Xanada Investments, a leading ideological investment fund focused on the iGaming sector, has officially revealed its early-stage investment in Sweepium, a breakthrough B2B platform and game aggregator redefining how sweepstakes casino brands launch, operate, and scale in the U.S. market.

The decision to invest in Sweepium was driven by a clear alignment of vision: a bold team building real sweepstakes infrastructure for an underserved and fast-growing segment, while providing a serious competitive advantage to existing platforms.

Purpose-built for the complexities of the U.S. regulatory landscape, Sweepium delivers a fully integrated, turnkey platform that includes a bank-approved payment architecture, CRM, customer support, content management, game aggregation, and promotional tools. Its standout capability — its bank-approved payment system — the first of its kind in the U.S. sweepstakes sector — enabling operators to process transactions with institutional-grade compliance and reliability.

Over the past year, Xanada’s support extended far beyond capital. Acting as strategic advisors and active mentors, the fund worked closely with the Sweepium team to strengthen their operational and go-to-market strategy to accelerate brand onboarding and commercial traction.

Today, Sweepium is live with multiple operators, supports integrations with over 50 game providers, and enables new clients to launch in just 8–10 weeks from contract to first processed payment — a speed and standard unmatched in the space.

“From day one, Sweepium showed both clarity of vision and precision in execution,” said Vladimir Malakchi, CEO & Managing Partner at Xanada Investments. “Our decision to invest was driven not only by the unique positioning of the platform but by the team’s operational discipline and long-term thinking. Over the past year, we’ve worked closely with Sweepium to evolve their business infrastructure, guide strategic decisions, and help unlock market growth — and the results speak for themselves.”

Daniel Mitton, Founder & CEO of Sweepium, commented: “Partnering with Xanada Investments brought more than capital — it brought strategy, structure, and scale. Their team helped us align operations with long-term growth goals, navigate licensing, and open doors commercially. With Xanada’s support, we’ve accelerated our market readiness and laid the groundwork for sustainable expansion.”

As Sweepium enters its next phase of growth, the company is focused on expanding its partner base, deepening product capabilities, and continuing to lead in compliance-first innovation within the U.S. sweepstakes space.

About Xanada Investments

Xanada Investments is an ideological investment fund targeting PreSeed, Seed, and Series A funding rounds for innovative projects and leaders in the iGaming industry. With a focus on long-term success, Xanada is committed to providing not only capital but also strategic guidance and support to help businesses scale quickly and efficiently.

About Sweepium

Sweepium is a B2B platform and game aggregator enabling the launch of sweepstakes casino brands under a white-label model. The company supports over 80 game providers, offers full operational setup, and is the first provider of bank-approved white-label payments for sweepstakes in the U.S. market.

Three-year deal sees Altenar continue its investment in Isle of Man community

Altenar, a leading sports betting and iGaming software provider, has signed a three-year deal to become the title sponsor of the Gran Fondo Isle of Man cycling event.

This strategic partnership marks a major commitment by Altenar to support cycling on the Isle of Man, a place with a deep-rooted cycling heritage. The island is famously the birthplace of Mark Cavendish, the most successful Tour de France stage winner of all time, who himself has taken part in the Gran Fondo in both 2019 and 2022.

Set against the stunning backdrop of the Manx countryside, over two action-packed days on 19th to 20th July, more than 1,000 riders from around the world will compete across four challenges – the Gran Fondo (85 miles), the Medio Fondo (39 miles), the Piccolo Fondo (20 miles), and the family-friendly Minisculo Fondo, held in the heart of Ramsey’s Mooragh Park which doubles as the race village.

Since its inception, Gran Fondo Isle of Man has attracted over 8,000 riders from as far afield as Japan, Australia, South Africa and the USA. It has earned major accolades – named one of Cycling Weekly’s “Top Ten Must-Do” events for three consecutive years – and been a qualifying round of the prestigious UCI Gran Fondo World Series from 2021-2024.

2025 will mark the final Gran Fondo Isle of Man in the current format, with organisers set to announce exciting plans for their future events shortly, alongside new partner Altenar.

This agreement reaffirms Altenar’s passion for supporting community sports in the Isle of Man and builds on its successful sponsorship of the Isle of Man Marathon and Half Marathon, which will take place in August.

John Quaye, Chief Financial Officer at Altenar, said: “The Isle of Man has cycling woven into its identity, and Altenar is proud to be part of a new chapter for this incredible event.

“With our headquarters at Cycle 360 House, and our existing sponsorship of the Isle of Man Marathon and Half Marathon, this sponsorship is a natural fit – uniting endurance and community, highlighting the beauty of the Isle of Man and showing why it has Unesco World Biosphere status.”

Paul Phillips, Director, Gran Fondo Isle of Man, said: “Having Altenar on board as our title sponsor is a huge vote of confidence in the event’s direction and our long-term vision.

We’re incredibly excited about what we can build together – not just for 2025, but for the evolution of mass participation cycling for all ages and abilities within the context of our own event.

“Our event is well established both within the local community and with international cyclists and we will continue to adapt to deliver memorable and enjoyable cycling experiences that capitalise on the Island’s rich environment and terrain.”

London-based video virtuals and instant win games specialist Highlight Games Limited today announces that it has agreed a long-term, exclusive deal with Matchroom Sport to create a suite of gaming products utilising the full Matchroom archive.  Games will include virtual sports, instant wins, slots, roulette variants, crash and table games.

Products will initially focus on the use of premium PDC Darts content – one of the hottest properties in sport right now. Future games will feature archive footage from Matchroom’s extensive portfolio of sports including boxing, snooker, pool, basketball, FishOMania, gymnastics, poker and tenpin bowling.

Steven Holmes, CEO, Highlight Games said: ‘I’m incredibly excited to announce this exclusive partnership with Matchroom Sport and the legendary Barry and Eddie Hearn.  The quality and range of the archive they have built across the years is exceptional and I can’t wait to start working with them to build a portfolio of exclusive games.  Special thanks to former professional footballer Bobby Copping who facilitated this deal.’

Eddie Hearn, Chairman, Matchroom Sport said: ‘I’m delighted to be welcoming Highlight Games to Matchroom’s team of valued partners.  As a global leader in sports promotion and events we are constantly looking for ways to diversify our business, and working with the Highlight Team to bring our rich archive of footage to life again in a range of gaming products is a truly exciting proposition.’

Barry Hearn OBE, President, Matchroom Sport said: ‘At Matchroom we pride ourselves on our innovative approach to sports, and collaborating with Highlight Games to create a range of games that allow fans to relive some of the most unforgettable moments in sports history very much aligns with that vision. From darts and snooker to poker and bowling, our archive is filled with incredible content ready to be explored in Highlight’s video gaming products.’