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BetConstruct and Fast Track Forge Strategic Partnership to Transform CRM Integration

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BetConstruct, a global leader in gaming and sports betting solutions, has partnered with Fast Track, an iGaming CRM technology provider. This alliance allows BetConstruct operators to integrate Fast Track’s CRM solutions.

BetConstruct is integrating a third-party CRM for the first time, showcasing the industry’s confidence in Fast Track‘s technology. This partnership combines BetConstruct’s offerings, including sports betting, casino games, and eSports platforms, with Fast Track’s AI-powered CRM, enhancing the player experience.

Fast Track’s real-time data capabilities and automation deliver 1:1 player experiences at scale. Its flagship product, Fast Track CRM, integrates with gaming platforms, distribution channels, and bonus engines, enabling targeted campaigns and personalised player journeys. This integration offers operators a plug-and-play onboarding process and access to real-time data for informed decisions.

The Singularity Model, an AI-driven system at the core of this integration, enhances player experience, retention, and loyalty by delivering personalised content through the right channels at the right times.

Gegham Yegoryan, the CPO of BetConstruct, noted:  “We are thrilled to partner with Fast Track, a company that mirrors our ethos of innovation and excellence. This partnership is a fusion of strengths, bringing together BetConstruct’s gaming and betting solutions with Fast Track’s expertise in player engagement and retention.”

Simon Lidzén, CEO and Co-Founder of Fast Track, added։ “Joining forces with BetConstruct represents a significant leap forward in our mission to digitalise the iGaming industry. Together, we are set to deliver a deeply engaging, personalised, and player-centric gaming experience.”

This strategic partnership solidifies BetConstruct’s position as a trailblazer in the iGaming industry. By integrating Fast Track’s advanced CRM capabilities, BetConstruct is enhancing its already robust platform, offering operators and players a superior, data-driven experience. This collaboration is set to drive innovation, operational efficiency, and exceptional value for BetConstruct’s global partners and their audiences.

The post BetConstruct and Fast Track Forge Strategic Partnership to Transform CRM Integration appeared first on European Gaming Industry News.

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Slotozilla Data Report: Unveiling 2024’s Gaming Statistics

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Slotozilla is an industry-leading online casino and slot review platform. Since its inception, the company has published refreshed analyses covering iGaming operators and software – with the intent to provide accurate, informative data for all users.

Throughout 2024, Slotozilla collected relevant data pertaining to player usage of the platform. These insights unveiled clear illustrations of player preferences, gender distribution, age-related data and other appropriate gaming behaviour. The report outlines significant findings laid bare by Slotozilla’s year-long study.

Explosive Global Favourites: The Demo Slots That Dominated 2024

Clear regional preferences were brought to light during Slotozilla’s 2024 analysis, as Book of Ra dominated the European industry. Where’s the Gold represented Australia’s favourite slot, while Plinko, Wolf Run and Sizzling Hot garnered significant attention from a worldwide player base.

Sizzling Hot Deluxe earned plaudits within the French gaming arena – attaining nearly one-quarter of the nation’s demo playtime. Industry developers and operators should expect these slots to influence the iGaming scene in 2025 and beyond.

Beyond the Numbers: Surprising Engagement and Demographic Shifts Revealed

The previous year detailed a clear shift towards all-encompassing domination by particular titles and demographics. For example, Columbus proved a major hit among USA bettors – racking up an average playtime of 194.8 minutes. That figure sits far ahead of the next game in line, King of Atlantis, which garnered 72.5 minutes per average session from French users.

Similar lob-sided statistics exist when comparing gender-based play, as male German players form 73.91% of the nation’s users—potentially guiding marketing efforts.

Modern Industry Impact

Data collected by SlotoZilla evidences various marked industry shifts spanning several key demographics. The report’s holistic view of the modern iGaming industry highlights the increasing necessity for targeted marketing campaigns, relevant themes and boundary-pushing features.

Users located in Australia, Poland and Canada are notable in this regard – as players from all three vital nations tend to access online slots from the age of 25 onward. Strategies around this data are central to maintaining a robust industry.

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BGC Raises Concerns About Potential Negative Impact of Further Tax Hike on the Gambling Industry

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The Betting and Gaming Council (BGC) has warned against further new tax rises on members, as it was confirmed Levy payments to the Horseracing Betting Levy Board are expected to increase for the fourth year in a row.

BGC members are expected to contribute a record £108m in Levy payments to the HBLB for last year, new figures reveal.

The figure, provided by the independent HBLB, is an increase of £3m on the previous year.

It is the fourth year in a row that Levy contributions have increased, from £97m in 2021/22, to £100m in 2022/2023, £105m in 2023/2024 and £108m in 2024/2025.

This increased contribution came despite a concerning fall in betting turnover, and amid threats of a further new tax hike on online sports betting.

The independent HBLB said average turnover per race was down by about 8% on 2023/24, representing a 15% fall on 2022/23 and 19% drop on 2021/22.

Meanwhile, earlier this month the Treasury announced a new tax consultation, proposing replacing the three current online betting and gaming tax rates, with a single new one, sparking fears for sports like racing.

Betting and Gaming Council CEO Grainne Hurst said: “For the fourth year running Levy contributions have increased to record levels, demonstrating the growing, long-term investment regulated betting provides British horseracing.

“But it is concerning to see once more that despite record Levy contributions, racing continues to struggle, both as a sport and as a betting product, with betting turnover down again year on year.

“BGC members remain committed fans of racing and recognise better than most the huge economic impact it makes in communities across the country.

“It’s now more important than ever this vital contribution is not undermined by further new tax rises through the creation of a single tax for online betting, which risks driving punters away from the sport, or into the arms of the growing, unsafe gambling black market.

“These parasite operators don’t pay tax, don’t care about safer gambling, and do not contribute a penny to the Levy. The BGC wants sustainable growth, for our members and for racing, but any new taxes would halt investment, hurt punters and harm racing.”

This fourth annual increase is a new record since the Levy collection reforms of 2017/18.

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IGT Wins “Best Casino Supply” Category at 2025 G2E Asia Awards

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International Game Technology PLC announced that it won the “Best Casino Supply” category in the 2025 G2E Asia Awards. In their 16th year, the G2E Asia Awards are evaluated by a panel of industry experts and recognize excellence and innovation in Asia’s gaming and entertainment industry.

“Winning the ‘Best Casino Supply’ category in the 2025 G2E Asia Awards was an extraordinary start to IGT’s showing at G2E Asia and a direct reflection of our ongoing commitment to delivering great games and systems to our customers across the Asia-Pacific region. IGT’s high-performing games such as Rising Rockets Link are helping operators diversify their gaming floors and offer popular game mechanics with a compelling presentation. I thank the many IGT employees around the world who contributed to this win and are helping fuel the Company’s momentum in Asia,” said Dallas Orchard, IGT Senior Vice President & Chief Operating Officer, Gaming APAC.

IGT’s Rising Rocket Link multi-level progressive (MLP) underpinned the Company’s win in the “Best Casino Supply” category. Rising Rockets Link has captivated players across Asia, quickly becoming IGT’s highest-performing game in the region. The game leverages a combination of proven mechanics and strong math and is presented on the globally deployed CrystalCurve49 and the PeakCurve49 cabinets.

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