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iGaming Platform Migration Key Learnings For Strategic Boost
SOFTSWISS, an iGaming global software provider with 15 years of experience, shares its key takeaways from several migration cases. These insights are intended to assist operators in navigating the intricacies of strategic migration decisions.
One of the primary drivers behind software migration, as revealed in SOFTSWISS’ experience, is the strategic constraints posed by the initial platform choice. Particularly in emerging markets such as Brazil, local operators may encounter prolonged downtime scenarios, leading to the erosion of player loyalty, increased churn rates, and revenue stream disruptions.
Vitali Matsukevich, COO at SOFTSWISS, shares: “Another common challenge reported by operators is the subpar quality of services offered by software suppliers. In such instances, migrating to alternative software emerges as one of the most effective solutions. However, this transition comes with its own set of challenges that operators must be prepared to address.”
Pre-Testing for High Traffic Volumes
One of the most pressing challenges is the requirement for thorough pre-testing of the new platform. Unlike new projects that undergo a gradual increase in user traffic, migrated casinos often encounter an immediate surge in traffic. This sudden influx can strain the infrastructure, underscoring the importance of rigorously testing the platform’s capacity and performance under simulated peak conditions.
Vitali Matsukevich comments: “Pre-testing is essential to ensure that the platform remains stable and performs optimally when live, thereby preventing potential service disruptions that could affect player retention and trust. In a recent migration of over 1 million players, initiated preparations one month before launch, ensuring a smooth transition and mitigating any technical issues related to high traffic volumes.”
Adapting Game Mechanics and Features
Adapting game mechanics and bonus structures from the previous platform presents another challenge. Differences in technical capabilities between old and new systems may affect how certain features are implemented. Operators must assess which features are crucial for quality user experience and determine their impact on the project’s overall performance. Often, replicating similar functionalities in the new system becomes imperative for a seamless user transition, thereby sustaining engagement and satisfaction.
Legal and Compliance Issues in Data Migration
The migration process also involves handling user data delicately, which brings up significant legal considerations. Operators must secure consent from users for transferring their data to the new platform. Ensuring compliance with data protection laws is crucial to avoid legal repercussions and to maintain user trust. Transparent communication about how user data will be handled during the migration is necessary to minimise opt-outs and user churn, which can undermine the platform’s user base stability.
“Our goal is always to align more closely with our clients’ needs and expectations,” adds Vitali Matsukevich. “The migration is not just about changing platforms; it’s about providing a robust foundation that supports growth, enhances user satisfaction, and maintains continuity in player experience.”
SOFTSWISS has recently seamlessly transitioned a major operator, with a player base exceeding one million, to its platforms. This comprehensive migration included the SOFTSWISS Casino Platform and the SOFTSWISS Sportsbook. Through meticulous preparation and a thoroughly tested methodology addressing technical, business, and user aspects, the entire platform transition was smoothly executed within a mere five hours.
About SOFTSWISS
SOFTSWISS is an international tech company supplying software solutions for managing iGaming projects. The expert team, which counts over 2,000 employees, is based in Malta, Poland and Georgia. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.
The post iGaming Platform Migration Key Learnings For Strategic Boost appeared first on European Gaming Industry News.
Asia
MGM China Announces Salary Increment for 99% Team Members in March
MGM China has announced a salary increment for all eligible team members with effect from March 24, 2025, in recognition of their hard work and contribution for the company.
A 2.5% increment will be awarded for all eligible team members in which 99% team members will be rewarded. For team members with a monthly salary of or less than MOP16,000, a standard salary adjustment of MOP600 will be granted, which represents a 2.5-5.5% increment.
Ms. Pansy Ho, Chairperson and Executive Director of MGM China Holdings Limited, said: “We extend our heartfelt gratitude to our team members for their wholehearted dedication in moving forward hand in hand with the Company. In the new year, MGM will fully support the policy implementation of the SAR Government as always; pragmatically promote the development all-for-one cultural tourism, while working with the team to continue enrich the essence of Macau as ‘One Center, One Platform, One Base’.”
