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Altenar appoints Sam Hill as Sales Director

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Leading sportsbook hires industry veteran to expand on worldwide success

Altenar, the leading sportsbook and iGaming software supplier, has bolstered its executive team with the appointment of Sam Hill as its Sales Director.

Hill boasts almost 15 years’ experience within the industry, with this latest hire encompassing Altenar’s ambition to further extend its outreach globally.

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Starting in the betting industry in 2010, Hill has elevated his career to become Business Development Director at Betgenius, Head of B2B Sales at BetVictor and most recently, Senior Sales Director at IMG.

He will now be heading up the Altenar sales team, securing further high-profile partnerships across the globe, including LatAm and Europe.

After previously working with the award-winning sportsbook as a client, Hill will be tasked with promoting and expanding Altenar’s sales strategy, tailored specifically to different jurisdictions and delivering an increase in revenue and company growth. He will also work closely with the company’s commercial team.

Commenting on the new appointment, Charlie Williams, Commercial Director at Altenar, said: “We are excited to have a knowledgeable, well-respected, industry veteran such as Sam Hill join the sales team.

“His wealth of experience will further accelerate our business growth and help us continue our journey into new markets. Sam’s understanding of the industry landscape and his passion for data will contribute to continuous improvements across our product offering and deliver added value to new and existing clients. I look forward to working with Sam and celebrating the many successes that we have in front of us as a sales team.”

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Sam Hill, Sales Director at Altenar, said: “I have worked closely with Altenar in the past in terms of data and streaming and have always liked what the company has been doing.

“I have seen their growth first-hand and I am very pleased to be a part of the team moving forward. Altenar is currently going through a really good moment and there are lots of exciting opportunities for growth. The challenge for me is to bring in high-value customers and play a part in improving relationships with existing suppliers and that is a huge attraction for me.”

The post Altenar appoints Sam Hill as Sales Director appeared first on European Gaming Industry News.

Christian Graffigna Director of EGT Argentina

EGT’s participation in SAGSE Latam 2025 to boost the company’s expansion in the region

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EGT is excitedly awaiting its participation in this year’s SAGSE Latam. “We have prepared a very strong selection of products that I am confident our guests will highly appreciate. Don’t miss the opportunity to visit us on March 19th and 20th and learn more about our fascinating offerings,” said Christian Graffigna, Director of EGT Argentina.

Among the bestseller solutions on display will be the General Series slot cabinets. Including stunning outlooks with frameless HD displays and numerous ergonomic features for maximum comfort during play, these machines will certainly attract visitors’ attention. The VIP models will further enrich the player experience thanks to the comfortable multimedia chairs, providing full control over the main game functions.

The attendees will also be able to see and test some of the most successful jackpot products from EGT’s portfolio. Among them will be the absolute bestseller Bell Link with its 2 multigames Bell Link 1 and 2, as well as Bell Link Boost. They will present a perfect blend of brand-new games and some of the company’s most popular slot titles, which in combination with the well-known jackpot will offer players attractive bonuses and great entertainment. The option to connect their highest Grand and Major levels with Gods & Kings Link will add even more thrill to the game.

The Asian-themed Sheng Sheng Bu Xi jackpot and the General Series multigames will complement the slot variety at the booth.

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Featuring 6 HD touchscreen monitors, the G R6 C roulette from the company’s ETG portfolio will also demonstrate to the guests its eye-catching outlook and enormous flexibility, allowing the addition of American roulette.

“SAGSE Latam is among the most important and authoritative exhibitions in the industry,” commented Mr. Graffigna. “I am confident that our participation in it will help us expand and strengthen our presence in the region and Argentina in particular, providing us with the opportunity to meet with local key players. We will be waiting for them at booth 154 to show them how we can further improve their business performance with our high-potential innovative developments.”

The post EGT’s participation in SAGSE Latam 2025 to boost the company’s expansion in the region appeared first on Gaming and Gambling Industry in the Americas.

