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Gambling in the USA

Caesars Sportsbook Accepts Legalized Mobile Sports Wagers on Eastern Band of Cherokee Indians Tribal Lands in North Carolina; First Within State Borders

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Wagering is now exclusively live via the Caesars Sportsbook app at Harrah’s Cherokee Casino Resort, Harrah’s Cherokee Valley River Casino & Hotel, and on surrounding Eastern Band of Cherokee Indians tribal lands.

Caesars Sportsbook is currently accepting mobile app registrations for new customers statewide ahead of its full rollout of mobile wagering across North Carolina on March 11.

Caesars Entertainment, Inc. (NASDAQ: CZR) (“Caesars”) today announced its premier sports wagering platform, Caesars Sportsbook, became the first sportsbook to launch legalized mobile sports betting in the state of North Carolina. Made possible under the Indian Gaming Regulatory Act and through Caesars’ expanded relationship with the Eastern Band of Cherokee Indians, the Caesars Sportsbook app is now exclusively accepting mobile sports bets at Harrah’s Cherokee Casino Resort in Cherokee, NC, Harrah’s Cherokee Valley River Casino & Hotel in Murphy, NC and on surrounding Eastern Band of Cherokee Indians tribal lands.

In addition to today’s exclusive launch on tribal lands and in advance of going live statewide on March 11, subject to regulatory approval, those 21 and older in North Carolina can download the Caesars Sportsbook app on iOS and Android or visit Caesars website on desktop to register and create their account. Convenient cash deposits and withdrawals for Caesars Sportsbook mobile accounts are also available at Harrah’s Cherokee Casino Resort and Harrah’s Cherokee Valley River Casino & Hotel.

“The Caesars Sportsbook app is the perfect complement to our in-person retail sportsbooks in Western North Carolina that so many sports fans have enjoyed for years,” said Eric Hession, President of Caesars Digital. “We’re thankful to be able to offer wagering at the Harrah’s Cherokee properties as part of our longstanding relationship with the Eastern Band of Cherokee Indians, and with the sports calendar heating up, there is a lot to be excited about. Thank you to the National Indian Gaming Commission, the Eastern Band of Cherokee Indians, the North Carolina State Lottery Commission, and its Sports Betting Committee for making this day a possibility.”

“Over the years, the partnership between the Eastern Band of Cherokee Indians and Caesars Entertainment has only flourished and strengthened,” said Michell Hicks, Principal Chief of the Eastern Band of Cherokee Indians. “We eagerly anticipate the chance to introduce mobile sports betting to North Carolina, offering a fresh and new experience to all sports fans.”

With quick payouts, a variety of deposit options, and many other user-friendly features, the Caesars Sportsbook app builds on the elevated and seamless sports wagering experience fans have historically enjoyed at Caesars destinations in North Carolina. The Caesars Sportsbook app also features lightning-fast scoreboards, same-game parlays, prop betting markets, expanded in-play betting options, livestreaming of marquee sporting events and much more.

Sports fans 21 and older who register early or choose to jump in on the action in North Carolina are eligible to receive this special offer:

Register, deposit, and bet to take advantage of exciting Profit Boosts
o Register today using promo code CZRDBL
o  Make a deposit and make your first wager
o  Double your winnings up to seven times with seven 100% Profit Boosts
o  Opt in and see Caesars.com/NCComingSoon for full terms

Caesars Sportsbook users enjoy unmatched rewards linked to sports wagering via the industry-leading customer loyalty program, Caesars Rewards®. Every wager placed in-person or via the Caesars Sportsbook mobile app earns Tier Credits for status and Reward Credits that are redeemable for a variety of extraordinary Caesars Rewards experiences. Those include discounted getaways at various Caesars destinations across North America, bonus cash in the Caesars Sportsbook app, world-class culinary or entertainment experiences, and more.

Caesars Sportsbook bettors can also earn up to 50,000 in Caesars Rewards credits when using the Refer a Friend feature on the app. More details on Refer a Friend can be found on the promotions page of the Caesars Sportsbook app.

