Kambi Group plc, the home of premium sports betting solutions, has agreed a long-term, omni-channel sportsbook partnership with Latin American operator RedCap, further strengthening Kambi’s position as the sportsbook provider of choice in the region.

Under the terms of the agreement, RedCap’s Betpro and Starplay brands will integrate Kambi’s high-performance Turnkey Sportsbook into its proprietary player account management (PAM) platform, enabling a seamless sports betting experience. The operator will replace its current supplier with Kambi’s powerful end-to-end sports betting solution, trusted by market leaders across Latin America and beyond.

The initial rollout will see Betpro and Starplay launch Kambi’s technology across its online sportsbooks in El Salvador and Panama, with the agreement also including scope for retail provision and market expansion. Operating under a multi-brand strategy led by its flagship Betpro brand, the operator aims to leverage the strengths of Kambi’s sportsbook with its in-house technical capability and experienced industry leadership team to achieve success in each market.

Werner Becher, CEO of Kambi, said: “This partnership marks an important next step in Kambi’s Latin American growth strategy. By selecting Kambi to replace their existing provider, RedCap has shown clear confidence in our market-leading technology and ability to support scalable growth. We are excited to help them bring best-in-class sports betting experiences to players across the region.”

Oscar Henao, CEO of RedCap, added: “We are thrilled to join forces with Kambi. This agreement gives us the product and flexibility we need to compete at the highest level, offering our customers premium betting experience across all channels. With Kambi’s support, we look forward to launching in Panama and El Salvador and expanding into new markets as we execute our multi-brand strategy.”

Kambi, the home of premium sports betting solutions, is pleased to announce the appointment of Mateo Lenoble as Head of Sales in Latin America. Lenoble, an established voice in Latin America’s betting and gaming industry following 10 years at Sportradar, will play a key role in driving Kambi’s commercial growth and expanding its presence in the fast-growing region.

Lenoble brings more than a decade of experience in the Latin American sports betting and gaming industry, having previously held several senior commercial roles at Sportradar, including Director of Sales and most recently Vice President of Account Management for the region. Lenoble’s deep understanding of the market landscape, operator needs and varying regulatory environments will be instrumental in further strengthening Kambi’s leadership position in Latin America.

The appointment reinforces Kambi’s commitment to expanding its footprint across Latin America and providing leading operators with premium sports betting products and services. These solutions include Kambi’s flagship Turnkey Sportsbook, the world’s leading end-to-end sports betting solution, as well as cutting-edge standalone products such as Odds Feed+, Esports and Front End.

Sarah Robertson, Kambi Chief Commercial Officer, said: “I’m very excited to welcome Mateo to Kambi, strengthening our commercial team as we continue to establish ourselves as the home of premium sports betting solutions in Latin America. Mateo’s extensive experience and strong network across Latin America will be invaluable as we continue to expand in the region.”

Mateo Lenoble, Kambi Head of Sales, LatAm, said: “I’m thrilled to join Kambi at such a pivotal moment for the sports betting industry in Latin America. The region is full of opportunity, and Kambi’s reputation for product excellence, flexibility and regulatory expertise positions us perfectly for success. I look forward to working with the team to build strong partnerships and bring Kambi’s premium sportsbook offering to even more operators in Latin America.”

Kambi Group plc, the world’s trusted sports betting partner, has signed a multi-year agreement to power the online sportsbook of KTO Group (“KTO”), one of Brazil’s leading online betting and gaming operators. Under the terms of the agreement, KTO will replace its existing third-party sportsbook provider with Kambi’s flexible turnkey sportsbook.

Proven to deliver for operators across Latin America, Kambi’s scalable and stable sportsbook technology has a strong track record of delivering a leading product for partners in highly regulated markets. Kambi’s end-to-end sportsbook solution also includes its innovative AI-powered trading capabilities, comprehensive odds coverage of Latin America’s most popular sports and an award-winning Bet Builder with live and cash-out functionality.

Since launching in 2019, KTO has quickly established itself as a leading betting and gaming brand in Brazil through a mix of strategic marketing, influencer partnerships, brand ambassadors and local sponsorships. The operator is led by an experienced team of industry personnel with a deep understanding of the local betting market, enabling KTO to build a growing customer database and establish a strong foothold in the market.

With Brazil set to launch regulated sports betting market in early 2025, the agreement strengthens Kambi’s position as Latin America’s leading B2B sportsbook partner, building on its success in regulated markets across the region such as Argentina, Colombia, Mexico and Peru.

Werner Becher, Kambi CEO, said: “We are thrilled to announce this exciting partnership with KTO, one of the leading sports betting operators in Brazil. Both companies share a deep passion for delivering exceptional sports betting experiences and this collaboration will enable KTO to take its sportsbook offering to the next level. By leveraging Kambi’s advanced technology and expertise, KTO is well positioned to expand its foothold in Brazil as it prepares to launch what will become one of the world’s largest regulated sports betting markets.”

Andreas Bardun, KTO Founder and CEO, said: “Partnering with Kambi is a significant milestone for KTO. Kambi’s cutting-edge technology, combined with their understanding of the sports betting industry, will allow us to elevate our product offering and provide our customers with a best-in-class experience. We are excited to leverage Kambi’s product and expertise as we look to grow our brand in the Brazilian market.”