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NIFL Strikes Exclusive Data & Streaming Deal With FeedConstruct

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The Northern Ireland Football League (NIFL) has signed a new five-year deal with FeedConstruct to become the league’s exclusive Betting Data & Streaming Partner until the 2028/2029 season.

FeedConstruct and NIFL have enjoyed a successful long-term partnership since the 2019/2020 campaign, solidifying their roles as the league’s data and streaming partners. This agreement will provide a considerable seven-figure investment into the leagues over the contract term.

Under this partnership, exclusive betting data will be provided globally for over 800 matches across the Sports Direct Premiership and Women’s Premiership, the Playr-Fit Championship, Premier Intermediate League, the BetMcLean Cup, Women’s League Cup, and the European Playoff matches from the summer of 2024 onwards.

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FeedConstruct is a leading provider of real-time and historical sports data, as well as digital content. The company delivers innovative and cutting-edge data-feed solutions that cover pre-match, live, and post-match data to over 300 partners. Dedicated to continuously developing advanced sports products and tools, FeedConstruct provides quick and accurate data to its partners.

With its main mission to bridge the gap between sports and entertainment businesses by offering cutting-edge solutions, FeedConstruct helps its partners get the most profitable experience.

Since the formation of the NI Football League in 2013, professional football in Northern Ireland has flourished both on and off the field. This announcement is the latest in a series of positive developments from one of the fastest-growing professional leagues in Europe, which has seen an 83% increase in attendance over the past ten years, as well as record commercial deals and improved performances both domestically and in UEFA Club competitions.

Ian Forrester, NI Football League Chief Commercial Officer said, “This is another huge deal for the NI Football League, we’re delighted to continue our long-standing relationship with FeedConstruct. These are exciting times to be part of our league and there is still so much potential and opportunities for us to explore.”

“This continuation of the commercial partnership with FeedConstruct will allow us even more new opportunities to work and grow together, and we look forward to what the future holds over the next five years!” Forrester added.

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Narek Harutyunyan, the Head of the Rights and Content Department, said, “We are excited to extend our partnership with Northern Ireland Football League for another five years and are committed to providing our technology and expertise to support the reach of NIFL competitions to a global audience. The extended agreement enhances our presence in the UK football rights market and demonstrates our commitment to enriching our portfolio with high-level sports content.”

This renewed five-year agreement between the Northern Ireland Football League (NIFL) and FeedConstruct reaffirms their successful partnership, extending their collaboration into a decade. This partnership is set to enhance the football experience by providing comprehensive and exclusive betting data for fans globally.

The post NIFL Strikes Exclusive Data & Streaming Deal With FeedConstruct appeared first on European Gaming Industry News.

Affiliate Industry

Affilka by SOFTSWISS Joins Gaming Operations Academy

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SOFTSWISS, a global tech company with over 15 years of experience in iGaming, partners with one of the leading education centres in the industry – Gaming Operations Academy. Anastasia Borovaya, Head of Affilka by SOFTSWISS, will be joining the Affiliate Management course as a guest lecturer. 

The Affiliate Management course at the Gaming Operations Academy equips industry professionals with practical skills in affiliate recruitment, relationship management, and performance optimisation. Leveraging her extensive experience driving Affilka’s expansion and innovation, Anastasia will provide students with valuable insights into effective strategies and best practices in affiliate marketing.

Affilka by SOFTSWISS currently powers more than 440 brands and continues to expand its global footprint. With a 58% year-over-year increase in player registrations, the platform is recognised for its transparency, flexibility, and data-driven approach. Recent milestones include launching the Cohort Analysis Report, a powerful tool designed to enhance traffic evaluation and player behaviour analysis.

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As a leading affiliate marketing platform, Affilka consistently delivers innovative solutions tailored to the needs of iGaming operators. With 10 years of experience in the iGaming industry and extensive professional expertise, Anastasia will share valuable insights into building successful affiliate programs and optimising partnerships for long-term success.

Commenting on her participation, Anastasia Borovaya stated: “Affiliate marketing is a dynamic and ever-evolving industry, and knowledge-sharing plays a crucial role in its development. Through this course, I look forward to helping professionals refine their strategies and maximise their affiliate program’s potential using the latest tools and insights.”

Affilka by SOFTSWISS remains committed to advancing the iGaming industry through education, innovation, and top-tier technological solutions. Anastasia’s involvement in the course underscores Affilka’s dedication to empowering professionals with the expertise needed to succeed in a competitive market.

Elaine Gardiner, Affiliate Management Academy Course Director, shared: “The Affiliate Management Masterclass is not just about theory. With over 16 years of hands-on experience in Affiliate Management and Program Management, it’s packed with real-life insights, proven strategies and practical advice you can start implementing straight away. We are proud to strengthen the upcoming course with the extensive expertise from Affilka by SOFTSWISS.”

 

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About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 27,800 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.

