DraftKings
EveryMatrix live on DraftKings in the US with Supremeland Gaming
EveryMatrix is live with Supremeland Gaming, Inc. on DraftKings, its first exclusive content aggregation partnership in US.
The partnership will see Supremeland Gaming, through its American-based game studio Powderkeg, develop exclusive content on EveryMatrix technology, while also enabling EveryMatrix to distribute its games and provide additional gamification features such as free spins and tournaments for the US market via its SlotMatrix aggregation platform.
Supremeland Gaming’s content, via SlotMatrix, is now available on DraftKings in New Jersey with further states pending.
EveryMatrix is the industry’s largest content aggregator and has secured commercial agreements with several tier-1 operators in the US through SlotMatrix including DraftKings with its in-house content live in New Jersey and Ontario.
It has more than 300 global customers with North American licences in Ontario, New Jersey, Michigan, West Virginia, Connecticut and Pennsylvania.
Erik Nyman, President, EveryMatrix Americas, said: “At the core of the EveryMatrix product strategy has been to deliver its world-leading casino productivity and aggregation platform to the US market.
“Today, we have enabled our first partner Supremeland Gaming to go live and our customers can facilitate bonus capabilities for third-party games which has been never seen in this market until now. Powderkeg develops high-quality games and we are confident players will enjoy them.”
Rickard Öhrn, CEO of Supremeland Gaming, said: “This major milestone represents the first step on an exciting journey we are undertaking to deliver mischievous, innovative, and really fun-to-play online games to a broader audience through our partnership with EveryMatrix.”
DraftKings
Red Rake Gaming Partners with DraftKings in the U.S.
Red Rake Gaming, a prominent developer of high-quality online casino content, is excited to announce a new strategic partnership with DraftKings, a leading name in the U.S. sports betting and online gaming industry.
This landmark agreement will see Red Rake Gaming’s innovative and engaging casino games integrated into DraftKings’ platform, offering their extensive player base access to a rich selection of top-performing titles.
The partnership will initially focus on key states, including New Jersey and Pennsylvania including Ontario in Canada, where Red Rake Gaming aims to establish a strong presence and contribute to the vibrant online gaming markets. This collaboration is a significant step in Red Rake Gaming’s broader North American expansion strategy, highlighting its commitment to delivering exceptional gaming experiences to American and Canadian players.
“We are thrilled to partner with DraftKings, a true leader in the U.S. online gaming sector,” said Nick Barr, Managing Director of Red Rake Gaming Malta. “DraftKings’ extensive reach and dedicated player base provide a fantastic platform for us to showcase our innovative games. We are confident that our diverse range of content will resonate well with DraftKings’ players and enhance their gaming experience.”
This collaboration with DraftKings is one of several strategic alliances that Red Rake Gaming has planned as part of its entry into the U.S. markets of New Jersey, Pennsylvania, and Michigan. By partnering with leading operators in these states, Red Rake Gaming aims to replicate its European success and deliver its captivating gaming experiences to a new audience.
Players across these states can anticipate an influx of engaging and innovative games, characterized by Red Rake Gaming’s trademark high-quality graphics, unique game mechanics, and player-centric features. As Red Rake Gaming continues to expand its footprint in the U.S., it remains committed to pushing the boundaries of online casino gaming and setting new standards in player entertainment.
DraftKings
DraftKings Names Set Free Richardson Creative Director of NBA Culture
Over the past two years, DraftKings has teamed up with hoops culture crafter Set Free Richardson to create an award-winning (2023 Clio Sports Bronze), multi-dimensional game plan that helped connect DraftKings to basketball culture through music, fashion, meaningful conversations with all-star athletes and celebrities, and more, amplifying the brand’s initiative to deliver fans more exciting offerings both on and off the court.
