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iGaming Platform Migration Key Learnings For Strategic Boost

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SOFTSWISS, an iGaming global software provider with 15 years of experience, shares its key takeaways from several migration cases. These insights are intended to assist operators in navigating the intricacies of strategic migration decisions.

One of the primary drivers behind software migration, as revealed in SOFTSWISS’ experience, is the strategic constraints posed by the initial platform choice. Particularly in emerging markets such as Brazil, local operators may encounter prolonged downtime scenarios, leading to the erosion of player loyalty, increased churn rates, and revenue stream disruptions.

Vitali Matsukevich, COO at SOFTSWISS, shares: “Another common challenge reported by operators is the subpar quality of services offered by software suppliers. In such instances, migrating to alternative software emerges as one of the most effective solutions. However, this transition comes with its own set of challenges that operators must be prepared to address.”

Pre-Testing for High Traffic Volumes

One of the most pressing challenges is the requirement for thorough pre-testing of the new platform. Unlike new projects that undergo a gradual increase in user traffic, migrated casinos often encounter an immediate surge in traffic. This sudden influx can strain the infrastructure, underscoring the importance of rigorously testing the platform’s capacity and performance under simulated peak conditions. 

Vitali Matsukevich comments: “Pre-testing is essential to ensure that the platform remains stable and performs optimally when live, thereby preventing potential service disruptions that could affect player retention and trust. In a recent migration of over 1 million players, initiated preparations one month before launch, ensuring a smooth transition and mitigating any technical issues related to high traffic volumes.”

Adapting Game Mechanics and Features

Adapting game mechanics and bonus structures from the previous platform presents another challenge. Differences in technical capabilities between old and new systems may affect how certain features are implemented. Operators must assess which features are crucial for quality user experience and determine their impact on the project’s overall performance. Often, replicating similar functionalities in the new system becomes imperative for a seamless user transition, thereby sustaining engagement and satisfaction.

Legal and Compliance Issues in Data Migration

The migration process also involves handling user data delicately, which brings up significant legal considerations. Operators must secure consent from users for transferring their data to the new platform. Ensuring compliance with data protection laws is crucial to avoid legal repercussions and to maintain user trust. Transparent communication about how user data will be handled during the migration is necessary to minimise opt-outs and user churn, which can undermine the platform’s user base stability.

“Our goal is always to align more closely with our clients’ needs and expectations,” adds Vitali Matsukevich. “The migration is not just about changing platforms; it’s about providing a robust foundation that supports growth, enhances user satisfaction, and maintains continuity in player experience.”

SOFTSWISS has recently seamlessly transitioned a major operator, with a player base exceeding one million, to its platforms. This comprehensive migration included the SOFTSWISS Casino Platform and the SOFTSWISS Sportsbook. Through meticulous preparation and a thoroughly tested methodology addressing technical, business, and user aspects, the entire platform transition was smoothly executed within a mere five hours.

 

About SOFTSWISS 

SOFTSWISS is an international tech company supplying software solutions for managing iGaming projects. The expert team, which counts over 2,000 employees, is based in Malta, Poland and Georgia. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.

The post iGaming Platform Migration Key Learnings For Strategic Boost appeared first on European Gaming Industry News.

AGS

AGS Appoints Arthur Rotziokos and Richard Orozco to Lead International Growth Efforts

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AGS (NYSE: AGS), a leading supplier of high-performing slot, table, and interactive products and services to the global gaming industry, today announced two key appointments that will significantly strengthen its international operations. Arthur Rotziokos has been appointed as the Senior Director of Product Management – Asia-Pacific (APAC), and Richard Orozco has assumed the role of Senior Director of Product Management – International. Both report to Rob Ziems, AGS’ Chief Business and Legal Officer, who oversees international business.

“With tremendous growth potential and plenty of greenfield in international markets, AGS is well-poised to seize new opportunities on the global stage. Both Arthur and Richard bring unparalleled expertise and a deep well of gaming industry experience that will be vital to AGS’ global expansion strategy. Their leadership will be instrumental as we accelerate our international reach and advance our product offerings in these key markets,” said Rob Ziems.

Arthur Rotziokos, based in Sydney, Australia, will lead AGS’ entry into the rapidly expanding APAC market. With over three decades of experience in the gaming industry, including his most recent role as Vice President of Research & Development at Light & Wonder, Rotziokos is well-positioned to drive AGS’ strategic expansion across the region. His career spans roles at leading companies such as Ainsworth Game Technology and IGT, where he developed strong industry relationships and pioneered game development initiatives that led to business growth in global markets.

Richard Orozco, an experienced leader in international product management, will oversee AGS’ global product strategies, focusing on regions such as Latin America and Europe. Orozco joins AGS with extensive experience in managing product portfolios across international markets, including his most recent role as Vice President of Product Strategy at Ainsworth Game Technology. In his new role, he will work to drive market performance, optimize product lifecycles, and strengthen AGS’ market share in key international territories.

With both Rotziokos and Orozco taking on pivotal roles, AGS is poised to build its brand and gain a foothold in key international markets, further enhancing its commitment to delivering cutting-edge gaming products and solutions to operators and players worldwide.

