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Relax Gaming increases Italian presence via Octavian Lab aggregation deal

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Relax Gaming, the iGaming aggregator and supplier of unique content, has further increased its footprint in the Italian market with Octavian Lab.

Octavian Lab is a software house and service provider for online gaming suppliers. Led by highly specialised technicians, the company is committed to the development of products, protocols and integrated solutions in key regulated iGaming markets.

This partnership will see Octavian Lab’s operator partners in Italy, including leading sportsbook and casino Eurobet, gain access to a host of popular Relax Gaming titles.

Eurobet players are now able to enjoy timeless classics from Relax Gaming including the hugely popular Money Train series, Wild Chapo 2 and Marching Legions.

Gianluca Crimaldi, Director of Italy at Relax Gaming, said: “In order to continue our hugely successful trajectory in key markets such as Italy it is imperative that we continue working alongside some of the industry’s best aggregators.

“We are delighted to partner with the talented team at Octavian Lab who are helping ensure our games reach Italian players via the country’s top operators.”

Emanuele Nocentelli, CEO of Octavian Lab added: “We are proud of our partnership with Relax Gaming, one of the industry’s leading providers of high-quality games. It’s fantastic to be distributing their portfolio via our Gaming and Aggregation platforms and we are confident that Relax content will resonate with a wide audience of players across Italy. We look forward to maintaining and building upon this partnership for a long time to come.”

The post Relax Gaming increases Italian presence via Octavian Lab aggregation deal appeared first on European Gaming Industry News.

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FIRST, Light & Wonder, and OpenTag Launch Global Tier 1 B2B Alliance with 10Bet

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In a move set to reshape the B2B gaming landscape across LatAm and other regulated markets worldwide, FIRST, Light & Wonder (L&W), and OpenTag today unveiled a landmark alliance. This move merges FIRST’s Tier 1 sportsbook, L&W’s original content capabilities and powerhouse aggregation, and OpenTag’s fully integrated platform solution. 10Bet has become the first major operator to sign within the framework – deploying the combined suite across multiple jurisdictions.

FIRST will deliver its high-performance sportsbook, renowned for its latency-free pricing, robust risk controls, and seamless scalability, positioning operators for maximum margin and player retention.

Light & Wonder, the content and aggregation powerhouse, and home to ELK and L&W studios, will provide the global content for the alliance. ELK pushes mathematics and artwork boundaries and produces hits such as the Pirots series, while L&W studios is known for successful in-house franchises like Huff N‘ Puff. Light & Wonder will also provide the game aggregation platform that will open up extensive possibilities for third party content, enabling a truly limitless casino offering. 

OpenTag’s agile platform ties everything together – streamlining integration, compliance and player experience, offering a single point of control for sportsbook, casino, and live content.

10Bet Head of Marketing, Yuval Klein commented:

“This partnership gives us unmatched access to world-class sportsbooks, elite gaming content, and a rock-solid platform backbone. We can use this offering to expand into new markets, delivering consistent, high-quality experiences and grab market share.

This strategic combination marks the first deployment of a truly comprehensive B2B offering – spanning sportsbook, casino aggregation, original content, and platform – under one integrated deal.”

Magdalena Podhorska Okolow, VP Commercial MD Europe at Light & Wonder, added:

“Light & Wonder is thrilled to have been selected to provide casino content exclusively to operators that will benefit from this best-in-class sports and casino turnkey package. We continue to prioritize LatAm and partner with highly respected, proven providers such as FIRST. We are proud that L&W’s gaming aggregation technology will help set a new standard in the turnkey service that targets operators with the highest ambitions and growth plans.

 

Tom_________, CEO of FIRST, said:

“By combining FIRST’s sportsbook excellence, L&W’s game innovation and aggregator tech, and OpenTag’s full platform suite, we are delivering Tier 1 solution architecture under one unified partnership. 10Bet’s fast adoption across multiple jurisdictions demonstrates both the global demand and turnkey readiness of our offering.

With the 10Bet integration underway, this partnership signals a new era of Tier 1 B2B engagement – fast to market, easy to deploy, and built for scale in emerging regulated gaming territories.”

The post FIRST, Light & Wonder, and OpenTag Launch Global Tier 1 B2B Alliance with 10Bet appeared first on European Gaming Industry News.

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Fanatics Betting and Gaming, Boyd Gaming Announce Missouri Partnership

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Fanatics Sportsbook Plans To Launch Online Statewide, Open Retail Sportsbooks Serving Kansas City and St. Louis Markets –

Today, Fanatics Betting and Gaming announced that it is partnering with Boyd Gaming Corporation in the state of Missouri.

Under the terms of their multi-year agreement, Fanatics Sportsbook will operate mobile sports betting under Boyd’s sports betting license in Missouri. The companies will open Fanatics-branded retail sportsbooks at Boyd’s Ameristar Casino Hotel Kansas City and Ameristar Casino Resort and Spa St. Charles, located near St. Louis. Fanatics plans to launch its online and retail betting products with the debut of regulated sports wagering in Missouri this December, contingent upon receipt of all required regulatory approvals.

Upon launching this December, sports fans across Missouri will be able to download the Fanatics Sportsbook on iOS and Android and begin their Fanatics experience. Winning Hits Different in Missouri on Fanatics Sportsbook with up to 10% FanCash back on every bet, win or lose; Fair Play™ injury protection; and events and experiences that only Fanatics can pull off.

Fanatics Sportsbook App in Missouri

The Fanatics Sportsbook retail locations at the two Ameristar casinos in Missouri will cater to guests looking to enjoy the ultimate sportsbook experience, offering legal betting markets for all major sports including professional and college football, basketball, hockey, baseball, tennis, soccer, golf, MMA, boxing and more. All development and trading of sports betting markets will be done in-house by Fanatics.

For more news and information on the pending launch of legal sports betting in the state of Missouri, follow the Fanatics Sportsbook social channels on X @FanaticsBook and on Instagram @FanaticsSportsbook.

Must be 21+. GAMBLING PROBLEM? CALL 1-800-GAMBLER

The post Fanatics Betting and Gaming, Boyd Gaming Announce Missouri Partnership appeared first on Gaming and Gambling Industry in the Americas.

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Maverick studio’s games to go live on BVGroup’s flagship BetVictor brand and partner sites

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Award-winning game developer Peter & Sons has announced a new content deal with leading betting supplier BVGroup.

The rollout of Peter & Sons’ portfolio to BVGroup’s platform is facilitated through the studio’s global distribution agreement with Light & Wonder, and it marks another major milestone in its unstoppable growth story.

Players at BVGroup’s partner brands, including BetVictor will now gain access to Peter & Sons’ full portfolio, including fan-favorites like Voodoo Hex, Johnan Legendarian, and Barbarossa Revenge. The studio is celebrated for its visually distinctive art style, offbeat themes, and high-quality game mechanics – qualities that are now poised to entertain a whole new player base.

BVGroup have extensive knowledge in the gaming industry. Based in Gibraltar, it is one of Europe’s most established online betting and gaming companies. Known for its competitive odds, state-of-the-art platform, and strong stance on responsible gambling, the brand reaches a wide audience through its sportsbook, casino and live casino offerings.

Yann Bautista, Commercial Director and Founder at Peter & Sons said: “BetVictor has a storied history and a reputation for innovation and that matches our own. At Peter & Sons, we’re not just making games – we’re all about delivering a new kind of player experience. Through BetVictor’s wide reach, we’re able to bring that experience to even more players across key regulated markets.”

The post Maverick studio’s games to go live on BVGroup’s flagship BetVictor brand and partner sites appeared first on European Gaming Industry News.

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