As a longtime industry leader in Responsible Gaming, Caesars emphasizes Responsible Gaming education as Caesars Sportsbook expands to more jurisdictions. In 2023, Caesars Entertainment launched an enhanced 21+ gaming policy that limits Caesars Rewards accounts to individuals over 21 and, where allowed by law, limits all domestic gaming, pari-mutuel, sports, and iGaming options to those 21 and older. This 21 and older policy applies to all sports wagering operations conducted by Caesars Sportsbook in North Carolina, including on the Caesars Sportsbook app and at both Caesars destinations in the state.

Caesars also enforces a comprehensive annual Responsible Gaming training program for all Caesars Entertainment and Caesars Digital Team Members. The program provides specialized education for Responsible Gaming Ambassadors across the Enterprise who help identify and assist guests who may not be playing responsibly.

For real-time industry updates and to join the empire of like-minded Caesars, players can engage with the Caesars Sportsbook social handle on Twitter, Instagram, and Facebook.

 

 

Gambling in the USA

Gaming Americas Weekly Roundup – April 14-20

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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

H. Betti Industries Inc, the leading distributor of amusement and gaming equipment and parts, has announced the appointment of Todd Cravens as President of Betson Gaming. In this expanded leadership role, Cravens will oversee all aspects of its growing gaming division, with a focus on expanding market share, building the product portfolio and accelerating growth in new and existing markets. Since joining the Company in January 2025 as SVP of Gaming, Cravens has made an immediate and measurable impact across the business. His leadership has helped sharpen Betson’s gaming strategy, align the team and focus on new revenue streams, while also bringing operational discipline and strategic vision to other areas of the company.

The Michigan Gaming Control Board has initiated investigations into unlicensed sports prediction markets operating within the state. These platforms, which bypass Michigan’s regulatory framework, have raised significant concerns about consumer protections. Michigan’s investigations align with similar actions already taken by other state regulatory bodies and focus on how this form of unlicensed sports betting may jeopardize the integrity of Michigan’s legal sports betting system. The unlicensed platforms offer what they describe as innovative financial products that allow users to trade their predictions on the outcomes of sports events. By sidestepping the regulatory protections of Michigan’s legal sports betting market, these platforms pose a serious risk to consumers. They create potential confusion among bettors and blur the line between sports betting as entertainment and sports betting as a financial trading vehicle.

Partnerships

Bragg Gaming Group announced the acquisition of a strategic equity stake in, and the signing of an exclusive content partnership with RapidPlay, a specialist Brazilian game development studio renowned for its localised, high-performance online casino content tailored to Brazilian and the broader Latin American market. Under the terms of the agreement, Bragg receives an equity stake in RapidPlay and has entered into an exclusive commercial distribution agreement with RapidPlay at standard market terms. The agreement allows Bragg to integrate and offer RapidPlay’s full content portfolio through its expanding base of licensed Brazilian operators.

PrizePicks has renewed its partnership with the Atlanta Braves, reaffirming its position as the club’s Official Daily Fantasy Sports Partner. This new three-year agreement reinforces the longstanding relationship between the two Atlanta-based powerhouses, building on a successful collaboration that began in 2020. As part of the partnership, PrizePicks branding will be prominently featured throughout Truist Park with a combination of static and LED signage. The company will also retain access to exclusive VIP experiences for business needs and will continue its popular “PrizePicks Pick of the Game” segment, which airs on the Braves Radio Network pregame show before all regular season games.

SCCG Management has become the sponsor of SFT Combat, one of Brazil’s premier MMA promotions. As a long-time client partner, SFT Combat continues to push boundaries in the world of professional fighting, delivering high-quality events that captivate both local and global audiences. The sponsorship reflects a strategic investment in Brazil’s sports and gaming ecosystem, where MMA plays a central role in both cultural identity and entertainment value.

The post Gaming Americas Weekly Roundup – April 14-20 appeared first on European Gaming Industry News.

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Gambling in the USA

Gaming Americas Weekly Roundup – April 7-13

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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

WyoLotto’s COO, Robin Medina, has been named to join a national committee to support problem gambling initiatives. The committee is through the National Council on Problem Gambling and will manage the annual selection of nominations and election of the Board of Directors that oversees NCPG. Last year WyoLotto applied for and was accepted to the NCPG and NASPL’s (North American State and Provincial Lotteries) Responsible Gambling Verification Programme. WyoLotto’s Responsible Gambling Programme includes an in depth plan to ensure the organisation honours its commitment to educating players, retailers and the general public about how to gamble responsibly and what to do if gambling becomes a problem for yourself or someone you know.

