

Latest News
Swintt enters Belgian market with Circus.be partnership
Up-and-coming software provider strengthens European presence with new deal that will see full suite of SwinttSelect and SwinttPremium games offered on leading casino platform
Swintt, hotshot software developer behind recent hits Dynamite Boost and Big Max Multi Reel, has announced that it will shortly enter the regulated Belgian market via a new deal with Circus.be that will see its full portfolio of titles launch on the popular online casino platform.
Following hot on the heels of last year’s partnership with Circus.nl which saw the provider cement its presence in the then-nascent Dutch market, the new deal will now enable customers at the leading Belgian casino site to experience a rich and varied line-up of SwinttSelect and Swintt Premium releases including exciting upcoming releases by Elysium Studios, as well as those supplied by boutique third-party studios via the innovative SwinttStudios programme.
Already well established as one of the country’s top regulated online casino platforms, the news means that Circus.be will be able to further bolster its current line-up of well over 1,000 casino titles with the addition of both established favourites and eagerly anticipated upcoming releases from the hit studio.
With the Swintt line-up having been carefully curated to cater for the broadest cross-section of players imaginable, the presence of both classically-themed SwinttPremium games and cutting-edge SwinttSelect titles means that there will be something for everyone when the full catalogue goes live.
In the former category, players at Circus.be can look forward to getting their first taste of the fan-favourite “Pots and Pearls” series of games in Seven Seven Pots and Pearls, a retro, fruit-themed slot that provides players with an exciting pearl free spins feature and access to four rewarding local jackpots.
The highlight of the SwinttSelect portfolio, meanwhile, will undoubtedly be the inclusion of Aloha Spirit XtraLockTM – an engaging “Xtra” series slot that draws its inspiration from Polynesian culture and offers players the chance to get their hands on a 200,500x max win in its innovative Tiki free spins feature.
With the latter of these two titles still ranking as the software provider’s most successful release to date, there will certainly be plenty of players at Circus.be eager to take Aloha Spirit XtraLockTM for a spin, but really the popular game is just the tip of the iceberg in terms of what they can expect to discover from the full Swintt portfolio as more cutting-edge slots are rolled out over the coming weeks.
David Mann, Chief Executive Officer at Swintt, said: “Having already collaborated with the Circus Casino brand for a highly successful venture in the Netherlands, we’re delighted to be expanding the scope of our deal to include Belgium as we look to enter the market there for the very first time.
“With Circus.be being one of the country’s best-known online casino platforms, we’re really looking forward to being able to share our full range of slots with their players – and with the entire Swintt portfolio to choose from, we’re sure there’ll be something for everyone in our line-up.”
David Carrion, Chief Operating Officer Interactive at Circus.be, said: “At Circus.be, entertainment and pleasure are at the heart of what we do. We’ve always prided ourselves on offering unparalleled choice and variety to our customers – and our new partnership with Swintt will ensure that we’re able to offer an even greater range of top titles to all players in the Belgian market.
“Known for their innovative range of Select games as well as more-traditional Premium releases that combine rewarding features with recognisable graphics and sounds, the Swintt portfolio caters for all tastes and preferences, and we can’t wait to see how it performs when it goes live later this month.”
Gambling in the USA
Gaming Americas Weekly Roundup – April 14-20

Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
H. Betti Industries Inc, the leading distributor of amusement and gaming equipment and parts, has announced the appointment of Todd Cravens as President of Betson Gaming. In this expanded leadership role, Cravens will oversee all aspects of its growing gaming division, with a focus on expanding market share, building the product portfolio and accelerating growth in new and existing markets. Since joining the Company in January 2025 as SVP of Gaming, Cravens has made an immediate and measurable impact across the business. His leadership has helped sharpen Betson’s gaming strategy, align the team and focus on new revenue streams, while also bringing operational discipline and strategic vision to other areas of the company.
The Michigan Gaming Control Board has initiated investigations into unlicensed sports prediction markets operating within the state. These platforms, which bypass Michigan’s regulatory framework, have raised significant concerns about consumer protections. Michigan’s investigations align with similar actions already taken by other state regulatory bodies and focus on how this form of unlicensed sports betting may jeopardize the integrity of Michigan’s legal sports betting system. The unlicensed platforms offer what they describe as innovative financial products that allow users to trade their predictions on the outcomes of sports events. By sidestepping the regulatory protections of Michigan’s legal sports betting market, these platforms pose a serious risk to consumers. They create potential confusion among bettors and blur the line between sports betting as entertainment and sports betting as a financial trading vehicle.
Partnerships
Bragg Gaming Group announced the acquisition of a strategic equity stake in, and the signing of an exclusive content partnership with RapidPlay, a specialist Brazilian game development studio renowned for its localised, high-performance online casino content tailored to Brazilian and the broader Latin American market. Under the terms of the agreement, Bragg receives an equity stake in RapidPlay and has entered into an exclusive commercial distribution agreement with RapidPlay at standard market terms. The agreement allows Bragg to integrate and offer RapidPlay’s full content portfolio through its expanding base of licensed Brazilian operators.
PrizePicks has renewed its partnership with the Atlanta Braves, reaffirming its position as the club’s Official Daily Fantasy Sports Partner. This new three-year agreement reinforces the longstanding relationship between the two Atlanta-based powerhouses, building on a successful collaboration that began in 2020. As part of the partnership, PrizePicks branding will be prominently featured throughout Truist Park with a combination of static and LED signage. The company will also retain access to exclusive VIP experiences for business needs and will continue its popular “PrizePicks Pick of the Game” segment, which airs on the Braves Radio Network pregame show before all regular season games.
SCCG Management has become the sponsor of SFT Combat, one of Brazil’s premier MMA promotions. As a long-time client partner, SFT Combat continues to push boundaries in the world of professional fighting, delivering high-quality events that captivate both local and global audiences. The sponsorship reflects a strategic investment in Brazil’s sports and gaming ecosystem, where MMA plays a central role in both cultural identity and entertainment value.
The post Gaming Americas Weekly Roundup – April 14-20 appeared first on European Gaming Industry News.
Latest News
The Free Bet Wheel: Betting.bet Increases Player Engagement with New Gamification Tool

