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Scientific Games Promotes Lottery Industry Expert Beth Bresnahan to Chief Communications and Brand Officer
Scientific Games has named Beth Bresnahan as the company’s Chief Communications and Brand Officer.
Bresnahan, a veteran lottery industry expert, spent nearly 10 years in leadership roles at the Massachusetts Lottery, including serving as its Executive Director, and headed the District of Columbia’s Office of Lottery & Gaming. With a background in public relations, brand management and product positioning, she joined Scientific Games in 2022 and most recently served as Vice President of Strategic Communications.
The Chief Communications and Brand Officer is a new senior executive role that elevates strategic oversight of Scientific Games’ global communications, ensuring a unified and consistent voice and a strong representation of the company’s brand across all platforms and mediums. In this role, Bresnahan will continue to lead external and internal communications and customer proposals while expanding her leadership to include advertising, trade shows and events.
Pat McHugh, CEO of Scientific Games, said, “This promotion will come as no surprise to those who know and have worked with Beth. Her strategic vision, extensive experience in brand communications and deep knowledge of Scientific Games and the lottery industry have earned her the respect and support of our entire company and leadership team.”
Bresnahan’s promotion is another example of the strategic alignment of Scientific Games’ organization with its business strategy to deliver exceptional value to its customers around the world. The company recently announced the expansion of its legal and public policy teams into a new unified global department, made several key hires in systems and technology, and increased focus and execution on products, technology, analytics and marketing across retail and digital to further accelerate customer growth and return to good causes.
Bresnahan has dedicated nearly 25 years to developing impactful communications, marketing and business strategies for several public and private sector organizations. In addition to her lottery industry experience, Bresnahan’s previous work spans serving as CEO of a regional print media outlet to providing strategic communications consultation to multiple top-tier national brands, including the Boston Red Sox, BJ’s Wholesale Club, Citizens Financial Group and Wynn Resorts. She also led public and legislative relations for several government agencies in her home state of Massachusetts.
Scientific Games is a trusted partner to 150 lotteries in 50 countries around the globe, providing games, technologies, analytics and services that responsibly drive maximum returns to their beneficiary programs.
Delasport, a leading global provider of iGaming and Sportsbook solutions, is powering up yet another brand with its advanced sportsbook. The award-winning solution is now integrated with ProgressPlay’s renowned gaming platform.
This collaboration underscores the shared commitment of both companies to innovation, excellence, and delivering unparalleled gaming experiences.
ProgressPlay, a pioneer in providing high-quality, fully tailored turnkey solutions since 2012, has consistently set industry standards. By integrating Delasport’s award-winning sportsbook solution, ProgressPlay continues to strengthen its offering, empowering operators with the most advanced sports betting solution in the UK and beyond.
“We are happy with expanding our partnership further with ProgressPlay and to be live soon with them soon in the United Kingdom as well,” said Rosaire Cavallaro, VP of Business Development at Delasport. “ProgressPlay’s mission aligns perfectly with ours to innovate and redefine the online gaming experience. Together, we aim to help operators exceed player expectations and achieve remarkable success in sports betting.”
ProgressPlay’s platform offers a comprehensive suite of services mainly in the United Kingdom, including Operations, CRM, Gambling Licenses, Player Management, Payment Processing, and Customer Care, supported by robust security measures and a commitment to regulatory compliance.
By incorporating Delasport’s modern sportsbook solution, ProgressPlay partners in the UK and beyond, can now access an unmatched sports betting experience, designed to engage players with personalization, unique betting features, and a seamless multi-device experience.
The post New ProgressPlay Brand Launches with Delasport’s Sportsbook appeared first on European Gaming Industry News.
The Mechoopda Indian Tribe has announced that the Mechoopda Economic Gaming Authority (MEGA) Board has made the decision to suspend operations at Mechoopda Casino. The final day of operations will be Friday, January 31, 2025.
The Mechoopda Casino says this decision comes after months of deliberation and efforts to address the various challenges affecting the casino’s operations.
Dennis Ramirez, Tribal Chairman of the Mechoopda Indian Tribe, said: “Suspending operations at the Casino is a heart-wrenching decision that affects not only our Tribe but also our valued employees, customers, and the surrounding community. While this chapter is closing, our commitment to the Casino’s long-term vision remains steadfast. For over 25 years, this project has been a cornerstone of our economic development goals, and we will continue to work toward its future reopening.”
The Tribe is taking steps to support both its employees and community partners during this transition period:
Employee Support: The Tribe is committed to offering resources and guidance to assist team members through this difficult time.
Remaining Open Until January 31: The Casino will remain open through its final day of operation, giving guests the opportunity to enjoy the remaining days of service.
The post Mechoopda Casino to Suspend Operations Effective January 31, 2025 appeared first on Gaming and Gambling Industry in the Americas.
Versus Systems Inc. announced its expansion into Brazil, one of the largest global gaming markets with more than 100 million users and a reputation for embracing cutting-edge technologies. This expansion marks a significant milestone as the company continues growing its international footprint and leveraging its gamification platform to transform audience engagement across industries.
Heading the company’s Expansion into Brazil
Versus Systems has appointed Flavio Maria as the Country Manager. Mr. Maria brings extensive expertise in leadership and business strategy, with a strong background in marketing, gaming, startups, and business innovation. Previously Mr. Maria served as a Managing Partner at the M/Challenger Startup, Accelerator; the Founder & Chief Operating Officer of 1st11 Gaming Entertainment; and the Founder & Chief Executive Officer of Future Group.
He has also held senior leadership roles as the Chief Marketing Officer for PSN Network and Senior Vice President of Marketing – Latin America at Pepsi International. His deep understanding of local dynamics and his track record of driving business growth make him the ideal choice to lead Versus Systems’ Latin American expansion.
“Mr. Maria’s appointment reflects our commitment to unlocking Brazil’s immense potential as a global gaming powerhouse. We’re thrilled to have him lead our efforts connecting with Brazilian gamers and delivering solutions that resonate with their passion for innovation,” said Luis Goldner, Chief Executive Officer of Versus Systems.
Unlocking Brazil’s Gaming and Innovation Potential
Brazil is one of the largest and most dynamic gaming markets worldwide, with a diverse consumer base ranging from casual mobile players to dedicated esports enthusiasts. With gaming revenues and digital engagement on the rise, the Brazilian market presents a significant opportunity for companies looking to innovate and connect with highly engaged audiences.
“Brazil is a cultural and technological hub that thrives on creativity and interaction. Its gaming community is not only vast but also deeply passionate about new and innovative experiences. We are excited to bring our gamification platform to Brazil, enabling brands to engage their audiences in ways that are both meaningful and memorable,” said Luis Goldner, Chief Executive Officer of Versus Systems.
A Platform Built for Engagement
Versus Systems’ platform allows brands to offer rewards-based interactive experiences, enhancing engagement by making every interaction more dynamic and rewarding. By integrating into apps, games, and digital content, the platform provides unique opportunities for companies to connect with consumers, driving loyalty, and satisfaction. The platform also presents significant potential for brands to gamify campaigns around major sports and cultural events.
Versus Systems plans to tailor its offerings to local trends and consumer behaviors. In Brazil this includes tapping into the country’s vibrant esports scene, mobile gaming growth, and love for social and interactive experiences.
The post Versus Systems Expands into Brazil, One of the World’s Largest Gaming Markets appeared first on Gaming and Gambling Industry in the Americas.
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