AvatarUX
AvatarUX enters the United States with exclusive launch on Caesars Palace Online Casino in Michigan
AvatarUX, the innovative slots studio, is now live in the regulated U.S. iGaming market for the first time following an exclusive launch on Caesars Palace Online Casino in Michigan.
This important milestone marks the first step towards the studio’s aim to set its footprint in the regulated U.S. and Canada through its agreement with Light & Wonder.
The first title, KokeshiPop
is now live exclusively on Caesars Palace Online as of February 27, marking the first time AvatarUX’s content, headlined by its PopWins mechanic, is available to U.S. players. Following this first launch, more titles will be released in North America across top U.S. operators in different jurisdictions.
AvatarUX’s award-winning offering has consistently produced engaging hits across the globe, with its thrilling video slots that utilise innovative, in-house developed mechanics and features.
Lara Falzon, CEO at AvatarUX, said: “Caesars is a name that needs no introduction in the world of gaming and casino entertainment, and we’re delighted to make our U.S. market entry with such a prestigious brand.
“KokeshiPop is a proven performer and one of our most exciting, fast-paced PopWins games and we are confident that Caesars customers will love the theme and nature of the title. It is a landmark moment for AvatarUX, and one we will look to use as a launchpad to further our growth in North America.”
Matthew Sunderland, Senior Vice President and Chief iGaming Officer at Caesars Digital, said: “We are pleased to be the first operator in the U.S. to bring AvatarUX’s content exclusively to our players, starting with KokeshiPop. This exciting launch falls in line with our goal of offering fresh and innovative content to our players across our iGaming platforms.”
Steve Mayes, Senior Director Digital Partnerships at Light & Wonder, added: “We have been working closely with AvatarUX for several years, and it is a pleasure to enable their launch into the US. We are looking forward to seeing the great content from AvatarUX available to players in the US with Caesars Palace online casino.”
AvatarUX
AvatarUX signs significant partnership with Light & Wonder to distribute content across regulated markets worldwide
AvatarUX, the innovative games studio, has signed a key agreement with a subsidiary of Light & Wonder, Inc. to greatly expand the global reach of its immersive slots portfolio to operators in new markets, including North America.
The major partnership will see Light & Wonder bring the popular PopWins, to its extensive operator network via the OPENGAMING
It further expands the commercial potential for the award-winning studio, which was recently recognised for winning Rising Star at the EGR B2B Awards, as it continues to expand in multiple markets with its thrilling titles, powered by the studio’s ground-breaking mechanics, such as PopWins.
Nicola Longmuir, CEO at AvatarUX, said: “Light & Wonder is one of the defining brands in the iGaming space and we’re delighted to sign this important distribution deal with them”.
“It is a real testament to the strides we’ve undertaken as a business in a short space of time, and we look forward to reaching and entertaining even more players through Light & Wonder’s network.”
Steve Mayes, Director of Partnerships at Light & Wonder, said: “AvatarUX has brought genuine innovation to the iGaming space through its immersive PopWins operator partners”.
“This latest partnership illustrates our determination to evolve our content proposition and brings new worlds of play to players AvatarUX’s approach to slot provision is highly admirable and we believe its unique games will be highly attractive.”
Arizona Department of Gaming Investigation into Illegal Gambling Leads to Record-Breaking Firearms Seizure
SOFTSWISS Wraps Up SiGMA Europe 2024 with Key Achievements
Chris Christie bets on Texas to approve OSB in 2025
Influencers, Content and eSports: Unleashing the Power of Dynamic Strategies in the eSports Ecosystem
Casino Guru and Mindway AI advance RG self-test game in time for SGW24
Evoplay enters Czech market with exclusive Fortuna collaboration
Spinomenal celebrates Halloween with Book of the Cursed release
QiH Group completes C-suite hiring spree with new CFO appointment
MGM Resorts Teams with USO and American Airlines for 14th Annual Salute to the Troops at Mandalay Bay
Peter & Sons- Maths and Mechanics
-
gaming2 years agoODIN by 4Players: Immersive, state-of-the-art in-game audio launches into the next generation of gaming
-
EEG iGaming Directory8 years ago
iSoftBet continues to grow with new release Forest Mania
-
News7 years ago
Softbroke collaborates with Asia Live Tech for the expansion of the service line in the igaming market
-
News6 years ago
Super Bowl LIII: NFL Fans Can Bet on the #1 Sportsbook Review Site Betting-Super-Bowl.com, Providing Free Unbiased and Trusted News, Picks and Predictions
-
iGaming Industry7 years ago
Rick Meitzler appointed to the Indian Gaming Magazine Advisory Board for 2018
-
News6 years ago
REVEALED: Top eSports players set to earn $3.2 million in 2019
-
iGaming Industry7 years ago
French Senator raises Loot Boxes to France’s Gambling Regulator
-
News7 years ago
Exclusive Interview with Miklos Handa (Founder of the email marketing solutions, “MailMike.net”), speaker at Vienna International Gaming Expo 2018
