partnerships
Enteractive Partnership with Optimove Adds Outbound Calling to All-in-One CRM Marketing Platform
Enteractive, the leader in player conversion and reactivation services, today announced a strategic partnership with Optimove, the #1 CRM Marketing solution for the iGaming sector. The partnership means Enteractive’s expertise in outbound calling for conversion and reactivation of players will complement Optimove’s existing marketing channels suite that includes email, mobile, SMS, in-app messaging, as well as web and mobile push.
Through Enteractive’s unique services, operators are empowered to boost player retention as well as identify and help tackle problematic gambling issues by adding a personal interaction with their players in a seamless integration with Optimove’s holistic Customer-Led Marketing approach.
Enteractive helps iGaming operators improve player retention, increase customer lifetime value, enhance overall profitability, and tackle problematic gambling issues in a personal, first-hand manner using personalized communication and customer engagement strategies facilitated by a robust technology platform, from dialing to deposit confirmation.
For example, an operator can activate Enteractive’s outbound calls channel for two key purposes: 1) to reactivate players who lapsed as part of their holistic, orchestrated CRM marketing strategy and 2) to empower the operator to identify players who display signs of problematic gambling behavior, often triggered by specific events; plus provide problem players with personal, hands-on advice to help them manage their gambling habits.
“Sometimes you need a bit of human touch,” said Dan De Souza, Director of iGaming Partnerships at Optimove. “We’re thrilled to kick off this strategic partnership with Enteractive. This new marketing channel represents a significant addition, offering operators an impactful avenue to rekindle connections with inactive players and bolster their efforts in addressing problematic gambling issues more effectively.”
“Addressing player churn is a pivotal marketing challenge within the iGaming industry, and this partnership marks a significant step forward in empowering operators to address this challenge effectively,” said Pedram Padidar, Enteractive COO. “Our service aligns perfectly with the capabilities of Optimove’s comprehensive all-in-one CRM Marketing platform. Combining Enteractive’s well-established services with Optimove’s advanced CRM marketing functionalities provides a formidable marketing tool that spares no resource in reactivating churned players.”
Legendary studio’s games now live with Rush Street Interactive brand BetRivers in US state
Play’n GO, the world’s leading casino entertainment provider, has today announced the receipt of a sixth US state license, this time in the state of Delaware.
Having entered the US market in 2022, Play’n GO has gone live in West Virginia, New Jersey, Pennsylvania, Michigan, Connecticut, and now Delaware, where some classic Play’n GO titles, such as Piggy Blitz will now be available to BetRivers players in the state affectionately known as the First State.
Play’n GO added Pennsylvania and Connecticut to its list of regulated markets in 2024, and have a publicly stated goal of being active in every regulated market in the world, a goal that has seen the Swedish gaming giant release a portfolio of over 350 premium games in over 35 regulated markets to date.
Anna Mackney, US Head of Region at Play’n GO added “It’s fantastic to begin the year by adding yet another new regulated market in the US, this time in the shape of Delaware. Our expansion into the state marks yet another significant step in our US growth strategy. Play’n GO continues to lead the charge in regulated markets, and we are committed to delivering our premium content to players across the country.
“We’ve already established an excellent relationship with BetRivers across the United States and we are confident that our partnership will continue to be mutually beneficial to both businesses as we enter yet another new market together. US players have clearly demonstrated their demand for our games, and we will continue to deliver.”
The post Play’n GO announces Delaware license award appeared first on Gaming and Gambling Industry in the Americas.
Tom Horn Gaming, a leading iGaming software supplier, has announced its latest partnership with Aardvark Technologies, a gambling and betting software platform provider.
With South Africa’s regulated market rapidly expanding, this collaboration marks a strategic step in Tom Horn Gaming’s global growth journey. By joining forces with Aardvark Technologies, the supplier reinforces its presence in regulated markets and extends its reach to new audiences – operators and players alike.
Ondrej Lapides, CEO of Tom Horn Gaming, said: South Africa is a vibrant market with immense potential, and we’re excited to introduce our content to players in the region. Aardvark Technologies is a brand renowned for its excellent platform solutions, and this partnership allows operators to enhance their offerings effortlessly with our high-quality games. We look forward to growing together and building lasting relationships with local partners who share our vision for excellence.
Arijus Denisovas, Commercial Director at Aardvark Technologies, added: We’re thrilled to bring Tom Horn Gaming’s engaging content to our platform and introduce it to the South African market. Their diverse portfolio aligns perfectly with local player preferences, and we’re confident it will add significant value to operators. This partnership underscores our commitment to offering cutting-edge solutions and delivering top-tier gaming experiences in the region.
Through Aardvark Technologies’ platform, South African operators can now access Tom Horn Gaming’s diverse portfolio, including the blockbuster 243 Crystal Fruits series and The Secret of Ba.
The post Tom Horn Gaming partners with Aardvark Technologies to expand into South Africa appeared first on European Gaming Industry News.
Popular Mexican online casino brand rolls out provider’s suite of slot and table games to its players for the first time
Players at Mexico’s leading online casino, Winpot, will be able to feel the heat when they fire up the reels on slots and table games from Habanero for the first time after the operator partnered with the provider.
Winpot.mx, which is powered by Wiztech, has established itself as the go-to destination for online casino players and slot fans in the country thanks to its impressive portfolio of games with titles from the top providers in the market, now including Habanero.
Habanero’s motto is “sheer gaming” with players drawn to its immersive and engaging slot and table game titles thanks to their bold themes, striking design and thrilling gameplay.
The partnership between Winpot and Habanero means players can now spin the reels on award-winning slots such as Laughing Buddha, Arctic Hunt and Carnival Cove plus enjoy a selection of table games covering formats like blackjack and roulette.
Tsvetan Dzhurov, Commercial Manager at Wiztech, said: “Habanero really knows how to turn up the heat with its slot and table games with players and we’re delighted to have added its in-demand content to the Winpot casino lobby.
“One of the reasons why we’ve become so popular with players in Mexico is our huge selection of slots and table games which we are always looking to enhance through deals with big-name providers such as this agreement with Habanero.
“We’ve already added a huge selection of the provider’s games to Winpot and will roll-out more titles as and when the studio launches them so that our players can be among the first to see what they have to offer.”
Toni Karapetrov, Head of Corporate Communications at Habanero, added: “Winpot has quickly become a player-favourite online casino brand in Mexico, so we are delighted to see our portfolio of slots and table games land in its lobby and for its players to take them for a spin for the first time.
“Our games have been designed to excite and entertain and we are confident they will not only meet but exceed the expectations of Winpot’s discerning players.”
In addition to its B2C online casino brand, Wiztech Group provides a comprehensive suite of cutting-edge solutions for operators launching premium online casinos and sportsbooks in global markets. This includes turnkey and white label casino and sportsbook solutions, and a powerful content aggregator.
The post Winpot adds some spice to its game lobby with Habanero deal appeared first on Gaming and Gambling Industry in the Americas.
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