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partnerships

SGG Media & Pro League Network Announce Social Media Sports Partnership

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SGG Media will use its extensive network of two-thousand sports micro-influencer content creators and 60 million sports fan followers to create impactful and memorable social media marketing c ampaigns for Pro League Network’s roster of unique sports content.

Pro League Network (PLN) is the leading sports media and entertainment company producing fun, unique sports optimized for wagering. PLN launched in 2022 with a vision to create a new type of sports entertainment, combining a diverse range of sports with social media creators to provide a unique watch’n’wager betting experience.

PNL’s portfolio of sports features some of the viral sports competitions in the world, including the World Putting League, CarJitsu Championship, SlapFIGHT Championships and the highly anticipated streetball 3×3 league str33t, produced in partnership with Kevin Garnett and Big Ticket sports.

PLN’s sports are now available for wagering by many leading sportsbooks, including DraftKings, bet365, and Betfred, in the U.S. and internationally.

“Many of Pro League Network’s events offer legal wagering our targeted micro-influencer social media sports fan audience may find interesting and entertaining” says Troy Paul – SGG Media CEO. “The sports offered may be something you have never seen before, but they are compelling, and you can’t turn away once these events start streaming!”

Mike Salvaris & Bill Yucatonis – Pro League Network Co-Founders said “Pro League Network’s goal is to introduce fun, live, betable, professional sports events to a new generation of players. These types of sports are fun for groups of fans to stream and watch in their own physical and on-line communities.”

“We aim to modernize sports entertainment by capitalizing on the exploding live streaming sports wagering market. SGG Media ’s experience in social media, excellent portfolio of highly engaged micro-influencer content creators, and unique approach to marketing are leading this new chapter in the history of alternative sports” says Troy Paul – SGG Media CEO .

Cancún

CONCEPT AND NEW GAMES REVOLUTIONIZE PALACE BINGO & SPORTS BETS IN CANCÚN

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Palace Bingo & Sports Bets Casino in Cancún has taken a major step forward by introducing Zitro’s revolutionary CONCEPT cabinet line and new games that promise to elevate the gaming experience in this iconic Mexican tourist destination.

The newly installed titles—Legendary SwordTriple Charm JourneyFairyland Quest, and Merging Fu Pots —are designed to appeal to all types of players. They feature stunning graphics, innovative mechanics, and rewarding prizes that enhance the excitement of play.

Representatives from El Palacio de los Números commented: “The addition of Zitro’s games and CONCEPT cabinets at our Cancún casino has been an overwhelming success. Player feedback has been exceptional, with many praising the visual quality, engaging gameplay, and the wide range of prizes. This new offering is undoubtedly transforming the gaming experience on our floor.”

Johnny Ortiz Viveiros, founder of Zitro, added: “We’re very pleased that Palace Bingo & Sports Bets Casino in Cancún has again chosen Zitro to innovate its entertainment lineup. The combination of our CONCEPT cabinets and new games provides a unique player experience and drives profitability for the operator.”

The post CONCEPT AND NEW GAMES REVOLUTIONIZE PALACE BINGO & SPORTS BETS IN CANCÚN appeared first on Gaming and Gambling Industry in the Americas.

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Awards

Quick Custom Intelligence Joins Theo Awards as Silver Sponsor, Expanding Support of Casino DMA’s Mission

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Casino Direct Marketing Association (Casino DMA), a 501(c)(3) nonprofit organization dedicated to advancing casino marketing through education and connection, is proud to announce that Quick Custom Intelligence (QCI) has signed on as a Silver Sponsor of the upcoming Theo Awards. This new sponsorship marks an exciting expansion of QCI’s support for Casino DMA’s mission and programs.

“Marketing for casinos is a unique challenge, blending creative artistry with data science,” said Dr. Ralph Thomas, Chief Executive Officer at QCI. “We’re grateful to Casino DMA for the opportunity to sponsor this event and eager to hear the stories that emerge. It’s this kind of sharing that makes our industry stronger.”

“We’re thrilled to welcome QCI as a sponsor,” said Steven Paci, president of Casino DMA. “Their commitment to innovation and excellence in casino marketing perfectly aligns with our goal of elevating and celebrating the work of our industry’s brightest minds.”

The post Quick Custom Intelligence Joins Theo Awards as Silver Sponsor, Expanding Support of Casino DMA’s Mission appeared first on Gaming and Gambling Industry in the Americas.

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PrizePicks Announces Partnership with San Diego Padres

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PrizePicks, the largest daily fantasy sports operator in North America, has announced that it has partnered with the San Diego Padres as the team’s Official Daily Fantasy Sports Partner. The deal marks PrizePicks’ first team partnership in the state of California, uniting two organizations committed to delivering innovative gameday experiences for baseball fans nationwide.

“The Padres are one of the most dynamic franchises in Major League Baseball, and we’re proud to be part of their journey. PrizePicks players and Padres fans share a deep passion for the game, and we look forward to creating new ways to engage and connect with fans both in San Diego and across the country,” said Mike Quigley, Chief Marketing Officer at PrizePicks.

As part of the agreement, PrizePicks will receive prominent in-venue branding at Petco Park, including LED signage in the outfield and banner displays throughout the ballpark’s concourses. The partnership also extends to the Padres’ digital platforms, with PrizePicks featured through banner advertising on Padres.com and pregame commercial reads on Padres.TV during the regular season.

“We are excited to partner with PrizePicks to bring Padres fans even closer to the game of baseball. Together, we are creating unique opportunities for fans to follow and connect with the team and are giving them even more reason to celebrate when the Padres score,” said Sergio del Prado, Padres Executive Vice President of Business Affairs.

To further engage fans, PrizePicks will launch a unique in-game promotion throughout the 2025 season. Whenever the Padres score 10 or more runs in a home game, fans will be invited to participate in a text-to-enter contest for a chance to win a $10,000 free PrizePicks lineup and tickets to a future Padres game to watch their picks live at Petco Park.

As PrizePicks continues to expand to new markets, investment into responsible gaming remains a key focus. In 2025, PrizePicks was awarded iCAP accreditation by the NCPG for its responsible gaming practices and efforts, becoming the first and only fantasy sports operator to earn the certification.

The post PrizePicks Announces Partnership with San Diego Padres appeared first on Gaming and Gambling Industry in the Americas.

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