Latest News
Innovation nurtures talents: PlanetPay365 offers two employees an experience at Viola Park’s Fiorentina Training Center
SKS365, through its multiservice platform PlanetPay365, partner of ACF Fiorentina – gifted two of its employees, Giuliano Ragno (Retail Tech Manager) and Nebojsa Nisavic (Automation Quality Assurance Engineer) with a unique experience characterized by technological innovation, inclusion, and talent growth under the common theme of sports, as they were guests for a day at Viola Park, the brand-new home of the Tuscan club.
The two winners of a special internal contest among the company’s employees had the opportunity to enter into the heart of one of the most advanced sports centres in Europe, noticing at Viola Park those same elements of technological innovation and inclusivity that distinguish the SKS365 entity, where approximately 600 people from over 20 different nationalities coexist across the four offices of the group (Italy, Serbia, Malta, and Austria).
From the training pitches of the Youth team and the Women’s team to the Media Center, from the TV studio to the Villa, the office of President Rocco Commisso, to the meeting points of the athletes such as the canteen, the gym, and the bar. Throughout the day, Giuliano and Nebojsa, guided by the staff of ACF Fiorentina, were able to immerse themselves in the atmosphere of Viola Park and live a 360-degree experience, by visiting 10 different locations of the sports center.
The highlight of the special tour was the meeting with some of the most important members of ACF Fiorentina. Ragno and Nisavic had the privilege of receiving Fiorentina jerseys from Nicolas Burdisso, Technical Director of ACF Fiorentina, and getting to know the team’s Match Analyst, who shared valuable insights with them on the technical-tactical analysis of the performances of the Viola players, emphasizing the importance of the work of each club member to achieve team success.
To end in style the day, the two employees were allowed to watch the first team’s training from a privileged position and meet some of the most representative players of ACF Fiorentina at the end of the session, including Andrea Belotti and Nico Gonzalez and take some photos too. In particular, Nebojsa, who works at the Belgrade office of SKS365, was excited to meet in person the defender of Fiorentina and of the Serbian national team Nikola Milenkovic, thus completing a truly unforgettable experience.
“I’m really thrilled”, comments Nebojsa Nisavic. “It was all fantastic: so many football pitches, auxiliary facilities in a magnificent environment and in a stunning location. I’m truly speechless”. For him, the trip had an even greater significance, as it was his first time in Italy. “It’s more than I expected. Italy is beautiful, I’m amazed by the nature, the people, and their hospitality. I thank SKS365 and PlanetPay365 for giving me this fantastic opportunity”.
“I come from years of sports, and visiting such an innovative facility, fully dedicated to football, was wonderful”, says Giuliano Ragno. “Understanding the mechanisms, assisting at the training, and everything revolving around such an important team was fantastic”.
“SKS365 and Fiorentina share the same values and drive for innovation that contributes to the creation of new ideas and products”, explains Gianfranco Pastore, Head of Sponsorships & Partnerships at SKS365. “With PlanetPay365, our brand of high-value-added services with high technological value, we have been Official Value-Added Service Partners of Fiorentina for three years, and we are happy to be here. At Viola Park, we find the same processes that we experience in our company for sharing ideas and living together, two points that encourage creative and operational processes”.
“We often connect the concept of innovation with technology. Many times, however, as happens at Viola Park, it can also be connected to rethinking behaviors, processes, and relationships differently from the past. Our sports center rewards the values of gender and generational inclusion and brings together all these values”, adds Enrico Peruzzo, Revenue Director of ACF Fiorentina.
“The first feeling is that of pride in working here, of being part of this family that had the great idea of thinking of a sports center like this”, continues Nicolás Burdisso, Technical Director of ACF Fiorentina. “On a practical level, this is reflected in the quality of work in the ranking, in the performance, and above all in generating a great sense of belonging. The fact that we are always together, that we bring together the youth team, or the women’s team, with the Serie A players – who represent the end point and with whom everyone can identify – is one of the dynamics that we should stimulate”.
The employer branding initiative of SKS365 at Viola Park further testifies the company’s commitment to creating a positive and engaging work environment, where the growth and the development of talents are fundamental aspects to achieve company successes.
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Affiliate Industry
Affilka by SOFTSWISS Wins at EGR B2B Awards for Second Year Running

