Connect with us
martin-stalros-appointed-ceo-of-relax-gaming-marking-a-new-phase-for-the-company martin-stalros-appointed-ceo-of-relax-gaming-marking-a-new-phase-for-the-company

Latest News

Martin Stålros appointed CEO of Relax Gaming marking a new phase for the company

Published

on

Reading Time: 2 minutes

 

Relax Gaming, the iGaming aggregator and supplier of unique content, has appointed Martin Stålros as CEO following a decade at the company, as well as a period working with Relax as a supplier.

Over 15 years of industry experience has seen Martin’s positive contribution span from business development to operational leadership, driving growth and value throughout.

Martin Stålros is replacing Simon Hammon, who held the position of CEO at Relax Gaming since 2022, following three years as CPO. Simon will stay with Relax Gaming until October 2024 in support of the handover process and continued positive trajectory.

Commenting on Martin Stålros’ appointment to CEO, Patrik Osteraker, Chairman of the Board at Relax Gaming, said: “I am delighted to see Martin Stålros stepping up to the CEO role at Relax Gaming. Martin has been involved with Relax from the very early days and has had a material impact on the success of the company. As the business and organisation continues to mature and grow we feel that Martin has the ideal profile needed to support and guide us on our ambitious growth trajectory. Martin has full support from the Board to implement the strategy set out for Relax Gaming.

“The Board and myself also wish to extend a heartful thank you to the outgoing CEO, Simon Hammon, who has been absolutely instrumental in building Relax to the position we are in today. We wish him all the best in life and in his new projects. Thank you, Simon.”

Adding to this, Simon Hammon said: “Martin is the natural choice to take the reins at this pivotal junction following my decision to move on from Relax Gaming. Having proudly invested the past five years in Relax’s outstanding growth journey, it is safe to say that I wholeheartedly believe in and will always cherish the company and team within it.

“As Relax moves into its next stage, Martin’s extensive understanding of the company’s DNA, offering, and team, along with his passionate yet pragmatic approach, will enable him to successfully steer Relax to achieve all the goals set. It has been a true honour serving as CEO of Relax gaming for two years, and I look forward to seeing what the future brings them.”

Martin Stålros, CEO of Relax Gaming added: “Having the opportunity to step up as CEO after seeing the company grow from 30 to 350 people during my time as COO is tremendously exciting. I’m humbled by the task and it’s the strength of the team that surrounds me which makes me even more motivated about the challenge.

“My predecessors have built a stable ship and a close working relationship with both Patrik Österåker, the Founder, and Simon Hammon, the previous CEO, has given me great insight. My aim is to combine their strengths with my own to drive Relax Gaming into further growth as we continue to expand to new markets and embrace opportunities, while always maintaining outstanding tech, exceptional service, strong relationships, and our core values.”

The post Martin Stålros appointed CEO of Relax Gaming marking a new phase for the company appeared first on European Gaming Industry News.

GameOn and

Movers and Shakers: How Micro-Influencers Are the Key to Capturing the Magic of Live Events

Published

on

movers-and-shakers:-how-micro-influencers-are-the-key-to-capturing-the-magic-of-live-events

 

“Movers and Shakers” is a dynamic monthly column dedicated to exploring the latest trends, developments, and influential voices in the iGaming industry. Powered by GameOn and supported by HIPTHER, this op-ed series delves into the key players, emerging technologies, and regulatory changes shaping the future of online gaming. Each month, industry experts offer their insights and perspectives, providing readers with in-depth analysis and thought-provoking commentary on what’s driving the iGaming world forward. Whether you’re a seasoned professional or new to the scene, “Movers and Shakers” is your go-to source for staying ahead in the rapidly evolving iGaming landscape. 

 

The world of sports is littered with cliches, some true, some not so much. One enduring truth, however, is that few experiences can match the electrifying thrill of a live event.  Live sporting events bring a unique atmosphere and energy almost impossible to replicate. Being able to capture this has been something promoters and marketers have struggled with for decades, however, the rise of micro-influencers and content creators has changed this.

