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European Gaming Q1 2024 Meetup: Exploring Innovation, Marketing, and the iGaming Industry Hubs
HIPTHER’s staple Quarterly Meetups for the Gaming industry have officially returned for 2024! The European Gaming Q1 Meetup 2024 took place on February 28 online, featuring an incredible lineup of speakers, including Ilya Machavariani, CEO and Senior Partner at 4H Agency, Krysta Muscat and Kevin Perks, International Recruiters at Van Kaizen, Jekaterina Dubnicka, Marketing & Communications Manager at Slotsjudge, Eberhard Dürrschmid, CEO at Golden Whale Productions, and John Chyriwsky, Head of Marketing at Fincore Ltd. HIPTHER’s Co-founder and Host-Extraordinaire, Zoltan Tuendik, moderated the panel discussions.
The Meetup sessions explored the gaming and technology industry, focusing on various topics such as the importance of innovation and transformation in the sector, strategies to combat offshore gambling, the emergence of Malta and the Isle of Man as iGaming industry hubs, potential future hubs for the gambling industry, marketing strategies in the gaming industry, and innovation in the gaming with a particular emphasis on personalization.
Gaming and TECH: Future Journey and Fight Against Offshore Gambling
The meeting kicked off highlighting the importance and intersection of gaming and technology industries, which will be explored at the upcoming MARE BALTICUM and Prague Gaming & TECH Summits by HIPTHER. Our first guest, Ilya Machavariani, CEO and Senior Partner at 4H Agency delved further into technology and the latest strategies in the global fight against offshore gambling.
Ilya discussed strategies to combat offshore gambling, proposing a separation into active and passive instruments. He suggested that governments should legalize all verticals of the industry and ensure operators obtain licenses. Ilya also emphasized the importance of transparent and sensible regulations and the role of technology in identifying and preventing access to offshore gambling sites. He highlighted the challenges of regulating and blocking websites from a governmental perspective and the need for international cooperation.
The discussion ended with a focus on improved consumer protection measures and the importance of educating consumers about potential risks associated with illegal gambling activities.
Gaming Industry Hubs: Malta, Isle of Man and Beyond
For the 2nd Session of the European Gaming Q1 Meetup, we welcomed Krysta Muscat and Kevin Perks, International Recruiters at Van Kaizen, to discuss iGaming hubs and hotspots of the Gaming Industry. Kevin introduced their global headhunting company that primarily serves the gaming sector, recruiting for approximately 140 businesses. The discussion revolved around the factors contributing to Malta and the Isle of Man emerging as hubs for the iGaming industry, with Krysta highlighting Malta’s modernized infrastructure and highly regulated environment, and Kevin pointing out the supportive government and dedicated government agency in the Isle of Man, along with its tax breaks. Both islands were found to have a skilled workforce and a multilingual population. Kevin also discussed the benefits of living on the Isle of Man, emphasizing the slower pace of life, the island’s 40% open space, and its status as one of the safest places in Europe. The discussion ended on the topic of the government’s efforts to promote the island and attract businesses, with a focus on recruitment strategies for gaming companies in competitive markets.
The session concluded with a discussion on potential future hubs for the iGaming industry, with Krysta and Kevin emphasizing on the US, Canada, Spain, Portugal, the UK, and Bulgaria, highlighting the significant interest and potential opportunities in these regions.
Marketing, Communication, and Community building in iGaming
In this first Marketing-focused session, Zoltan hosted our special guest Jekaterina Dubnicka – Marketing & Communications Manager at Slotsjudge. The conversation focused on marketing strategies in the gaming industry, with Jekaterina explaining the shift towards more interactive and immersive content by leveraging social media and video interviews, and focusing on SEO tools to gain insights into audience interests. She also provided insight into the role of community in the gaming experience, the importance of navigating strict regulatory environments while maintaining compliance and a strong brand voice, the importance of innovation in content creation and delivery, and emerging trends in the gaming industry.
Innovation and Personalization in Gaming Industry
The last panel discussion focused on innovation in the gaming industry, with a particular emphasis on personalization. Eberhard Dürrschmid, CEO at Golden Whale, and John Chyriwsky, Head of Marketing at Fincore Ltd joined us to discuss innovation in iGaming and Sports Betting. John highlighted the potential for improvement in the area of personalization and user experience, suggesting that platforms should “step up” to respond better to user needs. Eberhard pointed out the industry’s flexibility and the importance of meeting customer expectations, while John emphasized the need to enhance customer experience, suggesting the use of real-time data to create personalized experiences. He cited examples of successful companies that prioritize customer experience, such as Amazon and Uber. Eberhard also discussed the potential of AI and machine learning in the industry. The conversation concluded with a group exercise where participants shared their hopes for technology implementation in the gaming industry by the end of 2024.
