Wazdan, the innovative games provider, has inked a new partnership with SCCG Management (SCCG) as it looks to bolster its foothold in the regulated North American market.

A leading management advisory firm, SCCG provides premier solutions to the iGaming industry across the US.

The deal will combine SCCG’s expertise with Wazdan’s engagement-boosting products to scale up the provider’s offerings in regulated American states.

Entering the US market in 2021 following approval in New Jersey, Wazdan took the continent by storm, now holding licences in Michigan and West Virginia as well as the Canadian province of Ontario.

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This latest agreement follows a string of partnerships with tier-one operators in North America such as Caesars Sportsbook & Casino, as well as Light & Wonder’s Open Gaming platform.

Andrzej Hyla, Chief Commercial Officer at Wazdan said: “This strategic collaboration marks a significant milestone for Wazdan, as we aim to bring our cutting-edge gaming solutions to a wider audience in one of the world’s most dynamic markets.

“With SCCG Management’s expertise and network, we are confident in our ability to scale up swiftly and deliver an unparalleled gaming experience to American players.”

“We are thrilled to announce our partnership with Wazdan,” said SCCG Management CEO Stephen Crystal. “Wazdan’s cutting-edge technology and dedication to creating unique gaming experiences aligns perfectly with our mission to drive growth and success in the gambling industry. We are excited to work with Wazdan to expand their reach in the North American market, and we look forward to playing a key role in expanding their reach in social and tribal gaming.”

Wazdan, the innovative games provider, has announced a partnership with Bally’s Interactive that will see it deliver a plethora of content to the operator via Relax Gaming.

Launching on Vera & John, one of Bally’s Interactive’s online brands, the deal sees the first batch of player-favourite games such as Hot Slot become available to even more players worldwide.

Vera & John players will now also get to enjoy Wazdan’s engagement-boosting mechanics, including Cash Infinity.

This partnership sees Wazdan strengthen its foothold in several core markets, with Vera & John holding licences from both the Malta Gaming Authority and the Swedish Gambling Authority.

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Bally’s Interactive is the digital arm of Bally’s Corporation, a world-leading entertainment provider with several land-based casinos in the US and an ecosystem of iGaming and sports betting products in the UK and Europe.

Andrzej Hyla, Chief Commercial Officer at Wazdan, said: “Partnering with Vera & John brands is exciting for us at Wazdan, with their umbrella of brands reaching tens of millions of players globally.

“Vera & John have an especially strong foothold throughout Europe, a core market for us, and we’re confident their player base will love our titles – we look forward to a strong, successful future with Bally’s.”

A Spokesperson at Bally’s Interactive said: “We’re excited to partner with such a reputed and high-quality studio as Wazdan.

“Their wide range of popular themes and boosted classic mechanics are sure to be a hit with our players.”

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