partnerships
Enteractive Partnership with Optimove Adds Outbound Calling to All-in-One CRM Marketing Platform
Enteractive, the leader in player conversion and reactivation services, today announced a strategic partnership with Optimove, the #1 CRM Marketing solution for the iGaming sector. The partnership means Enteractive’s expertise in outbound calling for conversion and reactivation of players will complement Optimove’s existing marketing channels suite that includes email, mobile, SMS, in-app messaging, as well as web and mobile push.
Through Enteractive’s unique services, operators are empowered to boost player retention as well as identify and help tackle problematic gambling issues by adding a personal interaction with their players in a seamless integration with Optimove’s holistic Customer-Led Marketing approach.
Enteractive helps iGaming operators improve player retention, increase customer lifetime value, enhance overall profitability, and tackle problematic gambling issues in a personal, first-hand manner using personalized communication and customer engagement strategies facilitated by a robust technology platform, from dialing to deposit confirmation.
For example, an operator can activate Enteractive’s outbound calls channel for two key purposes: 1) to reactivate players who lapsed as part of their holistic, orchestrated CRM marketing strategy and 2) to empower the operator to identify players who display signs of problematic gambling behavior, often triggered by specific events; plus provide problem players with personal, hands-on advice to help them manage their gambling habits.
“Sometimes you need a bit of human touch,” said Dan De Souza, Director of iGaming Partnerships at Optimove. “We’re thrilled to kick off this strategic partnership with Enteractive. This new marketing channel represents a significant addition, offering operators an impactful avenue to rekindle connections with inactive players and bolster their efforts in addressing problematic gambling issues more effectively.”
“Addressing player churn is a pivotal marketing challenge within the iGaming industry, and this partnership marks a significant step forward in empowering operators to address this challenge effectively,” said Pedram Padidar, Enteractive COO. “Our service aligns perfectly with the capabilities of Optimove’s comprehensive all-in-one CRM Marketing platform. Combining Enteractive’s well-established services with Optimove’s advanced CRM marketing functionalities provides a formidable marketing tool that spares no resource in reactivating churned players.”
Million Games is thrilled to announce the launch of Vault Rush, the latest high-volatility online slot developed in collaboration with YUGO Workshop under the Million Stars partner program.
Following the success of Thorfinn’s Journey, Vault Rush delivers a fresh yet nostalgic experience, combining the charm of traditional slot machines with modern, high-energy gameplay mechanics.
This 5×3 reel slot pays homage to the golden era of classic slots, featuring familiar symbols like 7s, Bars, bells, and fruits. At its core, the game introduces the Power Vault feature, where Vault Symbols transform into random paying symbols, adding an extra layer of excitement to every spin. Meanwhile, the Power Bet option allows players to increase their bet for even more Vault Symbols, enhancing winning potential. With a 95.9% RTP, high volatility, and a maximum payout of 4000x the bet, Vault Rush is designed to deliver electrifying gameplay with big-win potential.
“YUGO Workshop has once again showcased its ability to craft a game that captures both the nostalgic essence of classic slots and the thrill of modern online gaming,” said Thomas Nimstad, CEO of Million Games.
“This is exactly the kind of innovation we envisioned with the Million Stars program – giving talented studios the opportunity to create engaging, high-quality casino experiences. Following the positive reception of Thorfinn’s Journey, we’re confident that Vault Rush will be another big success.”
As the second title from YUGO Workshop under the Million Stars program, Vault Rush further cements the partnership’s commitment to delivering standout gaming experiences. The game is now available across Million Games’ network, ready to immerse players in an exhilarating vault-cracking adventure.
The post Million Games and YUGO Workshop Unveil Vault Rush – A Sleek Take on Classic Slots appeared first on European Gaming Industry News.
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Stats Perform signs betting streaming and data rights for FIVB events in 10-year deal with Volleyball World
Stats Perform have acquired the global betting streaming and data rights to premier FIVB Men’s and Women’s Volleyball competitions
Volleyball World have signed a landmark ten-year agreement with Stats Perform, a world leader in Sports AI. This partnership grants Stats Perform the exclusive global betting streaming and data rights to premier men’s and women’s volleyball competitions.
The decade-long deal covers a wide range of events, including the FIVB Men’s and Women’s Volleyball World Championships and Beach World Championships taking place every two years from 2025, alongside the annual Volleyball Nations League and the Beach Pro Tour. It also includes highly competitive and popular men’s and women’s competitions such as the Italian Superlega, Italian Lega Volley Femminile and several Asian Volleyball Confederation competitions.
Speaking about the landmark agreement, Felix von Knorring, Head of Media at Volleyball World commented: “We are thrilled to partner with Stats Perform and leverage their highly professional approach to content creation and distribution.”
“Together with their AI and technical capabilities, strong commitment to fan engagement and unrivalled network of licensed sportsbook partners, they provide the perfect platform for us to bring the top-class entertainment of premier men’s and women’s volleyball to the widest possible audience,” he added.
Alex Rice, Chief Commercial Officer at Stats Perform explained: “Volleyball is an increasingly important sport for our licensed sportsbook partners, because their users love to watch and engage with it.”
“It is consistently one of the most-viewed events at the Olympic Games and recent data shows it can attract as many bettors as the tennis Majors1. We are excited to help our clients deliver such captivating year-round content to their users,” he added.
Official data from these volleyball competitions are the latest addition to Stats Perform’s highly trusted Bet Trading Data offering, which was recently awarded its fifth consecutive independently-audited IBIA Data Standards Accreditation. Meanwhile, live coverage from the events is part of Stats Perform’s “Bet LiveStreams”, a 24/7 interactive video service for licensed sportsbooks. It currently features over 100 top men’s and women’s league competitions across 13 sports.
The post Stats Perform signs betting streaming and data rights for FIVB events in 10-year deal with Volleyball World appeared first on European Gaming Industry News.
Award-winning slots provider delivers its top-performing titles to KTO’s players via Bragg HUB
Playson, the accomplished digital entertainment supplier, has further expanded its footprint in Brazil by penning a deal with local operator KTO.
Playson entered the regulated Brazilian market earlier this year and has so far agreed a line-up of strategic partnerships in a major milestone for the game studio.
As part of its latest agreement, Playson is delivering several top-ranking games to KTO’s player base via the Bragg HUB delivery solution, ensuring a seamless and efficient rollout of its creative portfolio.
KTO is a prominent Brazilian iGaming operator, founded in 2018. It is renowned for providing a rich online casino, sports betting and live gaming experiences from the industry’s most respected providers.
This collaboration marks a significant step in KTO’s growth strategy, which centres around offering the best content for all tastes, with Playson viewed as the ideal partner to achieve these goals.
Cristhian Zito, Sales Manager at Playson, said: “We are thrilled to bring our industry-leading games to Brazilian players through KTO, extending our reach across this thriving market.
“We are confident that our content will resonate well with KTO’s audience and further strengthen our position in the region.”
Bart Lodder, who consulted on behalf of KTO, said: “Playson’s exceptional portfolio is an excellent addition for our customers. Playson’s games are renowned for detailed graphics, exciting features, and player engagement potential.
“Through this integration, we are continuing to elevate the gaming experience for players in a highly competitive market.”
The post Playson bolsters presence in Brazil with KTO partnership appeared first on Gaming and Gambling Industry in the Americas.
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