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THE MONEYMAKER TOUR PARTNERS WITH THE CARIBBEAN POKER SERIES TO HOST FIRST INTERNATIONAL MAIN EVENT

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The upcoming Moneymaker Main Event will take place at The Casino Aruba, and feature a guaranteed prize pool of $200,000

The Moneymaker Tour has announced a new partnership with The Caribbean Poker Series to host the first international Moneymaker Main Event in Aruba in October 4 – 6, 2024.

Set against the backdrop of Aruba’s stunning beaches and lively culture, The Moneymaker Tour will coincide with the $300,000 guaranteed Caribbean Poker Series, which will take place at The Casino Aruba at Hilton from September 26 to October 6, and offer players of all levels the chance to compete for prestigious prizes.

“A collaboration between Moneymaker Poker Tour and The Caribbean Poker Series will create a synergy that benefits both organizations, as well as poker players and fans around the world,” said Craig Evans, Managing Director of the Caribbean Poker Series.

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The Moneymaker Tour Main Event will bring players three days of fun poker action from Friday, October 4 to Sunday, October 6, 2024. The $1,500 buy-in Main Event, will bolster a guaranteed prize pool of $200,000.

Established by 2003 WSOP Champion and ACR Team Pro, Chris Moneymaker and Moneymaker Tour Executive Manager, Tony Burns in 2023, the Moneymaker Tour was conceived as a way to provide poker players with the opportunity to experience their own ordinary to extraordinary moments, mirroring Moneymaker’s journey.

“Chris Moneymaker’s Main Event win in 2003 not only had an impact on poker in the United States, but around the globe. We are excited to partner with the Caribbean Poker Series to host our first international Moneymaker Tour Main Event”, said Tony Burns, Executive Manager.

The Moneymaker Tour, which saw its inaugural stop in May 2023, has been steadily increasing in popularity. Its second series of 2024 at Palm Beach Kennel Club in Florida, drew players from around the globe, where Pavlos Kasselouris seized victory in the $500,000 guaranteed Main Event, claiming $121,485 in prize money and the coveted Moneymaker crystal trophy.

The Tour’s current stop at Daytona Beach, Florida wraps up today, and after paying out over $600,000 in guaranteed prize pools.

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Following the event at Daytona Beach, the Moneymaker Tour will return to Palm Beach Kennel Club in Florida from May 2-14, 2024.

 

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AC MILAN AND SPRIBE ANNOUNCE NEW PARTNERSHIP AND WELCOME AVIATOR AS THE CLUB’S OFFICIAL CRASH GAME

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Aviator, SPRIBE’s revolutionary game, becomes the Official Crash Game of AC Milan

AC Milan is pleased to announce that, starting from the current season, the global iGaming provider SPRIBE officially joins the Rossoneri family, with Aviator as the Club’s Official Crash Game Partner.

Since its market debut in 2018, Aviator has established itself as a popular phenomenon, becoming the number one crash game worldwide with over 42 million monthly active players globally.

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The partnership between AC Milan and SPRIBE combines the adrenaline of football with the dynamic gaming experience, offering fans – especially younger demographics – new opportunities for entertainment and a closer connection to the Rossoneri world.

Maikel Oettle, Chief Commercial Officer of AC Milan, stated: “We are thrilled to welcome SPRIBE and Aviator into the Rossoneri family. This partnership is built on the ambition to connect with our fans in fresh and engaging ways. Together with SPRIBE, we aim to offer our supporters an experience that combines the thrill of the pitch with the excitement of gaming, reinforcing the bond between our Club and Rossoneri supporters worldwide.”

David Natroshvili, CEO of SPRIBE, added, added: “We are pioneers in the crash game format and among the development teams forging significant marketing partnerships with organizations and sports teams, like this agreement with AC Milan. This partnership will help Aviator take off in the Italian market, increasing the game’s visibility among Rossoneri fans worldwide. The partnership with AC Milan, following our agreement with UFC, represents a major milestone, further establishing our presence in the sports world.

The post AC MILAN AND SPRIBE ANNOUNCE NEW PARTNERSHIP AND WELCOME AVIATOR AS THE CLUB’S OFFICIAL CRASH GAME appeared first on European Gaming Industry News.

