

lottery
NeoGames launches content with Georgia Lottery, expanding NeoGames Studio’s presence in US
NeoGames S.A. (Nasdaq: NGMS) (“NeoGames” or the “Company”), a technology-driven provider of end-to-end iLottery and iGaming solutions, has expanded the US footprint of NeoGames Studio by launching its range of premium eInstants with the Georgia Lottery Corporation.
The launch significantly elevates the online offering of Georgia Lottery, one of the most successful lotteries in the US, by complementing its range of successful Diggi Games; enabling the operator to enhance its appeal to a broader player demographic and increase opportunities for engagement and retention.
NeoGames Studio has been delivering award-winning eInstant content to lotteries worldwide for over 17 years, vastly improving the offerings of NeoGames’ customers. In North America, the studio’s industry-leading games are live in Michigan, New Hampshire, North Carolina, Virginia, Atlantic Canada, and Alberta (Canada). Launches in West Virginia and Pennsylvania are scheduled for later in 2024, further expanding the studio’s presence in the continent.
Hili Shakked, Managing Director of NeoGames Studio, said: “We are thrilled to have the opportunity to deliver our portfolio of eInstant games to the Georgia Lottery, one of the leading lotteries in the US. I am confident that our range of premium eInstants, including titles that are exceptional performers in other US states, will enhance the appeal of Georgia Lottery’s online offering.”
Gretchen Corbin, President and CEO of the Georgia Lottery Corporation, said: “The Georgia Lottery Corporation is pleased to offer NeoGames Studio’s eInstants as a source of entertainment for our valued players. These new games are an excellent addition to our current Diggi Games portfolio, providing additional exciting experiences for our players. Diggi Games contribute greatly to the Georgia Lottery’s mission to maximize revenues for Georgia’s HOPE Scholarship and Pre-K programs. We appreciate the opportunity to partner with NeoGames as we work to continue growing this vital category of games.”
Latest News
Eurojackpot Becomes New Official Sleeve Partner of AZ

Eurojackpot will be the Official Sleeve Partner of AZ for the next five seasons. The lottery brand of the Dutch Lottery will therefore adorn the sleeve of the home and away shirt of the Alkmaar club until 2030. Dutch football was one of the founders of the lottery organization halfway through the last century. The proceeds from the games of the Dutch Lottery, including Eurojackpot, still go back to Dutch sports.
Eurojackpot is a lottery that is played in nineteen European countries. The draw is every Tuesday and Friday evening, with a jackpot that can reach 120 million euros. The Dutch Lottery stands for responsible gaming: participating is fun and should remain fun.
Merijn Zeeman, General Manager of AZ, said: “Nederlandse Loterij is a trusted name in the sports world. They not only support top-level sports, but also recreational sports and social initiatives. This social responsibility appeals to us and ties in well with the course we are pursuing as a club. We are proud to welcome them as a sleeve partner.”
Commercial Director Michael Koster said: “At AZ we believe in the unifying power of sports. Nederlandse Loterij shares that belief and demonstrably invests in it. The partnerships they enter into aim to further grow and strengthen Dutch football. The principle of ‘by sports, for sports’ is still central, just as it is for us.”
Michael Kastelijns, managing director lotteries of Nederlandse Loterij, said: “AZ is a club with ambitions and competes for the prizes every season. That fits perfectly with Eurojackpot: the lottery for real winners, with the highest main prize in the Netherlands. With this lottery we support Dutch football and we want to help the sport further. Because Nederlandse Loterij is the biggest driver of sports and exercise. We are therefore proud of our collaboration with AZ as Official Sleeve Partner.”
The post Eurojackpot Becomes New Official Sleeve Partner of AZ appeared first on European Gaming Industry News.
Evoplay
Evoplay enters Peru’s lottery vertical through a partnership with Loterías Torito

