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Africa

SIS partners with Bitville Gaming to accelerate progress in Africa

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SIS (Sports Information Services), the leading multi-channel and content supplier of 24/7 live betting services, has signed an agreement with Bitville Gaming to deliver its products to sportsbooks in regulated markets across Africa.

The deal, which covers premium racing content featuring over 65,000 annual horse and greyhound racing events annually, SIS’ round-the-clock Competitive Gaming products (eBasketball and eSoccer), and Numbers draws, including the original 49’s live draw, with fixed odds betting on live numbers draws significantly enhancing the reach of SIS across Africa.

SIS has worked alongside Bitville Gaming to develop region-specific iframes for its popular betting content, providing a clean, attractive, and engaging front end with a much quicker integration.

As a leading specialist in B2B products, Bitville Gaming offers a comprehensive retail and online betting solution for betting operators and platform providers, including a large selection of state lotteries.

Joe Andrews, Head of Sales – Africa at SIS, said: “We have made great strides recently in the African market and this is a deal that will help us to supercharge our progress across regulated markets. Bitville Gaming has great reach and in taking all of our products, we believe we can serve its operator partners with compelling, 24/7 entertainment.

“The new iframe that has been designed is also perfect for engaging with the huge number of live numbers draws fans in the region.”

Andrew von Hoesslin, CEO at Bitville Gaming, said: “We are always looking for new products to offer to our operator partners and the portfolio provided by SIS is full of richly engaging products. From racing to Competitive Gaming and live numbers draws, this agreement enables us to give operators and their players a range of entertainment options that are proven to appeal to African audiences.”

The post SIS partners with Bitville Gaming to accelerate progress in Africa appeared first on European Gaming Industry News.

Africa

EGT Digital continues to hit milestones in Africa

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EGT Digital keeps on expanding its presence on the African continent. Recently, the popular operator Bangbet has begun using the provider’s Gaming Aggregator, significantly enriching the choice of visitors to its Kenyan betting site. Now players can enjoy EGT Digital’s extensive gaming portfolio, including over 120 casino titles, the crash game xRide, as well as the jackpot top-performers Bell Link, High Cash, Clover Chance, and Single Progressive Jackpot.

“It is a great pleasure for us to start our collaboration with Bangbet, one of the most prominent operators in Africa,” shared Zsuzsanna Zeibig, Sales manager for Africa at EGT Digital. “I am also very happy with the excellent performance of our games, which have very quickly established themselves as their customers’ favorites. I believe that this fruitful cooperation will further increase the operator’s popularity, while paving our way to other key players in the region.”

David Kabue, Director of Bangbet, also gave high evaluation to the partnership: “EGT Digital’s gaming content has brought enormous diversity to our slot offerings in terms of themes, high winning chances, and attractive bonuses. Bell Link has stood out as a particularly engaging product, with the other jackpot solutions also demonstrating impressive results. That is why we have decided to integrate the Bulgarian provider’s games into our betting sites in the other markets where we operate – Nigeria, Ghana, Tanzania, and Uganda – in the coming months.”

The post EGT Digital continues to hit milestones in Africa appeared first on European Gaming Industry News.

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Africa

WorldMatch Secures Certification in South Africa

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WorldMatch has announced that it has secured the certification in South Africa. This important certification, confirms the compliance of all WorldMatch games with the required standards, allowing operations with an already active client in the region.

WorldMatch’s official entry into the South African market marks another step forward in the company’s international growth strategy. Additionally, WorldMatch is currently working on certification for other regions in the country, aiming to strengthen its presence and offer its vast range of innovative games to an increasingly wide audience.

“We are thrilled to announce this new certification, which enables us to bring our cutting-edge gaming offering to the South African market. This is just the beginning of our journey in South Africa, and we are eager to further expand our presence in the country,” said Andrea Boratto, CEO at WorldMatch.

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Africa

Meridianbet Expands B2B Operations into Nigeria, Entering a Regulated $2 Billion Betting Market

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Meridianbet, a subsidiary of Golden Matrix Group, Inc., has officially launched its B2B operations in Nigeria, one of the largest and fastest-growing betting markets in Africa. The company’s entry into Nigeria further strengthens its 20-year presence in Africa, leveraging its proven track record in regulated markets to deliver world-class gaming products.

Through its newly licensed local entity, Masterlive Network Limited, Meridianbet has secured full regulatory approval from the Lagos State Lotteries and Gaming Authority (LSLGA), allowing it to operate in both sports betting and online casino verticals under License No: LSLGA/OP/OSB/MB041124.

The official launch of Meridianbet.ng marks a strategic expansion into a market worth over $2 billion, according to the research of Orange Business Intelligence Technology, with over 60 million Nigerians actively participate in betting, contributing to one of the fastest-growing industries on the continent.

Zoran Milosevic, CEO of Meridianbet, commented: “Our expansion into Nigeria marks a significant step in our long-term strategy to deepen our presence in Africa’s most dynamic gaming markets. With a highly engaged player base and strong industry growth, Nigeria presents a major opportunity for our B2B model. We are committed to bringing our cutting-edge technology, AI-powered betting solutions, and localized expertise to drive long-term success for our partners in the region.”

FY 2024 Revenue Growth & Investor Outlook

Golden Matrix Group has provided a preliminary full-year 2024 revenue estimate of $150 million, reflecting the company’s continued growth trajectory. The Group expects to release its audited FY 2024 financial results in the coming days, offering investors a comprehensive performance overview. The Nigerian market represents a strategic opportunity for future revenue expansion, aligning with GMGI’s global strategy to strengthen its presence in high-growth gaming markets.

Key Market Potential & Strategic Expansion

According to the Orange Business Intelligence Technology (ORBIT), Nigeria’s betting industry surpassed $2 billion back in 2020, with projections indicating up to $4.7 billion in annual revenue potential over the next decade. Football remains the primary driver of market growth, with a vast customer base engaging both online and offline. Meridianbet’s B2B model will provide advanced technology solutions, gaming content, and platform services to local operators, offering a scalable and highly adaptable system tailored to the Nigerian market.

A Strategic Milestone in Meridianbet’s African Growth

With operations in 18 markets across Europe, Africa, and Latin America, Meridianbet has built a reputation as a leading technology provider and betting operator. The company’s expansion into Nigeria follows its long-standing success in established African markets, where it has been a dominant player for over two decades.

The soft launch of Meridianbet.ng is already delivering positive early results, with strong partner satisfaction and excellent customer feedback.

AI-Powered Innovation & Market Expansion

As part of this rollout, Meridianbet is introducing its proprietary AI Sports Betting Recommender and AI Casino Recommender, delivering personalized betting experiences based on real-time data, player behavior, and predictive analytics. These innovations, already proving successful in multiple markets, will enhance customer engagement, retention, and overall user satisfaction in Nigeria’s rapidly evolving gaming landscape.

The post Meridianbet Expands B2B Operations into Nigeria, Entering a Regulated $2 Billion Betting Market appeared first on European Gaming Industry News.

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