The post AGS Appoints Arthur Rotziokos and Richard Orozco to Lead International Growth Efforts appeared first on Gaming and Gambling Industry in the Americas.

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Gregg Klein

HARRAH’S RESORT ATLANTIC CITY WELCOMES BACK THE WORLD SERIES OF POKER® FOR A WSOP CIRCUIT STOP THIS AUGUST

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Harrah’s Resort Atlantic City today announced it will host another World Series of Poker® Circuit stop for avid poker fans who are ready to bring their poker skills to the felt. The return of the WSOP Circuit (WSOP-C) to Atlantic City will happen from Thursday, Aug. 14, through Monday, Aug. 25.
The return of the WSOP-C to Harrah’s is notable, as the casino resort hosted the initial stop on the inaugural WSOP-C tour in 2005. The 2025-26 WSOP Circuit stop marks the first time Harrah’s Resort has hosted a stop since 2020. Before then, Harrah’s was a regular stop on the series schedule from 2005-2020.
“We are thrilled to welcome back the prestigious World Series of Poker Circuit to Harrah’s Resort and the unmatched energy, excitement, and talent it brings,” said Gregg Klein, Senior Vice President and General Manager, Harrah’s Resort. “Hosting this iconic event reinforces our commitment to delivering premier gaming experiences and positions us as a top destination for esteemed players and poker fans alike.”
Harrah’s Resort Atlantic City stands out as a premier destination on the WSOP Circuit, offering an unparalleled blend of luxury, entertainment, and culinary excellence. Over the past five years, the resort has renovated all hotel rooms and suites, ensuring guests enjoy modern, stylish accommodations. The resort is also home to vibrant nightlife at The Pool After Dark, a state-of-the-art spa, thrilling gaming promotions, and the most celebrity chef restaurants in Atlantic City, including Gordon Ramsay Steak, Bobby’s Burgers, Chicken Guy!, and Buddy’s Boardwalk Empire.
The highly anticipated regional poker tour will begin in late July, immediately following the conclusion of the 2025 World Series of Poker in Las Vegas. WSOP Circuit schedules are subject to change, and the WSOP reserves the right to make changes to all events related to the WSOP Circuit at any time. The full circuit schedule will be announced at a later date.

The post HARRAH’S RESORT ATLANTIC CITY WELCOMES BACK THE WORLD SERIES OF POKER® FOR A WSOP CIRCUIT STOP THIS AUGUST appeared first on Gaming and Gambling Industry in the Americas.

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ACR Poker

ACR POKER LAUNCHES ‘MONEYMAKER MAY-HEM’, OFFERING PLAYERS A CHANCE TO JOIN CHRIS MONEYMAKER IN LAS VEGAS FOR $10K MAIN EVENT

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As the Sunday Moneymaker tourney approaches its one-year anniversary this summer, ACR Poker is launching a month-long pre-celebration this May with the Moneymaker May-Hem. This promo gives players a chance to join the 2003 WSOP Main Event Champion and poker legend Chris Moneymaker for a once-in-a-lifetime VIP experience during the Main Event of Vegas’ hottest summer series.

Throughout the month of May, every player who plays a $109 buy-in Sunday Moneymaker on ACR Poker and reaches a final table in any of the weekly events will earn a spot in a Final Sit & Go Showdown on Sunday, June 1st at 4pm ET.

The Final Sit & Go winner will receive a VIP package complete with a $10,000 buy-in to the Vegas Main Event, $5,000 cash for travel and other expenses, and the chance to meet Chris Moneymaker in Las Vegas. Second and third place finishers will receive $109 Sunday Moneymaker Tickets.

“The Sunday Moneymaker has become something really special, and it’s been incredible to watch it grow since we launched it last year,” said Moneymaker. “This May promo is a huge thank you to our community and every player who’s been part of this ride. I’m looking forward to welcoming the winner in Vegas, talking strategy, and hopefully celebrating a deep run in the Main Event together.” 

The Sunday Moneymaker,  which launched in July 2024 to honor ACR Pro and poker icon Chris Moneymaker, has quickly grown into one of ACR Poker’s weekly signature events. Since its debut, the Sunday Moneymaker has already attracted over 78,000 entrants and awarded more than $13 million in total prize money. The tournament features a $300,000 guarantee every Sunday, with a $400,000 prize pool on the final Sunday of each month.

Moneymaker noted that players can also qualify for each Sunday Moneymaker through ACR Poker’s satellites in the hours before every tournament, with paths starting at freerolls ($0), Micro Hyper Sats ($1.05, $2.10), and Mega Satellites ($11, $22) offering guaranteed $109 seats.

For poker players looking to follow the action, the Final Sit & Go Showdown will be live-streamed on ACR’s Twitch channel on Sunday, June 1st.

The post ACR POKER LAUNCHES ‘MONEYMAKER MAY-HEM’, OFFERING PLAYERS A CHANCE TO JOIN CHRIS MONEYMAKER IN LAS VEGAS FOR $10K MAIN EVENT appeared first on Gaming and Gambling Industry in the Americas.

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