One of the UK’s leading betting aggregators, betting.bet, has introduced the Free Bet Wheel, a new free-to-play tool designed to increase user retention and interaction. Tied to the weekend’s Premier League football, this gamified feature offers users the opportunity to earn free bets and a weekly £100 cash reward.
At a time when most iGaming affiliates are focused on developing foreign markets such as Latin America and Africa, the function illustrates betting.bet’s ongoing commitment to the UK.
About the Free Bet Wheel
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Weekend Availability: The Free Bet Wheel runs every weekend, aligned with major Premier League and international football matches.
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Multiple Chances to Win: Players receive up to four spins to try their luck each weekend.
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Winning Free Bets: Match three free bet colours within five spins to win a free bet on the featured match.
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£100 Cash Jackpot: Land on the jackpot segment five times consecutively to win £100 in cash.
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Loyalty Rewards: Players also collect bCoins, Betting.bet’s exclusive loyalty currency, which can be redeemed for a range of prizes, vouchers and rewards.
Strengthening Operator Partnerships Through Enhanced User Experience
By launching the Free Bet Wheel, betting.bet is not only elevating the player experience but also delivering tangible benefits to its network of partner operators. The feature offers a new avenue to profile selected betting partners, direct qualified traffic to safe free bets and reinforce affiliate partnerships through increased user activity and conversions.
Steve Gummer, Director of Betting.bet, stated: “We at betting.bet are dedicated to developing products and experiences that not only interest players but also provide clear value to our partners. Designed to benefit our UK community in a fun, frictionless manner, the Free Bet Wheel also supports important weekend traffic and sportsbook conversions.”
Driving Retention Through Gamification
This launch is part of a broader strategic focus on gamification and loyalty at betting.bet, aligning user enjoyment with commercial objectives. As the UK version of the platform continues to grow, features like the Free Bet Wheel are designed to support player acquisition, maximise LTV and drive weekend re-engagement.
The Free Bet Wheel is now live at betting.bet and available to all UK users aged 18+,
The post The Free Bet Wheel: Betting.bet Increases Player Engagement with New Gamification Tool appeared first on European Gaming Industry News.
Latest News
GR8 Tech Powers Smarter Betting with New Match Trackers

GR8 Tech has unveiled a powerful new upgrade to its high-performance sportsbook platform: high-quality, real-time Match Trackers—designed to bring more action, insight, and excitement to players. Match Trackers are available across all of GR8 Tech’s sportsbook solutions, including iFrame and the Hyper Turnkey.
“We’re always looking for ways to elevate the player experience and give our partners a competitive edge,” said Denys Parkhomenko, CPO at GR8 Tech. “Match Trackers have smart features that drive engagement, boost retention, and power faster betting decisions in real-time.”
With broad coverage across football, basketball, tennis, hockey, volleyball, and handball, the trackers are live for pre-match analytics and in-game updates. Key features include:
- Detailed Stats: From xG in football to rebounds in basketball and aces in tennis, players get live and historical stats tailored to each sport.
- Key Moments & Summaries: Goals, assists, red cards, substitutions, and more delivered in real-time.
- Pitch Animation: A dynamic, visual alternative to video streaming, showing key moments as they unfold on the field.
- Lineups & Live Updates: Full team sheets, coaches, and live substitutions, so players are always in the know.
- Live Standings: Updated rankings and tournament tables across all supported sports.
By providing operators with the tools to deliver everything players need in one place, GR8 Tech enhances the sportsbook user experience, enabling more confident betting and driving longer player sessions.
The launch of Match Trackers marks another step in the company’s long-term strategy to deliver a best-in-class, sportsbook-driven platform and become the leading sportsbook provider by 2028. Coverage will soon expand to even more sports to meet operators’ needs.
The post GR8 Tech Powers Smarter Betting with New Match Trackers appeared first on European Gaming Industry News.
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