The post MGM China Announces Salary Increment for 99% Team Members in March appeared first on European Gaming Industry News.
Asia
NRT Technology Appoints Tecnet Asia as its Official Distributor in the Philippines
NRT Technology Corp, a global leader in payment solutions and self-serve kiosks, has appointed Tecnet Asia Inc as its official distributor in the Philippines.
The collaboration aims to bring NRT’s innovative technologies to the local gaming and hospitality markets, further enhancing operational efficiency and improving customer experiences, the companies said in a joint announcement.
NRT currently serves clients across the Asia-Pacific region, including the Philippines.
“This collaboration underscores the growing demand for secure and innovative payment solutions in the Philippine gaming industry. By joining forces with NRT, we aim to deliver cutting-edge technologies that meet the evolving needs of our clients,” said Suat Sirin, President of Tecnet Asia.
Art Ayow, NRT’s Senior Vice President of International Sales, said: “Tecnet Asia’s local expertise and strong network make them the ideal partner to expand the NRT brand in the APEC region. We are excited about the opportunities this partnership will create for our clients in terms of enhancing guest experiences and improving operational efficiencies.”
The partnership aims to drive significant advancements in the region, reflecting both companies’ commitment to innovation, growth and world-class service in the gaming and hospitality sectors, they said.
Tecnet Asia said the partnership reflects its continued growth in expanding its offerings to meet industry demands, providing expertise in technical consultancy, project management and support services. The company last year also became distributor for renowned brands like Novomatic, Ainsworth, Apex, Patir Seating and Miwa Locks.
The post NRT Technology Appoints Tecnet Asia as its Official Distributor in the Philippines appeared first on European Gaming Industry News.
Industry News
Quantum Gaming Announces Phillip Pistauer as its New COO
Quantum Gaming, a leading provider of innovative technology solutions for the iGaming industry, has announced the appointment of Phillip Pistauer as its new Chief Operating Officer (COO). Phillip joins the executive board, which includes CEO Oliver De Bono, and Chief Revenue Officer (CRO) Soteris Varnava. Together, this dynamic leadership team is poised to drive Quantum Gaming’s vision of redefining the iGaming landscape.
Phillip Pistauer’s journey in the iGaming industry began in 2013, with a trial-by-fire experience launching a brand on the EveryMatrix platform. This early challenge required him to learn the intricacies of the industry quickly and sparked his passion for the field. Recognising the immense opportunities in iGaming, Phillip strategically relocated to Malta where he joined NetEnt during its commercial expansion.
In 2020, Phillip joined Singular, a Georgia-based company renowned for its advanced platform technology. Initially appointed as Head of Account Management, he later transitioned to Head of Platform following Singular’s acquisition by Flutter International.
As part of Singular’s growth strategy, Phillip assumed the role of Head of Product in March 2024, further solidifying his reputation as a forward-thinking leader in iGaming.
Oliver De Bono, CEO of Quantum Gaming, said: “Phillip has a rare mix of operational expertise and vision for innovation. He’s been through every level of this industry, and it shows in the way he approaches challenges. We’re thrilled to have him on board as we gear up for some big moves this year.”
Among several exciting initiatives within the company, Quantum Gaming is also working on integrating AI-driven solutions to further enhance customer experience and operational efficiency. This AI project, along with others, reflects the company’s commitment to staying ahead of industry trends.
In addition to Phillip’s appointment, Quantum Gaming is expanding its leadership team further with the upcoming addition of a Head of Affiliation, Head of QA, Head of Finance and Head of Sales. These new roles reflect the company’s commitment to strengthening its operations and building a robust foundation for future growth.
Soteris Varnava, CRO of Quantum Gaming, said: “Having Phillip on the team gives us an incredible advantage. He brings a fresh perspective and a proven ability to get things done. With the new leadership hires we’re making, 2025 is shaping up to be a transformative year for Quantum Gaming.”
The post Quantum Gaming Announces Phillip Pistauer as its New COO appeared first on European Gaming Industry News.
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