

partnerships
Enteractive Partnership with Optimove Adds Outbound Calling to All-in-One CRM Marketing Platform
Enteractive, the leader in player conversion and reactivation services, today announced a strategic partnership with Optimove, the #1 CRM Marketing solution for the iGaming sector. The partnership means Enteractive’s expertise in outbound calling for conversion and reactivation of players will complement Optimove’s existing marketing channels suite that includes email, mobile, SMS, in-app messaging, as well as web and mobile push.
Through Enteractive’s unique services, operators are empowered to boost player retention as well as identify and help tackle problematic gambling issues by adding a personal interaction with their players in a seamless integration with Optimove’s holistic Customer-Led Marketing approach.
Enteractive helps iGaming operators improve player retention, increase customer lifetime value, enhance overall profitability, and tackle problematic gambling issues in a personal, first-hand manner using personalized communication and customer engagement strategies facilitated by a robust technology platform, from dialing to deposit confirmation.
For example, an operator can activate Enteractive’s outbound calls channel for two key purposes: 1) to reactivate players who lapsed as part of their holistic, orchestrated CRM marketing strategy and 2) to empower the operator to identify players who display signs of problematic gambling behavior, often triggered by specific events; plus provide problem players with personal, hands-on advice to help them manage their gambling habits.
“Sometimes you need a bit of human touch,” said Dan De Souza, Director of iGaming Partnerships at Optimove. “We’re thrilled to kick off this strategic partnership with Enteractive. This new marketing channel represents a significant addition, offering operators an impactful avenue to rekindle connections with inactive players and bolster their efforts in addressing problematic gambling issues more effectively.”
“Addressing player churn is a pivotal marketing challenge within the iGaming industry, and this partnership marks a significant step forward in empowering operators to address this challenge effectively,” said Pedram Padidar, Enteractive COO. “Our service aligns perfectly with the capabilities of Optimove’s comprehensive all-in-one CRM Marketing platform. Combining Enteractive’s well-established services with Optimove’s advanced CRM marketing functionalities provides a formidable marketing tool that spares no resource in reactivating churned players.”
Latest News
Deal Between Slotsjudge and MEGAFAIR: Focus on Skill Games

In July 2025, Slotsjudge partners with MEGAFAIR, a software provider recognised for its innovative approach to developing online casino games. With the motto ‘Not your average studio,’ the provider implements more unconventional solutions, creating skill-based games that remain random and fair yet offer players the chance to apply strategy. Read to learn more details of this collaboration and how this will change the industry.
Partnership Details & Skill Games Explained
The new collaboration will enrich Slotsjudge’s game review portfolio with unusual titles. MEGAFAIR is known for standard RNG entertainment alongside innovative, skill-based gameplay.
‘We at MEGAFAIR are very excited to partner with Slotsjudge to showcase the power and potential of skill games,” says Yan Shif, CEO & Co-founder at MEGAFAIR. “Our mission has always been to innovate and create games that resonate deeply with players, offering more than just luck. Slotsjudge providing thorough, human-written insights is the perfect platform to attract more players ready to make the most of their skills. We’re happy to be part of this journey to highlight what comes next in iGaming.’
The studio appeared in 2022, launched its first skill game in 2024, and quickly grew to the leader with an outpacing vision. It avoids templated graphics and copy-paste mechanics, delivering hits like Mega Solitaire and Mega Bingo Cash. Skill games require knowledge and planning, and though they still have elements of randomness, this makes them much different from what other providers offer.
Jekaterina Dubnicka, Head of Marketing & Communications at Slotsjudge, said: ‘Avoiding boring solutions and keeping players entertained with innovative products are the key factors increasing retention and boosting the industry, so the deal with MEGAFAIR is a crucial collaboration for the Slotsjudge growth and the market boost.’
Expectations & Future Plans
Due to this deal, more players will learn about the new skill-game concept, while Slotsjudge will access more titles to review, enhancing players’ overall experience. This is certain to positively impact the industry, catering to even the most demanding players and proving that innovation never stands still.
The post Deal Between Slotsjudge and MEGAFAIR: Focus on Skill Games appeared first on European Gaming Industry News.
Evolution
Evolution and PokerStars Extend Partnership in North America

Evolution announced a renewed agreement with PokerStars for North America. Under the new agreement, Evolution becomes the exclusive provider of Live Casino for PokerStars in the United States.
PokerStars operates one of the world’s most popular online poker and casino brands and is part of Flutter Entertainment.
As part of the partnership, PokerStars players in New Jersey, Michigan, Pennsylvania, and Ontario will have access to Evolution’s full portfolio of industry-leading live dealer casino games and game shows. This includes player favourites such as Crazy Time, Lightning Roulette, and Craps, as well as a wide variety of Blackjack, Roulette, and Baccarat games. More exciting live casino content will be made available to PokerStars players in the near future.
Marcus Huber, Chief Commercial Officer North America at Evolution, said: “We are delighted to be continuing our long-standing partnership with PokerStars. This agreement is a testament to the strength of our relationship and our shared commitment to delivering the very best Live Casino experience to players across the U.S.”
The post Evolution and PokerStars Extend Partnership in North America appeared first on Gaming and Gambling Industry in the Americas.
Latest News
iGP expands iGaming Deck portfolio with BGaming integration

iGP, the full-service iGaming platform and aggregator provider, has added BGaming to its expanding content aggregator, iGaming Deck, in a move that further supports its commitment to scalable, player-focused content delivery.
The partnership brings BGaming’s creative portfolio of over 200 games to iGaming Deck’s rapidly growing content suite, which now offers operators access to more than 10,000 titles from 100+ providers via a single API integration.
Known for its engaging game mechanics, crypto-friendly features, and bold design style, BGaming’s catalogue includes slots, crash, casual games, and more, enhancing the depth and diversity of iGaming Deck’s already comprehensive offering.
The partnership reflects iGP’s continued investment in delivering value to operators through smart aggregation, as it scales iGaming Deck with quality content and tools that support sustainable growth across markets, such as iGP’s fortune wheel builder, Twist of Luck, and jackpot offering designed to help operators drive deeper player interaction and elevate campaigns.
Jovana Popovic Canaki, CEO at iGP, said: “We are building iGaming Deck to be the most efficient and impactful aggregator solution in the market, and BGaming is a fantastic fit for that vision. Their crypto expertise, proven performance, and distinctive game style align perfectly with the demands of forward-thinking operators.”
Olga Levshina, Chief Commercial Officer at BGaming, said: “Joining the iGaming Deck platform is a great opportunity for BGaming to expand our reach and bring our games to a wider network of operators. iGP’s integration model is fast and reliable, and we’re confident this partnership will deliver strong results for both teams.”
The post iGP expands iGaming Deck portfolio with BGaming integration appeared first on European Gaming Industry News.
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