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BetMGM to Make Basketball History This March

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Destination sportsbook at State Farm Stadium and record-breaking wagers set the stage for biggest tournament in company history.

BetMGM, a leading sports betting and iGaming operator, is set to make history this March forecasting a record-setting handle and featuring a destination sportsbook at State Farm Stadium. To celebrate the greatest tournament of the year, BetMGM is giving customers a stake in an underdog with a free-to-play $100,000 Sleeper Sixteen Contest available through the mobile app.

“March is here and we’re preparing for the landmark tournament,” said BetMGM CEO Adam Greenblatt. “BetMGM will be front-and-center of the action elevating the experience for our fans with unique contests and world-class destinations across the country to catch the games.”

  • Making History: This year’s tournament will have its place in the record books. Arizona is home to the BetMGM Sportsbook at State Farm Stadium is a 17,000-square-foot entertainment destination with state-of-the-art sportsbook amenities including giant video walls, dozens of wagering kiosks and a world-class bar and grill. Additionally, BetMGM projects 2024 to be the most bet on tournament in company history having recently expanded to North Carolina marking its 29th market in North America.
  • BetMGM’s $100,000 Sleeper Sixteen Contest: Now that the bracket is set, all BetMGM players can play a free Sleeper Sixteen game on the mobile app. Players will spin a wheel to be assigned a team in the tournament that is a 10 through a 16 seed. If their team is one of the final 16 teams left in the tournament, the player will split $100,000 in bonus bets, divvied up among other users with that team. Contest not available in New York, Nevada or Puerto Rico.
  • March Matchups 64% Boost Pack: Starting Wednesday, March 20, all BetMGM customers will receive a Boost Pack, containing three unique tokens to boost their favorite bets in the Round of 64. IThe boost pack will include an odds boost token, a parlay boost token, and a “live” token that can be used on any in-play wager. Promotion not available in Nevada or Puerto Rico.
  • Inside the Lines: The following intel from the BetMGM trading team highlights the most notable early action across the country.
    • Fan Favorite to Win: Kentucky, North Carolina and UConn are the most bet teams in the tournament to win it all. Michael Ranftle, Senior Trader at BetMGM, said, “Kentucky is our biggest liability to win the NCAA Tournament. However, with the recent launch of legal sports betting in North Carolina, the Tar Heels are becoming a big loser for the sportsbook with their hometown fans believing in them. Both blue bloods getting knocked out of the bracket early would be great for BetMGM.”
    • Most Popular Underdogs to Win Opening Round:
      • Samford +260
      • NC State +180
      • McNeese State +230
      • Duquesne +400

As BetMGM continues to expand into new markets, responsible gaming remains a key focus. Additionally, BetMGM is proud to provide resources to help customers play responsibly including GameSense, an industry leading program, developed and licensed to MGM Resorts by the British Columbia Lottery Corporation. Through the integration within BetMGM’s mobile and desktop platforms, customers can receive the same GameSense experience they have grown to count on at MGM Resorts properties nationwide. This complements BetMGM’s already existing responsible gambling tools which serve to provide customers with an entertaining and safe digital experience.

The BetMGM app is available for download on both iOS and Android and is accessible via desktop at betmgm.com.

For more information, follow BetMGM on X.

 

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Flows welcomes Opti-X to its client Marketplace

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Flows, the no code automation platform driving faster product delivery for businesses globally, has added Opti-X, Optimove’s Digital Experience Platform for faster time-to-conversion and higher customer lifetime value, to its Marketplace. Optimove is the creator of Positionless Marketing, and the and the #1 Player Engagement Platform in iGaming.

The marketplace addition highlights the next chapter in the partnership between the two companies, giving operators more ways to deliver real-time, personalised experiences that adapt to the needs of every player. Opti-X helps operators tailor content and experiences to reflect the preferences, behaviours and needs of each individual player. Powered by AI, it supports marketing teams in delivering more relevant messaging based on where a player is in their journey.

The strengthened partnership between Flows and Optimove unlocks enhanced ways for operators to connect systems that don’t naturally work together. Through Flows’ orchestration and integration layer, clients utilising Optimove can now gain instant access to Opti-X, enabling their teams to trigger personalised campaigns using real-time behaviours, internal logic or enriched data from across their tech stack. The result is a faster, more flexible way to build and launch new features and experiences without dependency on developers.

Daniel de Souza, VP Commercial at Flows, said: “Having worked at both Optimove and Flows, I can see the tangible benefits of connecting these tools. Operators gain greater flexibility to create personalised, fully connected experiences, driven by the power of Opti-X within the Flows ecosystem. The Opti-X platform is a powerful system, but when combined with Flows spin by spin level of data, operators can activate different strategies in real-time data. This will give the product teams freedom to move faster, smarter and bring more meaningful experiences to the end customer.”

Matthew Gilbery, Director of Personalisation, said: “The real winners are iGaming operator marketing teams. Flows adds a powerful layer of agility to personalisation by connecting data, systems, and logic in real-time. Through its integration with Opti-X, marketing teams can launch hyper-personalised player experiences instantly, without relying on developers. This collaboration brings the power of Positionless Marketing to life enabling teams to move faster, adapt quickly, and deliver campaigns that truly reflect each player’s needs. We’re truly excited about the possibilities this partnership unlocks.”

The post Flows welcomes Opti-X to its client Marketplace appeared first on European Gaming Industry News.

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Luka Pataky Joins Bragg Gaming Group as EVP of AI and Innovation to Spearhead Growth and Usage of New Technologies Across Business

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Bragg Gaming Group, a global leader in next-generation iGaming content and content delivery, engagement and player management technology, today proudly announces the appointment of Luka Pataky as Executive Vice President (EVP) of AI and Innovation.

