Amusnet has become a Premium Sponsor of the SBC Summit Lisbon 2025, taking place from 16 to 18 September in one of Europe’s most vibrant capitals. The event will gather more than 30,000 professionals from the global gaming and betting sectors, creating a dynamic platform for networking, showcasing the latest products and gaining valuable market insights.

Ahead of the Summit, Amusnet reinforces its commitment to social responsibility as a Gold Sponsor of the Legends Charity Game on 15 September, which will take place at the José Alvalade Stadium. The match will unite Portuguese football greats and international icons, with the goal of raising €1 million in support of selected charities. Amusnet is also proud that its collaborator, Hristo Stoichkov, will take part in the match, further strengthening the company’s connection to this landmark event. Extending the excitement into the exhibition, Amusnet will host an exclusive Meet & Greet with football legend Krasimir Balakov at its stand on 16 September at 3 pm, giving visitors and partners the unique opportunity to meet the World Legends team player in person.

Adding to these highlights, the all-casino solutions provider is proud to be shortlisted for “Casino / Slots Developer of the Year – Large” at the SBC Awards 2025. The nomination recognizes the company’s excellence and its consistent delivery of top-tier gaming experiences. The winners will be announced on 18 September at Lisbon’s MEO Arena, marking a prestigious finale to the Summit.

Ivo Georgiev, CEO of Amusnet, said: “Lisbon will be a defining moment for Amusnet this year. As Premium Sponsor, exhibitor, and Gold Sponsor of the Legends Charity Game, we are not only presenting our expanding product portfolio but also reinforcing the values that drive our business forward: product excellence, partnership, and social responsibility. Having the football legend Krasimir Balakov as our official guest adds a unique dimension, bringing the spirit of the Legends Charity Game directly to our stand. This holistic approach reflects our ambition to deliver great entertainment with meaningful impact, and we look forward to welcoming partners and visitors at SBC Summit Lisbon.”

Krasimir Balakov is one of Bulgaria’s most celebrated football legends, widely regarded as one of the greatest attacking midfielders of his generation. A key figure in Bulgaria’s golden squad of the 1990s, he played a decisive role in the national team’s historic fourth-place finish at the 1994 FIFA World Cup in the US. At club level, Balakov achieved international recognition with Sporting CP in Portugal and VfB Stuttgart in Germany, admired for his vision, creativity and technical skill.

At stand A190, the all-casino solutions provider will present a portfolio of games and promotional tools designed around player preferences and the company’s commitment to delivering outstanding entertainment experiences.

The European Gaming Congress (EGC) 2025 is set to become the defining industry event of the year, as an unprecedented number of Europe’s largest operators rally behind the Congress — showing their support through sponsorships, thought leadership, and active participation.

This year, EGC welcomes a record number of sponsors, and the attendance is including industry leaders such as SUPERBET, Betclic, Fortuna, Betfan, Kaizen Gaming, Betano, Totalizator Sportowy, ComeOn Group, LVBet, RocketPlay Casino, WinSpirit Casino, 1spin4win, Win Casino, eCasino.cz, and Alfor (Fenikss).

Some operators are powering the event as sponsors, others are shaping the conversation as panelists in high-level discussions, while many are showing their commitment to collaboration by attending in force.

“The European Gaming Congress has always been about uniting the industry, but this year we’re seeing something truly remarkable,” said Zoltán Tűndik, Co-Founder and Head of Business at HIPTHER, the organizer of EGC. “With a record number of operator sponsors, packed panels, and incredible attendance from leading brands, this year’s Congress sends a clear message: Europe’s iGaming sector is ready to work together to build a sustainable and innovative future.”

The EGC 2025 agenda will feature powerful panel discussions and expert-led sessions covering the most critical topics shaping the industry:

• Regulatory updates and cross-border compliance strategies
• Responsible gaming and player protection initiatives

• Technological innovation — from AI to gamification and personalization
• Emerging partnerships driving sustainable market growth

By gathering top executives, regulators, legal experts, affiliates, suppliers, and innovators under one roof, the European Gaming Congress 2025 offers unmatched opportunities for knowledge exchange, strategic partnerships, and collaborative problem-solving.

The European Gaming Congress takes place between 30-31 October in Warsaw, Poland, bringing together Europe’s most influential leaders for two days of networking, insights, and shaping the future of gaming.

Meet Europe’s Leading Operators – Register Now for the European Gaming Congress!

Untapped potential, surging demand, and shifting regulations are putting Eurasia and the Middle East firmly on the iGaming radar.

