DATA.BET, a global esports betting solution provider, announces a new partnership with Turbo Stars, a prominent B2B platform operating across the world.

Known for its comprehensive and adaptable products, DATA.BET will equip Turbo Stars with a complete sportsbook package to help their partners excel in competitive markets. Through this collaboration, Turbo Stars will integrate DATA.BET’s robust betting solution, including:

• Odds Feed, covering 60+ sports disciplines, providing extensive market coverage.
• MTS (Managed Trading Services) to combine AI-powered risk management with expert oversight to maximize profits while minimizing risks.
• Widgets and Esports Bet Builder for dynamic tools designed to increase user engagement and operator revenue.
• Streaming Videos to deliver high-quality live content for an engaging betting experience.

DATA.BET’s accurate and versatile offerings, optimized for seamless integration and growth, will enable Turbo Stars to deliver tailored solutions that meet the needs of diverse audiences.

“Turbo Stars is a platform that values reliability and flexibility, making them an ideal partner,” said Otto Bonning, Head of Sales at DATA.BET. “With our comprehensive sportsbook solution, we are confident this collaboration will help the platform and its partners achieve outstanding results.”

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Turbo Stars also expressed enthusiasm for the partnership, emphasizing DATA.BET’s capabilities and support. “With their advanced sportsbook tools and tailored guidance, we’re excited to deliver exceptional experiences to our clients and end users,” said Alex Kozachenko, CPO at Turbo Stars.

Scientific Games’ next evolution player account management system will support digital and retail play for Danske Spil’s unique lottery and gaming businesses, offering players in Denmark convenient access to online instant and draw games, and casino, bingo and sports content. The SG PAM delivers streamlined player registration, a segmented wallet and responsible gaming tools for each game category seamlessly across digital and retail channels. SG PAM is one component of the global lottery company’s rapidly expanding and modern technology business and serves to continue Danske Spil’s current PAM, which Scientific Games has provided since 2016.

Danske Spil CIO Mikkel Müller said, “The SG PAM solution supports Danske Spil in driving performance in responsible gaming and responding effectively to changes in the marketplace and consumer preferences. We look forward to continuing our strong collaboration with Scientific Games to support our business.”

“Danske Spil’s innovative vision continues to lead the way for the global lottery industry. We are excited that the Lottery’s leadership has once again chosen our modern, flexible lottery omnichannel ecosystem, and we look forward to collaborating with its technology teams to integrate SG PAM with our new gaming system,” said Matthias Müller, VP of International Lottery Systems Sales and Marketing for Scientific Games.

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Scientific Games has served as Danske Spil’s provider for more than 20 years. In addition to SG PAM and the SYMPHONY gaming system, the company provides the Lottery with instant scratch games and WAVE retailer terminals.

Annual profits from the National Lottery of Denmark are contributed to the Danish State and sports associations (Danish Gymnastics and Sports Associations and National Olympic Committee and Sports Confederation of Denmark), contributing to the funding of various projects within volunteerism, culture, nature, sports, and associations.

Scientific Games provides retail and digital games, technology, analytics and services to 150 lotteries in 50 countries around the globe. The company is the largest lottery games creator, producer and services provider in the world and the largest lottery systems provider in Europe. Scientific Games is a digital lottery innovator offering entertaining iLottery games, the largest portfolio of licensed brands in the industry and world-leading digital programs, including CRM, loyalty, promotions, second chance, mobile and web applications.

SG PAM™ and SYMPHONY™ are trademarks of Scientific Games. © 2024 Scientific Games, LLC. All Rights Reserved.

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Celtic Football Club has announced a three-year contract extension with front of shirt partner, Dafabet.

This will become the longest shirt partnership in the Club’s history, running for 12 consecutive years since first appearing on kit for season 2016/17.

Dafabet initially joined as International Betting Partner in 2015, extending the Club’s relationship with the company to a total of 13 years.

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As well as being a hugely important commercial partner, throughout the Club’s partnership, Dafabet has shown its unwavering commitment to Celtic FC Foundation, donating front of shirt space to the Foundation and its associated appeals and campaigns, donating match tickets to a range of local causes, gifting Play on the Park rights every year to supporters and worthy causes, sponsoring many of the charity matches over the course of partnership and offering continual support for all Foundation activities.

John Cruces, Head of Sponsorship at Dafabet, said: “We are very happy to be extending our partnership with Celtic FC.

“To be the longest front of shirt partner on such an iconic and worldwide recognised shirt is a proud moment. To think it was back to the 2016/17 season, an invincible season, that we were first on the shirt is somewhat surreal.

“The measure of success the club has had during our partnership has been incredible and testament to all, both on and off the park. As always we wish the club the very best and look forward to seeing more records broken and achieving common goals.”

Celtic Chief Executive, Michael Nicholson, said: “Dafabet has been a hugely important partner of the club for so many years and we are delighted to agree this new extension.

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“It is a partner which has also demonstrated a real and meaningful commitment to our charitable and community dimension, something we are extremely appreciative of.

“It is through the club’s strong fundamentals that we continue to be able to attract and deliver such quality partnerships and through agreements such as the one we announce today we are able to look ahead with confidence. We thank Dafabet for their continued commitment to Celtic.”