As we approach the 2024 NBA Finals, DraftKings is excited to announce Set Free as the brand’s first-ever Creative Director of NBA Culture. In this role, Set Free will be instrumental in continuing to drive fresh opportunities and ideas that engage basketball fans and further elevates DraftKings as an innovator within this space.
“Set Free has an incredible track record for bringing creative ideas, brands and people together with the purpose to connect to culture through art, fashion, music, sports and more,” said Michael Shonkoff, DraftKings Vice President of Brand Marketing. “We are thrilled to continue to work closely with Set Free in this newly created role to deliver elevated basketball experiences for our customers.”
Fans can expect more collaborations with artists, exclusive DraftKings hoops-inspired merchandise, events and more.
If you are interested in learning more Set Free’s role at DraftKings, or would like additional information about our NBA initiatives, please feel free to reach out.
DraftKings
Lori Kalani to Join Draftkings as First Chief Responsible Gaming Officer
DraftKings announced the appointment of Lori Kalani as Chief Responsible Gaming Officer reporting to DraftKings’ chief executive officer, Jason Robins. Kalani becomes DraftKings’ first Chief Responsible Gaming Officer committed to the continued elevation and integration of the company’s player safety and protection activities and initiatives across all facets of its platforms and player communities.
“Responsible gaming is one of our top priorities and it is a core part of our mission to build games that our customers can enjoy responsibly. In this leadership role, Lori will further advance our responsible gaming initiatives and uphold our commitment to setting new industry standards,” Jason Robins, CEO and Co-Founder of DraftKings, said.
Leveraging a systems-based approach, DraftKings’ responsible gaming initiatives utilize, among other things, technology, employee training, evidence-based research, collaboration with third parties and advocacy groups, and comprehensive player education to promote responsible play across all platforms and all player communities, and to provide players with tools to help them manage their play responsibly.
“I have long admired DraftKings’ impact as an entertainment and engagement platform that brings a community of gaming enthusiasts together. Joining DraftKings represents an exciting opportunity for me to bolster the efforts of the company and look for opportunities to reinforce our responsible gaming initiatives. I am eager to partner with colleagues, regulators, industry leaders, and community advocates to further demonstrate DraftKings’ commitment to responsible gaming and promote a healthy gaming environment for all customers,” said Lori Kalani.
Kalani’s extensive experience in consumer protection law and proven accomplishments in developing working relationships with regulators, attorneys general and other key stakeholders will enable her to effectively work alongside DraftKings’ Compliance team to further cultivate DraftKings’ dedication to best-in-class consumer safety and protection practices.
Kalani previously was a partner at the Cozen O’Connor law firm and Co-Chaired the State Attorneys General practice. Her extensive background spans diverse industries including gaming, social media, telecommunications, hospitality and healthcare. Kalani’s nuanced understanding of regulatory environments and her expertise in representing clients in industry-shaping challenges that intersected law, politics, and policy make her the ideal leader to advance DraftKings’ responsible gaming initiatives.
-
gaming2 years ago
ODIN by 4Players: Immersive, state-of-the-art in-game audio launches into the next generation of gaming
-
EEG iGaming Directory7 years ago
iSoftBet continues to grow with new release Forest Mania
-
News6 years ago
Softbroke collaborates with Asia Live Tech for the expansion of the service line in the igaming market
-
News5 years ago
Super Bowl LIII: NFL Fans Can Bet on the #1 Sportsbook Review Site Betting-Super-Bowl.com, Providing Free Unbiased and Trusted News, Picks and Predictions
-
iGaming Industry6 years ago
Rick Meitzler appointed to the Indian Gaming Magazine Advisory Board for 2018
-
News5 years ago
REVEALED: Top eSports players set to earn $3.2 million in 2019
-
iGaming Industry7 years ago
French Senator raises Loot Boxes to France’s Gambling Regulator
-
News6 years ago
Exclusive Interview with Miklos Handa (Founder of the email marketing solutions, “MailMike.net”), speaker at Vienna International Gaming Expo 2018