Africa
KingMakers’ Nigerian operating business, BetKing, selects Genius Sports to power growth with in-play trading services
New partnership sees KingMakers’ BetKing business benefit from Genius Sports’ leading portfolio of in-play content in Nigeria, including football, tennis and basketball
Genius Sports Limited has today announced a new agreement to supply KingMakers, one of the fastest-growing group of betting operators in Africa, with a range of in-play trading services.
The deal sees BetKing power its live betting product with ultra-fast venue content for the Premier League, La Liga, Serie A, Ligue 1, Bundesliga, English Football League, FIBA basketball and every other major European and South American football league.
Genius Sports will also provide BetKing with its market-leading trading services which include modelled odds feeds for major football competitions.
With in-play sports betting growing rapidly across Africa, fast and accurate odds are vital to maximising revenues by increasing the availability of betting markets.
Tim Smeets, Trading Director at Kingmakers said “We’re thrilled to announce our new partnership with Genius Sports. Their trusted trading solutions, including low-latency in-play content on crucial football leagues like the Premier League, will enable us to offer market-leading betting experiences for BetKing users in Nigeria.”
Will Westcott, Head of Business Development at Genius Sports said “Every year, we continue to invest in delivering the highest-quality trading services for the African market. With the value of in-play betting growing across Africa, we’re excited to help BetKing execute its online sports betting vision in Nigeria, by providing it with the fastest, most reliable live content on the market for major sports.”
The post KingMakers’ Nigerian operating business, BetKing, selects Genius Sports to power growth with in-play trading services appeared first on European Gaming Industry News.
Africa
EGT Digital with one more significant achievement in South Africa
![egt-digital-with-one-more-significant-achievement-in-south-africa](https://igamingradio.com/wp-content/uploads/2025/02/138464-egt-digital-with-one-more-significant-achievement-in-south-africa.jpg)
EGT Digital has expanded its presence in South Africa after the local operator playTsogo recently added the provider’s gaming content to its popular online betting site. Its visitors now can dive into the fascinating world of the Bulgarian iGaming company, offering classic slots like Burning Hot, Zodiac Wheel, Rise of Ra, as well as titles like Sugartime, including cascading reels and Buy-in features. playTsogo customers will also be able to try their luck with the crash game xRide, where the winnings are generated by an increasing multiplier, and the participants can track in real-time the results of everyone else playing at the same time.
Tsvetomira Drumeva, Head of Sales at EGT Digital, expressed her satisfaction with the partnership: “We are very happy to be collaborating with playTsogo, one of the largest operators in South Africa. This will allow us to reach even more domestic players and increase our popularity in the country, while adding value to the casino’s portfolio, enriching it with diverse offerings, in which everyone can find the best offer for themselves.”
Asad Gafoor, Product Manager for playTsogo, also gave a positive evaluation of EGT Digital’s slots performance, emphasizing the high level of engagement they create among players. “This, combined with the high winning chances and the numerous attractive bonuses, guarantees that EGT Digital will be one of our customers’ favorite gaming providers,” he concluded.
The post EGT Digital with one more significant achievement in South Africa appeared first on European Gaming Industry News.
Africa
NowNow Gaming partners with Hinterzimmer to deliver content across Africa
![nownow-gaming-partners-with-hinterzimmer-to-deliver-content-across-africa](https://igamingradio.com/wp-content/uploads/2025/02/138310-nownow-gaming-partners-with-hinterzimmer-to-deliver-content-across-africa.png)
NowNow Gaming, a newly founded gaming studio from South Africa and one of the first to emerge from the region in recent years, has entered into a strategic licensing agreement with Hinterzimmer to utilise their advanced RGS (Remote Game Server) platform. This partnership will allow NowNow Gaming to deliver a dynamic mix of localised and internationally positioned content to the rapidly expanding online casino market across Africa.
While the Hinterzimmer RGS enables studios to tap into a globally distributed network, NowNow’s primary focus will be on using this cutting-edge platform to deliver tailored content to operators in South Africa. However, with an eye on broader growth, the content produced will blend local cultural elements with internationally recognised game mechanics, ensuring that the games are not only relevant to the African market but also appealing to players in global markets.