As Hard Rock Hotel & Casino Tejon moves closer to its highly anticipated grand opening, the company is engaging with the Kern County community through exclusive informational sessions at Bakersfield College’s Renegade Event Room located at 1801 Panorama Drive. The first session, held on April 4, provided local leaders and invited guests with insights into upcoming job and vendor opportunities in the region. The second session took place on April 5 from 10:00 AM to 12:30 PM. Job opportunities for Hard Rock Hotel & Casino Tejon will be posted on the recruitment site, www.gotoworkhappy.com, starting in May.

An investigation by the Delaware Division of Gaming Enforcement (DGE) into VGW Luckyland – a subsidiary of the Australian-based VGW Holdings – revealed that VGW Luckyland was operating illegal online gaming. Delaware officials concluded that VGW misrepresented its services as a promotional sweepstakes while enabling players to purchase coins for casino-style games, leading to potential cash winnings. These types of real-money games offered to Delaware residents by an unlicensed entity violate the Delaware Constitution, the Delaware Penal Code and the Delaware Gaming Competitiveness Act of 2012. With the support of the Delaware State Lottery, DGE issued a cease-and-desist order to VGW.

Partnerships

AC Milan announced a new partnership with Reals, a company renowned for its excellence in Brazil’s sports betting and online gaming market, which will become Official Regional Betting Partner of the Rossoneri’s Club in Latin America. Elected in 2024 as the “Best Sportsbook Operator” in Brazil by SiGMA World – the largest international authority in iGaming – Reals has been consolidating its position in the sector, reinforcing its growing trajectory of ascent. The brand is aligned with the best market practices, presenting sustainable growth based on innovation, strategic partnerships and sports engagement.

Scientific Games’ SciQ retail technology is set to roll out at North Carolina Education Lottery retailers as part of the Lottery’s focus on improving the retail environment for its Scratch-Off games. The company will deploy 1000 SciQ units at lottery retailers across North Carolina. NCEL Scratch-Off games represented more than $2.9 billion in retail sales in fiscal year 2024, anchoring NCEL among the world’s top 15 performing instant game lotteries (La Fleur’s 2024 World Almanac). Offering real-time scratch game inventory management data that amplifies the power of Scientific Games’ SciTrak predictive ordering system used by NCEL, SciQ creates supply chain efficiencies proven to lift scratch game sales.

The post Gaming Americas Weekly Roundup – April 7-13 appeared first on European Gaming Industry News.

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Gambling in the USA

NEW YORK CASINO IN MEXICO WELCOMES CONCEPT AND NEW GAMES FROM ZITRO

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The renowned Mexican operator Logrand has installed Zitro’s new CONCEPT cabinets and a selection of its latest games at the New York Casino in Monterrey.

Building on its global success, the CONCEPT cabinet line stands out for its Magic Lighting, immersing players in a synchronized light display, resulting in a unique sensory experience. Furthermore, the cabinet’s large Screen Deck blends comfort with intuitive functionality, optimizing the experience for players and operational teams.

The installation of the CONCEPT cabinets is complemented by the addition of the medieval-themed multi-game Legendary Sword, in which players can double their prizes through unique mechanics with the help of a magic sword.

On the other hand, Fairyland Quest takes players to an enchanted forest where Magic Mushrooms give access to a different bonus each, while a friendly Fairy will give a special bonus that doubles the playing area.

Juan David Baracaldo, Director of Operations and Product, highlighted: “The addition of Zitro’s CONCEPT cabinets is a great step to continue offering unique and high-quality experiences to our players. The unique combination of technology, spectacular graphics, and the experience these cabinets offer will further elevate our casino’s entertainment offering.”

For his part, Johnny Ortiz Viveiros, founder of Zitro, expressed: “We are very excited to strengthen our partnership with Logrand, a strategic partner that shares our vision of providing exceptional gaming experiences. The new CONCEPT cabinets and games like Legendary Sword and Fairyland Quest are just the beginning of what will transform how players enjoy entertainment.”

 

The post NEW YORK CASINO IN MEXICO WELCOMES CONCEPT AND NEW GAMES FROM ZITRO appeared first on Gaming and Gambling Industry in the Americas.

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