Micro-influencers and content creators, through the use of video content, can provide audiences with a direct connection to a live event, placing them right in the heart of the action with real-time reactions and experiences. These are particularly useful for sports betting events like horse racing, where the tension is high and the outcomes are unpredictable.

By having content creators attend live events, audiences can gain insight they might not otherwise be able to access. At the same time, brands can generate authentic exposure that can not be replicated through more traditional marketing techniques.

Unmatched Authenticity

With AI and curated content everywhere we look, sports fans and bettors are constantly searching for more authentic experiences. Influencers live-streaming at events provide the perfect solution to this issue.

Their followers are given the chance to experience an event in its most authentic way, with influencers able to share their reactions to events in real-time.

This technique has become increasingly popular in horse racing. I was following this year’s Cheltenham Festival in the UK, and my newsfeed was full of live-streamers and micro-influencers sharing their reactions to the events.

So, how do events and companies benefit from this? Well, in the same way, companies have always benefited from freebies—exposure. However, the exposure they gain from these deals is much more impactful than just someone showcasing something or name-dropping them.

By allowing influencers to attend their events, companies can show what they can really offer. This is a warts-and-all experience that typical marketing strategies are incapable of highlighting.

Last year, one of our micro-influencers, Brettski, was given free hospitality and tickets to the Breeders’ Cup. The company simply provided him free entry and let him work his magic. In the video, he ends up leaving the races up, but whether he wins or loses is not the point. The video does an excellent job of showing people the company’s quality of service.

This type of content will be much more effective for the company than hiring a celebrity to shoot a promo video in a box. Micro-influencers and content creators can bring a raw honesty to the experience that resonates with audiences. Not only that, micro-influencers have a reliability and trust with their audience, which is extremely difficult to create and invaluable to companies trying to sell a product or experience.

Increased Promotional Lifespan

Another massive benefit to having content creators attend live events is that it significantly enhances the promotional lifespan of the event. If you are a company or a team hosting an event and using traditional promotional tactics, you will get some pre-event hype and, if you are lucky, some in-event content, but it typically ends there.

When using a content creator, you will get pre-match excitement and coverage, in-play action, and some post-event content. There is also always the possibility of creating an authentic viral moment, such as capturing the reaction to a horse race, giving your event’s coverage even longer life.

This coverage goes far beyond what you would get from a traditional advertising campaign or a high-end endorsement. When it comes to ROI, having a micro-influencer attend your event is one of the smartest moves you can make.

A Human Approach to Modern Marketing

As scepticism over the authenticity of online content continues to grow, allowing micro-influencers and content creators to attend events in person can be a game-changer for businesses.

It provides a human side to marketing and invites customers to experience something alongside people whose opinion they trust. Providing companies put their trust in the content creators and allow them to show their products and events off in their own unique way

Welcoming influencers to live events is a strategy that can change the marketing landscape for the right brands. It humanises marketing, allowing a brand to create a deeper, more honest connection with its audience that will prove hugely beneficial in the long term.

 

Author: Troy Paul CEO and Founder of SGG Media.

The post Movers and Shakers: How Micro-Influencers Are the Key to Capturing the Magic of Live Events appeared first on Gaming and Gambling Industry in the Americas.

Continue Reading

Latest News

INSPIRED LAUNCHES PIGGY WINNER™ AND GOLD MINE FORTUNE™ ONLINE

Published

on

inspired-launches-piggy-winner-and-gold-mine-fortune-online
Reading Time: 2 minutes

 

Inspired Entertainment, Inc., a leading provider of B2B gaming content, systems, and solutions, is delighted to announce the launches of Piggy Winner™ and Gold Mine Fortune™ in the United Kingdom, Gibraltar and Malta iGaming jurisdictions.