The collaboration marks a pivotal milestone for both companies, as they seek to make a significant impact in a rapidly evolving market.
Robert Lenzhofer, CEO & Co-Founder Hölle Games, said: “Working with NowNow has been an absolutely delight so far. The team have extensive iGaming-experience and deep, local expertise with regards to the South African market which should give this cooperation a very good kick-start in the beginning! Very excited to be helping out NowNow with our range of RGS-services!”
Sandro Borelli, the CEO & Founder of NowNow Gaming said: “I’m incredibly excited about our partnership with Hinterzimmer. Their innovative RGS platform provides us with the tools and flexibility to deliver the engaging, localized content we’ve always envisioned, while also opening doors to global markets. Our first roll-out of games will be within South Africa, which is home for us, and where we believe we can offer significant value to operators. With our strong relationships in the country, we’re optimistic about the opportunity to build a solid presence and grow alongside the market.”
The post NowNow Gaming partners with Hinterzimmer to deliver content across Africa appeared first on European Gaming Industry News.
Africa
Tom Horn Gaming partners with Aardvark Technologies to expand into South Africa
![tom-horn-gaming-partners-with-aardvark-technologies-to-expand-into-south-africa](https://igamingradio.com/wp-content/uploads/2025/02/138286-tom-horn-gaming-partners-with-aardvark-technologies-to-expand-into-south-africa.png)
Tom Horn Gaming, a leading iGaming software supplier, has announced its latest partnership with Aardvark Technologies, a gambling and betting software platform provider.
With South Africa’s regulated market rapidly expanding, this collaboration marks a strategic step in Tom Horn Gaming’s global growth journey. By joining forces with Aardvark Technologies, the supplier reinforces its presence in regulated markets and extends its reach to new audiences – operators and players alike.
Ondrej Lapides, CEO of Tom Horn Gaming, said: South Africa is a vibrant market with immense potential, and we’re excited to introduce our content to players in the region. Aardvark Technologies is a brand renowned for its excellent platform solutions, and this partnership allows operators to enhance their offerings effortlessly with our high-quality games. We look forward to growing together and building lasting relationships with local partners who share our vision for excellence.
Arijus Denisovas, Commercial Director at Aardvark Technologies, added: We’re thrilled to bring Tom Horn Gaming’s engaging content to our platform and introduce it to the South African market. Their diverse portfolio aligns perfectly with local player preferences, and we’re confident it will add significant value to operators. This partnership underscores our commitment to offering cutting-edge solutions and delivering top-tier gaming experiences in the region.
Through Aardvark Technologies’ platform, South African operators can now access Tom Horn Gaming’s diverse portfolio, including the blockbuster 243 Crystal Fruits series and The Secret of Ba.
The post Tom Horn Gaming partners with Aardvark Technologies to expand into South Africa appeared first on European Gaming Industry News.
-
gaming2 years ago
ODIN by 4Players: Immersive, state-of-the-art in-game audio launches into the next generation of gaming
-
EEG iGaming Directory8 years ago
iSoftBet continues to grow with new release Forest Mania
-
News7 years ago
Softbroke collaborates with Asia Live Tech for the expansion of the service line in the igaming market
-
News6 years ago
Super Bowl LIII: NFL Fans Can Bet on the #1 Sportsbook Review Site Betting-Super-Bowl.com, Providing Free Unbiased and Trusted News, Picks and Predictions
-
iGaming Industry7 years ago
Rick Meitzler appointed to the Indian Gaming Magazine Advisory Board for 2018
-
News6 years ago
REVEALED: Top eSports players set to earn $3.2 million in 2019
-
iGaming Industry7 years ago
French Senator raises Loot Boxes to France’s Gambling Regulator
-
News7 years ago
Exclusive Interview with Miklos Handa (Founder of the email marketing solutions, “MailMike.net”), speaker at Vienna International Gaming Expo 2018