In his new role, Pataky will work closely with Bragg’s technology teams to develop a 360॰ AI strategy, integrating AI into product development and design, user experience, external communications, safer gambling initiatives and internal processes to drive growth and efficiency.

This strategic leadership addition comes as part of Bragg’s commitment to the leveraging of data, advanced analytics and powerful AI to enhance user experience, player engagement, maximize revenue potential, and drive smarter, more efficient iGaming operations.

Luka Pataky boasts a strong pedigree in AI and technology, with over a decade of experience at Sportradar, a company at the forefront of sports data and content. His tenure at Sportradar culminated in his role as Senior Vice President for Automated Content, where he spearheaded an initiative from its inception to a production-ready, scalable system that ended up powering over 300,000 sports events per year with a team of over 70.

In this leadership position, he was instrumental in revolutionizing sports content creation through AI, Computer Vision, and Deep Learning, successfully bringing real-time data collection solutions to production, being the driving force behind integrating acquired tech businesses, thereby turning advanced technology into significant business value through the optimization of operating costs and business efficiencies.

Prior to his SVP role, Pataky played a key role in establishing Sportradar’s innovation unit, a hub for pioneering new ideas, implementing processes that enabled faster experimentation and fostering a culture of rapid prototyping and testing.

As part of this, he also led the team responsible for scaling Sportradar’s startup program and forging strategic innovation partnerships with universities and innovation labs. In his multiple innovation-based roles, he demonstrated a consistent focus on leveraging AI and data analysis to identify and develop new product opportunities and strategic initiatives.

His extensive experience across these leadership roles highlights his proven ability to lead large, cross-functional teams, manage complex technological advancements, and strategically integrate new ventures, underscoring his expertise in driving growth and innovation within the technology sector.

Known globally for its award-winning iGaming content and technology solutions, Bragg has consistently championed the integration of artificial intelligence technology across its business model, as typified by the introduction of an AI-powered Games Recommendation System into its Fuze ™ marketing and promotional toolset.

The Company has also utilised AI extensively across its responsible gambling work, using these new technologies and extensive data collection to more effectively identify at-risk gamblers.

“Luka Pataky is the ideal hire for Bragg, as we look to supercharge our AI and innovation ambitions,” said Matevž Mazij, Chief Executive Officer at Bragg“His extensive experience of being at the forefront of this gamechanging technology and innovation will help springboard Bragg into the next iteration of our growth. With the increased adoption of AI across the iGaming industry, Bragg has once again shown its commitment to staying ahead of the competition.”

“Bragg has always struck me as a company where technology and innovation are key drivers,” said Luka Pataky. “This is a company which is always pushing the boundaries, using its extensive knowledge and the skills of its teams to create and set new trends. It sits on vast amounts of user data and insight, which we can turn into intelligence that will power next generation player engagement. Introducing AI at all levels of product and operations will make it perfectly positioned for future growth.”

“I am looking forward to playing a role in accelerating Bragg’s journey to becoming an AI-first company. I have no doubt we’ll be able to compliment and elevate Bragg’s already amazing next generation player experiences for its operator partners and drive value for the business.”

The post Luka Pataky Joins Bragg Gaming Group as EVP of AI and Innovation to Spearhead Growth and Usage of New Technologies Across Business appeared first on Gaming and Gambling Industry in the Americas.

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Paysafe launches PagoEfectivo wallet, expanding payment options in Peru

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New digital wallet will offer instant payouts, code payments and P2P transfers; Carlos Alcántara is the new brand ambassador; PagoEfectivo Universe opens in Lima

Paysafe, a leading payments platform, is expanding its presence in Peru by evolving PagoEfectivo, its locally successful eCash brand, into a digital wallet. The PagoEfectivo wallet, the brand’s first in Latin America, enables users to instantly load funds, make online purchases, receive immediate payouts from participating merchants, transfer money to others, and pay using a code (CIP).

PagoEfectivo has been a market leader in Latin America’s eCash payments, enabling millions of consumers to transact online. “Consumers in Peru already trust PagoEfectivo for everything from iGaming and digital goods to travel and eCommerce. With the launch of our new digital wallet, we’re giving them a more convenient way to pay – one that reflects Paysafe’s commitment to powering the experiential economy,” said Bruce Lowthers, CEO of Paysafe.

“Our recent survey with Peruvian consumers found that 81% would use a digital wallet from PagoEfectivo. With that strong sign, we’re launching a solution that meets consumers’ payment needs,” said Esteban Sarubbi, Vice President, Head of Latin America at Paysafe.

PagoEfectivo introduces Carlos Alcántara as its new brand ambassador
PagoEfectivo is proud to introduce beloved Peruvian actor Carlos Alcántara (Cachín) as its new brand ambassador. Carlos will demonstrate just how easy and convenient it is to pay with the new PagoEfectivo wallet. The nationwide campaign will roll out across TV, digital platforms, outdoor, and out-of-home placements, marking it as PagoEfectivo’s most high-profile launch to date.

PagoEfectivo Universe
To celebrate the launch, from July 10 to 26, Lima residents are invited to experience the PagoEfectivo Universe – an immersive, interactive space at Av. Manuel Olguin 249, Santiago de Surco, from Tuesdays through Sundays, from 12:00 pm to 9:30 pm, where they will play games, simulate payments through the app, meet celebrities and influencers during special time slots, win swags, snap photos, and meet the celebrated brand mascot, Leo Pagoncio.

The post Paysafe launches PagoEfectivo wallet, expanding payment options in Peru appeared first on Gaming and Gambling Industry in the Americas.

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