Evoplay, the award-winning game development studio, has partnered with Loterías Torito, one of the authorised operators of lottery games in Peru, to supply a tailored portfolio of instant win games.
The collaboration will see five of Evoplay’s most popular instant games, including Adrenaline Rush, Adrenaline Rush: Scratch, Penalty Shoot–out: Street, B–Ball Blitz, and Hockey Shootout, launch on Loterías Torito’s platform. Each title has been localised and tailored to meet the lottery’s regulatory standards and responsible gaming objectives.
Operating both online and across retail locations, Loterías Torito is a trusted name in the Peruvian lottery sector. Its blend of traditional lottery products and digital offerings makes it an ideal partner for Evoplay’s instant game portfolio, which is designed to attract a broader, mobile-first audience.
Breaking into the lottery space marks a significant achievement for Evoplay, following their strategy to expand its presence in regulated markets across Latin America, delivering localised content and tailored solutions to forward-thinking lottery operators.
Frank Cecchini, Head of Lottery at Evoplay, said: “We are immensely proud to be working with Loterías Torito. “I firmly believe our content can bridge the gap between lottery players and online gamers, helping drive revenue in a safe, responsible, and engaging way.”
José Ludeña Díaz, Director of Operations at Loterías Torito, added: “Evoplay’s games are one of a kind. They’re innovative, high-quality, and exactly what we need to appeal to new generations of players while staying true to our mission and values.”
The post Evoplay enters Peru’s lottery vertical through a partnership with Loterías Torito appeared first on Gaming and Gambling Industry in the Americas.
Brightstar Lottery
Brightstar Lottery Completes Sale of its Gaming & Digital Business

International Game Technology PLC, doing business as Brightstar Lottery, announced it has completed the sale of its Gaming & Digital business to a holding company owned by funds managed by affiliates of Apollo Global Management Inc. on July 1, 2025. Effective July 2, 2025, Brightstar began trading on the New York Stock Exchange under its business name, Brightstar Lottery, and new ticker symbol, BRSL. The Company’s CUSIP will not change, and no action is needed from current stockholders.
“The sale of the Gaming & Digital business positions Brightstar for an exciting future. The balanced allocation of proceeds to significantly reduce debt and return substantial capital to shareholders, in addition to funding investments in growth and improving ongoing shareholder returns, reflect the Board’s continuing commitment to enhance shareholder value,” said Marco Sala, Executive Chair of Brightstar.
“Today marks an exciting new chapter for the Company, one that builds on a long legacy of delivering responsible, sustainable solutions through our products, services, technology, and insights. I am extremely proud of the Brightstar team, whose future-forward mindset and commitment to innovation serving lottery customers around the world are the foundation of the Company’s strong financial position and predictable cash flows,” said Vince Sadusky, CEO of Brightstar.
The Company received approximately $4.0 billion of net cash proceeds that are expected to be allocated in the following manner:
• $2.0 billion used for previously disclosed contractual commitment to reduce debt:
• Redeem in whole the 4.125% Senior Secured U.S. Dollar Notes due April 2026 and the 3.500% Senior Secured Euro Notes due June 2026.
• €300 million to prepay the Term Loan Facilities due January 2027.
• Remaining amount allocated to prepay the Revolving Credit Facilities due July 2027.
• $1.1 billion to be returned to shareholders:
• The Company’s Board of Directors declared a special cash dividend to common stockholders in the amount of $3.00 per share. The record date of the distribution is July 14, 2025, and it will be payable on July 29, 2025.
• In addition, the Board authorized a $500 million, two-year share repurchase program. The new authorization replaces the Company’s existing share repurchase program.
• $500 million to partially fund upcoming Italy Lotto license payments.
• $400 million to be used for general corporate purposes.
The Company intends to maintain a strong balance sheet with target net debt leverage (net debt/last twelve months (LTM) Adjusted EBITDA) around 3.0x supported by robust cash flow generation. Pro forma for the transaction, approximately $100 million of residual post-closing transaction costs, the full upfront payments associated with the new Italy Lotto license, and the $1.1 billion of capital returned to shareholders, net debt leverage as of March 31, 2025, was 3.5x.
The post Brightstar Lottery Completes Sale of its Gaming & Digital Business appeared first on Gaming and Gambling Industry in the Americas.
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