Affilka by SOFTSWISS, an affiliate management software platform, has secured the title of Affiliate Software Supplier at the prestigious EGR B2B Awards for the second consecutive year. The awards ceremony took place on 3 July at London’s iconic The Roundhouse, where the iGaming industry gathered to celebrate the most successful and innovative companies of the past year.
The consecutive win reinforces Affilka’s growing leadership in iGaming affiliate marketing software. Over the past 12 months, the product has consistently evolved, launching a series of powerful new features.
Among the recent updates is the Cross-Brand Player Duplicate Detection tool, which identifies overlapping player accounts across different casino brands within a single affiliate program. The platform also introduced the new Traffic Report, which provides real-time, click-to-registration and click-to-FTD metrics with multi-dimensional filters. Another new feature allows affiliates to access data on their marketing campaigns and tracking links directly via API, enabling automated data extraction and custom integrations.
At the end of last year, Affilka rolled out the Geo-Distributed Redirect feature, which boosts site visits by reducing redirect times from 1.5 seconds to 300–500 milliseconds, and the Cohort Analysis Report, which offers deeper insights into player behaviour.
Anastasia Borovaya, Head of Affilka by SOFTSWISS, commented on the recognition: “Winning this award two years in a row is an incredible achievement for our team. It reflects our hard work, creativity, and deep commitment to the continuing improvement of our platform. What makes this win special is knowing that the tools we build are already helping our partners solve real challenges. Whether refining traffic strategies or making smarter, data-driven decisions, we’re proud Affilka plays a part in their success.”
Thanks to ongoing updates and the introduction of new innovative features, Affilka by SOFTSWISS now supports over 450 brands, 400 thousand affiliate accounts, and 98 million player registrations.
Earlier in June, SOFTSWISS won two prestigious trophies at another EGR Ceremony – Marketing & Innovation Awards 2025. The company’s marketing department received the Marketing Team of the Year Award for its bold creative approach and effective use of new technologies and data analytics. In addition, Valentina Bagniya, CMO at SOFTSWISS, was named B2B Marketer of the Year for transforming the company’s marketing function into a powerful brand engine within the iGaming industry.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 30,000 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.
The post Affilka by SOFTSWISS Wins at EGR B2B Awards for Second Year Running appeared first on European Gaming Industry News.
Aristocrat Technologies
Hasbro Strikes New Multi-Year Casino Licensing Partnerships

Hasbro, a leading games, IP, and toy company, announced a new slate of multi-year licensing partnerships aimed at transforming and expanding its most popular brands across the casino category. After a comprehensive review and market evaluation, Hasbro has selected Aristocrat Technologies, Evolution, Galaxy Gaming, and Bally’s as its newest partners in casino licensing. The new partners join existing licensee Sciplay.
The announcement underscores Hasbro’s “Playing to Win” strategy, revealed in February 2025, which focuses on innovation, partnerships, and bringing beloved brands to life across more formats than ever.
“We’re all about play—and that means meeting our fans wherever they are, from the game table to the casino floor. These visionary new partners have the expertise and imagination to reimagine our brands in bold, exciting ways for adult audiences,” said Claire Hunter Gregson, Director of Gaming Relationships.
Hasbro has a nearly 30-year history of licensing its age-appropriate IP to the gambling sector. With this new lineup of partners, the company is expanding access to entertainment experiences that reimagine its brands for a growing base of adult fans and gamers.
Following is the list of partners:
• Aristocrat Technologies – B2B manufacturer land-based slot machines (MONOPOLY)
• Evolution – B2B developer for online slots and live casino (MONOPOLY, Hasbro Games)
• Galaxy Gaming – B2B developer and manufacturer for casino table games (MONOPOLY, YAHTZEE, BATTLESHIP)
• Bally’s – B2C Online casino operator (MONOPOLY)
With new titles launching in January 2026, adult fans will see some of Hasbro’s beloved brands integrated into new and existing casino formats, including land-based gaming slots, online gaming slots, casino table games, and online casinos.
The post Hasbro Strikes New Multi-Year Casino Licensing Partnerships appeared first on Gaming and Gambling Industry in the Americas.
Latest News
“Rock the Month”: Spinmatic’s monthly promos to power operator growth

As summer reaches its peak, so do the opportunities for operators partnering with Spinmatic. The premium Slot developer has launched two new exclusive offers as part of its ongoing Rock the Month campaign – a high-impact promotional series featuring targeted incentives, exclusive discounts and seasonal themes designed to support long-term operator growth.
After a strong debut in July with Fruit Fiesta and Summer Splash, Rock the Month has quickly become a key initiative for many partners, offering unique commercial advantages each month, exclusively to Spinmatic clients.
For August, the provider turns up the heat with two new offers: Summer Crash and Freespin Hype. Both are available to apply for until July 25 and designed to help operators during the summer’s most critical weeks.
This August’s promotions offer Spinmatic’s partners the chance to unlock up to 60% off in Revenue Share, depending on the offer selected. Full activation details – including game selection and placement requirements – are reserved exclusively for Spinmatic’s operator network.
“Our goal with Rock the Month is to bring consistent value to our partners,” said Norbert Mathies, Managing Director at Spinmatic. “We know operators are constantly under pressure to keep players engaged, so with our monthly promotions, we aim to offer something that’s genuinely useful. With two offers available each month, operators can choose the one that best fits their market. At the same time, we’re helping them get more out of their campaigns and explore new games with reduced risk.”
Spinmatic encourages operators and industry stakeholders to stay tuned, as new Rock the Month promotions will continue to be rolled out monthly. For those looking for innovative ways to increase player loyalty and revenue, now is the perfect time to get involved.
The post “Rock the Month”: Spinmatic’s monthly promos to power operator growth appeared first on European Gaming Industry News.
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