Piggy Winner

Piggy Winner™ is a fun, pig-themed slot game that builds on the success of Inspired’s ever popular Golden Winner™, combining the playful visuals of two popular slots, Big Piggy Bank™ and Prize Piggy Win & Spin™, into a vibrant slot experience. Featuring a dynamic 5×3 reel layout with 10 win-lines, the game features Inspired’s Cash Collector mechanics giving players an exciting chase to big rewards.

Players can trigger the Free Spins Bonus by landing three bonus scatters, unlocking 10 Free Spins with the chance to collect cash-filled Piggy Banks using the hammer feature. Additional gameplay enhancements include the Gamble feature, Fortune Spins, and Fortune Bet, which increases the likelihood of triggering Free Spins and unlocking up to 50 spins. For instant action, Bonus Buy provides direct entry into the bonus round for a premium.

With medium volatility and a fast-paced format, Piggy Winner offers players an exciting pig-tastic adventure filled with tasty wins.

Gold Mine Fortune

Gold Mine Fortune™ is a gold miner-themed slot game inviting players on a high-stakes mining adventure with its ‘three bags’ mechanic, represented above the reels by the red Wild, golden Prize Pot, and blue Multiplier minecarts. Featuring thrilling base play and multiple Free Spins bonuses, the game offers a wealth of opportunities for big wins.

Players can unlock up to three Free Spins Bonus features, with the potential to trigger them together for the ultimate Mega Free Spins Bonus. Expanding reels, cascading golden nuggets, and lucrative multipliers heighten the excitement, while features like Bonus Buy, Fortune Bet, and Gamble provide additional ways to enhance the gameplay.

With its action-packed bonus rounds, Gold Mine Fortune offers players a rewarding adventure where every spin has the potential to strike gold.

Claire Osborne, VP of Interactive at Inspired said, “We’re excited to launch Piggy Winner and Gold Mine Fortune this spring. With its exciting mechanics, Piggy Winner forms part of Inspired’s growing portfolio of pig-themed content, while Gold Mine Fortune paves the way as the first of our gold mine-themed game. Both are standout slots that showcase our commitment to delivering high-quality, engaging games. We’re confident players will love these new releases, and we look forward to bringing even more exciting titles to the market this year.”

These latest additions reinforce Inspired’s dedication to innovation and entertainment, offering captivating gameplay and rewarding experiences for casino players worldwide.

The post INSPIRED LAUNCHES PIGGY WINNER™ AND GOLD MINE FORTUNE™ ONLINE appeared first on European Gaming Industry News.

Continue Reading

Altenar

Altenar gains ground in Brazil with virtual sports certification

Published

on

altenar-gains-ground-in-brazil-with-virtual-sports-certification

 

Leading sportsbook technology provider ready to deliver premium virtual sports offering to local operators

Altenar has achieved a significant milestone in its LatAm expansion by securing a new certification to offer sportsbook and RGS, including virtual sports in Brazil.

This development underscores Altenar’s commitment to providing cutting-edge and engaging sportsbook solutions in regulated markets, and follows a string of landmark deals with industry leaders, such as Inspired, Kiron, Leap and Sportradar.

To achieve the certification, Altenar underwent a thorough evaluation process, demonstrating the provider’s dedication to compliance and its ability to meet the stringent requirements of the Brazilian market.

The integration of virtual sports from renowned providers will further enhance Altenar’s comprehensive platform, offering a dynamic and exciting vertical for Brazilian players that can be enjoyed 24/7.

Dinos Doxiadis, Director of Product – Sportsbook and Data at Altenar, said: “We are thrilled to achieve certification for virtual sports in Brazil. This marks another significant step in our growth across Latin America and reinforces our commitment to the burgeoning region.

“By joining forces with some of the industry’s most renowned providers, we are confident in our ability to deliver an unparalleled virtual sports experience to operators and players in Brazil. This offering will complement our existing sportsbook solutions and provide further opportunities for engagement and growth in this key market.”

The post Altenar gains ground in Brazil with virtual sports certification appeared first on Gaming and Gambling Industry in the Americas.

Continue Reading

Trending