Caesars Entertainment
Caesars Entertainment Celebrates Grand Opening of Company’s First Nebraska Property, Harrah’s Columbus Nebraska Racing and Casino
Harrah’s Columbus, NE Racing & Casino, Caesars Entertainment’s first venture into the Cornhusker State, opened its doors to guests for the first time. Caesars, Columbus Exposition and Racing and the Columbus community celebrated the momentous occasion with a ribbon cutting, giveaways and more.
Opening day guests received commemorative Harrah’s shirts before making the property’s historical first spins on the slots, table game wagers and first bets at the Caesars Race & Sportsbook. The first jackpot was hit at 10:14 a.m. with a lucky guest winning $1,876 on Power Push.
“We’re so proud to open the doors to Harrah’s Columbus, NE Racing & Casino for the first time today,” said Todd Connelly, Regional President of Caesars Entertainment. “Harrah’s is an iconic brand that our guests have come to know and love across the country. We’re so happy to be here with our partners and friends as we celebrate what is sure to be a bright future in Nebraska.”
The new destination features a 17,000-square-foot casino with 400 slot machines, 11 table games and a Caesars Race & Sportsbook featuring a 2,100-square-foot sports and simulcast betting area conveniently located on the casino floor. The area contains 17 viewing screens, including a massive 163-inch video wall for the ultimate sports viewing experience. The opening of Caesars Race & Sportsbook at Harrah’s Columbus, NE Racing & Casino marks the first time Caesars Sportsbook has accepted sports wagers in the Cornhusker State.
Harrah’s Columbus, NE Racing & Casino is also home to the award-winning restaurant Brew Brothers, founded by the Carano family in 1995, and a bar called Wishbones. A Marriott Fairfield Inn and Townplace Suites is under construction next door and will connect directly to the casino once complete later this year.
In partnership with Columbus Exposition and Racing, Harrah’s Columbus Nebraska will be home to a one-mile racetrack, the longest track in the state. The track will host 15 live races every Friday – Sunday from Aug. 16 to Sept. 15, as well as one on Labor Day. Each date will offer all-ages Grandstand seating, along with 21+ in-person and kiosk betting.
Harrah’s Columbus NE, Racing & Casino is also part of Caesars Entertainment’s expansive Caesars Rewards® network. Guests who play at the new destination can earn and redeem Reward Credits at any of Caesars Entertainment’s 50+ properties in North America.
Bragg Gaming Group
Bragg Gaming Announces Content and Technology Partnership with Caesars Entertainment
Bragg Gaming Group has announced a technology platform and exclusive games development partnership with Caesars Entertainment for the US and Canada markets.
The new partnership elevates Bragg’s relationship with Caesars from a content supplier to a technology partner, showcasing the value of Bragg’s advanced iGaming technology and content development expertise.
This partnership is projected to help drive double-digit growth in both Bragg’s revenue and profitability in 2025, particularly in North America—a key strategic focus for Bragg’s expansion efforts in 2025. Additionally, the agreement will accelerate growth in Bragg’s exclusive content revenue, enhancing a balanced and margin-accretive product mix.
The enhanced partnership includes a strategic technology licensing framework for Caesars to lease Bragg’s Remote Gaming Server (RGS), as well as further options to license the Bragg HUB product delivery and casino game aggregation platform, and Bragg’s Fuze player engagement platform, offering experience-enhancing features such as bonuses, free rounds, jackpots and AI-powered game recommendation engines.
Bragg, in collaboration with Caesars’ newly formed in-house games studio team, will initially develop a number of online casino games for Caesars’ digital platforms. The partnership will also create a delivery platform for Caesars’ in-house games studio to build and deploy its own proprietary, custom game titles that incorporate its unique intellectual property, catering to player preferences across Caesars Palace Online Casino, Horseshoe Online Casino, and Caesars Sportsbook & Casino.
As a longstanding partner of Caesars, Bragg has previously developed two highly successful exclusive titles – Lady Luck Casino Egyptian Magic and Boardwalk Slots Bankers & Cash – for Caesars Palace Online Casino and regularly supplies new online slots and casino games to Caesars’ digital platforms in New Jersey, Michigan, and Pennsylvania in the US, as well as in Ontario in Canada.
Neill Whyte, Chief Commercial Officer at Bragg Gaming Group, said: “We’re thrilled to be kicking off this exciting new content and technology project with Caesars for its online casino platforms. We have decades of expertise and know-how, as well as the full technology suite to build, launch and operate the highest quality online casino games, and we look forward to expanding our strategic partnership with the Caesars team to enhance the player experience through innovative and exclusive gaming content creation. Bragg and Caesars already have a strong history together, and this expanded partnership is a testament to our commitment to continue building and further strengthening this successful relationship.”
Matt Sunderland, Senior Vice President & Chief iGaming Officer at Caesars Digital, said: “Bragg’s technological expertise has consistently exceeded our expectations throughout our partnership. This expansion marks an important step in our strategic growth plan to develop our own proprietary digital slots and table games content and to offer something truly exclusive for our players. We’re excited about the potential that this moment provides us, and we have our sights set on building exclusive online casino games through our newly formed in-house game studios team that will set us apart in the industry.”
The post Bragg Gaming Announces Content and Technology Partnership with Caesars Entertainment appeared first on Gaming and Gambling Industry in the Americas.
Brownstein Hyatt Farber and Schreck LLP
Caesars Entertainment Closes Sale of the LINQ Promenade
Caesars Entertainment announced the closing of the previously announced sale of the LINQ Promenade to a joint venture formed between TPG Real Estate (TPG) and the Investment Management Platform of Acadia Realty Trust (Acadia) for $275 million. Concurrent with the closing of the transaction, Caesars made a $275 million voluntary prepayment of the Term Loan B due 2030 with the proceeds from the transaction.
Latham & Watkins LLP and Brownstein Hyatt Farber and Schreck LLP represented Caesars on the transaction. Kirkland & Ellis LLP provided transaction counsel to TPG & Acadia.
Caesars Entertainment
Caesars Entertainment Enters into Definitive Agreement to Sell the LINQ Promenade
Caesars Entertainment has announced that it has entered into an agreement to sell the LINQ Promenade to a joint venture to be formed between TPG Real Estate (TPG) and the Investment Management Platform of Acadia Realty Trust (Acadia) for $275 million. The sale is subject to customary approvals and other closing conditions and is expected to close during the fourth quarter 2024.
“The sale of the LINQ Promenade represents an accretive, non-core asset sale that will accelerate our debt reduction goals. I want to thank all the team members and the tenants of the LINQ Promenade for their partnership over the last 10 years and wish them continued success,” said Tom Reeg, CEO of Caesars Entertainment.
Latham & Watkins LLP and Brownstein Hyatt Farber and Schreck, LLP represented Caesars on the transaction. Kirkland & Ellis LLP provided transaction counsel to TPG & Acadia.
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