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Kiron Interactive and Betika’s Kiron.Lite partnership sees rapid Kenyan growth

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Kiron Interactive, a leading provider of virtual sports and numbers games, has reported immediate success following the launch of its innovative data-lite platform, Kiron.Lite with the online gaming giant Betika in Kenya.

Kiron.Lite, an efficient, low-bandwidth solution, is specifically developed and tailored to meet the requirements of African markets. Following the Q1 launch, Betika’s turnover on virtual products considerably increased in the first four weeks.

By minimising mobile data usage for players, the platform presents games in a format that removes bandwidth-intensive visuals while still replicating the excitement of in-play betting. Integrated into Kiron’s Omnichannel RGS, BetMan, the intuitive system also seamlessly connects with the customer Wallet API.

Betika’s customers now have access to Kiron’s hugely popular Virtual Sports games, offering familiar features for a complete betting experience, enabling 24/7 placement of multiple bets across a wide variety of sports fixtures using the same betting markets as real events.

The thrill of in-play betting every two minutes, enabled by a staggered schedule of events, provides essential replication of the excitement of sports betting, ensuring regular betting opportunities in a fully customisable package. From content and colour theme to odds and frequency of events, all are operator-selectable to meet the preferences of local audiences in any market.

The reported strong performance since the launch with Betika reflects the efficiency and flexibility Kiron.Lite delivers to the end-user experience.

Based in Nairobi, Kenya, Betika is an established sports betting and gaming brand with operations across multiple African countries. This new partnership expands access to the operator’s Kenyan player base, empowering them to enjoy sports betting entertainment in the most accessible format on their mobile devices. The Kiron.Lite collaboration marks a significant milestone in delivering innovative betting solutions to the Kenyan market.

Steven Spartinos, Kiron Co-CEO, said: “We’re proud to have developed a delivery system that is specifically designed to counter the challenges faced by operations in some areas of Africa. We’re also delighted to be working alongside Betika, which now enjoys a significant advantage in a competitive marketplace in ensuring its players can get their hands on the right content without having to worry about data consumption.

“Kiron.Lite offers today’s betting opportunities that customers expect but in a much more user-friendly format. We’re confident Betika is now enjoying a far more streamlined product offering as a consequence.”

Peter Stagles, Head of Gaming at Betika, said: “This partnership represents great value to us, providing our customers with the Kiron products that they love in the most efficient manner possible.

“We pride ourselves on rewarding our gaming enthusiasts in Kenya and beyond and Kiron.Lite allows us to do that flexibly and capably. We’re excited to see its impact on our players’ betting experience with us.”

Africa

BetKing Delivers Healthcare Services and Nutrition Support to Underserved Nigerian Communities

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BetKing has delivered healthcare services, nutrition support, and maternal aid to underserved communities in Lagos, Osun, Abia and Bayelsa states.

BetKing said in a statement that its empowerment, which ran from May 17 to June 17 under the banner “Month of Good,” marked the conclusion of its 2025 corporate social responsibility campaign. The firm said it deployed mobile clinics offering free medical consultations, screenings and treatment to residents in remote areas.

Chief Executive Officer of BetKing, Gossy Ukanwoke, said the company’s CSR efforts were rooted in social impact, not just business goals.

Ukanwoke said: “At BetKing, our impact goes beyond the business. We are committed to serving our communities and empowering those who need it most. The ‘Month of Good’ reflects our values, providing real help, creating access, and improving lives.”

The firm said its maternal health focus was a highlight of the campaign. BetKing said it provided prenatal care, nutrition packages, hygiene kits and essential medications to over 500 pregnant women at the Iga Idungaran Primary Health Centre, Adeniji, Lagos Island and similar centres in other participating states.

It noted that the outreach also featured malaria testing, eye screenings, blood pressure checks and health education sessions. BetKing added that its staff worked alongside healthcare professionals and local agents to administer free medications and care.

BetKing noted that it conducted a large-scale food and clothing drive to complement the health interventions. The company’s employees distributed food packs to thousands of families and shared pre-owned clothing with vulnerable individuals.

The post BetKing Delivers Healthcare Services and Nutrition Support to Underserved Nigerian Communities appeared first on European Gaming Industry News.

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SA Rugby Renews its Partnership with Betway

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SA Rugby has announced that it has renewed its partnership with leading global online betting and gaming brand, Betway, for a further four years, with the sponsorship extended to include not only the Springbok men and women’s teams, but also the Blitzboks and Springbok Women’s Sevens sides.

The partnership, which has been in existence since 2021, will see Betway’s logo displayed on the back of the shorts of the four teams in what promises to be an exciting year for the men and women in green and gold, beginning with the Springboks taking on the Barbarians in Cape Town on Saturday, 28 June.

SA Rugby CEO Rian Oberholzer said: “As we’ve seen over the last four years, this partnership with Betway enabled us to work together in bringing our passionate fans even closer to the game.

“We are excited to extend our partnership with Betway as this will yet again stretch beyond the four white lines of a rugby field. Betway have brought some exciting initiatives to the rugby landscape, such as the Betway Next Phase, an exciting three-year initiative that helped develop, upskill and empower coaches in women’s rugby.

“Without sponsors, sport would struggle and we’re fortunate that we have a partner such as Betway that is passionate about growing rugby.”

Betway Africa’s Head of Marketing, Mark Rowles, said: “The Springboks are a team that have brought so much joy to South Africa and we as Betway are delighted to be behind the Boks for another four years, our journey has seen so much success for the team and that feel good feeling has certainly rubbed off on the Rainbow Nation.

“We are looking forward to playing a role in the success of both the women’s and sevens teams over the next four-year period and will be investing in the growth and accessibility of the women’s game.

“We will be launching our official Springbok campaign in the next few weeks, so keep an eye out for our billboards across South Africa, where Springbok fans have continuously shown their support by being fully behind the Boks. We would also like to take this opportunity to wish the Springbok Women’s squad all the best for the upcoming World Cup in England that kicks off in August.”

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pawaTech strengthens its integrity commitment with membership of the International Betting Integrity Association

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Partnership with the leading global monitoring body reinforces pawaTech’s efforts to combat betting corruption

pawaTech, a leading sportsbook provider in Africa that licenses the betPawa brand, which is available in 17 African countries, has joined the International Betting Integrity Association (IBIA). The partnership will see betting integrity data from pawaTech’s sportsbook trading operations contribute to IBIA’s global monitoring and alert network, which tracks over $300 billion in annual betting turnover across more than 140 brands. The move reinforces pawaTech’s commitment to responsible betting, fraud prevention and safeguarding sports betting integrity across Africa.

Juri Sidorenko, CEO of pawaTech said: “Joining IBIA reflects our commitment to fair play, integrity and safer betting. We are proud to support a trusted ecosystem that makes betting more secure, transparent and player-friendly across Africa.”

Khalid Ali, CEO of IBIA, said: “We are thrilled to welcome pawaTech to IBIA. The company’s unique African operational footprint and technology infrastructure bring valuable regional market knowledge and monitoring coverage to our association. This partnership further strengthens our global network and supports our shared goal of protecting the integrity of sport and regulated betting markets.”

IBIA is a not-for-profit body that has no competing conflicts with the delivery of commercial services to other sectors and was established by operators, for operators, to protect regulated sports betting markets from match-fixing. IBIA’s global monitoring network is a highly effective anti-corruption tool, detecting and reporting suspicious activity in regulated betting markets. Through the IBIA global monitoring network it is possible to track transactional activities linked to individual customer accounts; this data is only available to IBIA and its members.

 

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