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Getting ready for Xmas: SplitMetrics partnership with Wargaming helps World of Warships app sail to new heights with 15% uplift in organic conversions

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Wargaming, a leading game developer, teamed up with SplitMetrics, an app growth solutions company, to boost conversion rates with seasonal Christmas-themed screenshots for the launch of its game World of Warships: Legends.
Coinciding with the game’s soft launch in Brazil, the Philippines, Canada, and France ahead of the Christmas holidays, Wargaming wanted to capitalise on the seasonality effect to influence its app engagement without advertising.
By working with SplitMetrics Agency, a leading mobile growth agency, Wargaming increased conversions by an average of 15% on iOS across App Store storefronts in Canada, the Philippines and France. Canada experienced the highest conversion rate increase with 31.45%, followed by the Philippines (9.61%) and France (3.44%). On Android, the Brazilian Google Play storefront experienced the highest conversion rate increase with 6.68%.
SplitMetrics Agency focused on A/B testing as its core strategy. The agency optimised visual assets, analysed performance and tested various creative hypotheses. Using SplitMetrics Optimize, the agency’s experts ran experiments to identify the best-performing illustrations for both the App Store and Google Play product pages.
A key hypothesis tested during this project was whether tailoring visuals to each region during Christmas would have an impact. For France and Canada, the images were adjusted to include a winter theme featuring snow, fireworks and a Christmas tree. For the Philippines, the agency used white ribbons, a local Christmas tradition, along with fireworks and ornaments displaying the country’s flag. And for Brazil, fireworks and ornaments decorated with the Brazilian flag.
During this testing period, there were no in-app events or paid user acquisition campaigns, allowing the performance changes to be directly attributed to the updated screenshots.
Thomas Kriebernegg, General Manager, SplitMetrics Agency, said: “Christmas is one of the main calendar events that app marketers need to prepare for, especially in the gaming category.
“The World of Warships: Legends case study is a great example of how seasonality can significantly impact your app’s performance and give you a boost in users. And this can be achieved without an advertising budget. It can all be done organically when you have the right calendar event, great graphics and A/B testing.
“As in the case of the Wargaming game, a comprehensive analysis and testing strategy increased its conversion rate by an average 15% across three markets.
“It is essential that app marketers forward-plan for any relevant calendar events. It’s also important to note that Christmas may not be relevant for every app but if you’re unsure you can always try A/B testing to see what works. And keep optimising.”

The post Getting ready for Xmas: SplitMetrics partnership with Wargaming helps World of Warships app sail to new heights with 15% uplift in organic conversions appeared first on European Gaming Industry News.

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Delta Gaming Solutions to expand its slot footprint in Oklahoma casinos

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FBM’s pragmatic growth approach in the US enters a new chapter. The global gaming company has just signed a distribution agreement with Delta Gaming Solutions to install its slots in casinos operating throughout Oklahoma. The agreement, celebrated during G2E Las Vegas, will enable FBM to explore all segments of the tribal gaming market within the state.

By joining forces with Delta Gaming Solutions, FBM will have the opportunity to install its products in several tribal gaming facilities and analyze player feedback across different sectors. In addition to the current offering in the US market, headlined by Jí Hǎo Link™, the agreement outlines a steady rollout of new slot products, such as Jí Hǎo Link™ Spirits and Xing Fú Fortune™ Money Trees, using the Galaxy II and Auria casino cabinets.

For Renato Almeida, Director at FBM, this agreement marks a new consolidation milestone in the strategic plan defined by the FBM Group for the US market, opening positive prospects. “We are very happy with the agreement and are confident that this new partnership will lead to the successful expansion of FBM’s slots in numerous tribal casinos throughout the great state of Oklahoma,” says the FBM representative.

FBM entered the US market last year and has been progressively introducing its slot gaming offer. Recently, the brand reinforced its commitment to the American operation by opening a new office in Oklahoma, enhancing its ability to provide top-quality games and cabinets to casino operators. This new agreement strengthens FBM’s position in the United States, facilitating the rapid deployment of its gaming portfolio in one of the most significant states in the gaming industry.

Delta Gaming Solutions is a trusted full-service electronic gaming device distributor in Oklahoma. Since 2015, Delta has installed and maintained slot machines and electronic table games in multiple casinos across Oklahoma and continues to expand its footprint by building mutually beneficial long-term relationships with casino operators throughout the state.

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