SBC Summit 2025 will tap into this momentum with a new Emerging Markets: Eurasia & the Middle East track on Wednesday, 17 September at the Feira Internacional de Lisboa (FIL), featuring five powerhouse sessions on market entry, regulation, and long-term growth strategies.

The track will provide in-depth analysis of key jurisdictions, including Georgia, Armenia, Uzbekistan, and the UAE; markets undergoing significant change due to political shifts, evolving regulations, and growing local demand.

Sessions will offer practical guidance on entering and operating in these regions, with a focus on understanding regulatory frameworks and adapting to local market conditions.

Rasmus Sojmark, Founder and CEO of SBC, said: “Eurasia and the Middle East are a core focus for SBC Summit 2025. The opportunities here are real, but so are the challenges. Long-term success means understanding the local landscape and building genuine relationships on the ground.

“With this track, we want delegates to hear directly from the people who know these markets best, and to walk away with strategies they can put to work straight away.”

The track will open with the Eurasia Leaders Panel: Expansion or Contraction – Which Way Will the Bridge Between Continents Swing?, offering delegates the chance to hear directly from the leaders shaping the market across the Caucasus, Central Asia, and the Balkans. Irakli Asanishvili (Head of Central & Eastern Europe, Flutter International), Adam Lamentowicz (CEO, Superbet Group), Max Potomkin (Deputy CEO, Parimatch), and Simon Westbury (Strategic Advisor, 1xBet) will examine whether political and regulatory pressures could stall momentum in markets like Georgia and Uzbekistan or if the region’s passionate fanbase and tech-savvy operators will continue to fuel expansion.

Following this, Georgia & Armenia Lead the Way will explore how these markets are adapting to recent tax and regulatory changes. Nika Gigashvili (Managing Director / Partner, SMH Global), Giorgi Gvenetadze (CCO, Flutter CEE),  Vahagn Tangamyan (Head of Legal Department, Totogaming), and Gega Topuridze (CBDO, Betlive) will discuss how operators can adapt to new frameworks while capitalising on the region’s abundant talent pool and digital infrastructure.

The session Cryptocasinos & Emerging Markets – The Boom Continues will examine the rise of crypto-based gaming models in Eurasia and the Middle East. The panel will bring together Tiago Almeida (CEO, Oddsgate), Andrew Gellatly (Executive Director, Alderney Gambling Control Commission), Stefan Kovach (Founder & CEO, RARER THINGS), Melissa E. Lamb (Director of Sales – Luxury, Payhound), and Tom Waterhouse (Chief Investment Officer, Waterhouse VC) to examine how operators can maximise increasing crypto-adoption while maintaining compliance and responsible frameworks.

Crossing Borders: Cross-Selling in Balkan Markets will bring together regional experts to explore how businesses can thrive in culturally connected markets while navigating diverse regulatory frameworks. Dan Alexandru Ghiță (President, Rombet), Ivan Gojic (Chief Sportsbook Officer, Entain CEE), Rossi McKee (Vice President, CT Gaming), Alexander Popov (Director of Supervision, Gambling & Gambling Activities Directorate, National Revenue Agency (Bulgaria)), Marinos Shiapanis (Co-Founder & CEO, Campeon Gaming), and Artem Skrypnyk (CEO, Favbet Tech) will share their insights on building a consistent brand across multiple jurisdictions without compromising compliance.

Inside the UAE’s Ambitious Vision: Building a World-Class, Regulated, and Responsible Gaming Market from the Ground Up will examine the UAE’s move towards adopting a regulated gambling framework. Garret Greene (SVP Global Relationships, SBC), Christina Hu (Chief Strategy Officer, Momentum), Kevin Mullally (CEO, GCGRA), David Patent (EVP, Wynn Al Marjan Island), Lauralyn Sandoval (Vice President Gaming Strategy and Business Development, Aristocrat), will explore what a regulated betting framework in the region could look like and how the UAE’s approach could influence neighbouring jurisdictions and reshape global perceptions of gaming in the Middle East.

The Emerging Markets: Eurasia & The Middle East track forms part of SBC Summit’s Emerging Markets stage, alongside sessions analysing iGaming and sports betting growth in Africa (Tuesday, 16 September) and Asia (Thursday, 18 September).

Secure your ticket to SBC Summit 2025 today.

Choose from three pass types: VIP Event Pass, Expo+ Pass, or Expo Only Pass. Please note that an Expo Only Pass does not include access to conference panels.

Our Group VIP Event Pass offers three tickets at €400 each (down from €600)—ideal for attending with your team.

Operators and affiliates are eligible for a complimentary passes, simply apply here.