts in the field. I can’t wait to engage with the attendees!”
Conclusion
The MARE BALTICUM Gaming & TECH Summit will take place on June 4-5 2024 in Tallinn, Estonia.
The conference is being held at the Hilton Tallinn Park Hotel and will commence at 8:00 am.
Industry professionals will be enlightened by the sessions taking place, featuring members of the Slotsjudge team, whereby valuable insights are shared and opportunities to network with individuals from various backgrounds and sectors.
The post Slotsjudge to Attend MARE BALTICUM Gaming & TECH Summit 2024 in Tallinn appeared first on European Gaming Industry News.
Baltics
iDenfy and 7bet team up to stop multi-accounting with AI-powered ID verification
iDenfy’s advanced KYC tools will help streamline the onboarding process for 7bet’s gaming platform, minimizing multi-accounting or promo abuse rates
iDenfy, a Lithuania-based RegTech company specializing in AI-powered ID verification and fraud prevention solutions, partnered with 7bet, a leading Lithuanian iGaming operator offering sports betting and iGaming services. iDenfy’s Know Your Customer (KYC) software will help 7bet’s gamers access the platform quicker while ensuring legal compliance and minimizing fraudulent accounts, such as those who abuse the bonus system or want to overcome bans using multi-accounting.
In 2024, the iGaming industry witnessed a significant surge in fraudulent activities, with overall fraud increasing by 64% compared to previous years. Much of this fraud is due to duplicate accounts, commonly known as multi-accounting. According to Domantas Ciulde, the CEO of iDenfy, e-commerce marketplaces and iGaming establishments are the leading industries for multiple account fraud. This is part of the convenient nature of such services: you can access games or shop multiple items easily online.
However, D. Ciulde stresses that from a business perspective, this results in major financial losses, especially since fraud rings use bots and other techniques to bypass weak authentication measures. In regions like Western and Central Asia, sign-up and welcome bonuses are usually prevalent, which caused a decline rate in new signups due to fraudsters attempting to exploit these promotions through multiple accounts.
iDenfy’s newest partner, 7bet, offers a dynamic platform for sports betting and online gaming, focusing on providing a secure and engaging environment for users. Operating in a high-risk sector, 7bet faced challenges managing suspicious registrations, including users who are attempting to bypass KYC checks with duplicate accounts, fraudulent documentation, or automated bots. To detect multiple accounts, blocklisted users, or simply players who are abusing the promo system more efficiently, the iGaming business understood they needed a fully automated solution. As a result, by integrating iDenfy’s innovative solutions, 7bet has implemented a highly scalable and automated player onboarding process that helps to fully reduce the reliance on manual reviews and boost verification accuracy.
By integrating iDenfy’s identity verification software, 7bet benefits from an innovative system that is capable of recognizing, verifying and extracting data from over 3,000 identity documents across 200 countries and territories. This technology supports global compliance while providing 24/7 expert oversight to minimize fraud and system errors. Additionally, advanced biometric algorithms, including facial recognition and 3D liveness detection, ensure that only legitimate users are granted access. The system prevents attempts to use fake images, 3D masks, or other forgeries in the verification process, offering bulletproof authentication and security.
In addition to that, with iDenfy’s passive liveness checks, the company now ensures a frictionless onboarding experience, reducing duplicate account rates as the innovation evaluates the validity of a user’s selfie without requiring them to perform additional actions, such as turning their head. This dual approach, coupled with document verification, not only saves time for the user but also obscures security processes, deterring potential fraudsters from accessing exploitable information. According to iDenfy, this also works as a way to spot underage users who are trying to bypass KYC checks. “Our solution ensures that only age-appropriate, legitimate players access their beloved games, which is the key to maintaining transparent and fair play in this age-restricted sector,” said Domantas Ciulde, the CEO of iDenfy.
Justinas Bakšys, the COO of 7bet, highlighted, “Working with iDenfy has revolutionized our KYC procedure, allowing us to onboard consumers easily while guaranteeing regulatory compliance. Specifically, the passive liveness feature has lowered onboarding friction, giving our users a seamless and safe experience while safeguarding the platform against fraud.”
Domantas Ciulde, the CEO of iDenfy, added: “We’re thrilled to work with 7bet and bring up-to-date ID verification technology to their platform. Our goal is to deliver secure and user-friendly solutions that build trust while safeguarding the integrity of iGaming operations.”
The post iDenfy and 7bet team up to stop multi-accounting with AI-powered ID verification appeared first on European Gaming Industry News.
Baltics
Evoplay expands Baltic presence with new Optibet collaboration
Evoplay, the award-winning game development studio, has announced its latest partnership with leading Baltic operator Optibet, part of Entain, marking a strategic expansion in Lithuania and Estonia.
Through the agreement, Optibet now offers over 70 of Evoplay’s premium slot titles to its customers in both markets, including popular games such as The Greatest Catch Bonus Buy, Elven Princesses, and Fruit Super Nova.
Optibet, part of global gaming giant Entain, is a trusted operator across the Baltics, providing Evoplay with a solid foundation to grow its presence in the region.
This exclusive partnership underscores both companies’ commitment to delivering top-tier gaming experiences and increasing engagement within these key markets.
Ihor Zarechnyi, CBDO at Evoplay, said: “We’re thrilled to partner with Optibet, a trusted name across the Baltics, to bring our games to players in Lithuania and Estonia.”
“This collaboration marks an important step in our commitment to expanding in regulated markets and offering tailored experiences that resonate with local audiences.”
Janis Bariss, Entain Head of Gaming Baltics & Nordics, said: “Optibet is dedicated to providing our players with the best in gaming entertainment and partnering with Evoplay allows us to deliver an exciting range of content that adds real value to our portfolio.”
“Evoplay’s innovative approach and diverse game selection will be a fantastic addition to our online casinos in Lithuania and Estonia, and we’re looking forward to seeing the impact it has on our audience.”
The post Evoplay expands Baltic presence with new Optibet collaboration appeared first on European Gaming Industry News.
Baltics
Lithuania to Ban Gambling Ads
The Lithuanian parliament on Tuesday approved restrictions on gambling advertising, set to take effect from next July.
The amendments to the Gaming Law, passed with 73 votes in favour and one abstention, will introduce a ban on gambling advertising starting in July 2025. Exceptions will apply to sports competitions and events, as well as sports sponsorships and broadcasts of sports competitions, which will have a transitional period until January 1, 2028.
Next year’s budget for the Media Support Fund earmarks an additional 4 million euros to compensate media organisations for lost advertising revenue.
Among other things, MPs backed a proposal from the parliamentary Committee on Budget and Finance to have a transitional period until the end of 2027, allowing up to three betting ad spots of under 15 seconds each per hour on television, radio and online between 06:00 and 18:00 and up to two per hour between 18:00 and midnight.
For online media, betting ads without a direct link to the gaming operator’s website will be limited to 20% of advertising space from 06:00 to 18:00 and 10% until midnight.
The post Lithuania to Ban Gambling Ads appeared first on European Gaming Industry News.
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