The post Affilka by SOFTSWISS Joins Gaming Operations Academy appeared first on European Gaming Industry News.

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Brazilian Volleyball Confederation

Brazilian Volleyball Confederation Partners with Sportradar

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The Brazilian Volleyball Confederation (CBV) has announced a comprehensive, multi-year partnership with Sportradar Group, a leading global sports technology company, to strengthen the performance of its athletes, from grassroots to professional levels of the sport.

Starting this season, Sportradar will leverage computer vision to capture deep data from CBV matches and training sessions, on the beach and the court, to create detailed metrics and dynamic visualizations from every rally, point and match, providing teams and coaches with valuable insights that will contribute to the growth and success of Brazilian volleyball.

In collaboration with fellow CBV partner VolleyStation, Sportradar will implement several additional technology upgrades for the federation. These include a new Video Checking System at 22 training venues to improve officiating; a Brazilian Player Data Hub to track athlete development; and automated data collection and video production capabilities at the national team training center in Saquarema.

In addition, CBV will partner with Sportradar to safeguard more than 7400 annual CBV competitions from corruption and match-fixing through Sportradar’s industry-leading Universal Fraud Detection System (UFDS) and educational workshops for athletes, administrators, and referees.

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“We are delighted CBV has selected Sportradar to transform sports performance for Brazilian volleyball. Through this partnership, we are equipping CBV with the deep data and insights to identify the next generation of champions, as well as ensuring the integrity of their competitions,” said Sergio Floris, Managing Director Brazil, Sportradar.

“The partnership with Sportradar yields important results, such as the implementation of the challenge system in all Superliga matches, bringing even more security and fairness to the games. In addition, the specific data of each athlete is a fundamental tool for the development of national volleyball,” said Jorge Bichara, Technical Director of CBV.

“We are pleased with our partnership with Sportradar through its portfolio of products and services to enhance CBV’s technical, operational, and commercial efficiency. This is another important step in our ongoing efforts to improve the relationship between fans and the sport. The data provided by Sportradar will enable the development of new experiences for fans and new revenue opportunities for CBV,” said Henrique Netto, CBV’s Director of Marketing and New Business.

The post Brazilian Volleyball Confederation Partners with Sportradar appeared first on Gaming and Gambling Industry in the Americas.

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Bryan T. Cafferelli

DCP Issues Summary Suspension of High5Games License for Conducting Illegal Gaming Activity

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The Department of Consumer Protection Gaming Division has issued a summary suspension of the license for Online Gaming Service Provider, High5Games.

High5Games is a licensed service provider that develops and provides online slot content for the legal gaming platforms in Connecticut. The Gaming Division’s investigation determined that High5Games also illegally operates an unlicensed online casino, High5Casino.

High5Casino was marketed by High5Games as a legal “licensed” casino and accepted wagers from Connecticut bettors, including individuals who had signed up for the statewide Voluntary Self-Exclusion List.

There are only two legal platforms licensed to accept iCasino wagers from Connecticut consumers: FanDuel and DraftKings. They are affiliated with Mohegan Sun and Foxwoods Casino, respectively.

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The DCP Gaming Division investigation determined that 1100 Connecticut customers made deposits and gambled on the unlicensed High5Casino platform. Of those, 911 customers lost a total of $937,938, and 108 were individuals who had signed up for the Voluntary Self-Exclusion List. Customers on the Voluntary Self-Exclusion List lost nearly $300,000 on the platform.

High5Games, a majority owner of High5Casino, will be charged with 1065 criminal counts of conducting illegal gaming activity. Gaming Division Criminal Investigators will seek criminal charges for all of the violations of Connecticut’s gaming laws, for which each charge is a Class A misdemeanor carrying a penalty of up to one year in jail and a fine of up to $2000.

DCP will seek restitution for eligible consumers who suffered a financial loss after being misled to believe that High5Casino was a legal form of gaming in Connecticut.

“Thank you to our Gaming Division team for their hard work to hold this licensee accountable. It is a privilege to hold this license, and we expect our credential holders to take that responsibility seriously. High5Games took advantage of their credential to mislead consumers into believing they were participating in gaming on a legal platform when, in fact, they were breaking the law. We remind consumers that there are only two licensed online casinos in Connecticut — DraftKings/Foxwoods and FanDuel/Mohegan Sun — and if you choose to participate in online gaming, you should only utilize one of the legal platforms licensed to operate in our state,” said DCP Commissioner Bryan T. Cafferelli.

“We are disappointed that a licensed gaming service provider took advantage of Connecticut consumers by operating an illegal casino platform. It is difficult to recover funds for consumers from illegal platforms. We remind consumers that gambling on licensed platforms is the only way to guarantee recovered funds in the event of an issue with a game or platform,” said DCP Gaming Division Director Kris Gilman.

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The post DCP Issues Summary Suspension of High5Games License for Conducting Illegal Gaming Activity appeared first on Gaming and Gambling Industry in the Americas.

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