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Live88 launches to shake up live casino market

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New provider reshapes live casino space with fully customisable offering 

Live88, a new live casino supplier, has made its debut in the market, providing a customisable offering across a host of live table games.

The new brand aims to provide premium casino titles to operators, offering dedicated tables that can be fully branded and tailored to suit specific needs. Alternatively, Green Screen technology allows operators to easily offer a top-quality live casino with a branded background.

Fully responsive to real-time gameplay, operators can integrate an individually tailored product incorporating reactive animated backgrounds for a unique and immersive experience for players.

Live88 enables operators to adjust bet levels on the tables to suit different player segments, from beginners to VIP high rollers.

With added social features, Live88 aim to inject a community element into gaming, with the product suite enabling players to come together to share the thrill and fun to boost engagement and retention rates for operators.

Launching with an existing portfolio of classic table games, Live88 has also today rolled-out its latest title, Royal Riches Roulette, featuring an industry-first collection-style bonus game and generous multipliers.

Four multipliers can randomly land among 37 standard numbers with each one worth up to 1,000x when landing in a winning number. Players collect keys to start the bonus where multipliers offering up to 500x will be hidden beneath the game’s 10 ornate relics.

The new product offering will be made available via Hub88’s aggregation platform in numerous global markets.

James Corrie, Head of Live Games and RNG at Live88, said:  “Whether it’s custom branded tables with dedicated live dealers in a range of different languages, or a fully kitted out lobby with Live88 tables decked out to match a casino brand, we allow operators full flexibility and the highest-quality games.

“Live casino is a hugely popular product globally and our offering takes this vertical to the next level, encouraging players to come together. Our latest title, Royal Riches Roulette, is a great example of how we aim to innovate in the space, bringing industry-first features to players and there is more to come as we set off on this exciting journey.”

The post Live88 launches to shake up live casino market appeared first on European Gaming Industry News.

Eilers & Krejcik Gaming

ZITRO’S LEGENDARY SWORD TAKES TOP SPOT IN JULY EILERS & KREJCIK – FANTINI REPORT

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Zitro is proud to announce that its hit game Legendary Sword – Avalon has earned the #1 ranking in the July 2025 Game Performance Report by Eilers & Krejcik Gaming, in partnership with Fantini Research. The game led the Top Indexing Overall Games – Emerging Suppliers category for both the U.S. and Canadian markets.

This milestone marks a major achievement for Zitro, underscoring the game’s strong appeal on casino floors and its growing impact across North America. Legendary Sword has quickly become a favorite among operators and players alike, thanks to its standout gameplay and proven performance.

Zitro founder Johnny Viveiros Ortiz shared his excitement: “Being recognized in the Eilers & Krejcik – Fantini report is a tremendous honor and a reflection of our team’s dedication to creating world-class gaming experiences. Seeing Legendary Sword lead the category for emerging suppliers confirms our momentum in the market — and we couldn’t be more proud.”

The post ZITRO’S LEGENDARY SWORD TAKES TOP SPOT IN JULY EILERS & KREJCIK – FANTINI REPORT appeared first on Gaming and Gambling Industry in the Americas.

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NODWIN Gaming Partners with Sony LIV for Streaming Rights of Esports World Cup 2025

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NODWIN Gaming, South Asia’s leading esports and gaming company, has announced that Sony LIV has acquired the Hindi and English language media rights for select matches of the Esports World Cup (EWC) 2025, further amplifying the tournament’s reach and representation across India.

As part of the partnership, Sony LIV will stream select matches from the Esports World Cup in India, bringing the action to millions of fans in languages they resonate with. The Hindi-language broadcast will be available exclusively on the Sony LIV app and official website.

In addition, Sony LIV will also stream the weekly shows, behind-the-scenes features and player interactions spotlighting EWC athletes and teams, curated for both core and casual esports audiences. This collaboration follows NODWIN Gaming’s recent partnership with the Esports World Cup Foundation (EWCF) to manage media rights and regional distribution across South Asia.

Akshat Rathee, Co-Founder and Managing Director of NODWIN Gaming, said: “Our goal is to bring the Esports World Cup to as many passionate fans across South Asia as possible, and this partnership with Sony LIV is a major step in that direction. It combines Sony LIV’s incredible reach with NODWIN’s focus on building localized, fan-first esports experiences. With both Hindi and premium English content, we are creating a viewing experience that feels personal, immersive, and truly regional.”

With the addition of Sony LIV as the exclusive Hindi broadcast partner and NODWIN Gaming as the strategic regional media and marketing partner, the EWC is poised to reach unprecedented heights in South Asia. This aligns with the mission of making esports more inclusive, accessible and locally relevant.

With top-tier Indian talent competing across multiple titles, the Esports World Cup 2025 presents a unique opportunity to showcase India’s growing presence in global esports and to unite audiences around a shared national dream.

The post NODWIN Gaming Partners with Sony LIV for Streaming Rights of Esports World Cup 2025 appeared first on European Gaming Industry News.

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Scratch and Win: The UAE Lottery Releases Four New Scratch Cards

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The UAE Lottery has unveiled four brand-new Scratch Cards, each packed with instant-win potential and designed to bring more variety, excitement, and accessible fun to players across the country. From cricket-inspired thrills to glittering golden dreams, each card offers a unique theme, prize pool, and price point—there’s something for every player.

  • Wicket Winnings: Cricket fans, this one’s for you. With a sporty theme and a AED 5 entry point, Wicket Winnings offers quick fun and prizes up to AED 50,000.
  • Jungle Jewels – Explore the tropical world of Jungle Jewels, where rewards lie hidden behind every key. A top prize of AED 100,000 could be all yours for AED 10.
  • House of Gold: Turn dreams into treasure with this golden opportunity. For just AED 20, players can win up to AED 300,000 in shimmering prizes.
  • Cash Splash: Dive into instant excitement with this fast-paced, prize-packed card that delivers fun in waves. Scratch and splash your way to winnings of up to AED 1,000,000 for AED 50 per card.

Each new card brings a unique look, feel, and excitement of instant wins. Whether you’re in it for big wins or quick play, there’s a card for every mood. All four new Scratch Cards are now available at www.theuaelottery.ae. The UAE Lottery remains committed to setting high standards for regulated gaming. All games are licensed by the General Commercial Gaming Regulatory Authority (GCGRA) and part of The UAE Lottery’s growing portfolio of fun, safe, and accessible games.

 

The post Scratch and Win: The UAE Lottery Releases Four New Scratch Cards appeared first on European Gaming Industry News.

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