Bally’s Corporation has completed the previously announced transactions with Standard General and its affiliates including The Queen Casino & Entertainment, a regional casino operator majority-owned by funds managed by Standard General.

Pursuant to the terms of the merger agreement, Bally’s and Queen combined, with Queen shareholders receiving consideration of 30.5 million shares. Thereafter, the Company paid cash consideration of $18.25 per share to holders of 22.8 million of the Company’s outstanding shares. The cash merger consideration was financed by the issuance of $500 million in senior secured notes due in 2028 provided exclusively by funds managed by Apollo, along with Bally’s available funds on hand and its available funding sources.

Bally’s stockholders owning 17.9 million outstanding shares elected to retain their Bally’s stock by means of a rollover election and continue as stockholders of Bally’s. As a result, 48.4 million shares of common stock are now outstanding upon completion of the merger transactions. Warrants representing the right to purchase up to 11.6 million shares of Bally’s common stock also remain outstanding.

Shares of Bally’s common stock trading under the “BALY.T” ticker which remain outstanding as a result of the rollover election will continue trading on the New York Stock Exchange and revert back to the “BALY” ticker.

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Interwetten continues its successful partnership with the New England Patriots. The online sports betting pioneer and the National Football League’s (NFL) record champion expanded their partnership and extended it for another two years until 2026.

“Enthusiasm for the NFL in Europe, particularly in Germany, Austria and Switzerland, keeps growing every year. And the New England Patriots are more than just a football team, they embody the sport like no other team. As Super Bowl record holders, they stand for success, tradition, and passion. These are values we hold dear at Interwetten, too. We are extremely pleased to continue this unique partnership and to inspire the NFL community with joint activities and promotions,” said Wolfgang Fabian, founder and owner of Interwetten.

The partnership will continue to focus on unique experiences for fans and sports enthusiasts: live events in Germany, exclusive fan trips to Foxborough, and meetings with Patriots alumni. Interwetten expert and German soccer all-star Lothar Matthäus also shows his enthusiasm for the NFL and was already in action in a Patriots jersey in the run-up to this year’s NFL game in Munich.

“The partnership with Interwetten has been instrumental in increasing our reach in Europe and attracting new fans and target groups. We share the same goal: to have people in Europe experience American football and inspire them to make it their sport—on the field and off the field. This is at the core of this partnership, and we are happy to continue this joint journey with Interwetten,” said Joe Dorant, Senior Director of International Business of the New England Patriots.

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Salsa Technology is gearing up for SBC Summit Rio 2025, Brazil’s first major iGaming event this year, which takes place from February 25 to 27 at Riocentro, Rio de Janeiro. With its Brazilian DNA and deep local expertise, Salsa Technology is ready to meet with industry leaders to showcase how its FORMULA-BET ecosystem is driving success in Brazil’s newly regulated market.

As the regulatory landscape evolves, operators need speed, reliability, and full compliance to stay ahead. Salsa Technology, one of the few local companies approved in all regulatory proof-of-concept tests, offers a complete ecosystem designed to meet these demands. FORMULA-BET is built for high performance, delivering a powerful PAM platform, Salsa Omni, a fully certified game aggregator, Salsa Gator, and a flexible framework that integrates seamlessly with leading sports betting and payment providers. Designed to ensure full compliance with SIGAP, the Central Bank, and the Federal Revenue Service, FORMULA-BET gives operators the confidence to launch and scale their operations efficiently.

“SBC Summit Rio is a milestone event for the industry and, for Salsa Technology, it’s even more special—we’re playing on home ground. FORMULA-BET is designed to give operators a head start in Brazil’s regulated market, with fast deployment, full regulatory compliance, and the flexibility to meet each operator’s unique needs. Beyond technology, our Brazilian roots enable us to provide hands-on, local support, tailored to the realities of the market,” says Eliane Nunes, CGO at Salsa Technology.

More than just a technology provider, Salsa Technology is a true partner for operators, offering not only cutting-edge solutions but also the local expertise and personalised service that make a difference in such a dynamic market. With a boutique-style approach, the company provides consulting services, direct support in Portuguese, within the Brazilian time zone, and the ability to set up a fully trained player support team tailored to the needs of operators and their customers.

Salsa Technology’s leadership team will be available for meetings throughout SBC Summit Rio, discussing how FORMULA-BET can accelerate business success in the Brazilian market. Besides Eliane Nunes, Salsa’s team attending the event includes CEO Peter Nolte; Business Development Manager, Otavio Miranda; and Retention, Operations & CS Manager, Cathiussa Canez.

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