Allwyn, operator of The National Lottery, is giving players more ways to win outside of the main National Lottery games and draws – with new and varied promotions driving further value and excitement.

So far in 2024, Allwyn launched a EuroMillions Valentine’s Day campaign, which, in addition to making 14 UK Millionaires also saw 14 lucky ticket-holders win a trip for two to the Maldives.

This was supported by a tongue-in-cheek, multi-channel campaign – which featured tie-ups with TikTok travel influencers – that brought to life how National Lottery players could seriously upgrade their Valentine’s Day if they scooped one of the amazing prizes on offer. This special event attracted 400,000 more digital players compared to the previous comparable draw.

And, in a first for The National Lottery, the company is currently running a weekly special £10k prize draw. Running over nine weeks, players are entered into the weekly draw by spending £10 or more on National Lottery draw-based games (such as Lotto, EuroMillions, Set For Life and Thunderball) online in the week (between Monday and Sunday).

The £10 spend takes into account people who play by draw-based games by Direct Debit and play in advance for future draws – so the spend doesn’t necessarily have to be for draws in the week itself, as it’s calculated by when the transaction is processed.

And the excitement doesn’t stop there, as the special £15 million “Must Be Won” Big Easter Bank Holiday Lotto Jackpot on April 19 (Saturday) saw three new millionaires created, after three lucky ticket-holders matched five main numbers and the Bonus Ball to win £1.06 million each. As no-one matched all six main numbers, the jackpot rolled down – boosting all prize tiers.

Allwyn’s Marketing & Brand Director, Steve Parkinson, said: “Since the beginning of the year, we’ve been looking at some fun and unique ways to attract new National Lottery players and re-engage former ones. These are delivering further value for players – giving them more to play for – and are creating talkability. Of course, by playing National Lottery games, players raise more than £30 million every week for Good Causes – so this really is a win-win.”

NOVOMATIC AG Group (NOVOMATIC) has signed an agreement to acquire Ainsworth Game Technology (Ainsworth) via a Scheme of Arrangement. NOVOMATIC holds an existing stake of 52.9% in Ainsworth, which it purchased in 2016 from founder Len Ainsworth.

The transaction is subject to, among other things, Ainsworth shareholder approval and customary closing conditions, and is expected to close in the second half of 2025. The NOVOMATIC offer is not conditional on due diligence or regulatory approvals. Foreign Investment Review Board approval has been received.

Stefan Krenn, Member of the Executive Board of NOVOMATIC AG Group, said: “The acquisition of Ainsworth is consistent with our international growth strategy and the expansion of our presence across the Asia-Pacific and the US region. As a long-term shareholder we are familiar with the business and believe that integrating Ainsworth into our operations is in the best interest of this strategy. We look forward to welcoming the highly qualified and experienced Ainsworth employees into the NOVOMATIC family to become part of our international growth and success.”

SYNOT Games has announced that it has received the “Trusted Partner” certification from Tipico. This recognition reflects SYNOT’s unwavering commitment to compliance, ethical business practices and the support of a secure, fully regulated gaming environment.

Tipico’s “Trusted Partner” initiative recognises gaming content providers collaborating exclusively with licensed and regulated operators. These providers refuse to associate with black-market entities undermining consumer protection, tax compliance and the industry’s overall credibility.

“We are truly honored to be recognized as a ‘Trusted Partner’ by Tipico,” said Martina Krajčí, Chief Commercial Officer at SYNOT Games.

“At SYNOT, we are fully aligned with the industry’s broader objective to protect regulated markets, support legal operators, and build a sustainable, responsible future for gaming across jurisdictions.”

As a “Trusted Partner”, SYNOT reinforces its position as a preferred supplier for leading regulated operators by delivering games exclusively to licensed platforms that meet stringent regulatory standards, actively supporting initiatives that promote responsible gaming, transparency and fair play, and conducting regular due diligence to ensure that partners operate within compliant, legal frameworks.

By participating in Tipico’s “Trusted Partner” initiative, SYNOT reaffirms its mission to drive industry innovation while upholding the highest standards of integrity and compliance.