Coming up Next:
Watch the recording of the European Gaming Q1 Meetup on HIPTHER TV, and keep an eye out for our next European Gaming Quarterly Meetups!
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The post Fanatics Casino Launches with $2 Million FanCash Drop appeared first on Gaming and Gambling Industry in the Americas.
Digital Footprints, a leading full-service iGaming marketing agency, is proud to announce its shortlisting in three major categories at the upcoming EGR B2B Awards 2025. The agency has been recognised for excellence in the following categories:
- Marketing Services Supplier
- Corporate Services Supplier
- Best Customer Service
The EGR B2B Awards are widely regarded as the benchmark for performance and innovation within the online gaming industry, celebrating the very best service providers across all verticals.
“This recognition from EGR reflects the dedication, creativity, and expertise of our team,” said Sharon McFarlane, Managing Director at Digital Footprints. “Being shortlisted across three highly competitive categories not only validates the results we’ve achieved for our clients, but also showcases our commitment to exceptional service and forward-thinking strategy in the iGaming space.”
A Testament to Innovation and Service Excellence
Digital Footprints has consistently delivered high-impact marketing solutions to some of the industry’s most recognisable brands, combining data-driven strategies with creative execution to drive measurable results. The agency’s inclusion in the Marketing Services Supplier category underlines its reputation for cutting-edge campaign management, performance marketing, and brand development tailored specifically to iGaming audiences.
The Corporate Services Supplier nomination recognises Digital Footprints’ ability to deliver robust support solutions that help clients scale sustainably and compliantly in an increasingly regulated environment.
Meanwhile, the Best Customer Service shortlist position reflects the agency’s people-first approach and relentless focus on providing transparent, responsive, and personalised support to every partner.
Looking Ahead
Winners of the EGR B2B Awards 2025 will be announced at the official awards ceremony on 2nd July, where industry leaders will gather to celebrate innovation and service excellence across the iGaming ecosystem.
Digital Footprints is honoured to stand alongside the industry’s top performers and remains committed to pushing the boundaries of what’s possible in iGaming marketing.
Media Contact:
Sharon McFarlane
Managing Director
Digital Footprints
[email protected]
+44 7885 910 472
www.digital-footprints.co.uk
The post Digital Footprints Shortlisted for Three Prestigious EGR B2B Awards appeared first on Gaming and Gambling Industry in the Americas.
The European Gaming and Betting Association (EGBA) is pleased to announce a partnership with Letzz, an AI-powered compliance workspace designed for online gambling, to modernise regulatory monitoring and enhance strategic compliance across Europe’s fragmented online gambling landscape.
Through this partnership, EGBA will implement Letzz‘s AI-powered tool to enhance its own regulatory monitoring capabilities. Launching this week, the Letzz platform offers operators real-time, expert-validated insights and automated regulatory news scanning, creating a single, reliable source of information for compliance management.
“We are committed to promoting the highest standards of compliance across Europe’s online gambling sector,” said Maarten Haijer, Secretary General at EGBA. “With 27 countries in the EU, each with their own gambling laws and a myriad of requirements, accessible tools like Letzz can help both associations like EGBA and operators better understand the complex landscape of regulatory obligations.”
“We founded Letzz with the belief that compliance should be a competitive advantage, not just a necessity,” said Daniel Gambin, Co-Founder and CEO at Letzz. “Our partnership with EGBA allows us to bring this vision to a wider audience of operators who share our commitment to excellence in regulatory compliance. By transforming compliance from a challenge into a strategic business asset, we’re helping operators stay abreast of the latest regulatory changes.”
The collaboration reflects EGBA’s commitment to promoting a well-regulated online gambling market with the highest compliance standards.
Source: egba.eu
The post EGBA boosts regulatory monitoring with compliance workspace Letzz appeared first on European Gaming Industry News.
Fanatics Casino Launches with $2 Million FanCash Drop
Digital Footprints Shortlisted for Three Prestigious EGR B2B Awards
EGBA boosts regulatory monitoring with compliance workspace Letzz
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