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SOFTSWISS Releases Free Sportsbook Budget Calculator
SOFTSWISS, a global iGaming software provider, publishes a free Sportsbook Budget Calculator. The comprehensive tool will help businesses considering launching a sports betting project to calculate the costs and benefits.
Incorporating years of experience from the SOFTSWISS Sportsbook team, the Sportsbook Budget Calculator touches on all vital points in creating a sports betting business plan. With the insights on local market peculiarities provided by Rubens Barrichello, Non-Executive Director in Latin America at SOFTSWISS, this resource will be especially helpful for those considering entering the fast-growing LatAm region.
Sports betting remains one of the most popular and promising iGaming verticals. According to the Sportsbook Budget Calculator file, revenue in the Online Sports Betting market is projected to reach EUR 46.67bn in 2024, a 14.01% increase compared to 2023, with Europe as the largest market. This is the combined amount of revenue that each sport will generate:
- Esports – 6.4%
- Basketball – 9.4%
- American Football – 9.4%
- Football – 9.4%
- Tennis – 12.5%
- Boxing and MMA – 15.6%
- Others – 37.5%
In addition to a brief overview of the global sports betting markets, the Sportsbook Budget Calculator file also includes a list of the most common mistakes when calculating a budget and recommended solutions, a Budget Calculator downloadable file, and a glossary of terms for clear understanding of each variable.
Alexander Kamenetskyi, Head of SOFTSWISS Sportsbook, comments: “At SOFTSWISS, we understand that careful planning is crucial for the success of any sports betting business. Accurate budgeting and detailed preparation are fundamental when launching a bookmaking operation. Turning a concept into a well-structured project requires meticulous planning and the right software platform, with an emphasis on product quality, especially in sportsbooks. Our extensive experience in sportsbook software enables us to guide our partners toward success.”
In celebration of its 15th anniversary in 2024, SOFTSWISS is offering a wide array of gifts, bonuses, discounts, and special offers to new and existing clients, inviting everyone to join in the celebration. In addition to the Sportsbook Budget Calculator, new Sportsbook clients will also have the opportunity to access the Jackpot Aggregator completely free of charge for all local jackpot campaigns for the first 150 days after launch.
About SOFTSWISS
SOFTSWISS is an international tech company supplying software solutions for managing iGaming projects. The expert team, which counts over 2,000 employees, is based in Malta, Poland and Georgia. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform, and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.
The post SOFTSWISS Releases Free Sportsbook Budget Calculator appeared first on European Gaming Industry News.
Latest News
ULTIM8 SPORTSBOOK IFRAME: Ultimate Solution for Operators Who Have Seen It All

GR8 Tech launches ULTIM8 Sportsbook iFrame—an easy-to-launch solution designed specifically for the needs of experienced businesses: casino brands aiming to dominate sports betting without hiring an army of sportsbook specialists, or operators fed up with tech bottlenecks stunting their growth.
“We dedicate a lot of time to talking to the market, and one thing kept coming up: too many products are built for entry-level needs. That’s fine… until it is not. Operators that grow beyond the basics often hit a wall. Their current platform needs improvement and differentiation that comes slowly, if at all; at the same time, switching to something new just means discovering another set of limitations down the line,” shares Yevhen Krazhan, CSO at GR8 Tech. “There was clearly a gap—a well-formed demand for a solution tailored to mature operators who know what their players want and are done settling for tech that slows them down or boxes them in.”
ULTIM8 Sportsbook iFrame was created to tackle these advanced challenges, enabling operators to differentiate with market-leading content and a customizable front-end while maintaining full control over crucial areas like player engagement and risk management. Feature-rich right out of the box, the solution drives the ultimate revenue boost with its AI-driven toolset.
“ULTIM8 is built for results. Operators using our iFrame solution see up to 50% GGR uplift through features that come ready to deploy—odds personalization, parlay tools, and dynamic cashout,” comments Sergey Ghazaryan, CRO at GR8 Tech. “Coupled with the geo-tailored layouts and widget-based frontend flexibility, these things give operators the ability to shape the ultimate experience for their audiences, while keeping full control over performance and profitability.”
With all these advanced features, GR8 Tech’s ULTIM8 Sportsbook iFrame still maintains one of the key decisive factors of all iFrame solutions—quick launch time. As long as operators provide everything necessary for the launch from their end in time, the business can go live within just one week.
Sergey Ghazaryan adds: “GR8 Tech aims to become the first choice for operators looking for high-performance sportsbook-driven solutions. ULTIM8 Sportsbook iFrame is a very important step towards this goal—an ultimate showcase of our sportsbook expertise, packed in a convenient, easy-to-integrate form, tailored to the demands of the mature operators that have been unanswered up until now. Well—not anymore.”
Contact GR8 Tech for an in-depth guide through the ultimate sportsbook solution.
The post ULTIM8 SPORTSBOOK IFRAME: Ultimate Solution for Operators Who Have Seen It All appeared first on European Gaming Industry News.
AGS
AGS Appoints Arthur Rotziokos and Richard Orozco to Lead International Growth Efforts

AGS (NYSE: AGS), a leading supplier of high-performing slot, table, and interactive products and services to the global gaming industry, today announced two key appointments that will significantly strengthen its international operations. Arthur Rotziokos has been appointed as the Senior Director of Product Management – Asia-Pacific (APAC), and Richard Orozco has assumed the role of Senior Director of Product Management – International. Both report to Rob Ziems, AGS’ Chief Business and Legal Officer, who oversees international business.
“With tremendous growth potential and plenty of greenfield in international markets, AGS is well-poised to seize new opportunities on the global stage. Both Arthur and Richard bring unparalleled expertise and a deep well of gaming industry experience that will be vital to AGS’ global expansion strategy. Their leadership will be instrumental as we accelerate our international reach and advance our product offerings in these key markets,” said Rob Ziems.
Arthur Rotziokos, based in Sydney, Australia, will lead AGS’ entry into the rapidly expanding APAC market. With over three decades of experience in the gaming industry, including his most recent role as Vice President of Research & Development at Light & Wonder, Rotziokos is well-positioned to drive AGS’ strategic expansion across the region. His career spans roles at leading companies such as Ainsworth Game Technology and IGT, where he developed strong industry relationships and pioneered game development initiatives that led to business growth in global markets.
Richard Orozco, an experienced leader in international product management, will oversee AGS’ global product strategies, focusing on regions such as Latin America and Europe. Orozco joins AGS with extensive experience in managing product portfolios across international markets, including his most recent role as Vice President of Product Strategy at Ainsworth Game Technology. In his new role, he will work to drive market performance, optimize product lifecycles, and strengthen AGS’ market share in key international territories.
With both Rotziokos and Orozco taking on pivotal roles, AGS is poised to build its brand and gain a foothold in key international markets, further enhancing its commitment to delivering cutting-edge gaming products and solutions to operators and players worldwide.
The post AGS Appoints Arthur Rotziokos and Richard Orozco to Lead International Growth Efforts appeared first on Gaming and Gambling Industry in the Americas.
Gregg Klein
HARRAH’S RESORT ATLANTIC CITY WELCOMES BACK THE WORLD SERIES OF POKER® FOR A WSOP CIRCUIT STOP THIS AUGUST
The post HARRAH’S RESORT ATLANTIC CITY WELCOMES BACK THE WORLD SERIES OF POKER® FOR A WSOP CIRCUIT STOP THIS AUGUST appeared first on Gaming and Gambling Industry in the Americas.
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