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MEXC Launches DeepLink Protocol (DLC) with Spot and Futures Trading

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MEXC, a leading global cryptocurrency exchange, announced the listing of DeepLink Protocol (DLC) on both spot and futures markets, scheduled for March 18, 2025, at 12:00 (UTC). To celebrate the launch, MEXC is introducing an Airdrop+ rewards pool totaling 16,000,000 DLC & 149,000 USDT, reinforcing its commitment to supporting cutting-edge blockchain projects.

DeepLink Protocol is a decentralised cloud gaming platform powered by AI and blockchain technology, merging Artificial Intelligence, GPU computing, Real-World Asset (RWA) Tokenisation and Decentralised Physical Infrastructure Networks (DePINs) into a unified ecosystem. With ultra-low-latency game rendering, DeepLink enables cloud-based esports, cybercafés, AAA gaming and immersive virtual experiences, enhancing resolution and clarity through AI-driven optimisation. Backed by leading investors such as Amber, DePIN X and NeoVentures, and with 2.6 million+ users and 1.4 million+ DLC holders, DeepLink is rapidly scaling its ecosystem and sponsoring major blockchain events like WebX, KBW and TOKEN 2049.

As a global exchange, MEXC actively supports projects across sectors such as gaming, AI and DePIN by providing market access, liquidity and broader exposure. By listing DeepLink Protocol (DLC), MEXC enables more users to capture the investment opportunities in this sector, contributing to the expansion of decentralised gaming within the Web3 ecosystem. Beyond listing, MEXC plays a key role in helping emerging projects build market traction. With an active trading community and deep liquidity, MEXC will support the growth of DLC, ensuring accessibility for both retail and institutional participants. Additionally, through marketing initiatives, ecosystem collaborations and trading events, MEXC enhances DLC’s visibility, driving engagement among Web3 users and expanding its adoption. By integrating DLC into its diverse asset offerings, MEXC continues to provide a launchpad for innovative projects, bridging blockchain technology with real-world applications.

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Amusnet Launches New Client Portal

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Amusnet has launched its new Client Portal, designed to provide a seamless and efficient experience for its partners. With an intuitive interface, improved navigation and a suite of advanced features, the platform offers a comprehensive hub for accessing essential resources, game portfolios, market insights and brand materials.

The new Client Portal reflects the company’s ongoing commitment to innovation and excellence. Partners have instant access to the company’s full range of online casino and live casino games, including market-specific roadmaps and demo versions. The portal also includes in-depth information such as game descriptions, media packs, bonus systems, helping partners stay informed and competitive in the fast-paced gaming industry.

“As a trusted provider to over 2000 operators across 35+ markets, we recognise that exceptional service extends beyond high-quality content; it’s about delivering strategic solutions that drive operational efficiency and sustainable growth. The Client Portal reinforces this approach, offering a comprehensive support system designed to enhance operational capabilities and strengthen our partners’ competitive positioning,” said Irina Rusimova, Chief Commercial Officer at Amusnet.

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“In an increasingly digital landscape, having quick and effortless access to key business resources is crucial. Our new Client Portal has been developed to streamline processes and provide our partners with deeper insights into our products, services, and upcoming opportunities. By integrating advanced functionalities and optimizing the user experience, we empower them to make more informed decisions and drive their business forward confidently,” said Liliya Chatalbasheva, Chief Marketing & Communications Officer at Amusnet.

A key highlight of the portal is the newly introduced Brand Section, which provides access to internal guidelines and visual assets to support brand consistency. Additionally, the clients can stay updated with the latest company news, product launches and an expo calendar that outlines upcoming industry events where Amusnet will be present.

The Client Portal is fully optimised for desktop, mobile and tablet devices and ensures seamless access anytime, anywhere. With this enhanced platform, Amusnet continues strengthening its support for its partners, providing them with the tools and insights needed to thrive in the evolving market.

The post Amusnet Launches New Client Portal appeared first on European Gaming Industry News.

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